buyers forum - desigual

Working within Lagardère Travel Retail’s inflight division, Dutyfly Solutions, Duguit previously managed the product offer strategy for all airlines and was senior project manager within the Aelia purchasing team. Previously, Duguit worked in sports marketing for Havas Entertainment as well as the French brand Le Coq Sportif. He holds an MBA from ESSEC Business School. Today, his responsibilities and focus include product offer, marketing strategy, account management, business development and contributing to any innovation projects.

1-2 Poor

3-4 Below average

5-6 Average

7-8 Good

9-10 Excellent

SCORING SYSTEMJudges award each product up to 10 points in each category: quality, price, packaging, innovation and sales/potential. Points are awarded on these lines:

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With over 35 years’ experience in travel retail and duty free, Butcher’s buying career has included positons with P&O Ferries, Stena Line and Hoverspeed, where he held total category responsibility for BWS, tobacco, minerals, snacks and confectionery. Throughout his career he has built and managed relationships with global suppliers, exporters, importers and retailers; enabling the timely and quality supply of products to meet consumer demand. Working on both client and supplier sides, he has developed valuable insight into the challenges faced by key industry players and leveraged this to deliver relevant services that meet their needs.

Andy Butcher, managing director, Red Zero 7

Baptiste Duguit, marketing & commercial director, Dutyfly Solutions

F BUYERS’FORUM

Emajõe has been working for Tallink Duty Free since 2011, and has been in his current role since June 2014. His responsibilities are product selection on-board ferries, cooperation with the marketing department to handle promotions, following estimations for sales, analysing sales performance and working together with warehouses for better order planning. Tallink Duty Free AS is a branch of Tallink Group, operating between Sweden, Finland, Estonia and Latvia with a total fleet of 16 vessels. Carrying around nine million passengers annually, it is the biggest duty free sales ferry operator globally.

Siim Emajõe, category manager alcohol/tobacco, Tallink Duty Free AS

Frontier magazine invites three senior buyers to assess products that

are now available to the duty free shopper. The buyers are drawn from different sectors of the industry and the panel changes every three issues. This month’s judges are:

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48 • FEBRUARY 2016 • FRONTIER

BUYERS’ FORUM

LAST ISSUE’S

CabeauEvolution Pillow

FRONTIER • FEBRUARY 2016 • 49

BUYERS’ FORUM

Desigual

The Weekender Bag, €89/$89

STATUS

TARGET CONCEPT

LAUNCH

CONTACT

EMAIL

Total Marks out of 150 = 117

BUTCHER DUGUIT EMAJÕE

QUALITY 8PRICE 8PACKAGING 8INNOVATION 5SALES/POTENTIAL 8

I received a black Desigual Weekender, although it is also available in red. It is a good looking leatherette bag with a striking pattern and small logo. Several compartments for good organisation of personal belongings and ideal for a weekend away or trip to the gym. It retails at the reasonable price of €89, appealing to females. Being a TR exclusive ensures there is good sales potential.

Perfect size and colour combination for a short weekend away or even a business trip for a modern woman. It’s exclusive to TR, which considering the position of Desigual as a global retailer, is an important point. The price is affordable for a quality bag and places the product into ‘impulse purchase’ territory. I feel the bag has stronger sales potential in shops than for the inflight business.

Desigual Weekender is perfect for the gym, away for the weekend or for travel abroad for only a few days – there is no need for big luggage. It offers a stylish way of going out and taking things that are necessary and even a little bit more. It is spacious, practical, stylish and beautiful. The premium design of the bag and reasonable, affordable price should attract women of different age groups and lifestyles, but will be most appealing to active, stylish people.



Travel retail exclusive,

available only at

selected airports and

on cruise lines

Women on-the-go

The Weekender TR

bag combines quality

with practicality in a

classic yet rebellious

design. Created with

the modern female

traveller in mind, it

is ideal for the short

getaway or a stint

at the gym. The

Weekender is a versatile

bag that will take

women on-the-go from

work to play effortlessly.

Available now

Aurore Rezzoagli

[email protected]

PRODUCT INFO JUDGES’ VERDICT

Buckley LondonThe “Be Loved” Set, $99

STATUS TARGET CONCEPT

LAUNCH CONTACTEMAIL

Available in a range of sizes domestically, 275g Salt & Pepper

pack is TR exclusive

Impulse buyers looking for a healthy snacking option on-the-go

A high-quality alternative to traditional sweet and savoury confectionery

products. Using only the largest available naturally-opened pistachios,

making for a delicious and healthy snack for consumers on the go


Great looking, multi- lingual packaging, giving a quality feel. I tried the salt & pepper flavour and the taste did not disappoint. Superb quality and this, along with the other flavours on offer, gives a healthy alternative choice to the normal snacking items seen in TR/duty free markets. They won’t last long in my house this evening that’s for sure!

The Wonderful Pistachios salt & pepper bag is a quality product with a really tasty flavour. It is targeted at customers depending on region. It was a pleasure to taste it at the office with the team, but we considered that the price will limit the sales potential.

A good travel package that is easy to carry along with your luggage. The salt & pepper flavour adds some spice to your trip, that is clear from the taste. Although, too much may ruin your palate. It could be in a slightly smaller package and targeted as an impulse purchase, with a slightly lower price.

Wonderful Pistachios & AlmondsSalt & Pepper GTR 275g, $14.99 USD




DUGUITBUTCHER EMAJÕE

2012

James Kfouri

[email protected]

JUDGES’ VERDICT


LAUNCH CONTACTEMAIL

New travel retail exclusive

Style-conscious women looking for affordable but stylish jewellery

A set of expertly crafted pieces with a ‘classic meets modern’ theme

Sleek pavé-set lines and curves run through the collection, representing

ever-lasting love. A unique concept, each piece of jewellery represents

an individual letter which together spell out the word ‘Love’.


Well presented in a smart, clear window box. The bracelet, ring, necklace and earrings spell ‘love’ through the window but is unclear from the outside what each item is. The two- year warranty is not conveyed on the outside of the packing, therefore unknown until you open it. Overall a nice product that could be better.

Trendy and an affordable price for this attractive set. The wording, achieved by arranging the pieces together, gives a discreet and appealing effect. Each of the elements are elegant and can also be easily worn individually. It seems to be an easy gift and fits into the inflight retail market well.

Suitable for every age group and good quality for the price of this kind of full set. The package looks elegant and attractive. A good option when finding yourself with a last minute decision of buying a gift for a lady who values beautiful, stylish jewellery. The compact packaging is also easy to carry throughout the trip.

QUALITY 8PRICE 6PACKAGING 8 INNOVATION 7SALES/POTENTIAL 7



DUGUITBUTCHER

EMAJÕE

Available now

Neil Thompson

[email protected]

JUDGES’ VERDICT

PRODUCT INFO

PRODUCT INFO

BUYERS’ FORUM

STATUS

TARGET

CONCEPT

LAUNCH

CONTACT

EMAIL

Available in domestic and travel retail

Parents travelling with children

The folding pillow is the ultimate travel companion for a

child thanks to its dual functionality, which provides both

entertainment and transforms into a supportive pillow when

required. Ideal for keeping children entertained while travelling.


The quality of the packaging and product appear to be very good and its good to see that the velcro tab has a cover that will stop it irritating the skin when in use. Online discounting by the main players may be an issue in retailing for the RRP of £9.99 in duty free. Overall, a good product with good sales

Really cute and soft, it combines a toy and a pillow for young travellers. It can become a helpful tool for parents trying to keep their children in a good mood. The fact that it is washable is a great plus point. Packaging for transportation after purchasing could be an added value for a better price/quality perception.

A simple, joyful product that performs the role of a comfortable friend for your children when travelling. The pricing is reasonable, although the range of products should be even wider and offer more versions than just the existing two (Froggy and Piggy).


QUALITY 8

PRICE 7

PACKAGING 6

INNOVATION 7

SALES/POTENTIAL 8



2014

David Lomas

[email protected]


LAUNCH CONTACTEMAIL

New and exclusive to travel retail

Travellers looking for a luxury gift for themselves or for other wine lovers

A Cape Blend from the 2014 vintage with alluring top notes

of cinnamon and spice and a flavour burst of red berry cherry

on the palate. Rewards you with an intriguing, moreish hint of

smooth dark chocolate.


For a pricepoint of £40, the packaging I received was far from satisfactory. The name plaque was crooked, and carton insert damaged and torn. The bespoke wax seal and engraved bottle however, was fantastic. The wine itself didn’t disappoint either. Deep red, velvety, fruity wine. Lovely. A different result if the packaging hadn’t been damaged.

This represents a perfect gift for travellers. The modern bottle design, quality of packaging and good status of the Cape Town wines enhance the sales potential of the product. Unfortunately, the size of the packaging makes it challenging for the classical inflight business, but it has a strong potential of sales for online pre-order.

Unfortunately, it is very inconvenient to open, due to the fact that the gold wax sticks directly and heavily to the glass and does not come off easily. Expectations for wine in this price range are high so you do not expect these kinds of problems. Although the wine quality is good, it does not follow the price.

Accolade WinesFlagstone Velvet Blend 2014, £40+





South Africa: Dec 2015 and ROW in Spring 2016

Rupert Firbank

[email protected]

JUDGES’ VERDICT

JUDGES’ VERDICTPRODUCT INFO

PRODUCT INFO

BUYERS’ FORUM

Design GoGo Travel Froggy Pillow, £9.99

buyers forum - desigual

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