buuic handbook 2011

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TABLE OF CONTENT

page

Message from the Dean....................................................................................... 3

General Information............................................................................................. 4

The University (4)

The International College (4)

BUUIC vision (5)

Teaching and learning strategies (5)

The college administrators (5)

Instructors (full time & part time) (6-7)

Language enhancement (8)

Assessment of academic work (8)

Credit transferred to BUUIC (8)

Academic calendar (9)

Plan of payment (9)

Supporting units for learning (10)

Visa information for international students (10)

Admission for Undergraduate Students at BUUIC.............................................12

Bachelor of Arts (B.A.)....................................................................................... 15 Coursework

General education courses (16)

Professional courses (18)

Study plan

Communication Skills for Human Resource Development (21)

Global Business Communication (23)

Bachelor of Business Administration (B.B.A.).................................................. 25

Coursework


Professional courses

- Core courses (28)

- Management (28)

- Marketing (29)

- Tourism and Hotel Management (30)

- Business Information System (32)

- Logistics Management (33)

- International Business Management (34)

- Finance (35)

Study plan

- Management (37)

- Marketing (39)

- Tourism and Hotel Management (41)

- Business Information System (43)

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- Logistics Management (45)

- International Business Management (47)

- Finance (49)

Bachelor of Fine and Applied Arts

Program in Communication Arts and Design (B.F.A.)...................................... 51

Coursework


Professional courses (54)

Elective courses (55)

Study plan (56)

Course Description............................................................................................ 58

General Education Courses (59)

Bachelor of Arts

Core courses (67)

Communication Skills for Human Resource Development (68)

Global Business Communication (73)

Bachelor of Business Administration (B.B.A.)

Core courses (77)

Management (79)

Marketing (83)

Tourism and Hotel Management (89)

Business Information System (96)

Logistics Management (100)

International Business Management (104)

Finance (108)


Program in Communication Arts and Design (B.F.A.)

Major courses (113)

Minor courses

- Art and Design Management (116)

- Textile Design (117)

Elective courses (117)

Admission of Transferred Students to the International College B.E. 2552......121

Credit Transfer of International College Students B.E. 2552........................... 122

Regulations for Academic Management at the International College B.E. 2552... 124

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MESSAGE FROM THE DEAN

Assoc. Prof. Dr. Rana Pongruengphant

Dean of International College,

Burapha University

Welcome to the International College!

Here at BUUIC, our aim is to help you make

the right choices. Using International College

comprehensive curricula as a springboard,

you will develop essential business skills such

as teamwork, technology proficiency, critical

analysis, decision making, and leadership.

You will find that BUUIC is indeed a very

special place for motivated and talented

students! We promise that you will find your

stay with us not only useful but also personally

successful.

Sincerely yours,

Assoc. Prof. Rana Pongruengphant, Ph.D

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General Information

The University

Burapha University was originally established as Bangsaen College of Education on July8, 1955

to grant degrees in teacher training. In 1984, the College became a branch campus of

Srinakharinwirot University in Bangkok and in 1990, Bangsaen Campus was upgraded to be a

fully-accredited university, named “Burapha University.” The University disciplines are in the

arts, sciences, technologies, health care and humanities.

Burapha University is located on the Eastern Seaboard, near several large industrial estates of

Thailand. Currently, there are over 44,000 students enrolled on campus, 9,000 of whom are

studying at the graduate level. The University provides 26 faculties and colleges, as follows:

Humanities and Social Sciences

Education

Nursing

Public Health

Science

Engineering

Fine and Applied Arts

Science and Liberal Arts

Marine Technology

Medicine

Gems

The Graduate School of Commerce

The Graduate School of Public

Administration

Science and Social Science

Abhaibubejhr College of Thai

Traditional Medicine

The International College

Management and Tourism

Pharmaceutical Science

Geoinformatics

Political Science and Laws

Logistics

Sport Science

Informatics

Allied Health Science

College of Research Methodology and

Cognitive Science

Agriculture Technology

The International College

Our distinguished Faculty includes professors of foreign and Thai nationalities. The University

as a whole is developing several degrees to allow students to undertake courses in their own

country. Moreover, the International College is extending a warm welcome to students from

overseas universities as visiting international students. These students may choose to attend the

International College for a semester or an entire year of courses, according to the students‟

desire. These visiting students may have their performance assessed and certified, if they wish,

from the College.

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BUUIC Vision

Burapha University International College aims to be the leader of the international learning

community.

Teaching and Learning Strategies

The teaching and learning strategies of the College will focus on the development of an individual

student‟ s skills in critical thinking and problem solving, as well as those skills required for their

chosen career area.

The College Administrators

Dean : Associate Professor Rana Pongruengphant, Ph.D.

Ph.D. (Education Administration), Illinois State University, Normal, IL, U.S.A.

E-mail: [email protected]

Associate Dean

Ms. Punnee Pimapunsri

Ph.D. (Human Resource Development), Burapha University, Thailand


Assistant Deans

Ms. Kritta-orn Chewwasung

M.A. (Tourism Management), Assumption University, Bangkok, Thailand


Mr. Samart Plungpramoon

M.A. (Tourism Management), Assumption University, Thailand

The Academic Supporting Staff

Ms. Wanna Nabchoey Head of Dean‟s Office

Mr. Kiti Poonsangsiri Academic Officer

Ms. Piyachat Srinarong Admission Officer

Mr. Sudthijitt Rodpunn LRC Supporting Staff (Computer lab)

Mr. Pinyo Khamsil LRC Supporting Staff (Computer lab)

Mr. Amorn Piyaneranat LRC Supporting Staff (Computer lab)

Ms. Piyanuch Yadbumroong Librarian

Ms. Kornvika Supisa Librarian

Ms. Pitchaya Chinodom Student Affairs Officer

Ms. Chanchira Siripunyachot Treasurer

Ms. Juthatip Cheprakov Purchasing and Maintenance Officer

Ms. Nittaya Suksumran Assistant Officer

Mr. Sompong AueaFua Driver

mailto:[email protected]

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List of Instructors (Full-time)

Ms. Punnee Pimapunsri

Ph.D. (Human Resource Development), Burapha University, Thailand

Ms. Sirintorn Thepmongkorn

M.T.M (Technology Management), The University of New South Wales, Australia

Ms. Kritta-orn Chewwasung

M.A. (Tourism Managment), Assumption University, Thailand

Ms. Kumutinee Jaroenrat

Ed.D. (Educational Administration), Burapha University, Thailand

Ms. Thaksaorn Srisangkhajorn

M.B.A. (Global Business Leadership International Trade), Johnson & Wales University,

U.S.A.

Mr. Samart Plungpramoon

M.A. (Tourism Management), Assumption University, Thailand

Ms. Thitika Rattanachaikul

M.B.A. (Supply Chain Management), University of La Verne, U.S.A.

Ms. Tunyaporn Vicheiengior

Master of Commerce (Marketing), Macquarie University, Australia

Mr. Prasit Pongruengphant

M.Ed. (Educational Research), Chulalongkorn University, Thailand

Mrs. Chutima Thongdeelert

M.App.Ling. (Applied Linguistics), Macquarie University, Australia

Mr. Hugh Bernard Fox

Ph.D. (Computer Assisted Language Learning: CALL), Texas A&M University, U.S.A.

Mr. Desmond Joseph Lobo

Ph.D. (Information Technology), University of Ballarat, Australia

Mr. Thomas Christian Barfield

B.A. (Art) Kingston University, England

TEFL International and TESOL Certificate

Mrs. Ilona Elisabeth Morawietz

Master in Psychology, University of Koblenz-Landau, Germany

Mr. Declan M.J. Barlow

M.Ed.(TESL), Burapha University, Thailand

Mr. Charlton Thomas Bruton

B.A. (Political Science), University of California at Irvine, U.S.A.

M.A. (Ed. Pending)

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Instructor (Part-time)

Mrs. Chumaphan Wichienkuer

M.A. (Political Science), Chulalongkorn University, Thailand

Mr. Jose Santos

Ph.D. (Business Administration), Colegio De San Juan de Letran University, Philippines

Ms. Krisana Chinnasarn

Ph.D. (Computer Science), Chulalongkorn University, Thailand

Assist. Prof. Nayot Kurukitkoson

Ph.D. (Photonics), Aston University, Birmingham, United Kingdom

Ms. Linden Phanpho

M.A. (History), University of Canterbury, Christchurch, New Zealand

Mr. Martin Roberts

M.B.A (European Marketing & Finance), Sheffield University, United Kingdom

M.Ed. TESOL, Asian University, Thailand

Mr. Laurent Devos

M.B.A. (Business Engineering), University of Brussels, Belgium

Ms. Kidakan Saithanu

Ph.D. (Applied Statistics), University of Alabama, U.S.A.

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Medium of Instruction

The medium of instruction for BUUIC programs is in English with the exception of certain free

electives. Electives in such subjects as Thai language, Chinese language, and similar pre-

approved classes will be accepted as elective credits.

Language Enhancement

If, during the student‟s study for a degree, he or she wishes to improve his or her English

proficiency for study or work purposes, the student may enroll the Additional English Course

at no additional charge.

Frequently offered non-credit language enhancement courses include:

• BUUIC EL 01 English for Efficient Communication 120 hours

• BUUIC EL 02 English for Communication II (Reading and Speaking) 30 hours

• BUUIC EL 03 English for Communication III (Listening and Speaking) 30 hours

• BUUIC EL 04 Effective Use of English I 30 hours

• BUUIC EL 05 Effective Use of English II 30 hours

Students who satisfactorily complete a non-credit BUUIC EL course will receive a certificate of

successful completion. Those students whose English competency exceeds the level of the

BUUIC EL course offered in a given semester may be permitted to only take the final

examination to prove proficiency and thus receive a certificate of successful completion.

This option is only available for the above BUUIC EL courses 01-05.

Assessment of Academic Work

BUUIC instructors use two evaluation methods: continuous assessment and examinations. Each

course has a final written examination that normally lasts for three hours. Continuous

assessment will include lecture assignments in the form of essays or short answer questions, and/

or projects/case studies. The student‟s result in a course will depend on his or her performance in

both the continuous assessment and final examination in addition to attendance to the class for at

least 80 percent of total contact hours in that course. (i.e., 3 credits hour = 45 hours, students

must attend class for at least 36 hours).

Credit Transfer into BUUIC

Prospective students who wish to transfer credit from English-language or overseas universities

are required to successfully complete an International College entrance examination and submit

their transcript complete with course descriptions to the International College for assessment.

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Academic Calendar

The academic calendar year comprises two sixteen-week semesters and a summer session, as

follows: First semester (Fall term) : September – December

Second semester (Spring term) : January – May

Summer session : June – August

Plan of Payment

Major Registration

(Baht)

June to

October

January to

February Total (Baht)

B.B.A. and B.A.

First year

Second year

Third year

Fourth year

20,000

-

-

-

80,000

90,000

90,000

90,000

30,000

30,000

30,000

30,000

130,000

120,000

120,000

120,000

Total 20,000 350,000 120,000 490,000

B.F.A.

First year

Second year

Third year

Fourth year

20,000

-

-

-

80,000

120,000

120,000

120,000

30,000

120,000

120,000

120,000

130,000

240,000

240,000

240,000

Total 20,000 440,000 390,000 850,000

Note : The College will allow students to take a course for the second time at no extra charge.

However, if a student registers for that course for a third time, an additional fee of 4,000 baht per

credit will be charged.

Study Facilities and Laboratories

BUUIC provides various facilities to assist the students‟ successful study. Course materials, text

books, audio-visual materials, monographs and journals, bibliographies, abstracts and indexes

are available in the BUU library. In addition to the BUU library, the BUUIC learning resource

center provides students with an additional ideal study environment. The center is conveniently

located at BUUIC on the 3rd floor of the International College building, Burapha University.

Students can also make use of the self-access computing facilities provided by BUUIC.

Course Materials

BUUIC is committed to providing high-quality learning materials to its students. For each class,

all students receive packages containing significant learning materials such as the course book,

handouts, assignment questions and other supplementary materials recommended by the lecturer.

In addition, more resources are now devoted to developing course with online components to

enrich students‟ learning experience and facilitate communication.

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Supporting Units for Learning

Career Information and Development

The career information and development services aim at organizing career-related activities and

developing career opportunities for students and graduates. Its services include arranging

activities on personal development and study skills enhancement. Students may obtain

information on job vacancies and other useful career resources through the Student Affairs

Office.

The Computer Center

The Computer Center is an organization which provides computer services for administration

and learning. The Center also provides computer training courses and academic service to the

public.

The Central Library

The Central Library is the information service center supporting research and education of the

university and of the community. It serves as the information center for printed and electronic

media. In addition, it is also equipped with the internet service, cable TV, video, multimedia

CD-ROM, VCD, and DVD workstations.

Dormitory

There are dormitories for undergraduate and postgraduate students on campus. There are also

many private dormitories near the university which are in walking distance to the university.

Financial Assistance

Students who encounter financial difficulties may apply for a bursary or loan under the Student

Financial Assistance Scheme at the Student Affairs Office, Burapha University. Bursaries are

donated by commercial organizations, firms, foundations, and individuals. Loans are financed

by government grant each year. They are available to any student (new or continuing).

Repayment terms depend on the type of loan.

Visa Information for International Students

How to Apply for a Visa

Foreign students who require a visa for study at Burapha University should follow these

procedures:

Documents to be submitted with visa applications:

1. Applicant‟s travel documents with not less than six months validity

2 One copy of visa application form completely filled out (available at any Royal Thai

Embassy or Consulate-General)

3. Two passport-sized photographs of the applicant taken within six months

4. Copy of certificate of admission from Burapha University

5. Documents certifying that the applicant will have sufficient financial support

6. Visa fee

Students can apply for a visa at any Royal Thai Embassy and Consulate.

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Visa Extension in Thailand

Foreign students can extend their non-immigrant visas before the expiry date by submitting

documentation, as follows:

1. Letter of acceptance from Burapha University

2. Photocopy of passport

3. Photocopy of receipt (Tuition and fees)

4. Photocopy of student ID card

5. One recent photograph of the applicant (4 x 6 cm).

Period of Non-Immigrant Visa

A non-immigrant visa for entrants is valid for 90 days. Qualified persons can obtain an additional

1-year stay permit from the date of entry, referring to the Office of Immigration Bureau‟s

regulations on extension of stay.

Apply for visa extension at:

Office of Immigration Bureau

Jermjomphon Rd.

Sri Racha, Chonburi 20110, Thailand

Tel: 66 38 429409, 66 38 410240

Contact person: Ms. Piyachat Srinarong, Admission Officer, BUUIC.

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Burapha University International College Announcement

Admission to Undergraduate Studies at the International College 2011

International College, Burapha University offers international programs (all courses are

taught in English).The college is now opened for applications for the academic year 2011. The

details are as follows:

Programs Offered:

1. Bachelor of Arts (B.A.)

1.1 Communication Skills for Human Resource Development

1.2 Global Business Communication

2. Bachelor of Business Administration (B.B.A.) Concentrations on

2.1 Management

2.2 Marketing

2.3 Tourism and Hotel Management

2.4 Business Information System

2.5 Logistics Management

2.6 International Business Management

2.7 Finance

3. Bachelor of Fine and Applied Arts Program in Communication Arts and Design (B.F.A.)

Admission Requirements

1. National School System

Students must complete Mathayom Suksa 6 or equivalent accredited by the Ministry of

Education, or they must complete Grade 12 from an International School accredited by the

Ministry of Education.

2. Overseas School System

2.1 Completion of Grade 12 from the United States of America with a diploma and

transcript.

2.2 Completion from the United Kingdom or a school in the British system with

certificate or transcript:

2.2.1 GCE „O‟ Level or GCSE or IGCSE for five major subjects, with grading

system of A, B, C, D, and E.

2.2.2 GCE „A‟ Level for three major subjects, each with grading system of A,

B, C, D, and E.

2.2.3 GCE „O‟ Level or GCSE or IGCSE and GCE „A‟ Level, altogether not

less than five major subjects.

2.3 Completion of Form 6 with certificate, from New Zealand Qualifications Authority (NZQA) with transcript of not less than five major subjects.

2.4 Completion of Grade 12 from Australia with certificate issued by the State

name, and transcript.

2.5 Completion from other countries, accredited by the Ministry of Education,

Thailand, with the certificate equivalent to Mathayom Suksa 6.

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Method of Selection: Students will be interviewed by the committees of International College

Number of Acceptance: Total 150 students (30 students in each subject area)

Documents for Application:

1. Transcript

2. Three recent 1” photographs

3. TOEFL or IELTS results (if any)

4. A copy of a residential certificate

5. A copy of an identification card or passport

Application Procedures

1. Email Admission

1. Download “Application Form” from http://buuic.buu.ac.th and send it back to

[email protected] Contact person: Ms. Punnee Pimapunsri (E-mail:

[email protected], Tel.: 038-102654)

2. Walk in Admission

Apply directly at Office of the Dean, 1st floor, International College, The Professor Dr.

Suchart Upatham Building, from 7 February – 10 August. Application fee is 500 Baht.

3. Apply by Mail

Please post your application and all documents to the Office of the Dean, International

College, The Professor Dr. Suchart Upatham Building, Burapha University, 169 Longhaad

Road, Bangsaen, Thambon Saensuk, Amphur Muang, Chonburi, 20131, Thailand.

Please note: Application fee is non-refundable.

The Announcement for Accepted Candidate

Names of candidates who are accepted to study at the International College will be

announced 5 days after the college has received his/her application at http://buuic.buu.ac.th

Entrance Registration : See the announcement of qualified candidate.

Academic Calendar

1. Summer Term: Mid-June to Mid-August

2. Fall Term: September - December

3. Spring Term: Mid-January to Mid May

mailto:[email protected]

http://buuic.buu.ac.th/

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Tuition Fees: B.A. and B.B.A . total cost of four-year full time enrollment = 490,000 Baht.

B.F.A. total cost of four-year full-time enrollment = 850,000 Baht. The fee includes books, and

Intensive English course (120 hrs.), Internet use, additional English courses, library access,

computer facilities, selected study visit, student activities for student development and accident

insurance.

Non-degree Seeking Students: Non-degree seeking students can register for courses

individually at the International College at 4,000 baht/credit hour.

Announced on 3rd

February 2011

Assoc.Prof.Seree Chadcham,Ph.D.

Vice-President for Academic Affairs

Burapha University

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Bachelor of Arts

Program Title: Bachelor of Arts

Degree Offered:

Full Name of Degree: Bachelor of Arts

Abbreviation of Degree: B.A.

Two majors are offered in this program, as follows:

- Communication Skills for Human Resource Development

- Global Business Communication

Curriculum Structure

Curriculum structure for 4-year program requires not less than 126 credits comprising the

following elements:

1. General education courses 30 credits

2. Professional courses 90 credits

- Core courses 30 credits

- Major required courses 48 credits

- Major elective courses 12 credits

3. Free elective courses 6 credits

Total 126 credits

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Course Works

General Education Courses (30 credits)

Languages (select 12 credits from the following courses)

951101 English for Academic Purposes I 3 (3-0-6)

951102 English for Academic Purposes II 3 (3-0-6)

951103 Academic Writing 3 (3-0-6)

951104 English for Specific Purposes 3 (3-0-6)

951105 Thai Language for Communication I 3 (3-0-6)

951106 Thai Language for Communication II 3 (3-0-6)

951107 French for Communication I 3 (3-0-6)

951108 French for Communication II 3 (3-0-6)

951109 Japanese for Communication I 3 (3-0-6)

951110 Japanese for Communication II 3 (3-0-6)

951160 Korean for Communication I 3 (3-0-6)

951161 Korean for Communication II 3 (3-0-6)

951162 Russian for Communication I 3 (3-0-6)

951163 Russian for Communication II 3 (3-0-6)

951164 Spanish for Communication I 3 (3-0-6)

951165 Spanish for Communication II 3 (3-0-6)

951166 Chinese for Communication I 3 (3-0-6)

951167 Chinese for Communication II 3 (3-0-6)

951168 German for Communication I 3 (3-0-6)

951169 German for Communication II 3 (3-0-6)

951170 Vietnamese for Communication I 3 (3-0-6)

951171 Vietnamese for Communication II 3 (3-0-6)

951172 Portuguese for Communication I 3 (3-0-6)

951173 Portuguese for Communication II 3 (3-0-6)

951174 Indonesian for Communication I 3 (3-0-6)

951175 Indonesian for Communication II 3 (3-0-6)

Humanities (select 3 credits from the following courses)

951112 Human and Civilization Development 3 (3-0-6)

951113 Contemporary World Affairs 3 (3-0-6)

951114 Psychology in Everyday Life 3 (3-0-6)

951116 Human Rights and Human Trafficking 3 (3-0-6)

951117 Arts Appreciation 3 (3-0-6)

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Social Sciences (select 3 credits from the following courses)

951121 Humans and their Natural Resources and Environment 3 (3-0-6)

951123 General Knowledge of Global Society 3 (3-0-6)

951124 General Knowledge of Thai Society 3 (3-0-6)

951125 The Global Economy 3 (3-0-6)

951126 Environmental Study 3 (3-0-6)

951127 Cross-Cultural Study 3 (3-0-6)

951128 Fundamental of Speech Communication 3 (3-0-6)

951129 ASEAN Studies 3(3-0-6)

Science and Technology (select 6 credits from the following courses)

951132 Advanced Computer Utilization 3 (3-0-6)

951133 General Knowledge of Science 3 (3-0-6)

951134 Mathematics in Everyday Life 3 (3-0-6)

951135 Introduction to Computer Information Systems 3 (3-0-6)

951136 Introduction to the Internet and Web 3 (3-0-6)

951137 Global Warming 3 (3-0-6)

951138 Introduction to Microsoft Office 3 (3-0-6)

Interdisciplinary (select 3 credits from the following courses)

951141 Contexts of Practice in Organization 3 (3-0-6)

951142 Generic Competency and its Development 3 (3-0-6)

951143 Lifelong Learning in a Global Society 3 (3-0-6)

951144 Introduction to Higher Education and Ethical Modes 3 (3-0-6)

Sports and Recreation (select 3 credits from the following courses)

951151 Swimming 1(0-2-1)

951152 Basketball 1(0-2-1)

951153 Volleyball 1(0-2-1)

951154 Tennis 1(0-2-1)

951155 Badminton 1(0-2-1)

951156 Social Dance 1(0-2-1)

951157 Yoga 1(0-2-1)

951158 Holistic Health Promotion 2(2-0-4)

951159 First Aid and Basic Life Support 2(2-0-4)

951181 Health and Beauty 2(2-0-4)

951182 Life Skills and Adolescent Health 2(2-0-4)

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Professional Courses (90 credits)

Core Courses (all courses must be taken: 30 credits)

952203 Principles of Communication 3 (3-0-6)

952204 Research Method in Communication 3 (3-0-6)

952205 Principles of Management 3 (3-0-6)

952211 Foundation of Speech Communication 3 (3-0-6)

952212 Verbal and Nonverbal Communication 3 (3-0-6)

952213 Organizational Communication 3 (3-0-6)

952214 Multicultural Communication 3 (3-0-6)

952221 Information Analysis and Synthesis 3 (3-0-6)

952301 Personality Development 3 (3-0-6)

952335 Information Communication Technology 3 (3-0-6)

Communication Skills for Human Resource Development

Major Required Courses (all courses must be taken: 48 credits)

962304 Organization Development and Change 3 (3-0-6)

962400 Principles of Human Resource Development and Ethics 3 (3-0-6)

962420 Principles of Human Resource Management 3 (3-0-6)

962430 Oral Discussion and Debate 3 (3-0-6)

962435 Socio-Economic for Human Resources Development 3 (3-0-6)

962436 Human Resource Management Information System 3 (3-0-6)

955474 Independent Study 3 (3-0-6)

962452 Effective Presentation 3 (3-0-6)

962453 Public Relation 3 (3-0-6)

962457 Learning Theory and Technologies in Human Resources Development 3 (3-0-6)

962460 Interpersonal Skills 3 (3-0-6)

962462 Principles of Organization Behavior 3 (3-0-6)

962463 Seminar in Human Resource Development 3 (3-0-6)

962464 Evaluation of Human Resource Development Programs 3 (3-0-6)

*953495 Cooperative Education 6 (0-18-0)

*If any student cannot take Cooperative Education course, he or she can select any two

major elective courses instead.

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Major Elective courses (select 12 credits from the following courses)

962311 Training Development Theory and Practice 3(3-0-6)

963322 Message Design Communication in Organization 3 (3-0-6)

963323 Effective Global Communication 3 (3-0-6)

962324 Teaching Thai to Foreigners 3 (3-0-6)

962325 Recruitment Selection and Performance Appraisal 3 (3-0-6)

962341 Management Psychology 3 (3-0-6)

962402 Research in Communication Skills for Human Resource Development 3 (3-0-6)

962403 Reading in Corporate Environment 3 (3-0-6)

962404 Instructional Design and Development 3 (3-0-6)

962405 Leadership and Human Resource Development 3 (3-0-6)

962410 Foundation of Summary and Numeracy Writing 3 (3-0-6)

962411 Persuasion and Social Influence 3 (3-0-6)

963412 Persuasive Speaking 3 (3-0-6)

962413 Critical Perspectives in Mass Communication 3 (3-0-6)

Global Business Communication

Major Required Courses (all courses must be taken: 48 credits)



963351 Global Business Perspectives 3 (3-0-6)

963352 Management of Communication System 3 (3-0-6)

963353 Communication Policy and Planning 3 (3-0-6)


963425 Communicational Social Marketing 3 (3-0-6)

963426 Crisis Communication 3 (3-0-6)

963427 Issue in Global Business Communication and Ethics 3 (3-0-6)

963428 International Business Development Communication 3 (3-0-6)


962452 Effective Presentation 3 (3-0-6)

962453 Public Relation 3 (3-0-6)





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Major Elective Courses (select 12 credits from the following courses)


963354 Business and Media Relation 3 (3-0-6)

963355 Communication for Global Leader 3 (3-0-6)

963406 Global Marketing Communication 3(3-0-6)

963407 Global Business Strategy 3 (3-0-6)

963408 Business Case Studies and Negotiations 3 (3-0-6)

963414 Business Communication Action Project 3(3-0-6)

963415 Social Change Communication 3(3-0-6)

963421 International Business and Economic Change 3(3-0-6)

Elective Courses (6 credits)

Student can select elective courses for 6 credits from all courses offered within the university or

select them from other universities within or outside the countries.

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Study Plan

Each foundation course will be offered to students in accordance with the plan organized by the

International College. The major courses and elective courses will be offered, as follows:


Course Schedule for the First (1st) Year

Fall (September-December) Spring (January – May)

Title of course Credits Title of course Credits

Languages 3 Languages 3

Humanities 3 Interdisciplinary 3

Social Sciences 1 952203 Principles of

Communication 3

Sport and Recreation 1 952205 Principles of Management 3

Sport and Recreation 2 952213 Organizational

Communication 3

Science and Technology 3 952335 Information

Communication Technology 3

Total 15 Total 18

Course Schedule for the Second (2nd) Year




Science and Technology 3 952221 Information Analysis and

Synthesis 3

952301 Personality Development 3 963322 Message Design

Communication in Organization 3

952212 Verbal and Nonverbal

Communication 3 962460 Interpersonal Skills 3

952214 Multicultural

Communication 3

963323 Effective Global

Communication 3

952211 Foundation of Speech

Communication 3

963352 Management of

Communication System 3

Total 18 Total 18

22

Course Schedule for the Third (3rd) Year



963425 Communicational Social

Marketing 3 953495 Cooperative Education 6

962430 Oral Discussion and Debate 3

962452 Effective Presentations 3

962436 Human Resource

Management Information System 3

962457 Learning Theory and

Technologies in Human Resources

Development

3

962464 Evaluation of Human

Resource Development Programs 3

Total 18 Total 6

Course Schedule for the Fourth (4th) Year



962453 Public Relation 3 955474 Independent Study 3

963426 Crisis Communication 3 Major Elective 3 3

963427 Issue in Global Business

Communication and Ethics 3 Major Elective 4 3

952204 Research Method in

Communication 3 Free Elective 1 3

Major Elective 1 3 Free Elective 2 3

Major Elective 2 3

Total 18 Total 15

23







Social Sciences 1 952203 Principles of

Communication 3

Sport and Recreation 1 952205 Principles of Management 3

Sport and Recreation 2 952213 Organizational

Communication 3

Science and Technology 3 952335 Information

Communication Technology 3

Total 15 Total 18





Science and Technology 3 952221 Information Analysis and

Synthesis 3

952301 Personality Development 3 963322 Message Design

Communication in Organization 3

952212 Verbal and Nonverbal

Communication 3 962460 Interpersonal Skills 3

952214 Multicultural

Communication 3

963323 Effective Global

Communication 3

952211 Foundation of Speech

Communication 3

963352 Management of

Communication System 3

Total 18 Total 18

24




963425 Communicational Social

Marketing 3 953495 Cooperative Education 6

962430 Oral Discussion and Debate 3

962452 Effective Presentations 3

963412 Persuasive Speaking 3

963351 Global Business

Perspectives 3

963428 International Business

Development Communication 3

Total 18 Total 6




962453 Public Relation 3 955474 Independent Study 3

963426 Crisis Communication 3 Major Elective 3 3

963427 Issue in Global Business

Communication and Ethics 3 Major Elective 4 3

952204 Research Method in

Communication 3 Free Elective 1 3


Major Elective 2 3

Total 18 Total 15

25

Bachelor of Business Administration

Program Title: Bachelor of Business Administration

Degree Offered:

Full Name of Degree: Bachelor of Business Administration

Abbreviation of Degree: B.B.A.

Seven majors are offered in this program, as follows:

- Management

- Marketing

- Tourism and Hotel Management

- Business Information System

- Logistics Management

- International Business Management

- Finance



following elements:



- Core courses 30 credits

- Major required courses 48 credits

- Major elective courses 12 credits


Total 126 credits

26

Course Works



































27
























951151 Swimming 1(0-2-1)

951152 Basketball 1(0-2-1)

951153 Volleyball 1(0-2-1)

951154 Tennis 1(0-2-1)

951155 Badminton 1(0-2-1)

951156 Social Dance 1(0-2-1)

951157 Yoga 1(0-2-1)





28


Core Courses (all courses must be taken: 30 credits)

953111 Principles of Economics 3 (3-0-6)

953123 Business Statistic 3 (3-0-6)

953212 Introduction to Business Research 3 (3-0-6)

*953213 Calculus 3 (3-0-6)

953221 Principles of Accounting 3 (3-0-6)

953222 Business Law and Ethics 3 (3-0-6)


953232 Human Resource Management 3 (3-0-6)

953233 Principles of Marketing 3 (3-0-6)

953301 Productions and Operation Management 3 (3-0-6)

953311 Business Finance 3 (3-0-6)

* For students who major in Logistics Management and Marketing must take Calculus

(953213) instead of Business Statistics (953123).

Management

Major Required Courses (all courses must be taken: 48 credits) 955301 Financial Accounting 3 (3-0-6) 955311 Management Theory and Practice 3(3-0-6) 955312 Managerial Policies and Strategies 3 (3-0-6) 955321 Strategic Management 3 (3-0-6) 955322 International Business Management 3 (3-0-6) 955331 Small Business Management 3 (3-0-6) 955401 Global Business Leadership 3 (3-0-6) 955402 Principles of Organizational Behavior 3 (3-0-6) 955411 Project Management 3 (3-0-6) 955412 Productivity and Quality Management 3 (3-0-6) 955421 Cross-Cultural Management 3 (3-0-6) 955431 Managing Organization Change 3 (3-0-6) 955441 Seminar in Management 3 (3-0-6) 959402 Logistics and Supply Chain Management 3 (3-0-6)




29


955303 International Trade Law 3 (3-0-6)

955304 Issues in Management 3 (3-0-6)

955325 Women in Management 3 (3-0-6)

955326 Management Negotiation and Strategy 3 (3-0-6)

955327 Organizational Development 3 (3-0-6)

955415 Professional Development of Managers 3 (3-0-6)

955425 Management of Technology and Information 3 (3-0-6)

955426 Labor-Management 3 (3-0-6)

955427 Reward and Performance Management 3 (3-0-6)

955428 Global Competitive Strategies 3 (3-0-6)

955435 Independent Study in Management 3 (3-0-6)

956332 Import-Export Management 3 (3-0-6)

Marketing

Major Required Courses (all courses must be taken: 48 credits) 955303 International Trade Law 3 (3-0-6)

956301 Sales Management 3 (3-0-6)

956302 Marketing Information System 3 (3-0-6)

956303 Integrated Marketing Communication 3 (3-0-6)

956311 Price Management 3 (3-0-6)

956312 Marketing Channel Management 3 (3-0-6)

956321 Product and Brand Management 3 (3-0-6)

956322 Consumer Behavior 3 (3-0-6)

956401 Marketing Management 3 (3-0-6)

956402 Seminars in Marketing 3 (3-0-6)

956403 Marketing Research 3 (3-0-6)

956411 Strategic Market Planning 3 (3-0-6)

956412 International Marketing 3 (3-0-6)

956446 Issues in Marketing 3 (3-0-6)




30


955415 Professional Development for Managers 3 (3-0-6)

956305 Packaging Management 3 (3-0-6)

956306 Brand Strategy 3 (3-0-6)

956315 Industrial Marketing 3 (3-0-6)

956316 Agriculture Marketing 3 (3-0-6)

956317 Tourism Marketing 3 (3-0-6)

956325 Wholesaling Management 3 (3-0-6)

956331 Sales Forecasting 3 (3-0-6)


956333 Advertising 3 (3-0-6)

956335 Business-to-Business Marketing 3 (3-0-6)

956341 Electronic Commerce 3 (3-0-6)

956342 Retailing 3 (3-0-6)

956343 Purchasing 3 (3-0-6)

956351 Direct Marketing 3 (3-0-6)


956425 Marketing Statistics 3 (3-0-6)

956426 Industrial Goods Marketing 3 (3-0-6)

956435 New Product Development 3 (3-0-6)


956437 Global Business Strategy 3(3-0-6)

956445 Integrated Studies in Marketing 3 (3-0-6)

Tourism and Hotel Management

Major Required Courses (all courses must be taken: 48 credits) 957301 Principles of Tourism and Hotel Management 3(3-0-6)

957302 Tourist Behavior 3(3-0-6)

957303 Service Psychology 3(3-0-6)

957311 Room Division Management 3(3-0-6)

957312 Food and Beverage Management and Operations 3(3-0-6)

957313 Principle of Tour Guiding 3(2-2-5)

957314 Marketing Management for Tourism and Hotel Industry 3(3-0-6)

957321 Information Technology in Hotel and Tourism Industry 3(2-2-5)

957401 Research in Hotel and Tourism Management 3(2-2-5)

31

957402 Tour Planning and Operations 3(3-0-6)

957403 Tourism Planning and Development 3(3-0-6)

957411 Ethics and Laws Related to Tourism and Hospitality Industry 3(3-0-6)

957412 Cultural Diversity For Tourism and Hotel 3(3-0-6)

957421 Seminar in Hotel and Tourism Management 3(2-2-5)

*953495 Co-operative Education 6(0-18-0)




957305 Airline Business 3(3-0-6)

957306 Supervision in Hotel 3(3-0-6)

957315 Strategic Management for Tourism and Hotel Management 3(3-0-6)

957325 Meeting Incentive Convention and Exhibition (MICE) 3(3-0-6)

Business Management

957326 Health and Spa Tourism 3(3-0-6)

957327 Event Management 3(3-0-6)

957331 Special Topic in Tourism and Hotel 3(3-0-6)

957332 International Hospitality Management 3(3-0-6)

957333 Sustainable management in Tourism 3(3-0-6)

957341 Tourism and Hotel Internship 3(0-9-0)

957342 Travel Agency Management 3(3-0-6)

957343 Catering operation and service 3(3-0-6)

957344 Restaurant Management 3(3-0-6)

957345 Kitchen Operation 3(3-0-6)

957351 Hotel Business planning and development 3(3-0-6)

957352 Cultural Tourism Management 3(3-0-6)

957353 Marine tourism Management 3(3-0-6)

957354 Agro tourism Management 3(3-0-6)

957355 Sport Tourism Management 3(3-0-6)

957356 International Cuisine and Food Styling Management 3(3-0-6)

957357 Club Management 3(3-0-6)

957421 English for Hotel and Tourism 3(3-0-6)

957422 Japanese for Hotel and Tourism 3(3-0-6)

957423 German for Hotel and Tourism 3(3-0-6)

957424 Spanish for Hotel and Tourism 3(3-0-6)

957425 Korean for Hotel and Tourism 3(3-0-6)

32

957426 Chinese for Hotel and Tourism 3(3-0-6)

957427 French for Hotel and Tourism 3(3-0-6)

957428 Russian for Hotel and Tourism 3(3-0-6)

957435 Tourism resource Development 3(3-0-6)

957436 Community-Based Tourism 3(3-0-6)

957437 Tourism Project Management 3(3-0-6)

957438 Logistic for Tourism industry 3(3-0-6)

Business Information System

Major Required Courses (all courses must be taken: 48 credits) 958301 Introduction to the Internet and the Web 3 (3-0-6) 958302 Data Communications and Networking 3 (3-0-6)

958303 Information Systems Project 3 (3-0-6)

958304 Information Systems in Organizations 3 (3-0-6)

958305 Information Security Management 3 (3-0-6)

958311 Computer Utilization in Business 3 (3-0-6)

958312 Electronic office 3 (3-0-6)

958313 Information System Analysis and Design 3 (3-0-6)

958401 Computer Programming 3 (3-0-6)

958402 Web Design and Development for Business 3 (3-0-6)

958403 Business logistic System 3 (3-0-6)

958411 Database System 3 (3-0-6)

958112 Database Management System 3 (3-0-6)

958413 Social Issues and Ethics for IT professional 3 (3-0-6)





958306 Strategic Information Technology Management 3 (3-0-6)

958307 Java Programming 3 (3-0-6)

958315 Accounting Information Systems 3 (3-0-6)

958316 Marketing Information Systems 3 (3-0-6)

958317 Finance and Banking Information Systems 3 (3-0-6)

958318 Human Resource Information Systems 3 (3-0-6)

33


958326 Business Applications of Geographic Information Systems 3 (3-0-6)

958405 Business Information Systems Project 3 (3-0-6)

958406 User Interface Development 3 (3-0-6)

958411 Decision Support Systems 3 (3-0-6)

958412 Integrated Information Technologies in Business 3 (3-0-6)

958413 Selected Topics in Information System 3 (3-0-6)

958421 Seminar in Information Systems 3 (3-0-6)

958422 Advanced Software Development 1 (0-3-0)


959402 Logistics and Supply Chain Management 3(3-0-6)

Logistics Management

Major Required Courses (all courses must be taken: 48 credits) 959301 Transportation Management 3(3-0-6)

959302 Business Taxation 3(3-0-6)

959303 Transport Economic 3(3-0-6)

959311 Supply Chain Risk Management 3(3-0-6)

959312 Warehouse Management 3(3-0-6)

959313 Material Handling and Packaging 3(3-0-6)

959321 International Trade and Policy 3(3-0-6)

959322 Multimodal Transport 3(3-0-6)

959401 Freight Transport and Distribution 3(3-0-6)


959403 Procurement and Purchasing in Supply Chain 3(3-0-6)

959412 Information Technology for Logistics 3(3-0-6)

958414 Demand and Inventory Management 3(3-0-6)

959421 Seminar in Logistics Management 3(3-0-6)

* 953495 Cooperative Education 6(0-18-0)



34


959305 Safety and Environmental Management 3(3-0-6)

959306 Quality Control Management 3(3-0-6)

959315 Current Issues in Logistics 3(3-0-6)

959316 Cargo Insurance 3(3-0-6)

959326 Insurance in Transport Industry 3(3-0-6)

959335 Legal Aspects for Logistics 3(3-0-6)

959336 Service Marketing 3(3-0-6)

959405 Operational Research in Logistics Management 3(3-0-6)

959406 International Logistics 3(3-0-6)

959415 Strategic Supply Chain Management 3(3-0-6)

959416 Sustainable Supply Chain 3(3-0-6)

International Business Management

Major Required Courses (all courses must be taken: 48 credits) 955303 International Trade Law 3(3-0-6)

955421 Cross Cultural Management 3(3-0-6)


958325 Electronic Commerce 3(3-0-6)

960301 International Business Management 3(3-0-6)


960303 International Trade 3(3-0-6)

960311 Organization Development & Change Management 3(3-0-6)

960312 International Financial Management 3(3-0-6)

960321 International Economic Integration 3(3-0-6)

960323 International Marketing 3(3-0-6)

960331 Quantitative Business Analysis 3(3-0-6)

960411 Seminar in International Business Management 3(3-0-6)

960412 Conflict Management 3(3-0-6)

960413 Independent Study 3(3-0-6)

*953495 Cooperative Education 6(0-18-0)



35



960305 Special Topics in International Business 3(3-0-6)

960306 International Business Negotiation 3(3-0-6)

960315 Organization Behavior for Leadership 3(3-0-6)

960316 Entrepreneurship 3(3-0-6)

960325 Information Systems and IT Management 3(3-0-6)

960326 Global Leadership in International Business 3(3-0-6)

960335 Integrated Marketing Communication 3(3-0-6)

960336 Service Operations Management 3(3-0-6)

960405 Tradeshow and Exhibition 3(3-0-6)

960415 Legal Aspects of Commercial and Employment Transactions 3(3-0-6)

960416 Global Legal Environment 3(3-0-6)

Finance

Major Required Courses (all courses must be taken: 48 credits) 961301 Monetary and Fiscal Policy 3(3-0-6)

961302 Professional Ethics 3(3-0-6)

961303 Financial Case Studies 3(3-0-6)

961311 Quantitative Methods for Business Finance 3(3-0-6)

961312 Financial Accounting 3(3-0-6)

961321 Financial Theory 3(3-0-6)

961322 Corporate Finance I 3(3-0-6)

961323 Corporate Finance II 3(3-0-6)

961331 Fundamental Law: Financial Market Application 3(3-0-6)

961401 Money, Banking and Finance 3(3-0-6)

961402 Finance Institutions Management 3(3-0-6)

961403 Investment Analysis and Management 3(3-0-6)

961411 Financial Risk Management 3(3-0-6)

961412 Seminar in Finance 3(3-0-6)

953495 Cooperative Education 6(0-18-0)



36


961305 Investment Banking 3(3-0-6)

961306 Securities Analysis 3(3-0-6)

961315 Portfolio Management 3(3-0-6)

961316 Financial Derivatives 3(3-0-6)

961325 Bank Financial Management 3(3-0-6)

961326 Principles of Insurance 3(3-0-6)

961335 Credit Management 3(3-0-6)

961405 Mergers and Acquisitions 3(3-0-6)

961406 Global Banking 3(3-0-6)

961415 Financial Valuation 3(3-0-6)

961421 Industrial Finance 3(3-0-6)

961422 Taxation Planning 3(3-0-6)

961423 Personal Finance & Retirement Planning 3(3-0-6)

Elective Courses (6 credits)



37

Study Plan


International College. The major courses and elective courses will be offered, as follows:

Management






Social Sciences 1 953231 Principles of Management 3

Sport and Recreation 1 1 953232 Human Resource

Management 3

Sport and Recreation 2 2 953123 Business Statistic 3

Science and Technology 3 953221 Principles of Accounting 3

Total 15 Total 18





Science and Technology 3 953311 Business Finance 3

955311 Management Theory and

Practice 3 953233 Principles of Marketing 3

959402 Logistics and Supply

Chain Management 3

955402 Principles of

Organizational Behavior 3

953222 Business Law and Ethics 3 955322 International Business

Management 3

953111 Principles of Economics 3 Major Elective 3

Total 18 Total 18

38




953301 Productions and Operation

Management 3 953495 Cooperative Education 6

953212 Introduction to Business

Research 3

955301 Financial Accounting 3

955312 Managerial Policies and

Strategies 3

955401 Global Business

Leadership 3

Major Elective 3

Total 18 Total 6




955321 Strategic Management 3 955411 Project Management 3

955331 Small Business

Management 3

955421 Cross Cultural

Management 3

955412 Productivity and Quality

Management 3

955431 Managing Organization

Change 3

955441 Seminar in Management 3 Free Elective 3

Major Elective 3 Free Elective 3

Major Elective 3

Total 18 Total 15

39

Marketing






Social Sciences 1 953213 Calculus 3

Sport and Recreation 1 1 953222 Business Law and Ethics 3

Sport and Recreation 2 2 953231 Principles of Management 3

Science and Technology 3 953233 Principles of Marketing 3

Total 15 Total 18





Science and Technology 3 953212 Introduction to Business

Research 3

953111 Principles of Economics 3 953311 Business Finance 3

953221 Principles of Accounting 3 956301 Sales Management 3


Management 3 956311 Price Management 3

956322 Consumer Behavior 3 Major Elective 1 3

Total 18 Total 18

40






955303 International Trade Law 3

956312 Marketing Channel

Management 3

956321 Product and Brand

Management 3

956401 Marketing Management 3

Major Elective 3

Total 18 Total 6




956402 Seminars in Marketing 3 956411 Strategic Market Planning 3

956403 Marketing Research 3 956303 Integrated Marketing

Communication 3

956412 International Marketing 3 956446 Issues in Marketing 3

956302 Marketing Information

System 3 Free Elective 3


Major Elective 3

Total 18 Total 15

41








Sport and Recreation 1 1 953233 Principles of Marketing 3

Sport and Recreation 2 2 957301 Principles of Tourism and

Hotel Management 3

Science and Technology 3 957303 Service Psychology 3

Total 15 Total 18





Science and Technology 3 953111 Principles of Economics 3

953123 Business Statistic 3 953232 Human Resource

Management 3


Research 3 953221 Principles of Accounting 3

957311 Room Division

Management 3

957312 Food and Beverage

Management and Operations 3

957302 Tourist Behavior 3 957401 Research in Hotel and

Tourism Management 3

Total 18 Total 18

42






953222 Business Law and Ethics 3

957313 Principle of Tour Guiding 3

957314 Marketing Management

for Tourism and Hotel Industry 3

957312 Food and Beverage

Management and Operations 3

957402 Tour Planning and

Operations 3

Total 18 Total 6




953311 Business Finance 3 957403 Tourism Planning and

Development 3

957421 Seminar in Hotel and

Tourism Management 3

957411 Ethics and Laws Related

to Tourism and Hospitality

Industry

3

957412 Cultural Diversity For

Tourism and Hotel Management 3 Major Elective 3

Major Elective 3 Major Elective 3


Free Elective 3

Total 15 Total 18

43







Social Sciences 1 953233 Principles of Marketing 3



Science and Technology 3 953232 Human Resource

Management 3

Total 15 Total 18





Science and Technology 3 953213 Calculus 3

953111 Principles of Economics 3 953311 Business Finance 3

953221 Principles of Accounting 3 953222 Business Law and Ethics 3

958301 Introduction to the Internet

and the Web 3

958302 Data Communications

and Networking 3

958304 Information Systems in

Organizations 3 958312 Electronic office 3

Total 18 Total 18

44







Research 3

958411 Database System 3

958402 Web Design and

Development for Business 3

958311 Computer Utilization in

Business 3

Major Elective 3

Total 18 Total 6




958112 Database Management

System 3

958303 Information Systems

Project 3

958403 Business logistic System 3 958305 Information Security

Management 3

958413 Social Issues and Ethics

for IT professional 3

958313 Information System

Analysis and Design 3



Major Elective 4 3

Total 18 Total 15

45








Sport and Recreation 1 1 953213 Calculus 3


Science and Technology 3 953232 Human Resource

Management 3

Total 15 Total 18






953111 Principles of Economics 3 953212 Introduction to Business

Research 3

953221 Principles of Accounting 3 959401 Freight Transport and

Distribution 3

953222 Business Law and Ethics

3

959301 Transportation

Management 3

959402 Logistics and Supply Chain

Management 3

959321 International Trade and

Policy 3

Total 18 Total 18

46






959302 Business Taxation 3

959403 Procurement and

Purchasing in Supply Chain 3

959322 Multimodal Transport 3

Major Elective 3

Free Elective 3

Total 18 Total 6




959303 Transport Economics 3 959421 Seminar in Logistics

Management 3

959313 Material Handling and

Packaging 3

959311 Supply Chain Risk

Management 3

959312 Warehouse Management 3 959412 Information Technology

for Logistics 3

958414 Demand and Inventory

Management 3 Major Elective 3 3

Major Elective 2 3 Major Elective 4 3

Free Elective 3 Free Elective

Total 18 Total 15

47







Social Sciences 1 953111 Principles of Economics 3



Science and Technology 3 960321 International Economic

Integration 3

Total 15 Total 18






953221 Principles of Accounting 3 953301 Productions and

Operation Management 3

953222 Business Law and Ethics 3 960301 International Business

Management 3


Management 3 960303 International Trade 3

953111 Principles of Economics 3 958325 Electronic Commerce 3

Total 18 Total 18

48




955303 International Trade Law 3 953495 Cooperative Education 6


Research 3

956332 Import-Export

Management 3

960323 International Marketing 3

960311 Organization Development

& Change Management 3

955421 Cross Cultural

Management 3

Total 18 Total 6




960312 International Financial

Management 3 960413 Independent Study 3

960411 Seminar in International

Business Management 3 Major Elective 2 3

960302 Global Business Strategy 3 Major Elective 3 3

960412 Conflict Management 3 Free Elective 1 3

960331 Quantitative Business

Analysis 3 Free Elective 2 3

Major Elective 1 3

Total 18 Total 15

49

Finance






Social Sciences 1 953233 Principles of Marketing 3




Total 15 Total 18





Science and Technology 3 961323 Corporate Finance II 3

961322 Corporate Finance I 3 953213 Calculus 3

953111 Principles of Economics

3


Management 3

953221 Principles of Accounting 3 953222 Business Law and Ethics 3

961401 Money, Banking and

Finance 3 961321 Financial Theory 3

Total 18 Total 18

50







Research 3

961311 Quantitative Methods for

Business Finance 3

961302 Professional Ethics 3

961331 Fundamental Law:

Financial Market Application 3

Major Elective 1 3

Total 18 Total 6




961402 Finance Institutions

Management 3 Major Elective 4 3

961403 Investment Analysis and

Management 3 961412 Seminar in Finance 3

961411 Financial Risk

Management 3 Free Elective 1 3

961303 Financial Case Studies 3 Free Elective 2 3


Major Elective 3 3

Total 18 Total 15

51


Program in Communication Arts and Design

Program Title: Bachelor of Fine and Applied Arts Program in Communication Arts and Design

Degree Offered:

Full Name of Degree: Bachelor of Fine and Applied Arts (Communication Arts and Design)

Abbreviation of Degree: B.F.A. (Communication Arts and Design)



following element:



- Major courses 72 credits

- Minor courses 18 credits


Total 126 credits

52

Course Works



































53
























951151 Swimming 1(0-2-1)

951152 Basketball 1(0-2-1)

951153 Volleyball 1(0-2-1)

951154 Tennis 1(0-2-1)

951155 Badminton 1(0-2-1)

951156 Social Dance 1(0-2-1)

951157 Yoga 1(0-2-1)





54


Major Courses (all courses must be taken: 72 Credits)

980111 Introduction to Communication Arts and Design 3(3-0-6)

980113 History Arts and Design 3(3-0-6)

980121 Fundamental Design 3(2-2-5)

980122 Sketching and Rendering 3(2-2-5)

980123 Materials and Processes in Communication Arts and Design 3(2-2-5)

980124 Creative Visual for Technology Communication 3(2-2-5)

980125 Typographic Communication 3(2-2-5)

980211 Research Methodology in Communication Arts and Design 3(3-0-6)

980212 Business and Marketing 3(3-0-6)

980213 Public Relation and Advertising 3(3-0-6)

980221 Effective Presentation 3(1-3-5)

980222 Studio in Communication Motion and Sound Design 3(2-2-5)

980223 Interactive Design 3(2-2-5)

980224 Post Production Technology 3(2-2-5)

980311 Exhibition and Display Design 3(3-0-6)

980312 Communication Arts and Design Seminar 3(3-0-6)

980321 Introduction to Three Dimensional Design 3(2-2-5)

980322 New Media Innovation 3(2-2-5)

980323 Communication Arts and Design Project 4(2-4-6)


980441 Art Thesis 8(2-12-10)

Minor Courses (all courses must be taken: 18 Credits)

Arts and Design Management

981221 Arts and Design Administration 3(2-2-5)

981311 Design Strategy 3(3-0-6)

981312 Human Resource Management in Communication Arts and Design 3(3-0-6)

981321 Corporate Strategy Analysis 3(2-2-5)

981322 Collaboration and Networking 3(2-2-5)


55

Textile Design

981231 History of Textile Design 3(3-0-6)

981341 Textile Sources and Materials 3(2-2-5)

981342 Textile Design 3(2-2-5)

981343 Apparel Design 3(2-2-5)

981344 Fiber Arts and Design 3(2-2-5)


Elective Courses (select 6 credits from the following courses)



954301 Law and Ethical Issues for Designer 3(3-0-6)

954302 Painting 3(1-2-3)

954303 Photography 3(1-2-3)

954304 Design in Thai Arts 3(3-0-6)

954305 Brand 3(3-0-6)

954306 Editing and Special Effects 3(2-2-5)

954307 Script Writing 3(3-0-6)

954308 Green Design 3(2-2-5)

954309 Advanced Three Dimensional Laboratory 3(2-2-5)

954310 Animation and Visual Effects 3(2-2-5)

954311 Mixed Media Design 3(2-2-5)

954312 Screen Printing Technology 3(2-2-5)

954313 Folk Arts 3(3-0-6)

954314 Game Design 3(2-2-5)

954315 Psychology in Design 3(3-0-6)

954316 Package and Product Design 3(2-2-5)

954317 Introduction to Art Therapy 3(2-2-5)

954318 Traditional Dyeing and Weaving 3(2-2-5)

954319 Textile Pattern Design 3(2-2-5)

954320 Interior Design 3(2-2-5)

954321 Cultural Contents Design 3(2-2-5)

56

Study Plan


International College. The major courses, professional development courses and elective courses

will be offered, as follows:




GE 1 3 GE 3 3

GE 2 3 GE 4 3

Sport and Recreation 1 980111 Introduction to

Communication Arts and Design 3

Sport and Recreation 1 980123 Materials and Processes in


980121 Fundamental Design 3 980124 Creative Visual for

Technology Communication 3

980122 Sketching and Rendering 3 980125 Typographic

Communication 3

980113 History Arts and Design 3

Total 17 Total 18




GE 5 3 GE 7 3

GE 6 3 GE 8 3

Sport and Recreation 1 GE 9 3

980212 Business and Marketing 3 980211 Research Methodology in


980213 Public Relation and

Advertising 3

980224 Post Production

Technology 3

980221 Effective Presentation 3 980223 Interactive Design 3

980222 Studio in Communication

Motion and Sound Design 3

Total 19 Total 18

57




980321 Introduction to Three

Dimensional Design 3

980311 Exhibition and Display

Design 3

980322 New Media Innovation 3 980312 Communication Arts and

Design Seminar 3

Minor courses 3 980323 Communication Arts and

Design Project 4

Minor courses 3 Minor courses 3

Minor courses 3 Minor courses 3

FE (Free Elective 1) 3 FE (Free Elective 2) 3

Total 18 Total 19

Course Schedule for the Forth (4th) Year



980431 Cooperative Education 6 980441 Art Thesis 8

Total 6 Total 8

58

COURSE

DESCRIPTION

59

General Education Courses

Languages

951101 English for Academic Purposes I 3(3-0-6)

Development of effective reading skills and study skills required for successful tertiary

level study in English, which include previewing the text, skimming, reading for main idea, and

understanding vocabulary in context.

951102 English for Academic Purposes II 3(3-0-6)

Development of more advanced reading skills and study skills, such as highlighting

important points and summarizing, which give students the opportunity to further develop their

reading ability in order to have better understanding of tertiary level reading texts/materials.

951103 Academic Writing 3(3-0-6)

Preparation and development of academic writing style both at paragraph and essay levels

with specified genres by emphasizing the use of cohesive devices within and between paragraphs

as well as understanding how to avoid plagiarism by developing sound referencing and quoting

skills.


Developing the students‟ English language skills and proficiency required for professional

purposes by emphasizing the use of English to carry out functions that are resume job-application

and job-interview applicable to the content and specific requirements of a particular professional

practice.

951105 Thai Language for Communication I 3(3-0-6)

Providing students a foundation of Thai language grammar. Practicing listening, speaking,

and reading short sentences and short paragraphs. Learning how to write basic sentences.

951106 Thai Language for Communication II 3(3-0-6)

Providing students an advanced Thai language grammar. Practicing listening, speaking, and

reading short sentences and short paragraphs. Learning how to write sentences and summarize the

passage.

951107 French for Communication I 3(3-0-6)

Providing students a foundation of French grammar. Practicing listening, speaking, and

reading short sentences and short paragraphs. Learning how to write basic sentences.

951108 French for Communication II 3(3-0-6)

Providing students an advanced French grammar. Practicing listening, speaking, and


passage.

60

951109 Japanese for Communication I 3(3-0-6)

Providing students a foundation of Japanese grammar. Practicing listening, speaking, and


951110 Japanese for Communication II 3(3-0-6)

Providing students an advanced Japanese grammar. Practicing listening, speaking, and


passage.

951160 Korean for Communication I 3(3-0-6)

Providing students a foundation of Korean grammar. Practicing listening, speaking, and


951161 Korean for Communication II 3(3-0-6)

Providing students an advanced Korean grammar. Practicing listening, speaking, and


passage.

951162 Russian for Communication I 3(3-0-6)

Providing students a foundation of Russian grammar. Practicing listening, speaking, and


951163 Russian for Communication II 3(3-0-6)

Providing students an advanced Russian grammar. Practicing listening, speaking, and


passage.

951164 Spanish for Communication I 3(3-0-6)

Providing students a foundation of Spanish grammar. Practicing listening, speaking, and


951165 Spanish for Communication II 3(3-0-6)

Providing students an advanced Spanish grammar. Practicing listening, speaking, and


passage.

951166 Chinese for Communication I 3(3-0-6)

Providing students a foundation of Chinese grammar. Practicing listening, speaking, and


951167 Chinese for Communication II 3(3-0-6)

Providing students an advanced Chinese grammar. Practicing listening, speaking, and

reading short sentences and short paragraphs. Learning how to write basic sentences and

summarize the passage.

61

951168 German for Communication I 3(3-0-6)

Providing students a foundation of German grammar. Practicing listening, speaking, and


951169 German for Communication II 3(3-0-6)

Providing students an advanced German grammar. Practicing listening, speaking, and



951170 Vietnamese for Communication I 3(3-0-6)

Providing students a foundation of Vietnamese grammar. Practicing listening, speaking, and


951171 Vietnamese for Communication II 3(3-0-6)

Providing students an advanced Vietnamese grammar. Practicing listening, speaking, and



951172 Portuguese for Communication I 3(3-0-6)

Providing students a foundation of Portuguese grammar. Practicing listening, speaking, and


951173 Portuguese for Communication II 3(3-0-6)

Providing students an advanced Portuguese grammar. Practicing listening, speaking, and


passage.

951174 Indonesian for Communication I 3(3-0-6)

Providing students a foundation of Indonesian grammar. Practicing listening, speaking, and


951175 Indonesian for Communication II 3(3-0-6)

Providing students an advanced Indonesian grammar. Practicing listening, speaking, and



Humanities

951112 Human and Civilization Development 3(3-0-6)

Human intellectual development applied to managing social economic and political systems

according to the environment and culture of the setting. The creation of civilizations in the past,

present, and future.

62

951113 Contemporary World Affairs 3(3-0-6)

Incidents leading to problems in politics, economic society, and culture in today‟s world.

Roles and approaches of countries in solving internal and international problems that will lead to

peace.


Understanding of factors that lead to problems caused by individual differences; self

adjustment, problems, and experience of the individual in everyday life.

951116 Human rights and Human Trafficking 3 (3-0-6)

Introducing basic Human Rights, a country by country study of human rights violations,

and their implications for the modern world. Concept of human trafficking, process and guideline

for prevention of human trafficking.

951117 Arts Appreciation 3 (3-0-6) Histories and significances of different kinds of arts and music. Consequently, students will

be able to understand the values of arts and appreciate the works of important artists in Thailand

and international artists.

Social Sciences


Analysis of the human environment; the formation of natural resources,

interaction between humans, natural resources and environment, effects of adaptation and

consumption of natural resources, problems of natural resources that impact on the environment.


General characteristics; the arrangement and socio-economic structure of global

society. Roles and functions of institutions in global society; analysis of socio-economic problems,

stability, and survival of global society.


General characteristics; the arrangement and socio-economic structure of Thai society.

Roles and functions of institutions in Thai society; analysis of socio-economic problems, stability,

and survival of Thai society.

63


Globalization has made it important for students to have a good understanding of the

global economy. This course examines the historical development of the global economy and

reasons for changes up to the present time. The major economies and their interrelationships are

considered: the United States, Japan, the United Kingdom, Canada, Italy, France and Germany, and

the European Union as a whole. Also included are Korea, China, Russia, the oil rich countries of

the Middle East, and selected countries in SE Asia, Africa, and South America.


Effects of human interaction with the environment including the natural environment, built

environment, and the sets of relationships between them. This course also looks at the policy,

politics, law, economics, sociology and other social aspects, planning, pollution control, and

natural resources.


This course is designed for students interested in developing knowledge in cross-cultural

environments. It focuses on understanding cultural dynamics, appreciating cultural diversity, and

negotiating differences between cultures and societies with the goal of bridging these differences.


Introducing to communication and its relationship to business and professional settings.

Discussions in classes focus on the climates, settings, philosophies, and practices of organizational

communication, including effective presentations.


Establishment of ASEAN (Association of Southeast Asian Nations). The concepts of

ASEAN integration. ASEAN roles and declarations. The ASEAN Summits‟ regulation and

ASEAN charter. Goals and cooperation in political-security, economic and socio-cultural

development in the ASEAN region.

Science and Technology


Utilization of computer networks in education; the concepts of new emerging information

communication technology, such as e-library, e-learning, virtual classroom; some hands on

experience in using the technology.


A study of philosophy and scientific process, biological science, computational science,

scientific development process, and scientific conflicts and technology.

64


Studies on basic financial mathematics, principles of problem solving, and methods of

using reason, principles of primary counting, and probabilities (chances) of initiative starting

situations by setting proposed problems or simulated situations of conditions relating to everyday

life. Coursework focuses on suitable examples or circumstances familiar to students in the field of

arts, humanities and social sciences.


Fundamentals of information technology, personal computers, and operating systems.

Common application programs (Microsoft Office). Information communication and networking.

The Internet and Internet services including information, data acquisition, and user ethics.

951136 Introduction to the Internet and Web Design 3 (3-0-6)

Utilization of computer networks in education; the concepts of new emerging information

communication technology. Designing the web page.


A study of competing theories on the causes of global warming. Topics include differing

scientific and governmental views on global warming, research and discussions on the sources of

greenhouse gases, earth climate cycles, and the impacts on humans due to the global effects of a

warming of the earth‟s atmosphere. Sustainable resource use to support a large and rapidly

growing world population is examined. The competing points of view to be examined are: future

breakthroughs in technology will save mankind and modification of attitudes, behaviors and

lifestyles towards sustainability.


Providing the concepts of new Microsoft Office, learn how to gather, organize, and utilize

information to improve daily performances. Introduce all aspects of Microsoft Business

Intelligence, from back-end SQL Server serves to front-end Excel, including Outlook, Power Point,

Visio, and Word, in both stand-alone and collaborative SharePoint environments.

Interdisciplinary


Modern workplace organization; the variety of models existing. The formal organizational

structure that affects the ways the modern workplace functions; how informal structure effects the

functioning of the modern workplace. The external factors affecting workplace function. The role

of management, unions, and other groups in responding to these external factors. Modern

workplaces and how they function. Organizational structure, bureaucratic and democratic

structures, innovation, and the developing organization. Factors influencing planning, quality

improvement, and quality assurance; staff recruitment, selection, and appraisal for the work

environment.

65


The competencies required to become an effective member of modern society and the

modern workplace. Developing of these competencies. Generic competencies, formal, informal,

and incidental learning. On the job and off the job learning, experimental learning. Competency

development, assessment for different levels of work, novices, and experts.


The forces that shape global society. Preparing people of all ages for such a society.

Globalization, historical and contemporary social, economic, and cultural contexts. Lifelong

learning; examples of lifelong learning in different social, cultural, and economic contexts to

promote the development of literacy.


This course is designed to help students to success in their university life. Topics cover in

this course are key skills in order to enhance students in their everyday life. Those skills are

learning skills, library skills, computer skills, basic research skills, and social skills. The course

also aims to teach students basic reference skills in order to avoid plagiarism.

Sport and Recreation

951151 Swimming 1(0-2-1)

Studies on importance of health and physical fitness; basic science of exercise; self-control

for proper weight; skills on exercising with activities of swimming; ability of applying activities on

exercising for health, physical fitness and recreation; regarding as good basic life movement;

emphasizing on raising good attitudes towards exercising with swimming activities.

951152 Basketball 1(0-2-1)


for proper weight; skills on exercising with activities of basketball; ability of applying activities on


emphasizing on raising good attitudes towards exercising with basketball activities.

951153 Volleyball 1(0-2-1)


for proper weight; skills on exercising with activities of volleyball; ability of applying activities on


emphasizing on raising good attitudes towards exercising with volleyball activities.

951154 Tennis 1(0-2-1)


for proper weight; skills on exercising with activities of tennis; ability of applying activities on


emphasizing on raising good attitudes towards exercising with tennis activities.

66

951155 Badminton 1(0-2-1)


for proper weight; skills on exercising with activities of badminton; ability of applying activities on


emphasizing on raising good attitudes towards exercising with badminton activities.

951156 Social Dance 1(0-2-1)


for proper weight; skills on exercising with activities of social dance; ability of applying activities

on exercising for health, physical fitness and recreation; regarding as good basic life movement;

emphasizing on raising good attitudes towards exercising with social dance activities.

951157 Yoga 1(0-2-1)

Studies on importance of health and physical fitness; the science of exercise; weight

control; learning proper skills in Yoga that could be used as a tool to exercise for the development

of health and physical fitness which is a part of good modern lifestyle. The course is also designed

to develop good attitude toward exercise among students.


Studies on concepts of holistic health; principles of health promotion covering physical,

emotional, social, and spiritual aspects; prevention and reduction of risky behaviors; self-help

concepts that promote good health and improve the quality of life.


Thoughts and concepts concerning the perspectives and techniques of first aid training and

care including evaluating and monitoring initial symptoms and providing first response care and

attention in an emergency. Study also includes basic life support training and knowledge on

administering medicine and methods of using nostrum, in order to help people with health

problems or those who require emergency treatment recover stabilize sufficiently before

transferring them to a medical clinic or hospital for further treatment and care.


Thoughts and local wisdoms concerning health and beauty care; introducing students to

guidelines and methods that promote balanced health and beauty practices including beauty

promotion locally and internationally relevant to the Thai context and lifestyle.


Studies on concepts, definition, development, components and circumstances related to

adolescent, health, reproductive sanitation and sexual health; exploration of attitudes necessary for

life planning; and self-development for health promotion.

67

Bachelor of Arts

Professional Courses

Core Courses

952203 Principles of Communication 3 (3-0-6)

The basic principles of communication covered fundamentals of communication,

interpersonal communication, group communication, and mass communication. The concept of

communication emphasize on definitions of communication, communication process, sources of

information, communication channels, and communication networks.

952204 Research Method in Communication 3 (3-0-6)

An introduction to research method used in communication discipline. The overview of

research process, ethics of researcher, writing proposal, problem statements and research

objectives, theory and literature review, research hypothesis and testing, research instrument, data

collection, data analysis and testing result, writing report, discussion, presentation and publication

including introduction to qualitative research in communication.


The concept and theory of management emphasize on planning, organizing, staffing,

directing, and controlling. The foundations of management covered evolution of management,

context of management, organization environment, social responsibility and ethics in management,

management functions, innovation management, and theory of management as applied to modern

corporate structure.

952211 Foundation of Speech Communication 3 (3-0-6)

Basic knowledge and skills for effective speaking and listening. Speech preparation and

presentation for various purposes. Principles of meaningful listening and speaking in public and in

group discussions, interviews, lectures and debates.

952212 Verbal and Nonverbal Communication 3 (3-0-6)

To perceive nature and theories of verbal and nonverbal communication as part of human

message system, understand on how to use verbal and nonverbal communication in everyday

interaction, the meaning of verbal and nonverbal behavior and constraints with communication

between people and providing feedback to each communicator.

68

952213 Organizational Communication 3 (3-0-6)

Theories and roles of communication in organizations, the examination of impact of

organizational culture and structure on the communication process, diagnosing communication

problems and effecting, types of problems arising, and approaches to their resolution within work

groups, public, private, and non-profit organizations.

952214 Multicultural Communication 3 (3-0-6)

Innovation and technological advancement of communication. The meanings and expansion

of multicultural. Creation of modern communication culture and communication practices of

multicultural usage for specific purposes.

952221 Information Analysis and Synthesis 3 (3-0-6)

Principles of information management for effective communication and the process of

analysis to search for a body of knowledge or the truth. The current information for synthesis

purpose to be knowledge-based organization.

952301 Personality Development 3 (3-0-6)

Theories and practical applications of personality. Varied aspects of personality: from types

of personality and analyzing personality to other topics such as personality disorders, history of

personality, and case studies. Deeper understanding of personality and know one‟s self better.

952335 Information Communication Technology 3 (3-0-6)

The concept of information communication technology, tools and technology of computer

in communication, role of information communication technology in human resource development.


Major Required Courses

962304 Organization Development and Change 3 (3-0-6)

Introduction to a method of making organizations and individuals more adaptive and

productive. Problems in introducing change in organizations, theory, and methods of intervention

in organization development. Focusing to help organizations cope with change. Techniques of

intervention, such as team building, process consultation, feedback, and conflict resolution are

introduced and explained.

69

962400 Principles of Human Resource Development and Ethics 3 (3-0-6)

Overview of the discipline and field of human resource development focus

on how individuals and groups learn and interact with organizations including motivation, group

dynamics, system theory, organizational culture, learning and change. People skills and effective

development strategies leaders use to facilitate improvements in work force performance in

individuals, teams, and organizations. Ethical and moral considerations of corporate conduct, social

responsibilities, policies, and strategies are explored. The relationship of business ethics and social

responsibility in both domestic and global settings will also be emphasized.

962420 Principles of Human Resource Management 3 (3-0-6)

The course focuses on understanding the foundations of human resources management as a

field of study and human resources functions and its related elements and activities. The course

outlines the roles and functions of members of the human resources department to attract the right

quality and number of employees, understand key issues under human resource functions, foster a

work environment which facilitates high employee performance. Basic human resource functions

such as employment, compensation, benefits, employee relations, manpower planning, training and

development; health and safety; comparisons between human resources management practices

across cultures; an insight into how to manage human resources from various perspectives.

962430 Oral Discussion and Debate 3 (3-0-6)

Concepts, theories and skills which people use in personal and in professional settings.

Fundamental theories and techniques of group interaction, problem-solving, persuasion,

argumentation and debate will be focused to build strong conversation skills through a variety of

problem-solving activities and discussion of controversial issues.

962435 Socio-Economic for Human Resource Development 3 (3-0-6)

Social impact of economic change such as international trade treaties, new regulation as

well as changes in technology, physical environment, ecological changes, labor force, wages in

competitive and noncompetitive markets, wage structures, inequalities and discrimination, impacts

of unions and social standards, indexation, inflation and unemployment will be examined. The

focusing on impact of human resource development.

962436 Human Resource Management Information System 3 (3-0-6)

Critical aspects of setting-up a computerized information system specifically designed for

the management of human resource responsibilities such as payroll, benefits, recruitment, selection,

staffing, career development, training/development, and government compliance. Topics include:

needs analysis, evaluation and system maintenance.


Special topics essential for communication skill according to the College indications.

70

962452 Effective Presentations 3 (3-0-6)

Key requirements for developing and delivering presentations and shows how to build a

relationship with the audience and deliver a professional presentation, with impact and enthusiasm.

Focusing on the confidence to speak more fluently, effectively and successfully.

962453 Public Relations 3 (3-0-6)

Function of public relations, format of communication in public relations,

principle of public relations, activities of public relations, public relation program management,

and public relations strategies.

962457 Learning Theory and Technologies in Human Resources Development 3 (3-0-6)

Learning theories, developments in instructional technologies, and discusses selection,

development, human resources development to enhance communication, learning, competencies,

and skills development, designing effective presentations.


Concepts of interpersonal skills, persuasive skills, listening skills, conflict management

skills, stress and time management skills, interpersonal communication skills, interpersonal skills,

persuasion skills, group dynamic skills, leadership skills, and delegation skills.

962462 Principles of Organization Behavior 3 (3-0-6)

Principles of individual and group process involved in management employee

relationships; deals with leaderships, group dynamics, communications as motivation, morale,

conflict management, job design and satisfaction. Includes analysis of modern concepts of

participatory management, organizational culture, organizational change and development.

962463 Seminar in Human Resources Development 3 (3-0-6)

Integrates all areas of human resources development with emphasis problem solving and

analysis of human resources development within an organization. Integrates the experience of class

participants to play on the problem encountered. Including advanced technology for optimization

of human resources development.

962464 Evaluation of Human Resources Development Programs 3 (3-0-6)

The measurement models, methods, and procedures of evaluating HRD programs in

business, non-profit organizations, and government. Emphasis on formative and summative

evaluation, program framework evaluation, ethics, standards, and assessment criteria for

organizations.

71

953495 Cooperative Education 6 (0-18-0)

Career planning and job searching, writing a resume and cover letter, and interviewing

techniques. Through work experience with outside organizations, students will apply knowledge

gained from their courses to real life situations. They will first devise an outline illustrating how

they plan to use this experience to benefit their particular course of study. Work experience will

subsequently be arranged by the College.

Major Elective Courses

962311 Training and Development Theory & Practice 3 (3-0-6)

Theory and applications of training and development in organizations; focus on rapid

changes in technology, alterations in the culture of organizations, dynamic market conditions, and

the need for information sharing. Essential principles include those related to developing training

objectives, selecting training methods and resources, sequencing the learning experiences, and

evaluating the training.


Understand of communication theory and communication model, function of

message in communication, utilization of psychological concept in communication, design of

media for communication, analysis of problem and conflict in organization concerning

communication, and effective communication in organization.


Cross cultural application for organizational management. A study trip, exchange of

students and work experiences in foreign countries to gain competency in effective communication.

962324 Teaching Thai to Foreigners 3 (3-0-6)

Methods of Thai language teaching for everyday life to foreigners. Educational psychology

for adult learning. Using instructional Technology.

962325 Recruitment Selection and Performance Appraisal 3 (3-0-6)

Functions of employee recruitment, selection, hiring process, and performance appraisal.

The contemporary roles, relationships and process of recruitment and selection in human resources

management system are investigated. The major topic included tools and techniques of recruiting

and selecting potential job candidates, employee performance appraisal, and level of employee

performance within the organization.

72


The psychology of change, leadership, team working, creativity and innovation, training,

well being, managing work relationships, personal development, managing performance, selection

and assessment, influencing and negotiation, culture and diversity, coaching, organizational culture

and climate, and, decision-making.

962402 Research in Communication Skills for Human Resource Development 3 (3-0-6)

Research concepts and theory applications for in-depth examination of communication

skills for human resource development using qualitative, quantitative and mixed methods.

962403 Reading in Corporate Environment 3 (3-0-6)

Develop efficient reading skills. Techniques for skimming and scanning documents,

learners increase reading speed and prioritize reading tasks by applying what they learned.

Development beyond the reading skills learned as students with a different approach to reading

appropriate for the corporate environment.

962404 Instructional Design and Development 3 (3-0-6)

Systematic instructional design, analyzing needs and learning tasks. Determining

objectives and selecting content. Process of instructional resource development, supporting

learning processes. Influence of instructional design and lay out on instruction effectiveness.

Evaluation and revision.

962405 Leadership and Human Resource Development 3 (3-0-6)

Theories and concepts associated with learning to help individuals and organizations

develop. Overview of leadership theories and learning theories within a context of preparing to

develop and support human resource development program.

962410 Foundation of Summary and Numeracy Writing 3 (3-0-6)

Find main idea in sentences, paragraphs and articles. Write summaries of passages and

draw conclusions from charts, tables and other sources.

962411 Persuasion and Social Influence 3 (3-0-6)

The overview of the role communication plays in the social influence process and the

impact of social influence on individual behavior. Understand the techniques and factors that lead

to changes in knowledge, attitudes, and behavior. Role of compliance, conformity, and obedience

in shaping ideas, attitudes, and behavior.


General principles of persuasion and rhetoric. Basic principles underlying persuasive

communication included a review of various source, message, channel and receiver influences on

communication effectiveness, and analytic philosophical used in changing the attitudes and actions

of others.

73

962413 Critical Perspectives in Mass Communication 3 (3-0-6)

Explore methods of rhetorical criticism, application of methods of criticism, and critical

perspectives on current theory in mass communication. Topics include media industries and impact

of the media, as well as regulation, policy, and ethical issues. Emphasis on critical thinking and

analysis of vital aspects of pervasive elements of popular culture, such as news, advertising, and a

free press.


Core Courses


Understand of communication theory and communication model, function of message in

communication, utilization of psychological concept in communication, design of media for

communication, analysis of problem and conflict in organization concerning communication, and

effective communication in organization.


Cross cultural application for organizational management. A study trip, exchange of

students and work experiences in foreign countries to gain competency in effective communication.

963351 Global Business Perspectives 3 (3-0-6)

Intercultural competencies and practical cross-cultural interaction and negotiation. To gain

new perspectives, explore various communication styles, cultural values, non-verbal cues, the

impact the success of doing business overseas and interaction skills that can be applied in any

business setting with associates in abroad.

963352 Management of Communication System 3 (3-0-6)

The communication systems management included application of systems theory in every

level of organizations, roles and impacts of management information system and communication

technology on communication system management. Focus on communication used to get work

done in organizations as individual and team presentations, run meeting, and writing a variety of

messages using diverse media replicating communications to perform organizational

responsibilities.

963353 Communication Policy and Planning 3 (3-0-6)

The principles and processes in policy formulation and planning, the relationship between

communication policy goals and objectives, theory of planning process, techniques and various

forms of communication planning at all levels from the project level, organizations, nationally, and

internationally in order to communicate at all levels of policy.

74


General principles of persuasion and rhetoric. Basic principles underlying persuasive

communication included a review of various source, message, channel and receiver influences on

communication effectiveness, and analytic philosophical used in changing the attitudes and actions

of others.

963425 Communicational Social Marketing 3 (3-0-6)

Application of relevant communication in social marketing, social and behavioral

paradigms, development communication strategies, commercial and social marketing concepts,

principles and practices in the promotion of social development.

963426 Crisis Communication 3 (3-0-6)

Fundamental understanding of crisis management, risk communication, media relations, and

public opinion research techniques in multiple contexts. Introduces crisis management principles,

strategies, tactics, and communication methods, manage and control real-world controversies, and

control volatile situations involving the news media.

963427 Issue in Global Business Communication and Ethics 3 (3-0-6)

Analysis and investigation of trends, principles, policies, and ethics of the most effective

and enlightened current public relations practice, with an emphasis on key issues facing the

profession. Focus on achieving excellence, including investigation into the moral dimension of

human life. Among the topics to be considered are the norms of morality and the general process of

moral decision-making.

963428 International Business Development Communication 3 (3-0-6)

International business communication covered the uses of technical terms, business idioms,

knowledge from textbooks, articles, newspapers, periodicals and other types of business

documents, direction and change in business division both in domestic and international firms.


Studies on special topics essential for Global Business Communication according

to the College indications.

962452 Effective Presentations 3 (3-0-6)

Key requirements for developing and delivering presentations and shows how to build a

relationship with the audience and deliver a professional presentation, with impact and enthusiasm.

Focusing on the confidence to speak more fluently, effectively and successfully.

75

962453 Public Relations 3 (3-0-6)

Function of public relations, format of communication in public relations, principle of

public relations, activities of public relations, public relation program management, and public

relations strategies.


Concepts of interpersonal skills, persuasive skills, listening skills, conflict management

skills, stress and time management skills, interpersonal communication skills, interpersonal skills,

persuasion skills, group dynamic skills, leadership skills, and delegation skills.






subsequently be arranged by the College .



The psychology of change, leadership, team working, creativity and innovation, training,

well-being, managing work relationships, personal development, managing performance, selection

and assessment, influencing and negotiation, culture and diversity, coaching, organizational culture

and climate, and, decision-making.

963354 Business and Media Relation 3 (3-0-6)

Relationship between business organization and media industries including film and

television, cable and satellite, book and magazine publishing, games and the Internet. Analytical

perspectives include the economics of media production; the impact of media on individual

attitudes, values, and behaviors; the role of media professionals, and the impact of new media

technologies.

963355 Communication for Global Leader 3 (3-0-6)

Relationship between communication, development and democracy. A general

knowledge of media and communication studies within the context of globalization; the work of

international organizations and non-governmental organizations in development communication;

political communication; media representation; media audiences; communications policy; and

trans-national media systems.

76

963406 Global Marketing Communication 3(3-0-6)

Integrated approach in global marketing communication. Concepts, principles and methods

of marketing promotion and communication. Topics cover planning, media strategy, factors

influencing media selection, media mix strategy, media testing and evaluation, communication

strategy that are consistent with other marketing strategies.

963407 Global Business Strategies 3 (3-0-6)

Global business environment, organization‟s international strategic, tactical, and operational

planning processes. Practical working knowledge of the activities, procedures, and techniques

unique to international business operations. Topics cover contemporary global business

environment, strategy formulation, strategic implementation, and changing environment global

business.

963408 Business Case Studies and Negotiations 3 (3-0-6)

Analysis and discussion of case studies and participation in business meetings. Useful

interaction language for participating in and leading meetings based on the case studies. Meeting

are digitally recorded so that students can evaluate their strengths and challenges. Participants

continue to build vocabulary, spoken fluency, and listening comprehension, while paying more

attention to accuracy.

963414 Business Communication Action Project 3(3-0-6)

Developing a project plan and conduct research, meet with business and community

contacts to gather information , and present findings in formal presentations and written reports.

963415 Social Change Communication 3(3-0-6)

The process of communication associated with the development, implementation and

evaluation of social change strategies in governments, communities, business, or other interest

groups at local, regional, national or international levels. Develop the critical and analytical

perspectives drawing on relevant theory and learn to apply them through advocacy, policy

development and communication practices.

963421 International Business and Economic Change 3(3-0-6)

The roles of international business and effects on the economic changes to Thailand and to

the global level, with emphasis on some factors such as population, labor, capital, technology and

international trade.

77

Bachelor of Business Administration


Core Courses

953111 Principles of Economics 3 (3-0-6)

Concepts and principle of microeconomics; demand and supply , production and cost theory

at firm pricing in different market such as pure competition and monopoly. Topics also cover the

concepts and principles of macroeconomics involved in calculating Gross Domestic Product ,

employment , impact of inflation, aggregate demand and supply fiscal policy , monetary policy and

international trade.

953123 Business Statistic 3 (3-0-6)

The basic understanding of statistical concepts to facilitates study and research in business.

The descriptive statistics cover the concepts concerning exploratory data analysis, frequency

distributions, the measure of central tendency, dispersion of the normal curve, skewness,

probability theory, the sampling distribution, hypothesis testing, and simple linear regression.

953212 Introduction to Business Research 3 (3-0-6)

The significant of business research, research process, ethics of reseracher, writing

proposal, problem statements and research objectives, theory and literature review, research

hypothesis and testing, reserach instrument, data collection, data analysis and testing result, written

report, discussion, presentation and publication including introduction to qualitative research in

business.

953213 Calculus 3 (3-0-6)

Functions, their graphs and continuity, derivatives, algebraic functions, linear equations,

linear differentials, graph construction, maximum and minimum, non boundary functions,

integration and partial integration, trigonometry, integration by trigonometric function, functional

integration, bounden integral, fundamental concepts in calculus.

953221 Principles of Accounting 3 (3-0-6)

Overview of the concepts and principles of accounting procedures such as

determining income, preparing financial statement reports, and managing accounting. Topic also

covers cash control, voucher system, petty cash book, bank reconciliation, and accounting

procedures for notes and inventory.

953262 Business Law and Ethics 3 (3-0-6)

The nature, source, and development of business law. Emphasizes analysis of the law of

contracts and laws affecting sales, warranties, and consumer protection. The course will also look

at business ethics including the role of beliefs, social values, professional ethics and social

responsibility.

78


The concept and theory of management emphasize on planning, organizing, staffing,

directing, and controlling. The foundations of management covered evolution of management,

context of management, organization environment, social responsibility and ethics in management,

management functions, innovation management, and theory of management as applied to modern

corporate structure.

953266 Human Resource Management 3 (3-0-6)

Overview of the human resource management field. Emphasis is placed in the

areas of planning, recruitment, selection, staffing, training and developing human potential,

compensation, benefits, and performance management. The legal framework for equal employment

opportunity is covered along with affirmative action and labor union.

953321 Business Finance 3 (3-0-6)

Development of an understanding of the principles covered in financial planning; analysis

of the corporate financial manager's tasks and application of these principles to real-world

situations. Topics cover DCF and strategic investment decisions, local and international; currency

risk, other international financial issues, short-term financial management leasing, cash

management, and debtor management.

953361 Productions and Operation Management 3 (3-0-6)

Understanding the fundamentals of production process and operations management within

manufacturing and services enterprises; planning and strategy, transportation and logistics

management, demand and inventory forecasting, scheduling, internal and external control, and

quality and quantity control techniques.

953381 Principles of Marketing 3 (3-0-6)

Meaning and significance of marketing, marketing perspective, significance of marketing

with business and economic, functions of marketing, environmental factors influencing marketing,

behavioral and decision making process of consumer, market share, target market selection,

product positioning, and marketing mix.

79

Management


955301 Financial Accounting 3 (3-0-6)

A study of accounting concepts and conventions, basic accounting procedures and

accounting cycles; classifications of accounts and the accounting principles in revenue recognition.

Topic also covers provision for depreciation and preparation of simple sets of financial statements.

955311 Management Theory and Practice 3 (3-0-6)

Study of management theory, classical to modern; the case study approach to the

functions of management; internal and external aspects bearing on managerial activities, and guides

to decision making.

955312 Managerial Policies and Strategies 3 (3-0-6)

Identifies problems and analyzes development and implementation of strategies in finance,

purchasing, production, personnel, marketing, advertising, and public relations. Considers variables

involved in determining and improving strategic decisions.

955321 Strategic Management 3 (3-0-6)

Formulation and implementation of strategies at the different business levels and the

capability to apply them to the administration of business firms from a top-management

perspective to real world management issues in both domestic and universal environments.

Integrate and apply functional business courses to strategic business problems.

955322 International Business Management 3 (3-0-6)

The cultural differences, problems, issues, trends, and practices in management within the

international environment using theories and research findings. Attend presentations by

organizational managers and executives, and to assist in discussions with foreign and domestic

international faculties.

955331 Small Business Management 3 (3-0-6)

The principles, concepts, and procedures of starting up and operating a small business.

Topics include business set-up; evaluation of small business characteristics; a preliminary study; a

business plan, including a mission statement; environmental and ethical considerations; strategic

planning; financial planning, including how to obtain needed capital; marketing and productivity

planning; people and organizational productivity; accounting and financial controls; going global;

risk management and insurance; legal considerations including bankruptcy.

955401 Global Business Leadership 3 (3-0-6)

Use leadership skills to exercise influence for improving personal interpersonal

relationships, organizational effectiveness and performance. Self-assessment, skill development,

case analysis, and interpersonal exercises are used to improve understanding of topics such as

employment, vision, team leadership, and contrasts between management and leadership.

80

955402 Principles of Organizational Behavior 3(3-0-6)

Individual and group processes involved in management employee relationships; deals with

leadership, group dynamics, communications as motivation, morale, power, conflict management,

job design and satisfaction. Includes analysis of modern concepts of participatory management,

organizational culture, change, and development.

955411 Project Management 3 (3-0-6)

Provides the procedures for planning a project and determining project objectives,

establishing work systems, allocating resources, analyzing project feasibility; management

techniques for different structures, and operating procedures to achieve goals; for example,

coordination, communication, motivation, implementation, control, and evaluation of a project.

955412 Productivity and Quality Management 3 (3-0-6)

An in-depth coverage of productivity and quality management in service and manufacturing

operations. Development of a comprehensive approach to managing and improving productivity

and quality, including strategic, organizational, and operational technological aspects.


To provide participants with an intellectual and an experiential forum for developing the

interpersonal, intercultural communications and interaction skills necessary for international

managers. The ability to communicate cross culturally and understand diverse perspectives is a

necessity in order to achieve a competitive advantage in our global economy. It involves the study

of international business practices and managing diversity in the context of understanding

multicultural and international affairs.

955431 Managing Organization Change 3 (3-0-6)

The process of change within an organization including change models, characteristics of

innovative organizations, acceptance / resistance of change, factors of change, reasons for change,

intervention strategies, planning and monitoring change, and sustaining change.

955441 Seminar in Management 3(3-0-6)

Integrates all areas of management with emphasis on problem solving and analysis of

management within an enterprise. Integrates the experience of class participants management

knowledge will be brought to play on the problems encountered. Advanced technology will be

applied for optimization of administrative management.


Principles and management of logistics in business and industry, concepts on supply chain

management, performance measurement on supply chain management, global supply chain

management.

81









To introduce students to the legal and ethical aspects of doing international business.

Students are introduced to the concept of international trade law and the process of legal reasoning.

The course includes an examination of the law of contract, agency, sales and business

organizations.

955304 Issues in Management 3(3-0-6)

Analyzes current management issues in terms of historical background, present status, and

possible solutions. Case studies will be discussed in order to demonstrate each issue.

955325 Women in Management 3 (3-0-6)

Introduction to women's expertise in achieving success in management through a

theoretical issues-oriented analysis of problems facing women in male-oriented organizations. The

course extends beyond sex role stereotypes and labels to the expansion of women's potential for

achievement, leadership, and power.


Integrates the process of negotiation from the view of the manager, as a managerial tool to

influence one‟s peers, superiors, subordinates, suppliers, customers, labor unions, government

agencies, trade associations, and other entities that managers have to deal with to accomplish their

objectives; covers the different frameworks for effective negotiation strategy and includes case

studies.

955327 Organizational Development 3 (3-0-6)

Studies of the challenges of change to innovation and development in organizational

structures and factions. Explores behavioral aspects of life in the organizational setting. Includes

case studies involving changing the way work is done, changing communications and influence

patterns, and changing managerial strategy.

955415 Professional Development of Manager 3 (3-0-6)

Analyzes the concepts and techniques involved in programs to increase skills, knowledge,

abilities, attitudes, perceptions, and personality traits of managers through education, training, and

experience. Classroom application of methods used in managerial development is studied:

coaching off-the-job and on-the-job activities, project and committee assignments, conferences,

and promotions.

82

955425 Management of Technology and Information 3 (3-0-6)

Preparing learners for management in a technology-based or technology-intensive

company. This course centers on three types of technology management: managing technology,

innovation, and R&D within the corporation; new business based on new technology and

innovation; bringing new technology and innovation into the corporation, and utilizing it properly.

955426 Labor-Management 3 (3-0-6)

Requirements of the union and individual perspectives of the causes and remedies of

employment-based discrimination. Topics include requiring, promoting, seniority, discrimination,

affirmative action.


Reward program to enhance organizational performance. This subject looks at how internal

equity may be attained for both base salary as well as potential earnings from a performance linked

variable component. It underpins the performance link to reward by discussing performance

management versus year-end appraisal.

955428 Global Competitive Strategies 3 (3-0-6)

A variety of international business and management practices/ procedures, and when amid

problems. Employs a case study method with emphasis on problem solving techniques in a global

perspective.

955435 Independent Study in Management 3 (3-0-6)

Studies on special topics essential for management according to the College indications.


Basic understanding of the common principles and practices of international marketing

program management. Topics cover foreign market exploration, exchange problems, practices and

document preparation; customs clearances and forwarding practices; detailed study of customs

tariffs, duties and export-import premiums; landed cost calculation methods; commodity

classification system of the Customs Department; carrier selection decision making; management

and organization of freight forwarding and customs clearance agencies; marketing communication

for foreign products; management and organization of import and export departments of large

commercial companies; relationship with financial and transportation intermediaries.

83

Marketing






organizations.

955301 Sales Management 3 (3-0-6)

Designed to help students become familiar with the theory, concepts, terminology, and

problem solving techniques used in sales and how sales are an important part of the overall

promotion plan. In addition, students will be given insight into how a successful salesperson

communicates, including an analysis of consumer buying behavior.

956302 Marketing Information System 3 (3-0-6)

Meaning, concepts, roles and functions of marketing information system process,

development of marketing information system process, employing marketing information system in

marketing planning, business decision making and development of competitive advantage.

956303 Integrated Marketing Communication 3 (3-0-6)

This course provides concepts, mental frameworks, and skills for socially responsible and

ethical leadership of international teams and organizations, critical thinking, comparative ethical

reflection, situational leadership, and multicultural team building. Topics covered include

communicating across cultures, leading multicultural and virtual teams, creative problem solving

and conflict resolution, motivating and empowering followers, comparative leadership theories and

styles.

956311 Price Management 3 (3-0-6)

An in-depth study of pricing theory as it applies to marketing strategy decisions. Topics

cover the impact of pricing decisions on income statement performance, gross margins,

contribution margin results, and the effect of price changes on profitability.

956312 Marketing Channel Management 3 (3-0-6)

A study of the distribution processes and institutional structures as subsystems of marketing

strategy. Topics focus on channel structure, product assortment considerations, promotional

activities, and physical logistics necessary to achieve channel objectives. Governmental, economic,

and competitive aspects affecting channel management are included.

84

956321 Product and Brand Management 3 (3-0-6)

Meaning of product, types of products, product management, product strategy, product

innovation development strategy, the marketing strategies in each step of product life cycle,

problems as well as solutions issues in product and brand management and the business ethics of

brand development and product management. Market targeting, the definition of brand, brand

positioning, brand development strategy, brand management, the integration of brand and

marketing mix, and evaluation of brand equity.


Psychological aspects of consumers in relation to marketing theories and practices, analysis

of consumer buyer behaviors, factors influencing consumer, and relationship between consumer

behavior and marketing strategy.

956401 Marketing Management 3 (3-0-6)

A study of the major area in marketing, including the assessment of consumer needs,

market segmentation, targeting and positioning, product design and branding, pricing, advertising,

survey design, and consumer psychology. Topics also cover issues related to new product

development. Lectures, case studies, and class demonstrations will be used in order to demonstrate

each issue.

956402 Seminars in Marketing 3 (3-0-6)

Integrates all areas of management with emphasis on problem solving and analysis of

marketing activities within an enterprise. Integrates the experience of class participants marketing

knowledge will be brought to play on the problems encountered. Advanced technology will be

applied for optimization of marketing management.

956403 Marketing Research 3 (3-0-6)

Examines the application of research in gathering and analyzing arid information to forecast

and control marketing activities. Problem formulation, procedures of research techniques, and

application of tools and models to improve marketing decisions are covered in depth. Attention is

given to techniques and criteria for identifying and selecting markets, and the usefulness of

marketing research information to marketing managers is evaluated.

956411 Strategic Market Planning 3 (3-0-6)

Assemble an entire strategic and tactical market plan. The student prepares strategic and

tactical market plans for a consumer product, an industrial product, and a specific service. The

specific differences between strategic and tactical planning are covered in depth. This course

stresses market planning.

85

956412 International Marketing 3 (3-0-6)

The course delivers knowledge on a variation of aspects relating to the subject, such as

scope, context & challenge of international marketing, international markets and their

interrelationship, people & culture across the world, politics and laws affecting international

marketing, global marketing strategy, international marketing intelligence, international product

policy, entering a foreign market, international marketing communication, pricing for international

markets, international marketing of services, information technology for international marketing,

and international marketing Management.

956446 Issues in Marketing 3 (3-0-6)

Current and significant issues in marketing are examined. Topics focus on existing theories

and practices, with emphasis given to new and emerging topics in the field.








955415 Professional Development for Managers 3 (3-0-6)

Analyzes the concepts and techniques involved in programs to increase skills, knowledge,

abilities, attitudes, perceptions, and personality traits of managers through education, training, and

experience. Classroom application of methods used in managerial development is studied:

coaching off-the-job and on-the-job activities, project and committee assignments, conferences,

and promotions.

956305 Packaging Management 3 (3-0-6)

Concepts and functions of packaging, the relationship of packaging and other marketing

activities, the regulations of packaging, types of materials for packaging, packaging for marketing

communication, transportation and exporting, and packaging strategy and planning.

956306 Brand Strategy 3 (3-0-6)

Concept of brand management, brand development, brand equity, brand and quality,

consumer perception of brand, development the relationship between consumer and brand, brand

communication and employment of marketing communication for communicating brand to target

market.

86

956315 Industrial Marketing 3 (3-0-6)

Study of types and characteristics of industrial customers, evaluation of industrial market,

data collection, analysis and research on industrial marketing, planning marketing mix strategies,

role of the industrial institutions, and industrial market trends.

956316 Agriculture Marketing 3 (3-0-6)

Study of marketing system for agricultural products, type of agricultural products,

agricultural organization, fundamentals of agricultural marketing, price definition, channels of

distribution, government‟s role and assistance for promoting agricultural products, factors

influencing agricultural markets, as well as problems and policies on agricultural products.

956317 Tourism Marketing 3 (3-0-6)

Studying tourist behaviors, needs and wants for determination marketing Objectives,

planning, components of tourism marketing, forecasting, techniques and strategies in developing

both local and international tourism markets, studying the problems related to tourism market and

controlling and evaluating tourism marketing performance.

956325 Wholesaling Management 3 (3-0-6)

Study of background history and types of wholesale business, marketing strategies for

wholesale business and key activities of the wholesaling such as planning, marketing policy

determination, purchasing, finance, control and coordination.

956331 Sales Forecasting 3 (3-0-6)

Designed to help students become familiar with the theory, concepts, terminology, and

problem solving techniques used in forecasting sales and how its important part of the overall

promotion plan. In addition, students will be given insight into how a successful sales forecaster.










956333 Advertising 3 (3-0-6)

Advertising in terms of its relation to the economy, marketing management, and behavioral

sciences; planning and preparation of advertising and its economic effects.

87

956335 Business-to-Business Marketing 3 (3-0-6)

Study of the concepts, terminology, and practice of marketing between business

organizations. Emphasis is on aspects of business-to-business marketing: product, pricing,

distribution, promotion, as well as emerging issues such as selling to the government. Topics also

cover international business-to-business marketing.


This course emphasizes the utilization of recent developments in Information Technology

(IT) within the context of business globalization. It critically examines all aspects of marketing

such as promotion, advertising, distribution, sales and after-sales service with regard to the

advantages and disadvantages of E-Commerce. The course also examines the design and

development of Marketing Information Systems. Highlights effect of the use of interactive

technology on a company‟s existing market mix and current and potential use of Electronic

Commerce.

956342 Retailing 3 (3-0-6)

Basic understanding of the essential principles of retail institutions; formats, technologies,

modernization of retail systems, internationalization of retailing; marketing channels: vertical and

franchise systems, channel design; conflict, leadership and management of retail systems;

strategies, locations of trade areas, merchandising, price and promotion strategies; store structure,

atmosphere, and evaluating performance.

956343 Purchasing 3 (3-0-6)

Introduction to the scope and objectives of negotiation in procurement, participation and

relationship of functional elements of the organization of the purchasing department. Preparation,

conducting and recording of negotiations; analysis of sources of supply, contrast cost, price, profit,

investment and risk; cost principles; techniques of negotiation; transportation service.

956351 Direct Marketing 3 (3-0-6)

Emphasis on direct marketing strategy and techniques. Topics include databases, electronic

media, direct mail, catalogs, direct response advertising, telemarketing, and the role of direct

marketing in the marketing mix.


Integrates the process of negotiation from the view of the manager, as a managerial tool to

influence one‟s peers, superiors, subordinates, suppliers, customers, labor unions, government

agencies, trade associations, and other entities that managers have to deal with to accomplish their

objectives. Topics also cover the different frameworks for effective negotiation strategy and

include case studies

956425 Marketing Statistics 3 (3-0-6)

Examines the application of statistical analysis to marketing decisions. Descriptive

statistics, probability theory, sampling theory, statistical inference, and techniques of statistical

analysis are included, especially as they apply to real life marketing decisions in business.

88

956426 Industrial Goods Marketing 3 (3-0-6)

Focus on the marketing problems of manufacturers and distributors of industrial goods such

as machinery and equipment, raw and semi-fabricated materials; industrial suppliers and

component parts. Topics include the industrial marketing system and concepts; demand and

product characteristics; product and service definitions; market identification, evaluation and

measurement of marketing performance; pricing; promotion and public relations; industrial channel

strategy and logistics; performance standards and instruments of control.

956435 New Product Development 3 (3-0-6)

Management approach using marketing concepts. Product management included: technical,

creative, and design. This course also covers products in these commonly accepted categories;

inventions; new category entries; additions to product lines, in the firm's current markets; product

improvements: repositioning.


Many companies lack an understanding of a strategic reward program to enhance

organizational performance. This subject looks at how internal equity may be attained for both base

salary as well as potential earnings from a performance linked variable component. It underpins the

performance link to reward by discussing performance management versus year-end appraisal.


This course is designed to serve as a platform for integrating global business knowledge

and practice. Topics covered will include: foreign direct investment, regional development clusters,

role and operation of the World Trade Organization (WTO), outsourcing and supply chain

management, and international ethics. Students integrate discipline specific knowledge, practice

investigation and decision-making around global business issues, investigate ethical business issues

arising from globalization, improve business communication skills, and practice teamwork for

global business decision-making.

956445 Integrated Studies in Marketing 3(3-0-6)

The student is expected to synthesize and integrate the learning experiences acquired in

marketing and to evaluate the research and current topics in marketing.

89



957301 Principles of Tourism and Hotel Management 3(3-0-6)

Technical term and introduction of tourism and hotel industry through review of

development and function in the tourism and hotel industry. The course is intended to prepare the

student understand function , role and relationship of the related business in tourism and hotel

industry in order to able to apply knowledge to the advance courses in tourism and hotel

management industry.

957302 Tourist Behavior 3(3-0-6)

The nature and types of visitors by major demographic. And the purpose of tourism

cultural patterns and landscapes. Factors and decision making process of tourists. Which affect the

behavior of tourists. To bring the foundation to manage the development of tourism services in

accordance with the purpose and nature of the behavior of tourists in the current situation.

957303 Service Psychology 3(3-0-6)

Concepts of personal needs and able to applied psychological theory to the needs of individuals in

service. Principle of effective service providing. Human relation and communication, knowledge

about the behavior of consumers in the tourism industry and services. Techniques for motivating

clients, technique of solving unsatisfied tourists.

957311 Room Division Management 3(3-0-6)

Theory and practice of operating system in room division at the hotel and other types of

accommodation. It emphasized on front office department and housekeeping department which

covers discussion s about reception, reservation, room sales, room registration, cashier

responsibility night auditing, use of related tool and operating system . It covers functions and

roles of the housekeeping department and coordination with the front office department.

957312 Food and Beverage Management and Operations 3(3-0-6)

Food and beverage management and its operations procedure topics including

various type of restaurant, personnel management, preparing the required equipment, menu

planning, type of service and banquet, table setting , order taking , serving food and drink, clearing

and cleaning table , variety of alcoholic and non-alcoholic beverage.

957313 Principle of Tour Guiding 3(2-2-5)

Role and function, etiquette, ethic qualification of tourist guide. Rule , regulation and the

procedure of tour leading for example the procedure for recreation activities , providing the

convenience for tourist and solving problem in the emergency situation encountered during the trip

and coordinating with the related organization.

90

957314 Marketing Management for Tourism and Hotel Industry 3(3-0-6)

Concepts and general characteristics of the market for tourism and hotels. Special

characteristic of different type of tourism products. Market Research , market demand , trend

analysis, tourists behavior marketing strategies and planning , product development, pricing and

distribution channel, and promotion in tourism and hotel industry.

957321 Information Technology in Hotel and Tourism Industry 3(2-2-5)

Information system applied in hotels, i.e. hotel networking reservation, reception, the

reports of various departments such as closing shift running reports and hotel internal network.

Moreover the course is covered on the information system that is used in tourism industry such as

the ticket reservation and hotel reservation. Practice using simulation software.

957401 Research in Hotel and Tourism Management 3(2-2-5)

The role and importance of research that emphasized on tourism and hotel business.

Procedure and research method. Writing research proposal , setting objectives and hypothesis.

Sample collection and data analysis. Presentation of research.

957402 Tour Planning and Operations 3(3-0-6)

Role and function of Tour Company , organizational structure, human resource

management, ethics of tour operators. principles of tour operating, tour planning; researching the

attraction, contacting with the related tourism elements, survey route , destination mapping

,itinerary writing, calculating tour cost and profit and sales management. Standard of service, roles

and relationships of the tour companies with hotels, airlines and car rental agencies, tour guides

and government agency.

957403 Tourism Planning and Development 3(3-0-6)

History, development prospect and scope of tourism planning at the local, regional, and

national levels. Topics to be addressed include economic, social, environmental, and policy

considerations within the sustainable development framework. This course also discusses planning

and development guidelines to be considered in different geographical areas.

957411 Ethics and Laws Related to Tourism and Hospitality Industry 3(3-0-6)

Definition and Concept of ethic legal issue in tourism and hotel management industry. The

application of ethical and legal to use in solving business problems and a career in tourism and

service industries.

957412 Cultural Diversity for Tourism and Hotel 3(3-0-6)

The role and significance of consumer‟s cultural differences in tourism and hotel industry

that effect to the performance of employees. Topics cover on the culture of various ethnic problems

arising from cultural differences. Including adaptation to the differences cultural situation

appropriately.

91

957421 Seminar in Hotel and Tourism Management 3(2-2-5)

Problems, issues and current trend of tourism and hotel industry. Potential solutions related to

business, mmanagement process. Special characteristics of tourism and hotel management. The

results of analysis and discussion in order to proceed and resolve each issue.








957305 Airline Business Management 3(3-0-6)

Introduction to airline business, airline geography, air traffic regulations, timetables. Fleet.

In-flight services and ground handling. Ticketing and tariff calculation, seat reservations. Airport

formalities, cargo and mail services.

957306 Supervision in Hotel 3(3-0-6)

A practical, how-to approach for designing training programs in hotel. It presents a training

design model, and step-by-step directions are described and demonstrated through the use of case

studies. A training design consultant through the steps as the training is designed for the various

positions in a hotel.

957315 Strategic Management for Tourism and Hotel Management 3(3-0-6)

Strategic concepts and administration process, planning process and strategic decision

making, strategic implantation and control for Tourism and Hotel Management.

957325 Meeting Incentive Convention and Exhibition (MICE) 3(3-0-6)

Business Management

Characteristics and basic component of MICE business; meeting, incentive tourism,

convention and exhibition. The organizational structure of each business, success factors.

Convention Center and the various advantages of sustainable competitiveness. As well as trends in

national, regional and global planning, start-up businesses. Coordination with external

organizations. Management system, marketing, budgeting and evaluation.

92

957326 Health and Spa Tourism 3(3-0-6)

Operation of the health tourism and spa business, in various forms, as well as various type

of service. Management services and facilities. and recreation. A study of factors affecting the

operations of the spa business ,market demand. Planning for the sale, advertising, promotional

techniques to increase revenue and profits.

957327 Event Management 3(3-0-6)

Characteristics and function of event, planning process. Setting objective. selecting group

of attendee. Setting activities planning for advertising and public relations activities, and support

convention, exhibition and tradeshow.

957331 Special Topic in Tourism and Hotel 3(3-0-6)

The course is designed to provide students the ability to investigate special topics, issues

and developments of interest in the Hospitality Industry. Developments in tourism industry and

their effects on hotel and other related industry will also be covered in the form of critical

evaluation for a wider learning exposure. This innovative course aims to treat a different topic per

alternate semester.

957332 International Hospitality Management 3(3-0-6)

This course provides students with an introduction to the dimensions and nature of the

international hospitality industry. It is designed to review the principles of management and to

apply management theory to the global marketplace. Students examine the social, cultural, political

and economic environments within international hospitality operators competition. Topics

emphasized include cultural dimensions of management, international management strategy,

international marketing and international human resource management.

957333 Sustainable Management in Tourism 3(3-0-6)

Pro-active role that both the private and public sectors play in order to achieve solutions and

enhance the nature of the travel and tourism product without jeopardizing its future. The course

will cover environmental issues globally, sustainability in the various travel sectors, the current

problems, the application of sustainability policies and effective marketing approaches.

957341 Tourism and Hotel Internship 3(0-9-0)

The direct working experience that provides a platform for students to knowledge and skills

necessary for entry-level management positions in the hotel and tourism industry. Students are

expected to apply the knowledge and skills acquired from the various classes being taught in an

appropriate tourism and hotel establishment approved by the instructor.

957342 Travel Agency Management 3(3-0-6)

The various forms of travel agency management, comprising the target setting, planning the

formulation of the policies appropriate for the management of retailing in the tourism business; the

entrepreneurship in tourism, methods of tour management; ticketing; the reservation of boarding

rooms at both government and private organizations; the renting of vehicles; passport and visa

processing, and other services.

93

957343 Catering Operation and Service 3(3-0-6)

Methods in catering operations or incorporate catering into an existing food service

business. In addition to operations, hiring and training, techniques for both service and food

production staff are taught. Institutional food and beverage operational controls are taught in an

effort to help the student learn about standards of quality, service, and presentation.

957344 Restaurant Management 3(3-0-6)

Catering and restaurant management; the duties and responsibilities of the manager and

others responsible for the catering services; policy formulations; supervision; demand estimation;

sales and marketing; quality control; procurement and calculation of cost and expenditure; and

other topics related to controlling of food and beverages.

957345 Kitchen Operation 3(3-0-6)

An introduction of kitchen operations from planning and purchasing through production,

nutrition and service. It includes methods of controlling food and costs in food service

establishments.

957351 Hotel Business Planning and Development 3(3-0-6)

Theoretical management concepts of hotel business planning and operational management

issues are examined in relation to the planning, product development, marketing and promotion.

Field trip is part of the course.

957352 Cultural Tourism Management 3(3-0-6)

Cultural heritage sites; issues of the role of interpretation, the tourist‟s experience; tourism

management strategies and the significance of visitor revenues to conservation in-depth analysis; a

series of case studies of cultural heritage site development in Asia-Pacific countries

957353 Marine Tourism Management 3(3-0-6)

Exploration of positive and negative impacts, management techniques and practices of

worldwide coastal and marine environments.

957354 Agro-Tourism Management 3(3-0-6)

The way of life with tourism, culture and agriculture of agriculturists integrated with natural

resources in application with resources management system and community involved generating

networks of agriculturists through wisdom and agricultural technology for tourists.

957355 Sport Tourism Management 3(3-0-6)

The relationships between the sport and tourism industry; consequences of sport tourism

interactions; policy issues and management strategies deployed in sport tourism delivery systems.

By drawing together the growing academic literature on sport and tourism, the subject helps to

analyze sport tourism products and their various manifestations.

94

957356 International Cuisine and Food Styling Management 3(3-0-6)

An opportunity for food aficionados to explore modern interpretations of international

classic cuisine. Demonstration and preparation of favorite international dishes from restaurant

menus around the world.

957357 Club Management 3(3-0-6)

Introduction to the uniform system of accounts for clubs, annual club studies for operating

results, control systems, taxation, budgeting, and management reports.

957421 English for Hotel and Tourism 3(3-0-6)

English and technical terms used in the hotel business as well as in tourist services;

technical terms relating to art, culture, geography, history, dramatic art, music and architecture; the

practice of listening, speaking, writing, and reading comprehension from articles and books

concerning hotel management and administration, tourism and daily conversation.

957422 Japanese for Hotel and Tourism 3(3-0-6)

Japanese and technical terms used in the hotel business as well as in tourist services;




957423 German for Hotel and Tourism 3(3-0-6)

German and technical terms used in the hotel business as well as in tourist services;




957424 Spanish for Hotel and Tourism 3(3-0-6)

Spanish and technical terms used in the hotel business as well as in tourist services;




957425 Korean for Hotel and Tourism 3(3-0-6)

Korean and technical terms used in the hotel business as well as in tourist services;




957426 Chinese for Hotel and Tourism 3(3-0-6)

Chinese and technical terms used in the hotel business as well as in tourist services;




95

957427 French for Hotel and Tourism 3(3-0-6)

French and technical terms used in the hotel business as well as in tourist services; technical

terms relating to art, culture, geography, history, dramatic art, music and architecture; the practice

of listening, speaking, writing, and reading comprehension from articles and books concerning

hotel management and administration, tourism and daily conversation.

957428 Russian for Hotel and Tourism 3(3-0-6)

Russian and technical terms used in the hotel business as well as in tourist services; technical terms

relating to art, culture, geography, history, dramatic art, music and architecture; the practice of

listening, speaking, writing, and reading comprehension from articles and books concerning hotel

management and administration, tourism and daily conversation.

957435 Tourism Resource Development 3(3-0-6)

Types and characteristics of tourism resource, tourism resource development with relevance

to the successful of tourist destinations in term of problem solving with the environmental, social,

and cultural concerned.

957436 Community-Based Tourism 3(3-0-6)

Principles of human behavior; the relationship between natural resources and tourism;

planning and management of natural, local cultural resources and people‟s way of life for

sustainable use in tourism with special focus on rural areas, mountains, beaches and islands.

957437 Tourism Project Management 3(3-0-6)

The background of project management plans regarding to tourism issues, data collection,

analysis and presentation. The opportunities to apply theoretical knowledge to the real situations of

any selected destinations/ organizations in the tourism industry.

957438 Logistic for Tourism Industry 3(3-0-6)

General characteristics of modes of transportation in tourism industry. Principles and

management of logistics in tourism industry, concepts in supply chain management in tourism

industry.

96



958301 Introduction to the Internet and the Web 3 (3-0-6)

Overview of the basic concepts of the Internet and the World Wide Web including how to

create dynamic effective homepages with HTML and JavaScript. Topics cover the roles and

operation of Web browsers and servers as well as interacting with Web applications through forms;

the separation of formatting and logical structure in HTML documents, style sheets, and the basic

principles of effective interface design for the Web are included.

958302 Data Communications and Networking 3 (3-0-6)

Provides the basic functions of computer communications systems and hardware and

software skills such as security concerns, TC/IP, and enterprise implementation of data

communications.

958303 Information Systems Project 3 (3-0-6)

Applies principles of project management and systems development by developing a

complete system from business cases, analysis, and design through implementation strategies.

958304 Information Systems in Organizations 3 (3-0-6)

Functional management information system existing within organizations with emphasis on

organizing and designing computer systems for functional areas.

958305 Information Security Management 3 (3-0-6)

Risk assessment for an organization in order to adapt for various strategies, results of risk

assessments which result in security assets and security levels, potential impact, the legal,

regulatory, contractual requirements of organizations and its trading partners, involved

communities, particular set of principles, objectives, and business requirements for organizations

information processing which supports its operations.

958311 Computer Utilization in Business 3 (3-0-6)

Building upon previous computer programming courses, this project-oriented course

provides an advanced system development using VB.Net, Visual Studio.Net, Java, and ASP to

create applications. This course uses team projects to simulate real-world situations, strengthen

interpersonal leadership and project management skills.

97

958312 Electronic Office 3 (3-0-6)

Concepts and procedures used in an electronic office. Topics include use of

communications devices and equipment, use of electronic mail (Outlook), record management,

reprographics technology, administrative travel procedures, and electronic research and reference

procedures. Students will discuss professional conduct and ethics, job readiness techniques, and

small group collaboration

958313 Information System Analysis and Design 3 (3-0-6)

The concepts of information systems analysis and design, problem needs identification and

feasibility assessment, and the development of information systems. Structured systems and Object

Oriented systems modeling. The analysis and design methods for both structured systems and

object oriented.

958401 Computer Programming 3 (3-0-6)

Overview of the skills in visual basic programming, logic and documentation; using object-

oriented, Visual Studio. Net, and VB. Net for business applications.

958402 Web Design and Development for Business 3 (3-0-6)

Design Websites efficiently for business, using a team project oriented approach. Materials

in designing and developing include several applications such as programming, database, and

multimedia

958403 Business Logistics System 3 (3-0-6)

Concepts, methods and techniques for business of logistics systems associated with product

production/manufacturing and customer usage. Specific topics include: logistics systems

requirements; logistics systems design and engineering concurrently with product development;

transportation and distribution, warehousing, supply/material support, inventory analysis,

fundamentals of supply chain design and management and product/customer support.

958411 Database System 3 (3-0-6)

An overview of database fundamentals, transaction processing, basics of developing

database-driven internet applications, a discussion of technologies involved in creating these

internet applications.

95812 Database Management System 3 (3-0-6)

Concepts, principles, features and fundamental data architecture, relational data Model,

database design, normalization, database management system, structured query language (SQL),

security, transaction management, data integrity, maintenance of the database, and basis of data

warehouse design. In practice, students have to design databases by using case studies of business

examples, use a database management system and program to access data examples in order to

create, save, and edit information in a database with SQL language.

98

958413 Social Issues and Ethics for IT Professional 3 (3-0-6)

Social impact and culture of information technology and online communities, diversity

issues, globalization issues, digital divide, accessibility, economic issues, legal issues, such as

compliance, system user policies, privacy and liberty, Thai and international laws, technology

using crime, information system treats, professional and ethical issues, professional organizations

on information technology, ethics and behavior for information technology professional.








958306 Strategic Information Technology Management 3 (3-0-6)

Introduction to the impact of information technology on the economy and business

performance. For example, an emerging public technology infrastructure, the role of the modern

organization, electronic business applications, and organizational/market transformation.

958307 Java Programming 3 (3-0-6)

Basic principles of Java, instructions. variables definitions, creation of classes and

inheritance, how to run a program, exception and error handling including Java multithreading

streams, and using Java applets for user connections.

958315 Accounting Information Systems 3 (3-0-6)

Overview of the principles of accounting and a study of how computers are used in

accounting information systems. Topics also include the use of computers in solving accounting,

internal control and auditing problems; the impact of computers on the preparation and use of

accounting data.

958316 Marketing Information Systems 3 (3-0-6)

A study of the general concepts of marketing information systems, including how

computers are used in marketing operations. Topics also cover widely used commercial software

packages that support marketing application and include case studies.

958317 Finance and Banking Information Systems 3 (3-0-6)

Concepts of finance and banking information systems; a study of how computers are used

in finance and banking operations. Topics also cover the commercial software packages widely

used to support finance and banking applications, together with some case studies.

99

958318 Human Resource Information Systems 3 (3-0-6)

Overview of principles and practices of computer based human resource management

information systems. Topics cover the functions of recruiting, payroll, time and attendance,

promotion, evaluation, retention, career planning, and training.


Basic principles of the internet systems, infrastructure for e-commerce, fundamental

principles of management and new business models, types of e-commerce, systems of electronic

data interchange (EDI), systems for purchasing on the internet, security systems, e-commerce

problems, Development and establishment of web sites, domain name, delivery systems,

transportation, e-markets, and related laws, and e-commerce technology in the future.

958326 Business Applications of Geographic Information Systems 3 (3-0-6)

An examination of leveraging an organization‟s spatial data to analyze and solve business

problems. Extensive computer laboratory work designing business geographic services using

commercially available software.

958405 Business Information Systems Project 3 (3-0-6)

Team projects conducted within the operations, logistics, or information systems area of

selected business organizations.

958406 User Interface Development 3 (3-0-6)

Interface control, event handling, and the use of built in and/or pre-written control. The

course also covers simple database access through database control and accessing Web services

such as Yahoo and Amazon.com.

958411 Decision Support Systems 3 (3-0-6)

Present developments of information technology, including database management, expert

systems, machine learning methods, and computer supported coordination technology for

managerial decision support. These techniques and strategies will be discussed in order to allow

learners to apply them in real-world situations.

958412 Integrated Information Technologies in Business 3 (3-0-6)

An investigation of the concepts, components, and operation related to the business

environment of the client/server. Major business operating system platforms, relational database

designs, structure query language (SQL), trends in database products and applications, and local

and wide-area networking techniques used in business will be included

958413 Selected Topics in Information System3 (3-0-6)

Studies on special topics essential for information system according to the College

indications.

100

958421 Seminar in Information Systems 3 (3-0-6)

Seminar in the advancement of information technology or new researches that may affect

information theory.

958422 Advanced Software Development 1 (0-3-0)

Real-time debugging and logic problems for all computer programming courses; for

example, computer programming, object-oriented programming, and computer utilization in

business.


In-depth study of specific topics in information technology that a student selects after

consultation and completes under the supervision of an instructor.




management.



959301 Transportation Management 3(3-0-6)

Modes of transportation, selecting and managing appropriate transportation modes in the

context of today‟s business environment, impact of global economic, political and resource

environment on transportation management in supply chain.

959302 Business Taxation 3(3-0-6)

Principles and importance of tax system to the development of economic system and

business sector, methodologies in tax collection and responsibilities of businesses in tax payment

based on types of business such as personal income tax, value added tax, business tax, corporate

income tax, custom tax, property tax, social security fund and other taxes.

959303 Transport Economics 3(3-0-6)

Economics theories of transport (air, land and water) supply and demand management,

perception on pricing and investment, financial and marketing analysis, economics theories adapted

for transport management and case studies.

959311 Supply Chain Risk Management 3(3-0-6)

Scope of risks in logistics industry, impact on supply chain performance. Topics also cover

process of identifying, evaluating, and controlling supply chain risks such as natural disasters,

terrorism and other related factors across the entire organization‟s supply chain among rapidly

changing environment.

101

959312 Warehouse Management 3(3-0-6)

Types of warehouse, warehouse functions and operations, site selection, cost, storage

system, order picking and replenishment, and warehouse management systems.

959313 Material Handling and Packaging 3(3-0-6)

Material handling equipment used in transport process, material handling operations,

queuing theory, automation in material handling. It also involve in packaging role in transport in

terms of raw material, design, size, and transportation cost.

959321 International Trade and Policy 3(3-0-6)

Business and international policies, investment and transmission of international

technology, roles of international organization, agreement and international laws, importance of

international trade affected on developing economy, economic co-operation and free trade opening.

959322 Multimodal Transport 3(3-0-6)

General characteristics of individual mode of transportation, i.e. water, land, and air,

analyses on advantages and disadvantages of each mode and transport network transportation

modes, system, influences of decision making on transporting models, service frequency,

fundamental structures and factors rendered effectively to support multimodal transport.

959401 Freight Transport and Distribution 3(3-0-6)

Administration and management on freight transport and distribution, quantitative models

of goods transportation and distribution, studies and analyses on advantages and disadvantages of

various transport and distribution models, time schedules, and policies of international goods

transport.




management.

959403 Procurement and Purchasing in Supply Chain 3(3-0-6)

Systems of procurement and purchasing on industry and trade, roles on supply chain

management, efficient strategy development on procurement and purchasing, concepts of supply

management, alliance and coordination, establishment on procurement and purchasing, and case

studies.

959412 Information Technology for Logistics 3(3-0-6)

Knowledge of information used as a tool in logistics planning, systems provided to support

the executives‟ decision making, calculation and exchange of electronic data, knowledges on

prevention and security management on information system, and impact upon the logistics business

organizations.

102

958414 Demand and Inventory Management 3(3-0-6)

Structure of inventory, characteristics of inventory problems, techniques of demand

forecasting and managing on inventory levels, several types of inventory control, calculations on

procurement plots and appropriate quantity of procurement.

959421 Seminar in Logistics Management 3(3-0-6)

Analyses, critics and research presentation on logistics by searching from journals and

logistics documents or those of other subjects concerned.








959305 Safety and Environmental Management 3(3-0-6)

Concept of safety management in the workplace, causes and impact of working accident,

preventive actions, rules and laws relating to safety and factory environment, and compensation.

959306 Quality Control Management 3(3-0-6)

Basic principles of quality control management in supply chain, appropriate tools and

equipment selection for quality control in different industries, procedures in quality control in

organization.

959315 Current Issues in Logistics 3(3-0-6)

Discussion, research and presentation on case studies in current problems or interesting

issues in logistics industry.

959316 Cargo Insurance 3(3-0-6)

Definition of insurance of transportation, principles of insuring cargo, insurance provider,

type of insurance, claim and measure of indemnity, benefits of beneficiary.

959326 Insurance in Transport Industry 3(3-0-6)

Characteristics and framework of different business lines in transport industry:

subcontractors of transport operation, entrepreneurs of goods transportation, harbors and terminals,

service providers of logistics as well as importers and exporters, knowledge of criteria on risky

situation, general business management, and scope of insurance policy.

103

959335 Legal Aspects for Logistics 3(3-0-6)

Laws and regulations used in logistics management: procurement of goods and services,

international trades, payment on international trade, international transport, multimodal transport,

imports and exports, warehouses and terminals.

959336 Service Marketing 3(3-0-6)

Concepts and characteristics on service business different from those of other general

products, differences on business operational activities, service diagram making in order to display

service process between the service providers and customers, understanding of value, customers‟

loyalty, customer maintaining, service regaining after mistaken service operation, chart of

positioning, market segmentation, pricing strategy for service business line, concept guideline on

demand and ability of service balancing, strategy understanding and indicating, as well as strategy

adapting suitably for marketing management in service business.

959405 Operational Research in Logistics Management 3(3-0-6)

Conduct in-depth operation research of own interest within the criteria of logistics

management according to the advice from instructor.

959406 International Logistics 3(3-0-6)

Importance of logistics upon international business and related functions of management

on international logistics operation, business system, electronics and laws concerned; information

technologies and those relating to system arrangement for international logistics, concerned case

studies.

959415 Strategic Supply Chain Management 3(3-0-6)

Methods, concepts and roles on management of strategic supply chain, parcel and stock

circulation, warehouse and goods distribution, transportation strategy, information technology and

supply chain management, organizational management and planning for supply chains, logistics

and supply chain at international level, trends on logistics and chain management in the future.

959416 Sustainable Supply Chain 3(3-0-6)

Basic understanding of Sustainable Supply Chain, process in Sustainable supply

chain management: planning, sourcing, executing, continuous improvement, performance

evaluation, and case studies.

104







organizations.


To provide participants with an intellectual and an experiential forum for developing the

interpersonal, intercultural communications and interaction skills necessary for international

managers. The ability to communicate cross culturally and understand diverse perspectives is a

necessity in order to achieve a competitive advantage in our global economy. It involves the study

of international business practices and managing diversity in the context of understanding

multicultural and international affairs.











Basic principles of the internet systems, infrastructure for e-commerce, fundamental

principles of management and new business models, types of e-commerce, systems of electronic

data interchange (EDI), systems for purchasing on the internet, security systems, e-commerce

problems, Development and establishment of web sites, domain name, delivery systems,

transportation, e-markets, and related laws, and e-commerce technology in the future.

960301 International Business Management 3(3-0-6)

To provide students with an understanding of problems and opportunities associated with

doing business across country and cultural boundaries and to encourage global business thinking

and strategy formulation. Topics include the forms of international business involvement;

economic, social, cultural and political conditions; national and multinational regulations of

international transactions and investments; and global strategies for business operations.

105


This course is designed to serve as a platform for integrating global business knowledge

and practice. Topics covered will include: foreign direct investment, regional development clusters,

role and operation of the World Trade Organization (WTO), outsourcing and supply chain

management, and international ethics. Students integrate discipline specific knowledge, practice

investigation and decision-making around global business issues, investigate ethical business issues

arising from globalization, improve business communication skills, and practice teamwork for

global business decision-making.

960303 International Trade 3(3-0-6)

The course covers topics such as the risk management services, multilateral versus bilateral

trade, types and uses of bills of exchange, methods of trading promotion, financial services from

banks and other sources.

960311 Organization Development & Change Management 3(3-0-6)

An introduction to a method of making organizations and individuals more adaptive and

productive. The objective is to help organizations cope with change. Techniques of intervention

such as team building, process consultation, feedback, and conflict resolution are introduced and

explained.

960312 International Financial Management 3(3-0-6)

Introduction to the following topics: multinational financial management, international flow

of funds and financial markets, exchange rates, futures and options, exchange rate behavior,

government influence on inflation, exchange rate risk exposure and management, international

short-term financing and cash management, direct foreign investment, multinational capital

budgeting and long-term financing, country risk analysis, international banking.

960321 International Economic Integration 3(3-0-6)

Theory of economic integration, customs unions, trade creation, trade diversion, monetary

integration, optimum currency areas, economics of the single market, competition and industrial

policies, regional policy, common agricultural policy, and social policy.

960323 International Marketing 3(3-0-6)

The course delivers knowledge on a variation of aspects relating to the subject, such

as scope, context & challenge of international marketing, international markets and their

interrelationship, people & culture across the world, politics and laws affecting international

marketing, global marketing strategy, international marketing intelligence, international product

policy, entering a foreign market, international marketing communication, pricing for international

markets, international marketing of services, information technology for international marketing,

and international marketing Management.

106

960331 Quantitative Business Analysis 3(3-0-6)

To introduce the basic principles of forecasting and familiarizes them with a number of

statistical forecasting methods, the basic principles of linear programming and shows how

optimization techniques can be used to solve both maximization and minimization problems

concerning the allocation of resources. Also delivers knowledge students to the basic ideas of

project scheduling and shows how managers can make use of project scheduling tools in order to

plan and schedule projects that consist of numerous tasks or activities.

960411 Seminar in International Business Management 3(3-0-6)

Integrates all area of international business management with an emphasis on problem

solving and analysis of management.

960412 Conflict Management 3(3-0-6)

Concepts and theories of conflict in organization, management techniques and processes,

the conflict of case study in the organization, application of the concept, theory and learning, the

conflict of development .


In- depth study of specific topics in international business that a student selects after

consultation and completes under the supervision of an instructor.









Psychological aspects of consumers in relation to marketing theories and practices, analysis

of consumer buyer behaviors, factors influencing consumer, and relationship between consumer

behavior and marketing strategy.

960305 Special Topics in International Business 3(3-0-6)

Gathering information from various sources for international business by guidance of an

advisor.

107

960306 International Business Negotiation 3(3-0-6)

To provide students with the theory and practice of international business negotiation, an

analytic and interpersonal skills to conduct full-fledged negotiation effectively and successfully,

negotiation skills through a learning experience, an aspect of negotiation in depth, explain various

key notions, investigate important issues that have been up with regard to the way prospective

managers handle negotiation.

960315 Organization Behavior for Leadership 3(3-0-6)

This course will review how managers can become effective leaders by drawing on

knowledge of the contemporary concepts, theories and skills used in the field of organizational

behavior, develop diagnostic and problem solving skills, develop a professional competency,

ethical, international and multicultural dimensions of organizational behavior.

960316 Entrepreneurship 3(3-0-6)

Studying of role of the entrepreneur is designed to help students learn about starting a

business and assess their personal interest in pursuing such activity. Topics cover the range of

business start-up activities from personal assessment to opportunity recognition, market

assessment, feasibility determination, financial planning, legal, human resources, and business

planning.

960325 Information Systems and IT Management 3(3-0-6)

The issues of how information technology can be exploited, tuned into a strategic resource

and managed successfully in an organization, the role of the top management team, how IT value

can be assessed, the structure and capabilities needed in modern IT functions, the role of users and

specialists in information systems development and how to make IT sourcing decisions and

monitor the results.

960326 Global Leadership in International Business 3(3-0-6

Meaning of completed marketing communication process, benefits of communication,

marketing budget for promotional activities, measuring the effectiveness of marketing promotion,

type and role of marketing communication tools in various forms which approach to the marketing

communications strategy, throughout a combination of tools and marketing communications,

marketing communication process, factors influencing to the strategic planning and marketing

communications, evaluation and controlling communications, ethics in marketing communications.

960335 Integrated Marketing Communication 3(3-0-6)

This course provides concepts, mental frameworks, and skills for socially responsible and

ethical leadership of international teams and organizations, critical thinking, comparative ethical

reflection, situational leadership, and multicultural team building. Topics covered include

communicating across cultures, leading multicultural and virtual teams, creative problem solving

and conflict resolution, motivating and empowering followers, comparative leadership theories and

styles.

108

960336 Service Operations Management 3(3-0-6)

Management of service operations; characteristics, standards, plans, schedules and control

of service; matching of demand and supply; managing inventories; capacity management; service

quality improvement.

960405 Tradeshow and Exhibition 3(3-0-6)

Management of tradeshow and exhibition, concepts and designs, characteristic of organizer

and exhibitor, financial management, marketing and promotion; crowd management and

evacuation; safety and risk management.

960415 Legal Aspects of Commercial and Employment Transactions 3(3-0-6)

A study of the key elements of modern commercial law related to carrying on a successful

business enterprise including sales of goods, trademark, ethical trade, employment, financing,

security, and insurance transactions.

960416 Global Legal Environment 3(3-0-6)

This course surveys the global legal environment of business. Emphasis is on case analysis

of topics such as sovereignty, extraterritoriality, treaties, international contracts, and arbitration.

The managerial and economic significance of these topics is explored.

Finance


961301 Monetary and Fiscal Policy 3(3-0-6)

The course concerns with the understanding of the general role of government in the

economy, the role of government in monetary and fiscal policy, the effect of increasing or

decreasing money supply with the concept of classical economists and Keynesian. The topic also

covers the consequence of government spending and taxes on economies according to the classical

economists and Keynesian concepts. The study also includes the principle practice of monetary and

fiscal policies in terms of the success and the failure of the policy implementation.

961302 Professional Ethics 3(3-0-6)

The course highlights the importance of ethics and professional ethics as well as the

procedures act controlling occupation. The topic includes the professional ethics and the role of

oversight agencies. The course is also concerned with the understanding of the rights and duties

and employment practices. In addition, the topic covers social responsibility and good corporate

governance for those within financial industry.

961303 Financial Case Studies 3(3-0-6)

Financial Case Studies expose students with a variety of case studies in financial area. The

course involves the study of the concepts and methodologies used to investigate and analyze

variety of financial case studies.

109

961311 Quantitative Methods for Business Finance 3(3-0-6)

The course is concerned with quantitative methods for financial business. The course is

designed to provide basic quantitative skills which are useful in solving business problems and

financial analysis. The topics cover financial statistics, probability and decisions financial

mathematics, financial forecasting, linear programming, financial simulation techniques and

financial project management.

961312 Financial Accounting 3(3-0-6)

The course is concerned with accounting concepts and conventions, accounting procedures

and accounting cycles, classifications of accounts and the accounting principles in revenue

recognition. The covered issues include accounting treatments for corporation, company formation,

share capital and debt securities, acquisition of assets, statement of cash flows and financial

statement analysis.

961321 Financial Theory 3(3-0-6)

The course is an introduction to the modern theory of finance. It involves problem solving that

draws heavily on the related disciplines of economics, mathematics, probability and statistics. The

topics are, for example Arbitrage Pricing Theory, Rational Choice Theory, Binomial and Options

Pricing Model.

961322 Corporate Finance I 3(3-0-6)

The course describes the corporation and its operating environment, the manner in which

corporate boards and management evaluate investment opportunities and arrangements for

financing such investments, create value for shareholders by planning and managing the

transformation of a set of inputs into a more highly valued set of outputs. The topics cover financial

management, financial statement and cash flow, valuating stock and bond or equity market and

stock valuation.

961323 Corporate Finance II 3(3-0-6)

The course is concerned with more advance understanding of corporate finance.

The topics cover for example capital budgeting, investment criteria, market capital investment, risk

and returns, capital structure or raising capital.

961331 Fundamental Law: Financial Market Application 3(3-0-6)

This course introduces students to the law relating to the activities of banks and other

financial institutions in the private sector. The topics covered includes the financial system, the

relationship between lender and borrower, the statutory regulation of credit, loans to differing

forms of business organizations, the law of securities and the enforcement of securities law.

961401 Money, Banking and Finance 3(3-0-6)

The course is concerned with the operation of commercial banks and non-banking financial

institutions. The topics covered are the theory of interest rate structure and the role of the central

bank, impact of monetary and other governmental policies on interest rates and flows of funds in

financial markets.

110

961402 Finance Institutions Management 3(3-0-6)

The course deals with the application of modern banking and finance/ financial theory to

the process of the management of financial institutions, risk-management approach, regulation,

policy formulation and implementation in today's financial institutions. The course emphases on

the areas of analysis of financial management and performance under current regulatory

environment, interest-rate and liquidity risk management, asset-liability management, and strategic

planning.

961403 Investment Analysis and Management 3(3-0-6)

The course is designed to provide a comprehensive analytical approach to the modern

theory of investments. Topics covered include, for example the valuation of bonds and stocks,

mean-variance analysis, different type portfolio analysis, duration and convexity analysis, term

structure of interest rates, option pricing, portfolio insurance, performance evaluation, and

forecasting.

961411 Financial Risk Management 3(3-0-6)

The course deals with the empirical and practical aspects of financial risk management. The

course provides an in-depth study of some of the risk management aspects of derivative securities,

for example options, futures, and forward contracts. The course also highlights different strategies

in financial risk management for financial institutions.

961412 Seminar in Finance 3(3-0-6)

The seminar course examines the past and current financial problems and concerns. The

course utilizes a number of cases in financial industry and varieties of business examples which are

based on documents and facts from various media as well as the theoretical knowledge using

approaches to solve problems. The course expresses the research skills where the students will have

a chance to conduct the research within the financial perspective.








961305 Investment Banking 3(3-0-6)

The course is the study of various investment banking transactions under the scope of

investment banking business. The course examines types and procedures in the use of financial

instruments appropriate for investment banking transactions. The topics covered are the

development and implementation of various financial instruments when applied into different cases

such as project feasibility studies, debt financing, joint venture and merger & acquisition.

111

961306 Securities Analysis 3(3-0-6)

The course involves the understanding of how to value the asset, debt, warrant, equity of

the companies from the perspective of outside investors using publicly available information. The

course examines the importance of financial statements as crucial source of information. Securities

analysis involves a cross disciplinary knowledge in both finance and financial accounting.

961315 Portfolio Management 3(3-0-6)

The course is the study of a variety of issues and the analysis of modern capital markets.

The course presents an optimal portfolio design methodology, and several ongoing management

strategies. Portfolio management course built on the foundations of accounting, corporate finance

and investment analysis to apply these concepts to their ultimate application in the design,

construction and management of investment portfolios.

961316 Financial Derivatives 3(3-0-6)

The course is concerned with financial derivatives instruments such as options, futures and

swaps are derivatives of underlying securities such as commodities, equities and bonds. These

types of securities are increasingly used to manage risk exposure and as a relatively low-cost-way

of taking a position in a security or portfolio. The course is designed to provide a basic introduction

to financial derivatives without requiring a high level of mathematical sophistication.

961325 Bank Financial Management 3(3-0-6)

The course exposes students to the basic principles of commercial bank management. The

topics that are covered include, for example the theory and practice of banking from a financial

management perspective, banks and the financial services industry, regulatory restrictions and

financial management, performance analysis and strategic planning, asset management and

liquidity, investment and loan management, liability and deposit management, capital structure and

financial management implications of electronic banking, and international banking.

961326 Principles of Insurance 3(3-0-6)

The course involves the study of principles of the different type of insurance. The course

examines the importance and the benefits of insurance to business and individual entities.

The course explores the various factors affecting the premium calculation, the types of insurance,

principle of insurance, payment compensation. The topics also cover property insurance fire, theft,

land and marine transport.

961335 Credit Management 3(3-0-6)

The course emphasizes on the importance of credit management, the function and

management of credit department. The course contents include credit management principles,

procedures in analyzes the different types of credit risks and the procedure in approving the

different types of loans for different types of projects. In addition, the topic cover the determination

of loan period, types and billing policies, management of bad debt and debt restructuring process.

961405 Mergers and Acquisitions 3(3-0-6)

The course involves the understanding of the economic and strategic drivers of corporate

restructuring activity and their use in the design and analysis of restructuring transactions. The

course cover the area of the understanding of the evaluation of outcomes from restructuring

transactions, both the theory based explanations and the empirical tests of the theories as well as

the design and economic impacts of deal structures used to effect corporate restructuring

transactions.

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961406 Global Banking 3(3-0-6)

The course is the study of global financial markets. These include the market for

foreign exchange, the Eurocurrency and related money markets, the international capital markets,

global equity markets, and the markets for forward contract, swaps and other derivatives such as

foreign currency options. The course covers an investigation of the global financial institutions and

global commercial and investment banking activities, competition in interest rate and currency

swaps, global equity finance, and foreign direct investments.

961415 Financial Valuation 3(3-0-6)

The course is the study of the processes and the procedures for financial institutions when

performing valuation of financial assets. Financial institutions are valuing their assets for variety of

reasons for example: mergers and acquisitions, financial reporting, buy/sell agreement,

recapitalization, business planning or litigation and disputes. Therefore, there is the need to

understand the importance of financial valuation. By the end of the course the students should

understand the purpose of the engagement in financial valuation and be able to apply different

approaches through valuation methodologies.

961421 Industrial Finance 3(3-0-6)

The course is an investigation into the financial perspective for the industrial sector. The

course examines the variety prospects of industrial finance. The topic includes the consideration of

methods used by manufacturers to raise capital and credit as well as project plan and the analysis of

projects for both government and private sectors.

961422 Taxation Planning 3(3-0-6)

This course is designed to provide students with the understanding of an essential area of

taxation planning. The topics that are covered are personal tax planning, capital gains tax, business

taxation planning, value added tax, revenue tax, custom duties, and the use of various business

structures and year end taxation planning.

961423 Personal Finance & Retirement Planning 3(3-0-6)

The course is the study of the techniques of personal financial management and

retirement planning. The topics cover personal financial planning, budgeting, cash purchase,

credit insurance, saving, different types of investment and retirement financial planning. The

course is designed for the students to be able to understand the importance of how to

effectively allocate fund and maximum benefit on personal investment and saving.

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Program in Communication Arts and Design


Major Courses

980111 Introduction to Communication Arts and Design 3(3-0-6)

Development of Communication Arts and Design skills using different mediums. As well as from

basic to advance in order to help them extend their Communication Arts and Design abilities. Using method

of Mind Mapping and Creative Thinking lead up to final work. Students will be given real case studies, live

brief from design contest and professional projects. They will start with research, brainstorming, rapid

prototype, refined and build up to their own design solutions.

980113 History of Arts and Design 3(3-0-6)

History of art and design, and learn various expressions and trends of present state of art.

Emphasize on traditional moral, human belief, arts, crafts and cultures.

980121 Fundamental Design 3(2-2-5)

Theory of communication in various motives and principles of design, and apply to project

with diverse media.

980122 Sketching and Rendering 3(2-2-5)

Visualize the creative imagination and practice drawing with various tools and to be able to

effectively portray ideas.

980123 Materials and Processes in Communication Arts and Design 3(2-2-5)

Qualities, features, and usabilities of materials and processes in communication arts and

design. Students will get to create and design by using materials and tools effectively in order to

understand how they work in design process. Practice into various projects and develop new

materials.

980124 Creative Visual for Technology Communication 3(2-2-5)

Techniques to create creative visual in communication arts and design from very traditional

ways to the way that we bring in technologies, applications and tools. Learn various systematic

methods for developing better communication.

980125 Typographic Communication 3(2-2-5)

Study typographic in communication, complexities of type personality and design.

Emphasize on relationship between contents and typographic design. Create and develop basic

typeface in order to use in student design projects. Cover on user experiences in how they perceive

types and their cultures.

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980211 Research Methodology in Communication Arts and Design 3(3-0-6)

Theories and fundamental techniques of how to do effective researches. Study and analyze

on each research methods and how to apply them into design projects. Case study on substantial

projects. Emphasize on developing research procedures in communication that students can utilize

them for their own projects.

980212 Business and Marketing 3(3-0-6)

Theories and principles of marketing. Apply these knowledges to use in

analyzing art projects and art businesses. Study relations between marketing strategies and design

strategies.

980213 Public Relation and Advertising 3(3-0-6)

Foundations and process of developing public relation, advertising and promotional

strategies. Practice using different methods of data research in design to be able to develop and

evaluate advertising strategies and public relation effectively.

980221 Effective Presentation 3(2-2-5)

Concepts and the principle of how to give an effective presentation that can provide a clear

and efficiency information to audiences and presenters themself. Explore and experience by

working in groups. Practice presentation in every procedure. Case study on various projects.

Analyze, criticize and discuss on each different topic to lead to real practical projects.

980222 Studio in Communication, Motion and Sound Design 3(2-2-5)

Production and the creation of communication system in the form that emphasizes on

communication with sequence, motion and sound design. Narrative, storytelling and creating the

effective communication tools with these production techniques.

980223 Interactive Design 3(2-2-5)

Concepts of human interaction that come into different patterns and different roles of

design. Explore methods and investigate on the need of users and the way the designed can be

perceived by human. Study cultures and people to develop the user-centered design.

980224 Post Production Technology 3(2-2-5)

Post production procedures in every aspect such as movies, video, publications and

emphasize on following professional standards of post-production technology.

980311 Exhibition and Display Design 3(3-0-6)

Relationship, meaning, and advantage of exhibition and display design. Study various types

of exhibition. Practice site planning for exhibition and product display. Directing of conceptual

exhibition is required to all.

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980312 Communication Arts and Design Seminar 3(3-0-6)

Exchange of ideas and experiences using academic information. Practice in critical and

analytical thinking skills in specialized areas at a more advanced level. They will gain experiences

with supervision by their instructor. Within this course, student will also gain experiences in set up

and organize a professional seminar as well as using different medium such as brochure, invitation,

web and social media to promote their events.

980321 Introduction to Three Dimensional Design 3(2-2-5)

Basic design theory, the structure of three dimensional forms and practice in construction.

Finally, improve space perception. Students will be able to apply those techniques into other

related projects.

980322 New Media Innovation 3(2-2-5)

Theories that analyze on several ways of communication and different medium today

including the innovation of new media for tomorrow. Students will learn to develop their

communication techniques and be able to present them effectively.

980323 Communication Arts and Design Project 4(2-4-6)

Introduce the designing frame work to students to be ready to work on their communication

arts and design projects. Identify the important aspects and considerable topics. Present research

resources and study through the tangible design process. Integrate the knowledge and apply it to

their own projects based on the standards of design research.


Career planning and job searching, writing a resume and cover letter, and

interviewing techniques. Through work experience with outside organizations, students will apply

knowledge gained from their courses to real life situations. They will first devise an outline

illustrating how they plan to use this experience to benefit their particular course of study. Work

experience will subsequently be arranged by the College.

980441 Art Thesis 8(2-12-10)

Self-initiated project, from initial research and be able to integrate their knowledge from the

whole course to their graduated research project. Understand and master on the specific subject

they have chosen, create context of work in various ways in terms of theory, profession and

cultural.

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Minor Courses

Arts and Design Management

981221 Arts and Design Administration 3(2-2-5)

Principles and philosophy of arts and design management. Come up with idea and

collaborate work with others from “Thought to Finish” Thought a rigorous project in the

management of a complex design process that cooperate with private and public organization as

well as some specific commercial organization. Students demonstrate the mastery of the issues,

methods and tools of design management. The outcome of the design process is manifested in a

tangible artifact that satisfies the needs of the customer, market, producer, and organization.

Thorough documentation and a formal project presentation, students demonstrate their control of

the design process and resolution of conflicting issues related to innovation.

981311 Design Strategy 3(3-0-6)

Relationships between design and strategy, and the power of design thinking as a way to

combine your creative skills with the problem solving and decision-making processes of design and

business. Designers and managers that can identify and communicate the added value design

brings, will stand a better chance of securing the stakeholder commitment necessary to take

advantage of new market opportunities, and to deliver innovative, successful and sustainable

project outcomes.

981312 Human Resource Management in Communication Arts and 3(3-0-6)

Design

Theories and fundamentals of human resource management in whole and

also specific onto communication arts and design terms. Manage the structure, plan, assigned work,

analysis, as well as system in art and other related fields. Bring in the information technology to

use with human resource management systematically, apply those to communication arts and

design effectively. Encourage student with leadership and fellowship management.

981321 Corporate Strategy Analysis 3(2-2-5)

Analysis of different case studies on the global corporation. Learning and creating

innovation of branding, new product design, and packaging design. Study the relationship of

marketing management and others in order to be succeed in business.

981322 Collaboration and Networking 3(2-2-5)

Communication and work explicitly with partners and counterparts who they may never

meet in person. In this course the student work as a team with partners in international locations to

achieve a coordinated resolution to a design project that combines concept exploration,

prototyping, production, and marketing into a cohesive feasibility model.


Creation of wide range of arts and design management projects or any related fields,

depends on their interest. Projects are consisted of knowledge students have been learning

throughout the course. Students should be able to present the topics they are working on and

demonstrate their expertise efficiently.

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Textile Design

981231 History of Textile Design 3(3-0-6)

History of Textiles in the historical and regional aspects. Research and reproduce on the

properties of the eastern and western textiles.

981341 Textile Sources and Materials 3(2-2-5)

Research in various fields of textiles materials such as animal (Wool, Silk), plant (Cotton,

Flax, Jute), mineral, and synthetic (Nylon, Polyester, Acrylic). Develop and a new process in

materials is a prerequisite parts as much as creative thinking.

981342 Textile Design 3(2-2-5)

Solid foundation in textiles printing process and apply to design by using a professional

textile CAD program of which is a method to print design patterns or images on the fabric directly

inkjet. Finally practice the sample work to be directly connected to the industry.

981343 Apparel Design 3(2-2-5)

Comprehensive knowledge of clothing from design to marketing. Bases on learning

advanced draping techniques, with an emphasis on design, students develop advanced projects and

a mini collection, complete with a log of sketches, comments, specs, and cost sheets .

981344 Fiber Arts and Design 3(2-2-5)

Research and develop the application of creative and artistic fabric design

production by various techniques and original expression abilities. Advance aesthetic sense basing

on expression techniques, theory, the structural method and aesthetic form principle from 2-

dimension and 3-dimension.


Creation of wide range of textile design projects or any related fields, depends on their

interest. Projects are consisted of knowledges students have been learning throughout the course.

Students should be able to present the topics they are working on and demonstrate their expertise

efficiently.

Elective Courses

954301 Law and Ethical Issues of Designer 3(3-0-6)

In-depth exploration of design legal, interactual properties and copyrights. Students will

also get to study on moral and ethical contents that important for designers.

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954302 Painting 3(2-2-5)

Studio exercises working from the model will address composition, color

theory, form and structure as they pertain to fine art figure painting. As well as a classical approach

to formal portraiture based on naturalism, abstract, distortion of form and color for emotive effects.

Students will also get to paint from location visits, landscape, cityscape and photographic

reference.

954303 Photography 3(2-2-5)

Photographic concepts and techniques. Students gain experience utilizing traditional

photographic tools as well as current imaging technologies. This course also introduces seeing,

thinking, and creating with a critical mind and eye to provide understanding of the construction and

manipulation of photographic form and meaning. Digital and virtual forms of 'output' are

encouraged in order to discover methods of presentation most suited to a particular idea.

954304 Design in Thai Arts 3(2-2-5)

Meaning of Thai Arts from the creation of Thai patterns, Thai graphics and Thai paintings

to how to apply those to use in the designs. Breaking and understanding types of Thai Arts.

Practice on producing Thai graphics and the design in Thai style.

954305 Brand Strategy 3(3-0-6)

Study theories and methodologies of the corporate identity design and brand strategies.

Developing concepts from history and sociality. Study roles of identity design and branding

production in communication arts.

954306 Editing and Special Effects 3(2-2-5)

Concepts of creating and digital editing of the movie and film productions. Study the

fundamental of building special effects. Experiment using tools and materials that can generate

interesting effects, to be able to draw people attentions and also suitable to what the purposes of the

designs.

954307 Script Writing 3(3-0-6)

Theoretical and practical concerns of script writing; students will become familiar with

historical revisions of form and genre as well as learn how to respond creatively to forms and each

other in a workshop format.

954308 Green Design 3(2-2-5)

Relationships and functions between popularization of design and the man-made

environment, and consider how to establish a new design opportunities. Understand society and

culture that affected to human in physical and mental terms.

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954309 Advanced Three Dimensional Laboratory 3(2-2-5)

Character animation and rendering in the 3-Dimensional software, including animating,

skinning, writing expressions and using the hardware and software rendering capabilities. Students

will also write scripts to gain a deeper understanding of the animation work flow in the 3D

software. The emphasis of this course is on character animation and rendering that can be

integrated with other movie and animation editing software.

954310 Animation and Visual Effects 3(2-2-5)

Basic knowledge of how to create a traditional animation drawing and computer drawing

animation. Techniques for 2 Dimensional and 3 Dimensional are compared and contrasted to

further development of the technical animator. Class includes timing, motion, character

development and story concept. Study the fundamentals of modern visual effect and integration of

Computer Graphic elements.

954311 Mixed Media Design 3(2-2-5)

Development of mixed media approaches while experimenting with varied surface

techniques. Students explore practical, technical, and conceptual applications for printmaking,

painting and drawing.

954312 Screen Printing Technology 3(2-2-5)

Knowledge and history on the screen-printing technology, a printing technique that uses a

woven mesh to support an ink-blocking stencil. Experience on the screen-printing materials. Create

and develop the design to suite with the technology. Explore and learn how to safety use screen-

printing laboratory

954313 Folk Arts 3(3-0-6)

Study and analyze on traditional folk arts, patterns of arts that related to

cultures, human belief, and traditional folkways of living. Experience on materials, production, and

benefits. Explore the design in class and outside on fields.

954314 Game Design 3(2-2-5)

Development of documentation and art vital to planning of video games. Study the relation

between perception and conceptualization and design for promote student to critical about a

relation of it; emphasis work on the project to relate with concept and beauty.

954315 Psychology in Design 3(3-0-6)

Study on the relationship that connect between human perception, thinking procedures and

design. Encourage students to set up the observation that related to how those things are connected

to use on their working process. Focus on the relationship between abstract and beauty.

954316 Package and Product Design 3(2-2-5)

Study how design process is structured with effective design methods. Learn various design

methods as creative solution and evaluation of design process. Finally, apply to package and

product design.

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954317 Introduction to Art Therapy 3(2-2-5)

Theory and practice of group psychotherapy, and focuses on including group process, group

formation and maintenance, leadership styles, therapeutic factors, and group stages of

development. Various theoretical approaches integrate the verbal and nonverbal experiential

exercises. Projective drawings and structured clinical interviews are covered.

954318 Traditional Dyeing and Weaving 3(2-2-5)

Traditional dyeing and weaving properties and practice dye expression techniques.

Specially, visit handicraft village or craftsman‟s studio as part of their study.

954319 Textile Pattern Design 3(2-2-5)

Traditional pattern design in the field of textiles and practice pattern design by computer

programs such as Photoshop and Illustrator.

954320 Interior Design 3(2-2-5)

Interior Design is called synthetic art producing a human-oriented place with

convenience and beauty. We study in all aspects such as floor, wall, furniture, illuminators, colors

and decoration. Subject focus on textile by function and factor of decoration in indoor.

954321 Cultural Contents Design 3(2-2-5)

Applications and method of interaction according to cultural contents, target

audience and environment in the diverse communication field such as media, communication,

fashion industry. Advance design skills by practicing all the various production process including

design planning, concept drawing, modeling, designing, and dressing.

121

Burapha University International College

For Admission of Transferred Students to the International College

B.E. 2552

---------------------------------

Following are the regulations of Burapha University International College Administration, Item 24, for

academic management at the International College B.E. 2552. As the authority in Burapha University Act

for the College management B.E. 2551, Item 6(7), in the Executive Board of Committee of Burapha

University International College meeting of 3/2551 on 17 December 2551, the Board has approved the

following announcement:

1. These regulations are entitled: “Burapha University International College for Admission of Transferred

Students for Undergraduate to the International College B.E. 2552”.

2. The regulations are applicable to students starting from Academic Semester B.E.2552.

3. The terms relevant to the regulations are as follows:

“College” refers to Burapha University International College,

“Academic Transfer” means the transfer on academic courses of Bachelor of Business

Administration (B.B.A.), Bachelor of Arts (B.A.), Bachelor of Science (B.Sc.), Bachelor of Nursing

(B.N.S), and Bachelor of Technology (B.T.), from International College,

“Students” means the students of Burapha University International College.

4. Students eligible to transfer have to meet the same qualification requirements of applicants who are

eligible for an entrance examination for the International College.

5. Students who request to transfer, hand in their application to the Dean of the College for consideration,

60 days before the next semester starts.

6. For the admission of transferred students, the Dean‟s consideration will be notified to the Board of the

International College, the criteria are:

6.1 Eligible students have to receive the approval from the Faculty they originally studied at,

6.2 Eligible students have to meet the required complete qualification as stated in Item 5,

6.3 The test on competence for some students will be arranged individually where

deemed appropriate by the Dean,

6.4 There is available place.

7. Students with approved transfer have to study the subjects in the College curriculum and must spend a

period of study of at least one year before they can graduate.

8. Students‟ status and right while studying at the College will be in accordance with the regulations of

Burapha University International College, for academic management of the International College B.E.

2552.

Date : 23 January 2552

Suchart Upatham

Professor Suchart Upatham, Ph.D.

President of Board of Burapha University International Colleg

122

Burapha University International College

For Credit Transfer of International College Students

B.E. 2552

---------------------------------

Refer to the regulations of Burapha University International College Administration, Item 23, for

academic management at the International College B.E. 2552. As the authority in Burapha University Act

for academic management at the International College B.E. 2551, Item 6(7), in the Executive Board of

Committee of Burapha University International College meeting of 3/2551 on 17 December 2551, the

Board has approved the following regulations:

1. These regulations are entitled: “Burapha University International College for Criteria on Credit

Transfer of International College Students B.E. 2552”.

2. The regulations are effective after the date of announcement.

3. The terms relevant to the regulations are as follows:


“Dean” refers to the Dean of Burapha University International College,

“Executive Board of Committee” means the Executive Board of Committee of Burapha

University International College,

“Students” means the students of Burapha University International College,

“Credit Transfer” means credits granted on students‟ skills and experiences within and outside

the educational system, including those gained from self-required study, internships, or work experiences;

these are assessed as parts of education according to the course syllabus of International College.

4. Executive Board of Committee of Burapha University International College has authority to manage

the credit transfer, establish principles, and assess the students‟ credits.

5. Qualifications eligible for credit transfer are:

5.1 Qualifications according to the regulations of International College of Burapha University

related to academic management at the International College B.E. 2552, Item 4.

5.2 Credit transfer must be requested by those who have ever been students at any

educational institute for higher education, or at an equivalent level, or from government agencies

with legally-authorized endorsement.

6. Criteria on course syllabus equivalence and credit transfer among the formal

educational system are:

6.1 On the basis of individual subject or group of subjects according to the curriculum of higher

or equivalent education, or of government agencies with legally-authorized endorsement.

6.2 On the basis of individual subject or group of subjects of which three quarters of content or

material is covered.

6.3 On the basis of individual subject or group of subjects of which the grade of final exams is

not lower than C or 2.00 or equivalent.

6.4 Not more than half of the total credits of the course syllabus are available to students for

subject equivalence and grade transfer.

6.5 The credits transferred from individual subject or group of subjects will not to be added up to

calculate as average credit.

123


President of Board of Burapha University International College

6.6 Eligible students must have a period of study of at least one academic year at the International

College.

6.7 In the event that the International College opens a new course, the basis of equivalence and

transfer, within the year class and academic semester will be allowed to students who are studying in the

approved syllabus.

6.8 The students on the basis of credit equivalence and transfer are not eligible for Honors.

6.9 For students who are allowed to study in other institutions accepted by the

College, in-country or abroad, are eligible for Honors.

7. Students who enter the educational system having previously studied outside the educational system

such as self-study, internship, or have previous work experience, are able to apply for course

equivalence and credit transfer related to knowledge, skills and experiences gained from training and

working, on the basis of individual subject, subject area, or subject group, according to curriculum and

level of education offered in the College, approved by the International College Committee.

8. The transferred results of individual subject have to be approved by the International College

Committee and the results will be notified to the Student Registrar and Statistics, Division of Education

Service, for further management.

9. Procedure of credit equivalence, relevant evidences and methods of application, will be arranged as

College regulations.

10. Accordingly, the Dean is in charge of these regulations.


Suchart Upatham

124

Burapha University International College Regulations

for Academic Management at the International College

B.E. 2552

----------------------------------

As the regulations are appropriately issued for academic management at Burapha University International

College, and through the authority rendered from Burapha University Act for the College management

B.E. 2551 Item 6(7), the Executive Board of Committee of Burapha University International College in

the meeting 3/2551, dated 17 December 2551, has established the regulations as follows:

1. These regulations are entitled: “The Regulations of Burapha University for Academic Management at

the International College B.E. 2552”.

2. The regulations are effective after the date of announcement.

3. The definition of terms related to the regulations are:


“Executive Board of Committee” means the Executive Board of Committee of Burapha

University International College,

“Dean” refers to the Dean of Burapha University International College,

“Major subject” means group of science, mathematics, social science, humanities, and

international languages such as French, German, Spanish, Russian, Japanese, and Chinese, etc.

4. Required general qualification for students admitted to the College, the applicant needs to be a person

of good conduct as per the College‟s standards with academic success and general qualifications as

follows:

4.1 From the national school system

4.1.1 Completion of Mathayom Suksa 6 or equivalent accredited by the Ministry of Education.

4.1.2 Completion of Grade 12 from an international school in the country accredited by the

Ministry of Education.

4.2 From an overseas school system.

4.2.1 Completion of Grade 12 from the United States of America with a diploma and transcript.

4.2.2 Completion from the United Kingdom or a school in the British system with a certificate or

transcript:

4.2.2.1 GCE „O‟ Level or GCSE or IGCSE for five major subjects, with grading system

of A, B, C, D, and E.

4.2.2.2 GCE „A‟ Level for three major subjects, each with grading system of A, B, C, D,

and E.

4.2.2.3 GCE „O‟ Level or GCSE or IGCSE and GCE „A‟ Level, altogether not less than

five major subjects.

4.2.3 Completion of Form 6 with certificate, from New Zealand Qualifications Authority

(NZQA) with transcript of not less than five major subjects.

4.2.4 Completion of Grade 12 from Australia with certificate issued by the State name, and

transcript.

4.2.5 Completion from other countries, accredited by the Ministry of Education, Thailand, with

the certificate equivalent to Mathayom Suksa 6.

125

5. Student admission: The student applicants must pass the entrance examination or on selection basis

according to the College‟s detailed regulations announced from time to time. In some special cases,

the College might select applicants who possess the necessary qualification that meets with the College

Committee‟s approval.

6. Student status: The applicant will have formal student status after the first payment has been made.

7. Student category: The College students are classified in the regular educational system as regular

students.

8. Teaching and learning system: The College provides learning opportunities on a full-time and a

partial-time basis, for a two-semester academic year: a first semester and a second semester, with a

summer semester available, if possible. The College academic system may take any of the following

forms:

8.1 Provide teaching in some periods of the academic year or as a specific condition required by

the College.

8.2 Long-distance learning through Tele-network or other means decided by the College.

8.3 Module system, where teaching is provided for an individual subject or group of

subjects, as per a timetable scheduled by the College.

8.4 Any other modules that the College deems suitable.

9. Credit system: The term, “credit,” refers to a unit of educational measurement which the student

obtains. For each subject, the quantity of credit will be indicated as follows:

9.1 Theory: 1 unit hour/week or at least 15 unit hours in a semester is equivalent to 1 credit.

9.2 Laboratory: 2-3 unit hours/week or at least 30-45 unit hours in a semester is equivalent to 1

credit.

9.3 Practicum: 3-6 unit hours/week or at least 45-90 unit hours in a semester is equivalent to 1

credit.

10. Registration

10.1 The schedule and procedure of registration in each semester will be stated by the College.

10.2 Students who do not complete the registration procedure on time in any semester, are not

allowed to take the courses in that semester unless they have the Dean‟s approval.

10.3 Students need an instructor/advisor‟s approval for all course selections in each semester

before registration. For a pre-requisite course, the students need to pass that course before

taking the next one; or otherwise with the Dean‟s approval before the registration.

10.4 The registration will be completed upon the fee payment. Students will incur a fine for late

payment, according to the College regulations.

10.5 The number of credits for registration in each semester is as follows:

10.5.1 Students must register for at least 9 credits and not more than 21 credits in

each semester.

10.5.2 Students who cannot follow the regulation of 10.5.1 must have the Dean‟s

approval with the exception of the last semester before graduation, during which

students will be allowed to register for the remaining credits necessary to graduate.

11. Registration for audit on non-credit basis

11.1 Students may register for any course on a non-credit basis, and tuition and fees will apply.

11.2 In order to audit a course on a non-credit basis, the students need to pass the examination.

Completion of the course will be recorded in the transcript as “Au.” This will only apply to

those who have at least 80 percent of class attendance, and pass the examination or

equivalent assessment.

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12. Registration of the general public

The College may allow for the general public to enrol to study, provided they have appropriate

qualifications and background which meet the College‟s rules and regulations, which are the same criteria

that regular College students are required to meet. Tuition and fees will be in accordance with the

University regulations.

13. Course withdrawal, addition, or course cancellation

13.1 Course withdrawal, addition, or cancellation, needs the supervisor‟s agreement, as well as

the Dean‟s approval, and then reported to the Registrar and Statistics.

13.2 Course withdrawal or course addition for registering requires necessary arrangements within

the first 2 weeks of each semester, and relevant to Items 10.3 and 10.5.

13.3 The cancellation for some subjects or all courses has to be made 2 weeks before the first day

of the final exams.

14. Class attendance

14.1 It is normal for each subject that students will have 80 percent of class attendance, otherwise

they will not be allowed to sit the final examination in that subject.

14.2 The maximum length of study to complete a 4-year Bachelor‟s degree program is eight

academic years.

15. Grading system

15.1 The grading system is converted as grades and grade points as follows:

Grade Meaning Grade point

A Excellent 4.00

B+ Very Good 3.50

B Good 3.00

C+ Above Average 2.50

C Average 2.00

D+ Poor 1.50

D Very Poor 1.00

F Fail 0

15.2 The following symbols are acceptable for grading systems that do not show grades:

Symbol Meaning

S Satisfactory

I Incomplete

U Unsatisfactory

W Withdrawn

Au Audit

15.3 Grade “F” may be assigned in the following cases:

15.3.1 Students who miss the examination without the Dean‟s approval.

15.3.2 Students do not meet the class attendance requirement, as stated in Item 14.1

15.3.3 Students cheat on the examination.

15.4 Grade “S” or “U” may be given for each course as required by the program.

15.5 Grade “I” may be applied in the following situations:

15.5.1 Students with at least 80 percent of class attendance but miss the examination

because of sickness or other reasons, need the Dean‟s approval.

15.5.2 With the Dean‟s approval, or the Program Chair‟s agreement for a delay in

evaluation because the students have not completed their work or project.

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15.5.3 Students who are assigned an “I” need to request for reassessment within a

timeframe in order to change the grade. The lecturer must report the result within

the next semester. Otherwise, the university will automatically change “I” to “F.”

15.6 “W” may be assigned in any course in the following situations:

15.6.1 The student has permission to withdraw within the regulations according to

Item 13.3

15.6.2 The student has permission to temporarily leave as stipulated in Item 19.1.

15.6.3 The student has been commanded to be away from the College in that particular

semester.

15.6.4 In the case of an illness, or some unavoidable events pre-approved by the Dean,

the student may change “I” from Item 15.5.1 to “W” with the Dean‟s approval

15.7 For calculating the grade point average, only courses that were assigned a grade and grade

point awarded will be counted. In the case that a student repeats the registration for a

particular course, in order to substitute the new course, the grade point for the course that

was replaced will be counted.

15.8 Only the credits that a student has passed will be included when calculating the accumulated

grade point average for the complete program.

15.9 The grade point average in each semester comes from the student‟s results during that

semester. It is calculated by the summation of the number of credits multiplied by the grade

point and divided by the total credits that have been graded that semester.

15.10 The accumulated grade point average comes from the student‟s results since the beginning

of studying up to the last semester. It is calculated by the summation of the number of

credits multiplied by the grade point from Item 12.7 and divided by the total credits that

have been graded.

15.11 When “I” has been changed, recalculation of the grade point average will be performed.

16. Repeating or substituting a course

16.1 Students who get “D+” or “D” may repeat or substitute that course under the

recommendation of the Instructor, followed by the Dean‟s approval.

16.2 Students who get “F” or “U” in a compulsory course must repeat registration for that course

until they receive one of the following acceptable grades: A, B+, B, C+, C, D+, D, or S.

16.3 Students who get an “F” or a “U” in an elective course may register for another course in the

same course cluster. If a student completes all course requirements of the program, the

student may not register to replace an elective course that got “F” or “U.”

17. Student status identification

17.1 The University will identify the status of students at the completion of each semester, except

for first-year students. The status of first-year students will be identified after the completion

of the first two academic semesters.

17.2 There are four student statuses: complete, condition, probation, and visiting status.

17.2.1 Complete status includes students who register in their first year or students who

have grade point average of 2.0 up.

17.2.2 Condition status includes students who have a grade point average of 1.75-1.99.

17.2.3 Probation status includes students who have admission from the College with

some conditions.

17.2.4 Visiting status includes students from other institutions or those who only

register for some courses.

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17.3 Students who take a summer course may transfer the study results from that summer

semester to add to the next semester, for student status identification purposes. When some

students have a “condition status”, their advisor will be informed by the Registrar as soon as

possible.

18. Penalties for cheating

The College may consider the following penalties for students who cheat on any form of an examination.

18.1 Fail in that course, or

18.2 Fail in that course and interrupt studying the next semester, or

18.3 Permanent interruption of study.

19. Temporary interruption of study

19.1 Students have the right to request a temporary interruption of study with the Dean‟s approval

according to the following circumstances:

19.1.1 Receive an exchange student scholarship or have funding agreeable to the College.

19.1.2 Illness for a long period of time, at least 20 percent of the total hours in a

semester. This will be allowed only on official advice received from physician,

public or private health care institutions, under the Ministry of Health‟s control.

19.1.3 Unexpected emergency, personal reasons, with the Dean‟s approval and this

temporary interruption of study will only be granted after studying for at least one

semester at the College.

19.2 Students must request for a temporary interruption of study within two weeks after the

beginning of the semester, and the Dean‟s approval is required with the notification

forwarded to the Registrar.

19.3 Students may request for a temporary interruption of study with the condition that it is not

more than one semester at a time. If necessary, the students can make a new request.

19.4 The period of a temporary interruption of study will be counted towards the maximum

length of study.

19.5 During a period of a temporary interruption of study, tuition and fee payments are required

on the due date according to the College‟s regulations, otherwise, the student‟s name will be

deleted from the list.

19.6 After a temporary interruption of study, the student needs to inform the Dean and this needs

to be forwarded to the Registrar.

20. Class status

20.1 Students who earn less than 35 credits are equivalent to a first year student.

20.2 Students who earn 35-70 credits are equivalent to a second year student.

20.3 Students who earn 70-100 credits are equivalent to a third year student.

20.4 Students who earn more than 100 credits are equivalent to a fourth year student.

21. Change of major and minor

Students of all 4-year programs can change their major status inside the College only once, depending

on their Advisor‟s consideration, with the Dean‟s approval, and then inform the Registrar.

22. Student transfer

The College can accept students transferred from other institutions related to the College‟s notice.

23. Credit transfer

Credit transfer can be applied according to the College‟s notice.

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24. The transferred credit will be considered for students who ask to study at the College as announced in

the College‟s regulations.

25. College leaving (student status)

Students may not maintain their student status under the following conditions:

25.1 When a student completes his/her program and receives a degree according to Item 26.

25.2 When a student receives the Dean‟s approval at the beginning of his/her study interruption.

25.3 The College will delete a student‟s name from the list for the following reasons:

25.3.1 Tuition and fees have not been paid for two consecutive times.

25.3.2 The student does not meet the qualifications of Item 4.

25.3.3 The student has a grade point average less than 1.75.

25.3.4 The student has exceeded the maximum length of study as stipulated in Item 14.2.

25.3.5 The student is classified as “condition status,” whose GPA is less than 1.80

for two consecutive semesters and cannot change status from “condition status” to

“complete status”.

25.3.6 The student is classified as “condition status” for four consecutive semesters

and cannot change the “condition status” to “complete status.”

25.3.7 The student engages in serious cheating on an examination.

25.3.8 The student exhibits seriously unacceptable conduct while being a student.

25.3.9 The student seriously disobeys the College regulations.

For a student who fails to pay tuition and fees as shown in Regulation Item 25.3.1 and his/her name has

been deleted from the list, and in this case is asking for the student status to be re-instated: his/her appeal

application will be handed to the Instructor, Head of Programs and the Dean for consideration. The

appeal is then required to proceed to the College Committee‟s meeting for approval, with the payment of

tuition, fee and fine related to the College regulations after the approval, with the condition that the status

will be affected and last only within the period according to Item 14.2, after the date of his/her first

registration for being a College student.

26. Request for a degree

26.1 Students can propose to graduate by informing the Registrar within one month at the

beginning of the semester of which the students expect to graduate.

26.2 Students who are eligible for a degree must have studied at the College for at least one

academic year of a 4-year program.

27. Granting a degree

27.1 A Bachelor‟s degree will be granted for students who complete their program with a GPA of

2.00 or above.

27.2 Second Class Honors will be awarded to students who complete a 4-, 5-, or 6-year

program with a GPA of 3.25 up and have never got the grades D+, D, F, or U in any

course.

27.3 First Class Honors will be awarded to students who complete a 4- 5-, or 6-year program

with a GPA of 3.60 up and have never got the grades D+, D, F, or U in any course.

28. Medal awards

Students who are eligible to receive a medal award must have the following qualifications:

28.1 Receive a First Class Honors degree.

28.2 Gain the maximum GPA among graduates in the same program.

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29. Issues about undergraduate programs that are not identified in these regulations, or in any others, or

those that do not conform to these regulations, must be proposed to the College Committee for

consideration on a case by case basis.

30. The President will follow these regulations. If there are some issues that do not conform to these

regulations, the President can make a decision with the approval of the Academic Board of

Committee and report to the University Council.


Suchart Upatham


President of Board of Burapha University International College