keyword company ticker

Business Wire 07072009 459 PM ET

How To Find a Business

SCOTTSDALE Ariz--(BUSINESS WIRE)-- Ever heard

the quote You cant do todays job with yesterdays

methods and be in business tomorrow This is on-

point for todays changing economy As companies

worldwide cut costs the demand is for more creative

high impact reliable marketing techniques Businesses

from small to the corporate conglomerate are now

focusing on the internet as a powerful resource and

marketing tool but Search Engine Optimization is

whats getting the job done

Troy Bohlke President of Niche Focus Group a public

relations and advertising firm in Phoenix Arizona

states All I wanted to know was whether or not I could

increase my business positioning and that of my

clients on the internet and how much it would cost I

conducted interviews and online searches and came

across SEOCHERScom It was all over the internet in

all the right places Everywhere I went there they were Their marketing was prominent and

effective and I knew Id found what I was looking for Search Engine Optimization is definitely

the new wave of marketing effectiveness

A survey on marketing budgets for 2009 was recently conducted by btobonlinecom a

marketing strategy publication put out by Crain Communications Inc In their survey they

found that nearly 43 of the 500 companies interviewed said their budgets for 2009 went

down by a significant margin Despite these decreases however 65 said that their online

marketing budget increased highlighting a shift in the world of advertising

We are seeing an ongoing secular shift from traditional to online media as marketers

recognize that ad dollars invested in interactive media are effective at influencing consumers

and delivering measurable results said Randall Rothenberg President and CEO of the

Interactive Advertising Bureau In this uncertain economy where marketers know they need

to do more with less interactive advertising provides the tools for them to build deep

engaging relationships with consumers--the experience marketers gain from this will deliver

dividends especially after the economy turns around

It is more however than just online advertising that drives traffic to a sight or makes up an

July 08 2009 207 PM ET

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online marketing campaign Justin McGill of SEOCHERScom comments on the new trend

Now a marketing campaign doesnt just focus on advertising you have to focus on search

engines social marketing blogging article marketing link connections etc all of these play

a vital role in determining a marketing campaigns effectiveness

Search Engine Optimization effectively increases traffic to a website by improving the

internal and external factors influencing ranking in search results It is mostly technical in

nature and includes Web programming expertise combined with business persuasion sales

and a love for competitive puzzle solving Search engine marketing is the key to promoting a

companys visibility credibility and sales

The Forbes 2009 Ad Effectiveness Survey says marketers of all sizes should start with

Search Engine Optimization According to the survey 48 percent of marketers said that

SEO was the best method for generating conversions online More than one-half of

marketers with budgets over $1 million agreed In 2007 only 19 utilized SEO as part of

their online strategies and as of 2009 39 of the businesses are implementing SEO

Effective website creation is no longer limited to technical skills copywriting links and search

engine submission It necessitates an intricate blend of more than 200 variables woven into

its fabric When Search Engine Optimization is done correctly it not only achieves high

rankings in the organic sections of search engine results pages but makes for an effective

website now capable of maintaining desired revenue goals

Bill Gates once said The Internet will help achieve friction free capitalism by putting buyer

and seller in direct contact and providing more information to both about each other Justin

McGill creator of SEOCHERScom agrees completely Considering that 8 out of 10

consumers these days find the companies they eventually do business with online there is

so much work to be done on driving visitors to the site and then converting them to

consumers Our firm is 100 focused on accomplishing this

Troy Bohlke of Niche Focus Group states the importance of SEOs in todays economy

Online advertising partnered with Search Engine Optimization is paramount to the success

of businesses today It is an undeniable factor in the success of my advertising firm as well

as the success of all my clients

Source Niche Focus Group

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Business School Rankings amp Profiles

BW 50 Best Performing Companies

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Most Innovative Companies

BLOGS

Apple

Asia

Autos

Branding

Economy

Investing

Management Trends

Real Estate

Small Business

Social Media

Technology

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Autos

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Design

International Innovation

Investing

Managing

Policy

Real Estate

Small Business

Technology

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Current Issue

About Advertising EDGE Programs Reprints McGraw Hill Careers Terms of Use Disclaimer Privacy Notice Ethics Code Contact Us Site Map Press Room

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