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AMAZE-HEATERFormerly” Cozy-Heater”
Efficient, Eco-friendly, Energy Saving
Electric Wall Mounted Panel Heaters
By Sree.V. Harsha Enterprises India Pvt.LtdMr. Harsha Vangala ( COO)
Amaze-Heater Value Proposition
PROBLEM
SOLUTION
PORTABLE HEATERSEstimated Usage 1.5 kWEstimated Cost $ 1.53
Amaze-HEATEREstimated Usage 0.4 kWEstimated Cost $ 0.048
Amaze-Heater Comparison
0
5
10
15
20
25
30
35
40
45
50
MO
NTH
LY C
OST
($)
AMAZE-HEATERS
Over 52.5%Savings!!
PORTABLEHEATERS
Product Features
Started in 2012; Heaters manufactured in India
Complies with UL2021 (US) and IEC 60335-2 (Canada& Europe) standards.
These are CE, CB certified, REACH and ROHS compliant
Only company to offer 3 different sizes 250W, 400W and 600W
Striving for customer satisfaction – Heat reflector included with the heating
panel to increase efficiency.
Amaze Product Features
Very economical. Costs only about 4 cents per hour for a 400 watt panel and saves up to
50% on home heating costs.
Works on principles of natural convection – no fan means no noise or re-circulation of dust
– Ideal for people with asthma or allergies.
No maintenance required and can be painted to match decor
Safer for children, elderly people and pets compared to radiation heaters.
Easy to install. Template (to mark holes), hardware and instructions are provided with
each panel.
Our Current Market Share
Econo-Heat50%
Eco-Heater30%
Amaze-Heater20%
Market Share
Econo-Heat Eco-Heater Amaze-Heater
Our growth from 2012-2014
2012-13 2013-14 2014-15 2015-16 (Projection)0
5000
10000
15000
20000
25000
30000
Cozy-Heater LLC
Year
No
of P
anel
s
Category market share by channel of trade
Online Retail Direct sales Dealers Contractors
45%35%
20%
1%
55%
25%15%
5%
75%
13% 10%3%
Chart Title2012 2013 2014
Amaze & Cozy in USA
Newly added:
New Egg, MOR electric heating, Wayfair.com, Improvements
CURRENT SCENARIOAT PRESENT LOWES OFFERS PANEL HEATERS SUPPLIED BY ECONO HEAT AND ECO- HEATER
HOW IS AMAZE DIFFERENT FROM THEM?
Competitive Advantage
Amaze- Heater Eco-Heater Econo-HeatTriple Insulation for extra safety
No triple insulation No triple insulation
Hand Finished (smooth)
Rough Finish Rough Finish
Only company to offer 250W and 600W. Also Leg and Foot warmers
Only 400W Only 400w
Only company to offer heat guard and Ezy mount accessories
No accessories No accessories
Amaze-Heat Guard ( patent applied)
‘Amaze-Guard'- a new added safety feature. Can have any designs, logos
printed on the guard( DIY
installation)The Surface
Temperature of the guard will not
exceed 50 degrees centigrade
EZY-MOUNT (Drill less mounting) PATENTED
Uniqueness of Amaze
UL standard focuses on reduction of fire hazards where
the panel is tested at an impulse voltage of 1000V
IEC-60335-2 standard focuses more on electric
insulation where the panel is tested for an impulse
voltage of 3000v
Amaze panel heater is made to meet both
standards
Our Price to Lowes The price quoted below is FOB Mumbai in USD 250W-$28 inclusive of Heat Reflector 400W-$34 inclusive of Heat Reflector 600W-$44 inclusive of Heat Reflector Ezy Mount- $8 Heat Guard for 400W- $10 Heat Guard for 600W-$15
All our products have a 3 year warranty