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8/9/2019 Butik.doc http://slidepdf.com/reader/full/butikdoc 1/15 UNIVERZITET U BEOGRADU BEOGRADSKA POSLOVNA ŠKOLA Predmet: Preduzetništv BIZNIS PLAN BUTIK !SN" Pr#e$r: Student: Dr%&$'%v ()i*

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UNIVERZITET U BEOGRADU

BEOGRADSKA POSLOVNA ŠKOLA

Predmet: PreduzetništvBIZNIS PLAN

BUTIK !SN"

Pr#e$r: Student:

Dr%&$'%v ()i*

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SADR+A(:

,- PLAN POZI.IONIRAN(A-----------------------------------------------------------------------------/

/- 0ENAD+0ENT PLAN1111111111111-1-11111--23- 0ARKETING PLAN11111111111111111111142- 5INANSI(SKI PLAN111111111111111---111--1167- IZVODL(IVOST I KONTROLA BIZNIS PLANA111--11111-,2

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,-PLAN POZI.IONIRAN(A

,-, REZI0E PLANA

Buti) "SN8 n%'%zi9e $e u Trznm 9entru "B%ni9%8;u P%unv u'i9i <<;u n%$e'uB%ni9%;r%$='%&%9e ve'i)im <rem mde'% de9ie de9e-Ovu ')%9iu $%m iz%<r%'% z<& &u$te n%$e'en$ti i ve'i)e =rmetn$ti-Or&%niz%9ini de =$'% <%v'%'% <i> $%m%;% =rd%ni de <%v'%'i <i$m m% m%m%;$e$tr% i %-

,-/ POLOZA( GRANE

Buti) "SN8 u 9untru n%$e'% B%ni9%;=% 9e $%mim tim <iti d$tu=%n $vim =r'%zni9im% i mni&im =tr$%9im%-Ov% ')%9i% mi =ruz% ve'i)e m&u9n$ti z% $tv%rene )nt%)t% $% )u=9im%;% $vu$vu v'u i ener&iu u$meri9u n% $%m$t%'n re%'izv%ne ve ide'e-K%) $ve vi$e m%)i vid r%9un% trendu u $vetu;=tre<n e $t%'n u$)'%div%ne de9e-Prmet e ve'i)i;=% e $%mim tim i i$='%t'iv-Odn$ n%<%vne i =rd%ne 9ene z%vi$i9e d u$'v% n%<%v)e;% =rven$tven 9u <r%titi =%znu n%)v%'itet i r%znvr$n$t;=% nd% n% 9enu-P$t u n%$e'u B%ni9% nem% )n)uren9ie;nem% ni =tre<e z% ve'i)im $nizenim% =rd%ni> 9en%-

,-3 0ISI(A PREDUZETNIKA I NEGOVE 5IR0E

O$nvn% mi$i% e dru$tven% )ri$n$t )% 9e $e &'ed%ti;=re $ve&%;u i$=unenu ze'e

)u=%9%;)% i u =zitivn $%r%dni $% d<%v'%9im% i 'udim% iz m& )ruzen%;$% )im% 9u $etruditi d%$tv%rim )re)ten dn$-0% mi$i% $e ne z%$niv% $%m n% m%)$imizir%nu =r#it%;ve9 in % tme d% )v%'itetn <%v'%m =$% u 9i'u $tv%ren% $ve mi$ie i n%r%vn n% z%dv'enu )u=%9%-

,-2 OPIS 5IR0E

Buti) "SN8 n%'%zi9e $e u Trznm 9entru "B%ni9%8;u P%unv u'i9i <<;u n%$e'u B%ni9% uBe&r%du-V'%$ni):0$i9 S'%dn%Svin$)i mde' r&%nizv%n% me #irme e in)$n =reduze9e-O$niv%9 i v'%$ni9% $%m %-Uz

 =m9 $ve =rdi9e n%<%vi'% $%m $niv%9)i )%=it%' i $%m% $%m u =t=un$ti d&vrn% z% =$'v%ne-Ku=9i )im% e n%menen% r<% iz m& <uti)% $u m%)e;t%te;<%)e;de)e i dru&i;)i uve) m&un%9i $ve $t im e =tre<n z% $vu de9u;)% i$ vi dru&i )u=9i )i )u=uu =)'n z% $ven%<'ize-Z% d<%v'%9e <i> d%<r%'% =reduze9% )% nude de9u )% =r%te $%vremene mdnetrendve-

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ASORTI0AN ROBE

De9i% &%rder<%

0%i9e Du)$eri9e K$u'i9e Dzem=eri (%)ne Pr$'u9i P%nt%'ne 5%rmer)e Srt$evi

Trener)e Su)ni9e ?%'ine Ben)i9e Pidz%me Prti)'e Pe'ene

,-7 PLAN BIZNISA

O$nvni <izni$:=rd%% de9ie de9eK%ri)% r<n& =rmet%:m%'=rd%%

,-@ LOKA.I(A

Z% $)'%di$tene r<e $'uzi9e $<% iz )u9e me <%<e i dede;)% $e n%'%zi <'izu <uti)% i iz nem&u <rz dneti r<u u <uti)-Pr$tri% e dv'n ve'i)% d% u n m&u d% $t%nu $ve z%'i>e r<e-Buti) e $n%<devene'e)tri9nm ener&im;vdm;te'e#nm;)'im% ured%em;r%9un%rm z% vdene eviden9ie i#i$)%'nm )%$m-Ve'i9in% ')%'% e 27)vm-Sm% ')%9i% <uti)% e izuzetn d<%r-

,-4 O.ENA SEBE

Sm%tr%m d% $%m dv'n i$)u$n% z% <%v'%ne ve de'%tn$ti;er im%m r%dn& i$)u$tv% um%'=rd%i )% tr&v%9=rd%v%9-T%)de $%m u=zn%t% $% n%9inim% #un)9ini$%n% =reduze9%-Kmuni)%tivn% $%m i 'u<%zn% i umum $% 'idim%-

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/- 0ENADZ0ENT PLAN

/-, PLAN PROIZVODA I USLUGA

Pred d<re ')%9ie =tre<n e vditi r%9un% tme d% =$'v%ne )e <udem vdi'% zi$)ueminim%'ne tr$)ve;)% i d% r<u n%<%v'%m = n%nizim 9en%m%-T 9u $tv%riti )u=vinmr<e dire)tn d =rizvd%9%;$t mi m&u9%v% d% $nizim 9enu u dn$u n% m&u9e)n)urente;% time $tv%ruem i m%)$im%'%n =r#it-T%)de $e mr%m truditi d% $tv%tuem $tve9i <tt )%=it%'% id % =$eduem $t r%znvr$nie %$rtim%n r<e vi$)& )v%'itet%-

/-/ PLAN PRIPRE0NI? AKTIVNOSTI

Z% t=9in%ne =$'% =rven$tven mi e =tre<%n <e)%t u )em 9u <%viti $v =$%-Z%ne&v #un)9ini$%ne =tre<n% ni e $'ede9% d)ument%9i%:

,-Z>tev z% tv%r%ne ')%'%/-Dzv'% trzi$ne in$=e)9ie3-Dzv'% in$=e)9ie z% z%$titu n% r%du2-Dzv'% in$=e)9ie z% z%$titu zivtne $redine7-Dzv'% z% =ri)'u9%) $true@-Dzv'% )mun%'ne de'%tn$ti4-Dzv'% z% r%d

Sve n%vedene dzv'e n%<%vi9u u =$tini;=dn$enem z%>tev%-Z% $ve te)$e =tre<n e izdviti) /- din-U='%tu dnevn& =%z%r% <%v%9u =re) r%9un% )i e tvren u <%n9i;% =re) ne&% 9ui$='%9iv%ti i <%veze =rem% d<%v'%9im%;='%te;zdr%$tven i $9in%'n$i&ur%ne;$t%z;$rruu;vdu;te'e#n ni $t%'e tr$)ve vez%ne z% =$'v%ne-

/-3 TE?NOLOSKI PLAN

L)%' $e n%'%zi u $%mm trznm 9entru;t%) d% e u $%mm $t%rtu z%$ti9en d vremen$)i>ne=&d%;%'i i m&u9i> =rv%'% i )r%d%-I=%);im%m $i&urn$nu <r%vu-Tre<% tre<% vditi r%9un% iz&'edu $%m& ')%'%;d% <ude =rem'en t%) d% =rivuCe =%znu =r'%zni)%-

/-2 PLAN KADROVA

U'&u =rd%v9% u edn $meni <%v'%'% <i % i m%m%;% u dru& <i z%=$'i'% $e$tru-T%) 9uim%ti <%vezu d% $v m%mi i $e$tri i meni u='%9uem zdr%$tven i $9i%'n $i&ur%ne;% t%)9e n%m $vm trm% te9i r%dni $t%z-Knt%)t $% d<%v'%9em <%v'%'% <i> $%m%;)% $t $%m vr$i'%i =$'ve ) i$=ru)e r<e;$=$tvenim vzi'm-K%d% $e =$% <ude =r$iri;%n&%zv%9u

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r%dni)e z% i$=ru)u r<e i $v%)me 9ud%v%ti ='%tu i u='%9iv%ti $i&ur%ne i $t%z-Oni mr%u <iti)'%$i#i)v%ni z% =$% )im 9e $e <%viti;% = =tre<i m&u r&%nizv%ti i <u)u z%=$'eni>-

/-7 PLAN OB(EKTA I POSLOVNOG PROSTORA

O<e)ti )i $u mi =tre<ni z% <%v'%ne =$'% u ')%'u;z% )i 9u ='%9%ti z%)u= $v%)& me$e9%;i =r$tri% u )u9i me <%<e i dede;)u $%m d<i'% n% $'<dn )ri$9ene-U ')%'u $u$=rvedeni $tru%;vd% i te'e#n;% u $<i $tru%;&re%ne-B'izin% $<e n% dn$u n% '9%' =re$t%v'% =redn$t;er uve) m&u '%) i <rz d9i d z%'i>%-

/-@ PLAN OPRE0E;URED(A(A I PRATE.E IN5RASTRUKTURE

U ')%'u =$eduem ve'i)i =ut $% r%9un%rm i #i)$%'nm )%$m; )%n9e'%ri$)u $t'i9u;ve'i)i <r ='i9% z% de9u i )%<inu z% =re$v'%9ene-Zidvi $u <eni u $vet' ='%vu <u-N% =r#i'e $en%'%ze >'&ene $i%'i9e-Pred =u't% $e n%'%zi i muzi9)i ured% ) mi m&u9%v% d% =u$t%m'%&%nu i =ri%tnu muzi)u-U ')%'u $e n%'%ie i ve'i)% &'ed%'% d% <i )u=9i m&'i d% vide )%) im$ti de9%-L)%' =$edue i )'im% ured%-

/-4 SOTA ANALIZA

K% i u $v%)m dru&m =$'u i u mm e <itni r&%niz%9i%-P$t 9u =$'ve <%v'%ti u&'%vnm$%m%;vem% e <itn d% $e =$'vi r%$=rede id % d% i> <%v'%m uz m%)$im%'%n trud-N%r%vn =$% tre<% <%v'%ti n%e)nmi9nie;)%) <i $e iz<e&'i ne=tre<ni tr$)vi;=% $%mim time iuve9%'% =r#it-Bizni$ z% )i $%m $e =rede'i'% z%>tev% d$t% z%'%&%n% in=%zne )e 9u =$vetiti)u=9im%;)% i uredenu =r$tr%-Vem% e <itn d% )v%'itetn i$)ri$tim vreme )im <udemr%$='%&%'% id % $% d<r r&%nizuem-Ne $mem z%=$t%viti ni dn$ $% m&u9im

)n)urentim%;)% ni $% 'udim% iz m& )ruzen%-0r%m =r%titi $ve nvine )e 9e $e =%viti n%trzi$tu;% <itne $u z% m =$%;=r$iriv%ti %r$tim%n r<e i n%<%v'%ti )v%'itetnu r<u =n%=v'niim u$'vin%ni$)e 9ene;d$t%v% r<e;)v%'itet;=v'ni u$'vi ='%9%n%1--F

/- KRITI.NE TA.KE POSLOVNOG PODU?VATA

Rizi9i )i =$te u $v%)m =$'v%nu;=% t%) i u mm-Rizi) mze <iti trzi$n& )v%'itet%;%'i =rven$tven z%vi$i d me d<re i'i '$e r&%niz%9ie =$'%-0r%m $e truditi d% r<u nn%<%v'%m <'%&vren;)% id % vdim r%9un% u$'vim% <%n%)%;)%) <i> $e<i '%)$%'% =$'v9%ne-R<u )u n%<%v'%m mr% <iti )v%'itetn%;%' ii =ri$tu=%9ni> 9en%;)%) <i> =rivu)'% iz%drz%'% mu$terie-Pred v& rizi)% =$ti i rizi) #in%$i$)& )%r%)ter%;% m&u &% iz<e9i %)

vdim r%9un% =r%vi'u i d'ivu $re$t%v%;<'%&vremen i$='%ti $vi><%vez%d<%v'%9i;$tru%;vd%;te'e#n;z%)u=1F(ed%n d rizi)% e $v%)%)n i rizi) d ned$t%t)%ide% i nvin%9i%-A) <i n% v% ned$t%t%) uti$%'% m% ne$tru9n$t i'i ned$t%t%) t%'ent%;%n&%zv%'% <i> $<u )% <i te =$'ve <%v'%'% ume$t mene-Vem% e <itn% re)'%m% i =rezent%9i% i m&u9n$tin)e nudum-Rizi) d =rv%<'e i )r%d% $veden e n% minimum;er tezni9ent%r im% n9ne 9uv%re-T%)de mr%m =%ziti in % =rnevere;u)'i) <i> z%=$'i'% ne)& ))ni&v$tv%;n%<%v)e i$-Sm%tr%m d% e vem% d<r uve$ti m%r)etin&; d% <i <i' m&u9e d%

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 =rv te$tir%m nvi =rizvd;dn$n r<u r<u )% $e te) =%vi'% i t)riem )%) )u=9ire%&uu n% nu-N% $nvu ni>ve re%)9ie m&u d% d'u9im ze'im 'i n%<%viti $ te r<e i'i ne-

/-6 PRIKAZ 0ENADZ0ENTA

K% $t $%m ve9 n%ve'%;u =9et)u <i> $ve =$'ve <%v'%'% $%m%;%'i )%d% dde d $iren% ir%zv% i )%d% <udem <i'% u m&u9n$ti;z%=$'i9u $tru9n $<'e z% dredene vr$te =$'v%;%verv%tn 9u $e =re$e'iti n% ne)u <'u ')%9iu-Svi z%=$'eni <i d<i%'i ='%te-

/-, STRATEGI(A RAZVO(A

O=rede'i'% <i> $e z% $tr%te&iu vi$)& r%$t% =utem )n9entri9ne diverzi#i)%9ie-T =dr%zumev%d=unu =$t%9e& %$rtim%n% r<e nvim;)v%'itetim% i =ri$tu=%9nim %$rtim%nm r<e-Ovu$tr%te&iu 9u =ri=remiti 9im $e $tvre =tre<ni

u$'vi:m%teri%'ni;)%drv$)i;#in%n$i$)i;r&%niz%9ini;=r$trni i =$i>'$)i-St $e m%r)etin&$trete&ie te9e;=ri=remi9u $tr%te&iu $e&ment%9ie;)% e u$men% )% )u=9im%-Od%<r%'% $%m d% t <udu de9%-Kv%'itetn% $e&ment%9i% )u=9% $nv e z% )rerir%ne u$=e$n& <izni$%-

/-,, PLAN ZASTITE BIZNISA

P'%nir%m d% $e <rz u$merim i u$%vr$im u vm =$'u;uz =m9 $v&% =ri%te'% )i t%)deim% <uti);?e&v =$'vni u$=e> d)%zue mi d% ne&v =ut id % 9e mi m&u9iti n%=red%)-U =9et)u 9u $e r%$=itiv%ti )d ne&vi> d<%v'%9% i $'u$%ti $v% $%vete-.im $e $%m$t%'im;im%9udv'n zn%n% i i$)u$tv% d% $%m% i$tr%zuem trzi$te i $)'%=%m =$'ve-

/-,/ OSTALA ODRED(EN(A 0ENADZ0ENT PLANA

0% mn%dzment $tr%te&i% <i9e rezu't%t mi> $=$<n$ti;$re$t%v% i u$'u&%-Z<& =v'ne')%9ie;)% e vem% =rmetn%;ni$)i> $en%;)v%'itetne r<e;)% i =redn$t u dn$u n% m&u9e)n)urente-

3- 0ARKETING PLAN

3-, 0ARKETING IN5OR0A.IONALNI SISTE0

P$t ze'im d% <udem d<%r =reduzetni);me &'%vn ruzie <i9e in#rm%9ie-One mr%u <itin =rverene;$veze;iz =rvereni> izvr% i d<r i$)ri$9ene-In#rm%9ie )e mr%m =$edv%ti i$t%'n i> =ri<%v'%ti $u )ruzenu;d<%v'%9im%;)u=9im% i m&u9 )n)ure)$ii-Ni>v%%n%'iz% 9e mi =m9i u dne$enu =r%vi> d'u)% i =$'vni> =tez%-K% n%<%v'%9 mr%m zn%tid% =v'n )u=uem r<u;% )% =rd%v%9;)%) d% tu r<u =rezentuem )u=9im%;d% e u9inimd=%d'ivm i =ze'nm-

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3-/ 5UNK.IONISAN(E BIZNISA NA TRZISTU

0 <izni$ <i n% trzi$tu im% #un)9iu z%dv'en% =tre<% &r%d%n% $% r<m )m

 =$eduem-T euedin i dru$tven% )ri$n$t me de'%tn$ti-Uvdene m%r)etin&% u mr&%niz%9ii mze $%m d% d=rine$e =<'$%ne m& ='z%%;z%drz%v%nu =$te9i> )u=%9% i =riv'%9ene nvi>;$tv%r%%nu <i'ni> =$'vni> vez% u )%n%'im% di$tri<u9ie;)% i d<rimdn$im% $% d<%v'%9im%-

3-3DRUSTVENO I EKONO0SKO OKRUZEN(E

,FTrzi$ni u$'vi =$'v%n%Trzi$ni u$'vi <i9e vem% =$'vni;$ <zirm n% t d% 9u r<u n%<%viti iz =rve ru)e;dn- d$%mi> =rizvd%9%-T 9e u$'viti ni$)e n%<%vne 9ene;$t 9e d&v%r%ti m%ni )% )u=9u ter<e;)% i ni$)e =rd%ne 9ene;$t 9e d&v%r%ti miim )u=9im%-Tite 9u z%dv'itin $ve)u=9e i $e<e

/F5in%$i$)i u$'vi =$'v%n%P$t $e n%9in%'n% e)nmi% $t%<i'izue;$m%tr%m d% 9e #in%$i$)i u$'vi <iti vem% =v'ni-U =ri'& tme &vri i 9ineni9% d% e din%r medun%rdn )nverti<i'%n;$t $vim =reduzetni9im%'%)$%v% =$'v%ne-U =9et)u 9u $e truditi drzim =r$tu re=rdu)9iu;dn-d% =$'uem n% =Hitivn nu'i-K%$mie )%d% <udum $tv%ri'% =r$irenu re=rdu)9iu;vi$%) $re$t%v% 9u;=redu'%&%n% u n%=redene $v& <izni$%;='%&%ti i u <%n)u n% $tednu-

3F In$titu9in%'ni u$'vi =$'v%n%P$t in$titu9ini u$'vi <u>v%t%u r%zne z%)ne;=r=i$e i dzv'e i z%<r%ne;$m%tr%m d% me

)v%'itetn =$'v%ne $% ve'i)m dzm =rez% ne9e met%ti u <%v'%nu <izni$%-

3-2 .IL(NO TRZISTE

Sm%tr%m d% e #in%$i$)% $itu%9i% vem% <itn% i 9e$t d'u9ue =ri )u=vini dredene r<e;%'i %ze'im d% u $vm <uti)u im%m r%znvr$nu =nudu r<e = rz'i9itim 9en%m%;)e 9e <iti =ri$tu=%9ne $vim%-Svu r<u ='%nir%m d% ='%$irm n% ')%'nm trzi$tu;d) ne ddem d $irene =$'%-Pri)u='%m $ve =tre<ne in#rm%9ie tr%zni n% trzi$tu;er 9e mi <iti d ve'i)e =m9i-

3-7 DI0ENZI(E I 0OR5OLOGI(A TRZISTA

 N%$e'e B%ni9% ne zn%m t%9n )'i) t%9n im% $t%nvni)%-P$t $%d% nem%m)n)uren)9iu;$%m% <i =)riv%'% 9e'' trzi$te-U n%$e'u zivi ve'i)i <r de9e;)i mi =re$t%v'%ume =te9i%'ne )u=9e-

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3-,/ KONPARATIVNE PREDNOSTI

P%ti9u $v% de$%v%n% n% trzi$tu;=9iv$i d =re)tv%n%;diz%n%;n%<%v)e i =rd%e r<e;d% =i><ez<edi'% d% $e )u=9i <%$ )d mene $n%d<ev%u de9m-0r%m $tv%riti d<%r u&'ed;)rzd<re dn$e $% )u=9im% u %vn$9u-

3-,3 KARIKE ROBNOG PRO0ETA

U =9et)u 9u $e <%viti m%'=rd%m;% tezi9u =r$irenu $vi> =$'v%;d% edn& d%n% =9nem id% uvzim r<u iz in$tr%n$tv%;)% id % % =9nem d% nudim r<u m%'=rd%nim =reduze9im%-

3-,2 IZVORI SNABDEVAN(A

Sedi$te d<%v'%9% de9e z% de9u u&'%vnm $e n%'%zi u Be&r%du-N%$te9i d% $e =rv d<rin#rmi$em $v%)m d<%v'%9u =$e<n;ne&vm %r$tim%nu in u$'vim% ='%9%n%;)% i i$tin$ti tvrdni i <e9%n% )e d%u-P$eti'% <i ni>v =r=$tr )%) <i $e 'i9n uveri'% u )v%'itetr<e-

3-,7 PLAN NABAVKE

U =9et)u <i> $e $'ni'% n% d<%v'%9e n% )e me e u=uti'% m =ri%te';d) <i> )%$nie )%d%m%' <'e u=zn%m trzi$te i =nudu n% nemu;d%<r%'% d<%v'%9e )e mi nude d<reu$'ve;9enu i r<u )% $e tr%zi-U =9et)u 9u n%<%v'%ti r<u z% )u $m%tr%m d% 9e $e =rd%v%tii )% e = =v'n 9eni;% )%$nie 9u uvditi i nvie =rizvde-

3-,@ PLAN LOGISTIKE

Z%'i>e r<e 9e $e n%'%ziti u $)'%di$tu )e $e n%'%zi u )u9i me <%<e i dede-Od%t'e9u$v%)dnevn dvziti r<u u <uti)-Bi' <i d<r )%d% <i> $e u=zn%'% $% d<%v'%9im% i n>vimr%dm;u&vrim $e $% nim% d% ni d$t%v'%u r<u n% mu %dre$u;)%) <i> u$tede'% n%vremenu-U mm $)'%di$tu r<% e d<r u=%)v%n% i $me$ten%;t%) d% $e i d%'e 9uv% nen%vredn$t-

3-,4 PLAN KO0UNI.IRAN(A

O$tv%ri9u redvne )nt%)te $% d<%v'%9im% i )u=9im%;$t 9e mi =m%&%ti u re%'iz%9ii ve9$mi$'eni> ide%-Izr%di9u vi$it )%rte $% imenm;%dre$m i <rem te'e#n% $% $ve #irme;)e 9ede'iti )u=9im% i =r'%zni9%m%;t%) d% me uve) m&u )nt%)tir%ti-U $vm ')%'un <i> im%'% i)e$e $% n%zivm me #irme;r%zne =$tere in )%t%'&e;d% m&u $vi d% vide 9e&% im% u mm =nudenm %r$rtim%nu-

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3-, PLAN PRO0O.I(E

 N%$ti9un d% $vu r<u iz'zim t%)n d% uve) u=%d% u 9i =r'%zni)% i t%) =rivu9em ni>vu =%znu;er ni % $%m% ne v'im n% =retur%m = =retr=%nim <uti$im% d% <i> =rn%$'% m $t mez%nim%-0zd% <i i u =9et)u d%v%'% ==u$te n% dredene %rti9'e i'i <i> uz $v%)u )u='enu $tv%r  =)'ni'% ne)u $itni9u=rivez%);'v)u;<')9e i'i ne)i dru&i u)r%$F0i$'im de t dv'n d% =rivu9e =%znu-

3-,6 PLAN .ENA

.ene mr%u <itin$t =ri$tu=%9nie i =ri'%&dene $v%9i )u=vn m9i-Vm% e v%zn $tvritivredn$t r<e u 9im% )u=9%-09i9u d% ddem d =v'ni> u$'v% n%<%v)e;d% $%zn%m $ve =rd%ne 9ene;$t 9e dm%> =rivu9i =%znu )u=%9% )e $u )ruzene vi$)im

9en%m%-N%r%vn;r<% mr% <iti vi$)& )v%'itet%-

3-/ PLAN PRODA(E

0 ='%n =rd%e <i <i dire)tn% =rd%% u <uti)u;)u <i> <%v'% 'i9n;uz $ dve r%dni9emu m%mu i $e$tru-Prv <i> mr%'% i$=it%ti trzi$te i videti d% 'i im%m dv'n mtivi$%ni> i ='%tezn $=$<ni> )u=%9%;)i $u z%intere$v%ni z% mu r<u-

3-/, 0ARKETING STRATEGI(A

Str%te&i% $e&ment%9ie u$mer%n% e n% )u=9im%-P$t $%m =re>dn izvr$i'% d%<ir =rem%r%$='zivim )u=9im% i dredi'% 9i'ni $e&ment )u=%9%;u$meri $%m $vu =nudu n% m'%demu$)%r9e i zene )i =r%te $%vremene mdne trendve-Ptrudi9u $e d% u $vm %$rtim%nu uve) im% ne$t nv;)%) <i> =rivu)'%;% z%tim i z%drz%'% $ve mu$terie-Ov% &ru=% )u=%9% e '%)d$tizn% i mi$'im d% 9u;uz =r%vu re)'%mu i )v%'itetnu ='%tu i r%znvr$nu r<u;u$=e$n =$'v%ti-in& $tr%te&i% <i'% <i $tr%te&i% =zi9inir%n%-N% $nvu $tr%te&ie =zi9inir%n%izvr$i'% <i> $= $tr%te&ie $e&ment%9ie )u=%9% i $tr%te&ie di#ereni9ir%n% =nuden&%r$rtim%n% r<e-Str%te&i% =zi9inir%n% n%menen% e z%dv'enu $#i$ti9ir%ni> =tre<%dredeni> )u=%9%

3-// TIP 0ARKETINGA

P$t <i> $%m% #in%$ir%'% $ve =$'v%ne;m ti= m%r)etin&% <i <i individu%'nim%r)etin&;)%) <i> $%m% u<ir%'% =$'ve $v&% r%d% i <i'% d&vrn% z% $ve <=$'v%ne-O$vrnu'% <i> $e n% verti)%'ni m%r)etin&;$t zn%9i d% <i> $e $% $vim d<%v'%9im%udruzi'% ne)e #un)9ie;nv%9 i n%=r u 9i'u =$tiz%n% $t <'e& ='%$m%n% r<e-T%)de <i $%nim% =de'i'% i n%=re ) i$=itiv%n% trzi$t%;=rn%'%zene nvi> =rizvd% i re)'%mni>)%n=%n%-

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2- 5INASI(SKI PLAN

2-, PRETPOSTAVKE 5INASI(SKOG PLANA

K%r%)teri$ti)e <izni$%:Prd%% de9ie de9e;)% 9e $e =rd%v%ti u izn%m'enm ')%'u R<u 9u n%<%v'%ti d =rizvd%9%;$t 9e mi m&u9iti d% $nizim =rd%ne 9ene K%=it%'ne m&u9n$ti )im% r%$='%zem:S=$tveni )%=it%' Ptre<e z% =$'vni =r$tr;=rem%;n%me$t% i in$t%'%9i%m%:P$'vmi =r$tr 9e <iti

z%)u='en;me$e9n 9u z% ne&% izdv%%ti 3- din-P'i9e z% iz'%&%ne r<e mr%9u d%)u=im;)% i =u't i $t'i9u u izn$u ) 27- din-R%9un%r ) 7- din;% z% )'im%urede mr%9u d% izdvim ) /- din-

Ptre<e z% 9ir)u'ir%u9im )%=it%'m: mr%9u d% izdvim ) /- din- z% =tre<en%<%v)e; me$e9n-

Ptre<e z% #in%$i$)im $re$tvim% z% ='%te z%=$'eni>:P$t ='%nir%m d% z%=$'im dv%r%dni)%;% $ve $t%' d% <%v'%m $%m%; t%) d% 9u z% dve ='%te izdv%%ti 3- din-me$e9n; i mu /- din-

Pr$e9n ='%nir%n =rmet:nede'ni =rmet ) - din-;% me$e9ni ) 3/- din- Brut r%z'i) u 9eni:Nede'n 3- din;% me$e9n ,/- din- Brut i net d<it:Nede'n ,- din;% me$e9n 2- din-

2-/ ALTERATIVNA 5INANSIRAN(A

S=$tven% $re$tv%:Prv 9u $e =rede'iti #in%n$ir%nem <izni$% iz i% $=$tveni> izvr%;u)'i) <udem <i'% u m&u9n$ti d% =)riem $ve tr$)ve-Kredit i)'i) ne<udem <i'% u m&u9n$ti

d% $%m% =)riem $ve tr$)ve;z%tr%zi9u )redit d <%n)e;verv%tn )r%t)r9ni <ez<edeni)redit;)i 9u vr%9%ti iz =ri>d% )e <udem $tv%ri'%-U)'i) <%n)% ne<ude m&'% d% mi d%)redit;tr%zi9u &% d d<%v'%9% i'i 9u r<u ='%9%ti u r%t%m%-

2-3 PLAN IZVORA SRESTAVA

P'%n izvr% $re$t%v% =re)9iu <ez<eden%;dn-n%<%v)e #izi9)i> i nv9%ni> $re$t%v% )e $u =tre<ne z% =9et%) r%d% i <%v'%ne <izni$%;% t%)de i =re)9iu izvr% $re$t%v% iz )i> $e<ez<edue =tre<%n nv9%ni n)%=it%' z% n%<%v)u $re$t%v%-U $'ede9 t%<e'i =ri)%z%n e m =9etni ='%n izvr% $re$t%v%-

A)tiv% .en% P%$iv%Z%'i>e r<e /- LiCn% štedn%

O=rem% z% <uti) ,,7- LiCn% štedn%Z%)u= ')%'% 3- LiCn% štedn%

P'%te z%=$'eni> 7- LiCn% štedn%

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2-2 PO.ETNI BILANS STAN(A

 N% $nvu <i'%n$% u m&u9n$ti $%m d% =re)tuem ='%zn #in%$i$) $t%ne $% )im% u'%zimu <izni$-P9etni <i'%n$ $t%n% =r%vim un%=red;d% <i> un%=redi'% =ri)%zn =tre<nu %)tivu i =%$ivu;)e mr%m #rmir%ti d% <im m&'% u$=e$n <%viti-U $'ede9 t%<e'i =ri)%z%n e m =9etni <i'%n$ $t%n%-

BILANS STAN(A ZA BUTIK "SN8NA DAN /-,-/,-

A)tiv% Izn$,- O<rtn% $red$tv%

P'%te z%=$'eni> Z%'i>e r<e Z%)u= ')%'%

7-/-3-

U)u=n% <rtn% $red$tv% /-/- O$nvn% $red$tv%

O=rem% z% <uti) ,,7-U)u=n% $nvn% $red$tv% ,,7-UKUPNA AKTIVA 367-

P%$iv% Izn$3- K%=it%'

K%=it%' v'%$ni)% 367-U)u=%n )%=it%' 367-UKUPNA PASIVA 367-

U$)'%iv%ne )%=it%'% Izn$K%=it%' n% =Cet)u &dine

JNet =ri>d =$'e =rez%J Dd%tni u'eni )%=it%'U)u=ni d<i9i

367-

7-,-@7-

UKUPNO USKLAIVAN(E 2-

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2-7 PROBNI BILANS USPE?A

Pr<ni <i'%n% u$=e>% $'uzi mi d% n% $nvu ne&% iz'zim =re)9iu #in%$i$)i> e#e)%t% ='%nir%n& <izni$%-N% $nvu ne&% vr$im %n%'izu i 9enu i$='%t'iv$ti =$'vn& =du>v%t%;d% <i> '%) $%&'ed%'% #in%$i$)u $nv%n$t ='%nir%n& <izni$%-U $'ede9 t%<e'i e m =r<ni <i'%n% u$=e>%-

BILANS USPE?A ZA BUTIK "SN8

OPIS IZNOSPri>di 3/-

,- UKUPAN PRI?OD 3/-Trš)vi =rd%e 3-

/- UKUPNI TROŠKOVI PRODA(E 3-3- BRUTO RAZLIKA U .ENI /6-

R%$>di:P'%te $<'%Izd%9i $<'%S='ne u$'u&e N%<%v)% =reme z% <uti) Re)'%m%Z%)u= ')%'%Te'e#n i )mun%'ieO$i&ur%nePrezi

7-/-,-

,,7-,-3-

/-77,-

2- UKUPNI RAS?ODI /@-7- NETO DOBIT 3-

2-@ PRO(EK.I(A TOKA GOTOVINE

Pre)9im t)% &tvine =redvid%m #'u)tu%9iu &dine u mm =$'v%nu;dn- = =edinim =eridim% u )im% $e m =$'vni =du>v%t $tv%rue-D% <i> d<r ur%di'% =re)9iu t)%&dine =tre<n e d% =r%tim i %ni'izir%m $ve =ri>de i tr$)ve )i n%$t%u u mm =$'v%nu-U $'ede9 t%<e'i =ri)%z%n% e m% =re)9i% t)% &dine-

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OPIS 0ART APRIL 0A(,- R%$='ivnv%9

%F +ir r%Cun <F Gtvin%

/-7-,7-

/7-7-/-

3-7-/7-

/- Predvieni =ri>di 3- 37- 2-3-U)u=n% &tvin% i =ri'iv &tvine ,J/F

7- @- 4-

2- 0e$eCne i$='%teizd%9iF

%F P'%te <F Te'e#n i

)mun%'ie9F Izd%9idF O$i&ur%neeF Z%)u=

27-

,7-/-7/-7

/7-

27-

,7-/-7/-7

/7-

27-

,7-/-7/-7

/7-7- St%ne &tvine n%)r%u me$e9% 32F

277- 777- @77-

7- IZVODL(IVOST I KONTROLA BIZNIS PLANA

P z%vr$et)u <izni$ ='%n% =tre<n e ='%n =nv =re&'ed%ti =$ vim e'ementim% i i$=r%vitieventu%'ne &re$)e-U)'i) e =tre<n tre<% =nv;=rveriti <i'%n$ $t%n%;<i'%n$ u$=e>% it ) &dine-P$e<n% =%zn% tre<% <iti u$mer%n% n% ='%nir%ne tr$)ve;er $e tu =r%ve n%ve9e&re$)e-Kntr'% $=rvden% ='%n% mr% $e $=rvditi u dve r%vni-,FStr%te$)% )ntr'%=rveren% )n9e=9i% ='%n%;/FO=er%tivn% )ntr'%=rver%v% izvr$ne =$tu=)e )im% $e ='%nir% )n9e=9i% $tv%rue-Z% %de)v%tn =r%9ene =er%tivn& $i&ur%n% <izni$ ='%n% =tre<n $u )v%'itetnein#rm%9ie;)e mr%u <iti =ri<%v'ene <'%&vren%n i )e mr%u <iti t%9ne-Izve$t% =ri>dim% i =%$>dim% n% )r%u &dine tre<% d% =)%ze d% 'i e =reduze9e $tv%ri' =r#it i'i &u<it%) u =re>dnm =eridu-P'%n <i tre<%' 9e$9e )ntr'i$%ti;n% )r%u $v%)& me$e9%i'i trme$e9%;d% <i $e n% vreme u9i'i &u<i9i-

Si$tem )ntr'e tre<% d% =ruzi in#rm%9ie $vim $t%nim% i =r9e$im% )i $e ti9u =rede'en& =$'%;n%r9it n%<%v)e;=rd%e;z%'i>%;nv9%ni> =rim%n% i i$='%t%-