by chris fields, mlhr 2014 shrm missouri state conference
TRANSCRIPT
Engagingthe
Workforcewith
Social Media
By Chris Fields, MLHR
2014 SHRM Missouri State Conference
Chris Fields, MLHR - HR Consultant & Expert Resume Writer• Owner of CostofWork.com and the ResumeCrusade.com• HR Content Writer for e-Skills, SmartRecruiters, Work4Labs, &
Equals6. • Featured on Mashable.com, Monster.com and Oprah.com• The Ohio State University Alum• Volunteered with ILSHRM, OKHR, LASHRM, & MOSHRM• Coordinated the Social Media engagement efforts for TNSHRM
2013 & 2014
CostofWork.comeSkill.com
ResumeCrusadeWork4Labs.com SmartRecruiters.com
COM
Equals6.com
What is Social Media? Web-based networks and apps that allow us to connect, share and
communicate with our friends, family and co-workers from all over the world.
Why is it so powerful? Facebook has 1.3 billion registered users Twitter has nearly 500 million registered users Instagram has nearly 300 million registered users Google Plus has 500 million registered users YouTube over 1 billion shares a day Vine has over 40 million registered users
What are the most common uses• Communication - Marketing - Promotions - Advertising – Recruiting – Sales • BRAND MESSAGING
Taking Some Liberties
What is Engagement/Disengagement?
Engaged– (verb)1. To occupy the attention or efforts of a person3. To attract and hold fast4. To attract or please
Disengaged– (verb)1. To release or become released from a
connection or obligation
Defi ning Engagement/Disengagement
Defi ning Engagement/Disengagement
Defi ning Engagement
Rory Trotter’s “The X Model of Engagement”
What Is Total Engagement?
The Intersection of Maximum Satisfaction and Maximum Contribution
The Impact of Engagement/Disengagement
Morale Productivity Communication Recruiting Retention Competitive Advantage Brand Message
The Eff ects of Engagement
70%Of AMERICAN WORKERS ARE “NOT ENGAGED” OR “ACTIVELY DISENGAGED.”
Staggering Statistics
Infograhic
RecapWe’ve defined Engagement/Disengagement• To attract and hold the attention of our employees in order to gain maximum
contribution, satisfaction and maintain the competitive edge
We’ve examined what contributes Engagement/Disengagement• Communication • Happiness / Fulfillment
We’ve seen the statistics and studies on Engagement/Disengagement• 70% of workers are not in engaged or actively disengaged
We’ve looked at the effects of Engagement/Disengagement • Morale - Productivity - Communication • Branding - Recruiting - Retention
1. Analysis 2. Perform an Engagement Survey3. Online Survey4. Anonymous Survey5. Synthesize Data6. Listen 7. THEN ACT!
How Do We Fix IT?
Housekeeping
You will never• Reach everyone• Make everyone “happy”• Achieve 100% total engagement• But we can do better than 30%
“You can please some of the people, some of the time; half the people, half the time, but you can
never please all of the people all of the time.”
Engagingthe
Workforcewith
Social Media
SOCIAL MEDIA
1.3 Billion Users 80%of Companies Use
Facebook15,000,000 Corporate
Pages
SOCIAL MEDIA
• Control Membership• Monitor Communication• Offer Incentives• Recognition/Rewards
• Share Pictures• Videos• Special Events• Contests / Prizes
Group Pages
Facebook for Engagement
Twitter for Engagement
Twitter• 500 Million Registered User • The number one social media network for global companies.• 80% of Global Fortune 100 companies have at least 1 account.• Over 2 billion tweets per day
source for breaking news
Gamify
gam·i·fi·ca·tionnoun
the application of typical elements of game playing (e.g., point scoring, competition with
others, rules of play) to other areas of activity, typically as an online marketing technique to
encourage engagement with a product or service.
Twitter for Engagement
# (hashtag) for direct communication to a specific community#MOSHRM
Lists/Groups
Instagram for EngagementPhoto and Video Mobile Sharing App
• Tablets - Smartphones• Nearly 300 Million Registered Users• 60 Billion photos per day• 1.6 Billion “Likes”• Increased Corporate Usage• Search #hashtags
Instagram for Engagement
Instagram for Engagement
Visual Content – Seeing is believing
17%
Instagram for Engagement
40 Million Users6 Second Videos
50 -70 Million UsersSend Photos or Videos that disappear within 1-10 seconds• 13 and 23 years of age, with a growing 40-years-and-over
user base identified in October 2012. Snapchat is often used to send "selfies," and 30 percent of Snaps are sent to groups.
1 Billion Active User Visits
Other Players
DYK?Microsoft SharePoint
Oracle BeehiveYammer
Company Website (blog)
Internal Social Tools
Wait! There’s More!
Internal Social Tools
Final Recap
• Defined Engagement/Disengagement• Explored SOME Causes• Identified the Impact• Looked at the Statistics• Suggested 1st Step Analysis• Broken Down the Top Social Networks• Gamified the Presentation• Visited some INTERNAL Social Tools• HAD FUN!!!
Thank You
2014 Missouri State SHRM Conference
Chris Fields, MLHR @new_resource
eskill.com
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