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GROWING

GRASSROOTS:

Creating an American Brand for the FutureKen Nisch, Chairman JGA

Heath Carr, COO Bedrock Manufacturing

By 2020, Millennials

and Gen Z-ers will

become the dominant

retail customer

segment. Millennials

will spend more than

$200 billion annually,

while Gen Z will

contribute $44 billion. Sources: NY Times, Move Over, Millennials, Here Comes Generation Z;

Entrepreneur, How to Market to Gen Z, the Kids Who Already Have $44 Billion to

Spend; Advertising Age, Millennials Want to Party With Your Brand But On Their Own

Terms

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Gateway Cities like Miami, Los Angeles,

New York, and Chicago are and will remain

the shopping destinations for the consumer,

both domestic and internationally.

New Orleans, Portland, Pittsburgh and Detroit are

shaping urban communities to attract Millennials

and Gen Z-ers with creative “white space,”

matching their passions with platforms for

self-expression, community, and environment.

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These “digital natives” seek consumption:

Drinking, eating, buying in different ways.

Beyond consuming, they seek to exercise their

“maker” passion. They are makers of opinion,

content, blogs, communities and of course, product.

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Millennials and Gen Z-ers also crave

sustainable urban spaces.

At the core, there are

ESSENTIAL INGREDIENTS

to developing successful retail properties of the future.

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SHOPPING DINING

LIVING PLAYING

We call this:

MAKE-TAILING

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Make-Tailers embody a driving force in the

sense of community and partnerships.

NEW ORLEANS

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NEW ORLEANS MAKE-TAILER:

Grandmother’s Buttons

Owner Susan Davis’ 95-year-old grandmother donated

her collection of buttons and was her inspiration.

Buttons used in the jewelry range in age, but the

average is between 100 and 130 years old.

All jewelry still made in St. Francisville, about two hours

northwest of NOLA.

Fleurty Girl is a play on the fleur de lis, which also

means rebirth.

Founder Lauren LeBlanc, single mom of three,

started Fleurty Girl on single tax refund.

T-shirt designs wink at local colloquialisms and

pastimes and pay homage to the city’s rebirth after

Hurricane Katrina.

NEW ORLEANS MAKE-TAILER:

Fleurty Girl

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PORTLAND

PORTLAND MAKE-TAILER:

Tanner Goods Co-founders Sam Huff and Jevan Lautz

grew up in Sisters, Oregon, a small town

known for its saddle-makers and tack

shops.

Huff’s grandfather’s leather box and

camera strap sources of inspiration.

From inspiration to design to fabrication,

everything is done under one roof.

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Founded by Charles Danner in 1932, superior

craftsmanship mattered regardless of economy.

Primary factory in Portland for the last 80 years.

Danner Boots’ Heritage: Quality, Craftsmanship,

Utilitarian.

PORTLAND MAKE-TAILER:

Danner Boots

PITTSBURGH

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PITTSBURGH MAKE-TAILER:

Moop Shop Designed and hand manufactured,

start to finish, in Pittsburgh studio.

Established in 2007, Founder Wendy

Downs accidentally created Moop

bags after failing to design a dress.

Small and talented team, designing,

making, packing and shipping each

and every Moop bag.

PITTSBURGH MAKE-TAILER:

Mid-Atlantic Mercantile Independently Designed.

Ethically Manufactured. Made to

Love & Last.

Purveyor of local artisans Reiko

Yamamoto, Studebaker Metals,

Tugboat Printshop

Founded in 2013, owner Emily

Slagel opened the shop with the

focus on ethical supply chain.

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DETROIT

In 1965, population was

2.5 million

J.L. Hudson Dept. Store

was 2,124,316 sq. ft.,

making it only second in

size to Macy’s in NYC

DETROIT:THEN

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By 1998, Detroit’s

population dwindled to

967,360 with residents

moving to the suburbs.

With a dying downtown

shopping district, J.L.

Hudson was imploded,

becoming the tallest

structure to ever come

down.

150,000 people engage

in CBD daily

Positive impact by

Bedrock and Ilitch

organizations

Over 30 independent

restaurants in Midtown

Over 2M visitors attend

special events annually

in Midtown DETROIT:NOWSource: Bedrock Real Estate

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Developed over 13M sq.

ft. of Detroit space

Acquired over 80

properties in 4 years

BEDROCK’S IMPACTSource: Bedrock Real Estate

ILITCH’S IMPACT

Expected to have a $1.8

billion economic impact in

Entertainment District

Owns the Detroit Tigers,

Detroit Red Wings, Motor

City Casino, Little

Caesars Pizza

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DETROIT COMMUNITY:

Activities/Special Events

These various community-driven activities have influenced how

the retail landscape has evolved in emerging neighborhoods.

EMERGING RETAIL:

Restaurants/Local Shops

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DETROIT MAKE-TAILER:

Will Leather Goods

Coffee house, art gallery, retail store and

educational workspace.

Store is tribute to Will’s brother, Bob, who ran

apparel chain in Metro Detroit.

Founder Will Adler, born and raised in Detroit.

Midtown location is 8th and largest store.

DETROIT MAKE-TAILER:

Whole Foods Market Footprint is more condensed

and “city right” relative to the

square footage, with its

natural, yet “downtown”

sensibility.

Design partners, local artists

and fabricators joined with the

Whole Foods team to create a

fusion of food and place

through reclaiming,

repurposing, and reimagining.

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"Detroit: City of Design"

Detroit Creative Corridor

presents a film

by Stephen McGee

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KEY TAKEAWAYS

MILLENNIALS AND GEN Z-ERS: Will redefine the who, what, when,

where and how of shopping through passion for self-expression,

creativity, and shifting attitudes towards consumption.

MAKE-TAILING: By combining the activities for work, living, play, and

making, as a catalyst for organic revitalization of communities, particularly

in non-Gateway Cities where traditional retail is largely absent.

SHINOLA: In choosing Detroit to partner with local institutions supporting

legacy and emerging suppliers, demonstrating the value of place and

authentic spaces is a model for large and small, well-resourced and

bootstrapping entrepreneurs.

THANK YOU!KEN NISCH

Chairman, JGA

info@jga.com

HEATH CARR

COO, Bedrock Manufacturing

info@shinola.com