by natalia morais€¦ · what you should be doing • stop asking “does social media work?”...
TRANSCRIPT
By Natalia Morais
OVERVIEW
• What’s trending & how
does it affect you?
• What you should be
doing?
• Questions & Answers
Natalia Morais
www.natmorais.com
• Originally from Brazil
• Digital Marketing Specialist at
Grand View Health (Sellersvillle, PA)
• Digital Marketing Consultant
• Adjunct Marketing Professor
at Ursinus College (Collegeville, PA)
WHO AM I?
Natalia Morais
www.natmorais.com
WHAT’S TRENDING IN 2016
• Mobile usage passed desktop usage in 2014
• Most of B2C experience is made through mobile
1. MOBILE, MOBILE, MOBILE & SEO
• Mix of e-commerce + social +
apps = lifestyle
Natalia Morais
www.natmorais.com
• Wearable technology and
mobile automation systems
(Siri)
• Search Engines will favor
mobile pages on results
WHAT’S TRENDING IN 2016
• Free or low cost
• Less trouble than cellphone, SMS (carrier, etc)
• Great functionalities
2. PRIVATE GROUPS/MESSAGING
WhatsApp Messenger
& Groups
Snapchat
Natalia Morais
www.natmorais.com
WHAT’S TRENDING IN 2016
• Organic visibility will decrease or become more
cumbersome
• Increase of social behavior and personal data
across devices
• Big focus on social media algorithms (to refine
delivered content)
3. PAY MORE FOR
TRAFFIC/ADVERTSING
Natalia Morais
www.natmorais.com
EdgeRank PageRank TweetRank?
WHAT’S TRENDING IN 2016
• Increase of image strategy (not just content)
• Images, videos, multimedia, infographics
• Creation of anchor content to drive cross-platform
engagement
4. CUSTOM VISUAL MARKETING
Natalia Morais
www.natmorais.com
WHAT’S TRENDING IN 2016
• Huge increase of video consumption since 2014
• Increase of live streaming video
• New tools, like Periscope, Facebook Live and Blab
4. VIDEO MARKETING
Natalia Morais
www.natmorais.com
WHAT’S TRENDING IN 2016
• Increase of real-time content, news and articles
within social networks
• Increase of instant shopping (buy now, 1-click buy)
• Increase of content selection
5. INSTANT CONTENT
Natalia Morais
www.natmorais.com
Instant Articles Instant Article Tool
WHAT YOU SHOULD BE DOING
• Stop asking “Does social media work?” and start
asking “Where is the majority of my target
audience?” and “What are they doing?”
• Learn the social media language
• Stop promoting/selling your stuff – provide value
• Choose quality over quantity
• Facebook!
BE SOCIAL!!!
Natalia Morais
www.natmorais.com
Social Media is Hard Work!
SOCIAL MEDIA MARKETING
QUESTIONS?
Natalia Morais
www.natmorais.com
Need Digital Marketing, Social Media or Marketing advice? Contact me!
Special Discount for PACS members!
THANK YOU!
Natalia Morais
www.natmorais.com
@NatMoraisBR
570.728.8084 (text or call)