Presented By Jeff Simpson‏Deloitte Consulting‏

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By Alistair Barr, Thursday, 21 May 2015

For retailers, mobile ads may generatemore revenue in stores than in onlinepurchases. Consulting firm Deloitteestimates that 28% of sales in physicalstores, or $970 billion, were influenced bymobile devices last year, up from 5% in2012. By comparison, all online sales lastyear totaled roughly $300 billion.

Consumers’ digital behavior and expectations,often shaped by their interactions withecommerce sites, are evolving quickly. Inresponse, most bricks & mortar retailers arebuilding ‘ecommerce centric’ experiences vsenhanced in-store experiences, creating adisconnect between what the consumerwants and the experiences they aredelivering. This gap we refer to as the‘new digital divide’

Digital Influence

64% ($2.25T) of in-store retail sales compared to

just 14% ($0.33T) three years ago

Mobile Influence

>50% (~$1.8T) of in-store retail sales compared to

just 5% ($0.16T) three years ago

2015

This will exceed ~50% in 2016

Digital Influence

will exceed

$2.275 trillion

USD 2015

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Would you have preferred to have been able to perform the same action yourself, without the associate?

Where do we go from here?

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All Categories Baby Toddler

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Beauty

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