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TRANSCRIPT
Buyer Behavior Survey
1
1. What device do you use to conduct online research?
2. Where do you search when researching a product?
3. When purchasing a product online, what payment method do you mostprefer?
4. When making online purchases, what device do you most often use?
5. When purchasing a product online, what is the biggest reason for using aparticular payment method?
Survey Questions:
Survey conducted from Jan 25, 2019 to Jan 27, 2019 2,387 people surveyed
Bias Table
Group Target Population Sample Sample Bias
Male 48.1% 52.2% 4.0%
Female 51.9% 47.8% -4.0%
18-24 12.6% 6.3% -6.3%
25-34 19.4% 13.9% -5.5%
35-44 17.5% 16.7% -0.8%
45-54 17.6% 19.9% 2.3%
55-64 16.7% 21.3% 4.6%
65+ 16.2% 21.9% 5.7%
Midwest 21.3% 28.2% 6.9%
Northeast 17.3% 15.6% -1.7%
South 37.5% 34.9% -2.6%
West 23.9% 21.3% -2.6%
RMSE Score 4.3%
1. What device do you use to conduct online research?3,138 answers from 2,387 respondents
0 10 20 30 40%
32.4%
22.4%
17.2%
17.1%
2.3%
Smartphone
Laptop
Desktop computer
Tablet
None of the above
Smartspeaker
Answers
Smartphone 40.0%+1.9% / -1.8%
Laptop 32.4%+1.7% / -1.6%
Desktop computer 22.4%+1.4% / -1.4%
Tablet 17.2%+1.3% / -1.3%
None of the above 17.1%+1.4% / -1.3%
Smartspeaker 2.3%+0.6% / -0.5%
Total answersRespondent count
131.5%2,387
Buyer Behavior Survey
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Bias Table
Group Target Population Sample Sample Bias
Male 48.1% 52.0% 3.9%
Female 51.9% 48.0% -3.9%
18-24 12.6% 6.1% -6.4%
25-34 19.4% 14.2% -5.2%
35-44 17.5% 16.6% -0.9%
45-54 17.6% 20.3% 2.7%
55-64 16.7% 21.4% 4.7%
65+ 16.2% 21.4% 5.2%
Midwest 21.3% 28.2% 7.0%
Northeast 17.3% 15.4% -1.8%
2. Where do you search online when researching aproduct?3,288 answers from 2,281 respondents
Google search
Amazon
None of the above
Independent reviewwebsites
YouTube
Web forums & onlinecommunities
Social media
0 20 40 60%
22.4%
21.3%
13.2%
10.1%
9.4%
8.2%
Answers
Google search 59.6%+1.7% / -1.8%
Amazon 22.4%+1.6% / -1.5%
None of the above 21.3%+1.5% / -1.4%
Independent review websites 13.2%+1.2% / -1.1%
YouTube 10.1%+1.2% / -1.1%
Web forums & online communities 9.4%+1.1% / -1.0%
Social media 8.2%+1.1% / -0.9%
Total answersRespondent count
144.1%2,281
Buyer Behavior Survey
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Bias Table
Group Target Population Sample Sample Bias
Male 48.1% 52.5% 4.3%
Female 51.9% 47.5% -4.3%
18-24 12.6% 5.7% -6.9%
25-34 19.4% 14.7% -4.7%
35-44 17.5% 17.1% -0.4%
45-54 17.6% 20.4% 2.8%
55-64 16.7% 21.2% 4.6%
65+ 16.2% 20.8% 4.6%
Midwest 21.3% 28.6% 7.4%
Northeast 17.3% 15.5% -1.8%
South 37.5% 34.5% -3.0%
West 23.9% 21.4% -2.6%
RMSE Score 4.4%
3. When purchasing a product online, what payment method do you mostprefer?2,134 respondents
0 10 20 30 40
25.0%
20.4%
3.9%
3.7%
2.5%
Credit card
Debit card
PayPal / Stripe
Apple Pay
Amazon Pay
ACH
Answers
Credit card 44.6%+1.8% / -1.8%
Debit card 25.0%+1.8% / -1.7%
PayPal / Stripe 20.4%+1.6% / -1.5%
Apple Pay 3.9%+0.8% / -0.7%
Amazon Pay 3.7%+0.8% / -0.6%
ACH 2.5%+0.6% / -0.5%
TotalRespondent count
100.0%2,134
Buyer Behavior Survey
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Bias Table
Group Target Population Sample Sample Bias
Male 48.1% 52.2% 4.1%
Female 51.9% 47.8% -4.1%
18-24 12.6% 5.6% -7.0%
25-34 19.4% 14.4% -5.0%
35-44 17.5% 17.7% 0.3%
45-54 17.6% 20.3% 2.6%
55-64 16.7% 21.5% 4.8%
65+ 16.2% 20.5% 4.3%
Midwest 21.3% 28.3% 7.0%
Northeast 17.3% 15.4% -1.8%
South 37.5% 34.9% -2.6%
West 23.9% 21.4% -2.5%
RMSE Score 4.3%
4. When making online purchases, what device do you most oftenuse?1,783 respondents
0 10 20 30%
31.3
21.9%
Smartphone
Laptop
Desktop computer
Tablet
Smart speaker
11.1%
3.0%
Answers
Smartphone 32.7%+2.2% / -2.1%
Laptop 31.3%+1.9% / -1.9%
Desktop computer 21.9%+1.6% / -1.5%
Tablet 11.1%+1.3% / -1.2%
Smart speaker 3.0%+0.8% / -0.6%
TotalRespondent count
100.0%1,783
Buyer Behavior Survey
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Bias Table
Group Target Population Sample Sample Bias
Male 48.1% 52.2% 4.1%
Female 51.9% 47.8% -4.1%
18-24 12.6% 5.6% -7.0%
25-34 19.4% 14.3% -5.2%
35-44 17.5% 17.5% 0.0%
45-54 17.6% 20.1% 2.5%
55-64 16.7% 21.5% 4.8%
65+ 16.2% 21.0% 4.8%
Midwest 21.3% 28.1% 6.9%
Northeast 17.3% 15.4% -1.9%
South 37.5% 34.9% -2.6%
West 23.9% 21.5% -2.4%
RMSE Score 4.3%
5. When purchasing a product online, what is the biggest reason for using a particular paymentmethod?1,813 respondents
0 10 20 30 40
40.5%
13.0%
Convenience
Security
Rewards
Answers
Convenience 46.6%+2.0% / -2.0%
Security 40.5%+2.0% / -2.0%
Rewards 13.0%+1.5% / -1.3%
TotalRespondent count
100.0%1,813
Buyer Behavior Survey
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