business website · your small business needs a website because the internet is where your...
TRANSCRIPT
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SMALL
WEBSITEBUSINESS
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OUR AGENDA
WHY YOU NEED A WEBSITE
DOMAIN NAME
WEBSITE HOSTING COMPANY
WORDPRESS
CONTENT
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Why you need a website?
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Professional
Appearance
BUSINESSWEBSITE
24/7/365
Presence
Shown in
Search Engine
Analytics
Your small business needs a website
because the Internet is where your potential
and current customers are.
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BUSINESS WEBSITE
Contact & About Info
Explain Services or Products
Show Pricing
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Show examples of client reviews.
Show examples of past projects or services
performed.
BUSINESS WEBSITE
Show Past Work
Display Testimonials
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Integrate an ecommerce solution.
Provide contact information or a form to
submit.
BUSINESS WEBSITE
Get Leads
Make Sales
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Optimize to display website quickly.
Use responsive design to show the same on
computers and smartphones.
BUSINESS WEBSITE
Mobile Friendly
Website Performance
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Domain Name
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• Address on the Internet
• URL (Uniform Resource Locator)
• https://www.companyname.com
• “www” is host name
• “companyname” is domain name
• “com” is top-level domain
WHAT is aDOMAIN NAME?
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Highest level of domain name
Examples: .com, .net, .org, .edu
Countries: .us, .uk, .ca
New ones: .biz, .online, .pro, .co, .io, .shop
TOP LEVELDOMAINS
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Domain name registrars and dedicated
websites offer search or suggestion tools
• Namestation
• DomainsBot
• Domainr
• Nameboy
BRAINSTORMING TOOLS
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Domain Name costs include the initial signup
fees and then annual renewal fees.
DOMAIN NAME COSTS
Domain Name Registrar
• GoDaddy
• Namecheap
• Google Domains
• Hover
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Look up details about domain name.
DOMAIN NAME PRIVACY
WHOIS
Included or additional cost to hide personal
information like name and address.
Domain Privacy
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Website Hosting Company
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Your website needs to be placed on a computer that is
always on the Internet.
Hosting companies provide hosting plans with many
options and features.
WHAT is a HOSTING COMPANY
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A website builder helps you to build a website using a
drag-and-drop interface.
Examples:
• GoDaddy
• Squarespace
• WIX
WEBSITE BUILDER
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Originally, website were made up of different files that
could be displayed in a website browser. These were
limited especially when making changes.
A CMS allows for a dynamic website made of up of a
software program and content stored in a database.
Changes can be made to the program or content and the
website is automatically re-combined.
CONTENT MANAGEMENT SYSTEM (CMS)
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There are a number of website hosting types:
• Shared hosting
• Virtual Private Server (VPS)
• Cloud Servers
• Dedicated Servers
• Managed Servers
WEBSITE HOSTING TYPES
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WordPress
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WordPress is a popular CMS that was originally
a blogging platform. Special content can be
added via menus, sidebars and widgets.
WordPress can modified with themes and
plug-ins.
WHAT is WORDPRESS
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Many hosting companies provide a 1-click
installation routine.
To manually install WordPress:
1. Create a blank database
2. Copy WordPress files
3. Open website URL and follow installations
WORDPRESSINSTALLATION
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The appearance of WordPress can be changed
by installing and activating a theme.
Themes can be changed without effecting the
content.
There are free and paid themes. Or, you can
make a completely custom theme.
WORDPRESS THEMES
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Additional features can be added to WordPress
by installing and activating plugins.
Plugins can be free or paid.
WORDPRESS PLUGINS
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Content
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A website typically has the following pages:
• Home
• About
• Contact
• Services or Products
• Portfolio or Past Work
• Privacy Policy
TYPICAL PAGES
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Text can be used to communicate about your business to
website visitors.
Some text content examples are:
• Company history
• Service or product description
• Blog posts
WEBSITE TEXT
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Images can be used to display information about your
business to website visitors.
Some image content examples are:
• Service or product photos
• Company location
• Behind-the-scenes company information
WEBSITE IMAGES
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Videos can be used to communicate about your business
to website visitors.
Some video content examples are:
• Product reviews
• Service demonstrations
• Customer testimonials
WEBSITE VIDEOS
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Conclusions
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BENEFITS of a WEBSITE
1 Internet Presence
2 Complete Control
3 24/7/365 Salesperson
4 Raise Awareness