By: Bo Hubbard

BackgroundBackground This campaign This campaign

started in October started in October of 2011 in Duluth, of 2011 in Duluth, Minnesota. The Minnesota. The town was a 90% town was a 90% populated white populated white community. By community. By early 2012, they early 2012, they had sent out had sent out major speakers major speakers and community and community dialogues.dialogues.

PurposePurpose

What is the What is the purpose of this purpose of this poster?poster?

The purpose of this The purpose of this poster is to raise poster is to raise awareness about awareness about white privilege in white privilege in our communities.our communities.

AudienceAudience

Who is the Who is the audience of this audience of this poster?poster? This poster directs This poster directs

the purpose the purpose towards white towards white people because we people because we are the ones who are the ones who are being racist at are being racist at times and may not times and may not even know it.even know it.

Why not use a person Why not use a person of a different ethnicity?of a different ethnicity?

The creator uses white The creator uses white people to direct it people to direct it towards them. If they towards them. If they had used a black had used a black women instead, then a women instead, then a Caucasian may look at Caucasian may look at it and think that its it and think that its just another person just another person thinking that white thinking that white people gets treated people gets treated better. It touches a better. It touches a Caucasian emotionally Caucasian emotionally to see that we bully to see that we bully other ethnicities and other ethnicities and don’t notice it.don’t notice it.

Technique Technique

Is the poster Balanced?Is the poster Balanced?

The poster is The poster is balanced. The balanced. The creator put words creator put words on both sides of on both sides of the women's face the women's face and it equals out and it equals out throughout the throughout the poster.poster.

What would happen if we removed the What would happen if we removed the words?words?

The poster would The poster would have no purpose if have no purpose if we removed the we removed the words. It would words. It would look like a portrait look like a portrait of a women, or of a women, or maybe even a mug maybe even a mug shot.shot.

Focal PointFocal Point

What is the focal What is the focal point of this point of this poster?poster?

The focal point is The focal point is the larger words the larger words and the words that and the words that are all capital are all capital letters. When you letters. When you first look at the first look at the image your eyes image your eyes are drawn to the are drawn to the words white, unfair, words white, unfair, and fair skin.and fair skin.

EthosEthos

What is the ethical What is the ethical appeal?appeal?

The ethical appeal is The ethical appeal is the unfair campaign the unfair campaign logo at the bottom logo at the bottom right hand corner right hand corner showing that what showing that what is written on the is written on the poster is proved by poster is proved by their expertise their expertise opinions.opinions.

PathosPathos

What is the What is the emotional appeal?emotional appeal?

The emotional The emotional appeal is that it appeal is that it touches some touches some white people white people because of the fact because of the fact that we bully other that we bully other ethnicities and ethnicities and don’t even realize don’t even realize we are doing it.we are doing it.

LogosLogos

What is the logical What is the logical appeal?appeal?

The logical appeal The logical appeal is that racism is a is that racism is a problem in society, problem in society, not only towards not only towards black or white black or white people but to people but to everyone. everyone.

SourceSource

"Un-Fair Campaign." "Un-Fair Campaign." UnFair UnFair Campaign RSSCampaign RSS. N.p., n.d. Web. 27 . N.p., n.d. Web. 27 Nov. 2012.Nov. 2012.