business value from sdm- a decade of production … decade of production experience nafems white...

2nd International SPDM Conference | 21-24 June 2015 | San Diego | California | USA

Business Value from SDM-a decade of production Experience

NAFEMS White Paper

Mark Norris CEng [email protected]

© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


Mark Norris [email protected] and SPDM Consultant

• 30 years experience of designing and delivering information systems for Engineering to deliver business improvements

• PLM solution design and delivery for automotive,aerospace, industrial and consumer packaged goods.

• 5 years in the SDM domain focusing on value, valueanalysis, solution design and best practices.

• SDM value analysis and successful proof of concept for amajor Aerospace Gas Turbine company

• SDM consulting for $Bn companies across industry sectors• Author of the NAFEMS white paper on the Business Value

of Simulation Data Management

Mark Norris


NWC20

15

for de

legate

s pers

onal

use o

nly


Course Overview

The NAFEMS SDM Working Group has developed and published a White Paper which has the clear objective of helping engineers to understand and to communicate the business value of SDM to their organisation.

This short training session will provide a summary of the White Paper and an interpretation of its key messages.

This short training is taken from the NAFEMS e-learning training course on SDM which is delivered on-line and on-site, see the e-learning agenda in the next slide.


NWC20

15

for de

legate

s pers

onal

use o

nly

NAFEMS - The International Association for the Engineering Analysis Community© 2013 theSDMconsultancy

Essential Principles of SDM eL079 Session 3 V1.0

Session 1aIntroduction to SDMThe NAFEMS SDM Working GroupBusiness & operational challengesWhy is it hard to manage simulation data?How can SDM help?

Session 1bThe evolution of simulation dataSDM requirements from the NAFEMS user surveyUnderstanding metadata Process in SDM

Session 2aReview of independent study responsesReview of Simulation Data Management challengesThe 7 Core Capabilities of an SDM1.0 solution Technologies for SPDM solutions; PLM, Standards‐based, SDM, Web

Session 2bSDM solutions deployed todayKey components for successful deploymentData lifecycle management3 generations of SDM solutions with case studies SDM in an overall PLM landscape

Session 3Review of independent study responsesIntroduction to Business Value from SDMOperational Business Value from SDMEnterprise Business Value from SDM

Session 3Justifying an SDM deploymentMaking an SDM deployment successfulCase studies of SPDM solution deploymentThe SDM Value Assessment

NWC20

15

for de

legate

s pers

onal

use o

nly


North America Training Dates3 Day Introduction to FEA Live Training classes

• Location: Toronto, ON Canada Date: September 1-3, 2015• http://nafems.org/events/nafems/2015/practical_introduction_to_fea_on/

• Location: Seattle, WA USA Date: September 22-24, 2015• http://nafems.org/events/nafems/2015/practical_introduction_to_fea_wa/

• Location: Houston, Texas USA Date: September 29- October 1, 2015• http://nafems.org/events/nafems/2015/practical_introduction_to_fea_tx/

• Location: Columbus, OH USA Date: October 20-22, 2015• http://nafems.org/events/nafems/2015/practical_introduction_to_fea_oh/

• Contact [email protected]

NAFEMS World Congress 2015 | 21-24 June | San Diego | California | USA© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


Agenda

• Introduction to SDM– Definition of SDM– SDM solutions today

• Justification of SDM– Industrial context and challenges– Justification approaches

• Sources of Business Value– Operational Savings in the Analysis Organisation – Enterprise Value

• Conclusion


NWC20

15

for de

legate

s pers

onal

use o

nly


• Simulation Data Management (SDM) is a breakthrough technology which uses xDM database solutions to enable analysts to manage complete simulation data sets

• An SDM database solution can replace– Your logbook– Your file system

to manage complete simulation data sets globally, securely, rapidly, transparently

• The use of the acronym SPDM unambiguouslyincludes the process dimension of SDM


NWC20

15

for de

legate

s pers

onal

use o

nly


Current Situation of SDM

• Companies who “get” SDM are achieving large and growing benefits to the enterprise and to analysts– Virtuous circle, know how to implement, effective pre-project

preparation prior to deployment helps

• Companies new to SDM are struggling with solution selection, implementation & adoption– xDM/xLM projects are transformation, so difficult– SDM is different, so standard PLM methods fail– Few vendors & consultancies have SDM skills

• My objective is to help more companies “get” SDM and obtain the potential benefits– Education and training– Development of a Body of Knowledge– Consulting to help you succeed


NWC20

15

for de

legate

s pers

onal

use o

nly


Searchfor data

Submit & Solve

Extract & Post‐Process

Create ReportM

esh

Assemble

What were the Inputs? the Process Parameters, the Outputs? the Key Results? ….. Navigate the Structure and find the Answer


NWC20

15

for de

legate

s pers

onal

use o

nly


VDA xDM definition

cPDM, SDM,…

NWC20

15

for de

legate

s pers

onal

use o

nly


VDA: Core Functionalities of Simulation Data Management Systems

NWC20

15

for de

legate

s pers

onal

use o

nly


Core functionality – summary

Data Items: Metadata

Data Access: FunctionSearchDatabase

Security & integrity:


NWC20

15

for de

legate

s pers

onal

use o

nly


Validated Material data

Information Structures deliver Value

Validated meshes

Automated model assembly

Work In Progress Visibility

Validated Process Templates

Process Execution data

Results Traceability

Key Results Visibility

Automated Reporting of Machine-Readable Structures

Immediate Audit Trail for Regulatory Compliance

Secure Structure access enables remote work & outsourcing

WIP visibility enables 24/7 Global Collaboration

Structure maintains traceability after deletion of bulk data

Structure Security protects Partner, OEM, Supplier IP

Structure Import & Validation

Post-Processing Automation

Reuse & modification of structures

Graph courtesy of MSCSoftware© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


SDM must decrease the data management overhead

• In the File Systems world, Analysts may manipulate tens or hundreds of files to prepare a simulation run

• The File System is popular because file access and manipulation is very fast.

• An SDM solution should enable an analyst to access files and launch processes with as little effort as in the file system world

• Solutions which cost the analyst time will not get used


NWC20

15

for de

legate

s pers

onal

use o

nly


• Support the sequence of activities from problem statement to final results– Skilled activities

• potentially guided by templates, need recording – Repetitive & well defined activities

• Data manipulation - automatable with SDM or 3rd party tools• File manipulation – automatable with SDM• Metadata capture – automatable with SDM• Audit Trail capture - automatable with SDM• Job submission – can address licence capacity issues

– Computations• Captures inputs, outputs and process data automatically

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


xDM Platform

Web Application Server

RDB Server

Database

Tables

DatabaseOracle/DB2/MS-SQL

Other PLM Applications

StorageNFS

FTP-vaultvault

vault

Storage/ILM

Web client, Browser and/or Rich

Simulation Data Manager

SDM Applications

SDM User Interface

Job Submission

HPCComputeCluster

HPC Queue

Client within Interactive CAE Applications

Process Manager

Interactive CAE Applications

Scripts; Java, Python,..Translation & Compression Services

Third Party solutions in light shaded boxes© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


Simulation Data is diverseRequirements

Structure Definition + Geometry

Materials

Test-cases, Regulatory & Performance

Process Definitions/TemplatesSystem Definition & Parameters

©theSDMconsultancy

Measured Loads/Inputs

Input data, intermediate data, process & results data

Discrete Solution

Discrete Model

Mathematical Model

Physical System

Discrete Solution

Discrete Models

Math Models

Physical System

Physical Test Results

Simulation Process Audit Trail


NWC20

15

for de

legate

s pers

onal

use o

nly


SDM Workspace

Courtesy of MSCSoftware© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


CAD Part FE Mesh Input Deck

Analyzemodel Outputs

An SDM manages the complete Simulation Data set, provides access to IP, metadata and viewables

The original data-file is online, compressed, archived or can even be deleted

CADFile

MeshFile

BD file

O/P deckASCII

VisFile

view-ables

O/P deckCompressed

Results Report

O/P deckBinary


NWC20

15

for de

legate

s pers

onal

use o

nly


Intuitive Presentation of Information, accessible even if the data is remote

Simulation& Process Data Set

Key Results

SDM audit trail and object data display


NWC20

15

for de

legate

s pers

onal

use o

nly


Dashboards to Track Results against Targets

Track Targets & Requirements

across Variants

SDM project status tracking


NWC20

15

for de

legate

s pers

onal

use o

nly


Who offers SDM solutions?• SDM vendor types and vendors:

– SDM specialists: MSCSoftware, PDTec– CAE Vendors: ESI, Altair, Ansys, Beta, DS Simulia, – PLM vendors: DS, Siemens– Standards Solution Vendors (STEP) - Jotne

• SDM solutions have different approaches, capabilities, strengths, weaknesses, levels of maturity,…– CAE vendors may provide an integrated environment, but for their

tools, and have to invest heavily in platform development for a small market

– PLM vendor staff typically don’t understand the needs of the M&S organisation, often have a CAD validation focus

• Caveat Emptor – the buyer should beware


NWC20

15

for de

legate

s pers

onal

use o

nly


• Bespoke SPDM - custom developments by IT department or Services Providers– still a major business today, 10s of $Ms

• SDM 1.0 - customisation and custom extension of SDM platforms & applications– 2000 to 2011, SDM lags other PLM domains

• SDM 2.0 - Configurable SDM applications on SDM and PLM platforms– 2012 onwards, but for a finite list of use cases

• SDM 3.0 : the management of virtual experimentation across the virtual enterprise– 2015 onwards, MoSSEC standard maturing


NWC20

15

for de

legate

s pers

onal

use o

nly


• SDM solutions have been in full production at Early Adopters for more than a decade

• Early adopters have achieved breakthrough improvements in engineering throughput by eliminating laborious tasks & providing instant global access to information

• BUT companies new to SDM are struggling with system selection, justification, deployment and adoption– xDM/xLM projects are transformation, so difficult– SDM is different, so standard PLM methods fail– Few vendors & consultancies have SDM skills


NWC20

15

for de

legate

s pers

onal

use o

nly


White Paper: Business Value of SDM• 2 year study reported through

NAFEMS Simulation Data Management Working Group based on a decade of production experience

• Interviews and workshops with – Ten Aero & Auto OEMs– Three Tier 1 suppliers

• Analysis and summary of papers from NAFEMS SDM conferences and CPDA conferences

• Extensive peer review

• Provides a framework to develop and justify an SDM project

31© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


SDM Value Opportunities • Productivity gains for repetitive/iterative analyses• Increased engineering throughput

– More products or greater performance

• Reduced training, fast deployment of new techniques• Reduced re-work, corrective and repetition

– Saving effort, cost and time

• Cost savings through use of distant resources– Travel costs, team utilisation, supplier costs

• Accelerated achievement of program goals– Through increased availability of Analysts, internal/external– Through more what-if experiments

• Reduced program cost and risk– Through increased up-front simulation

32© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


THE INDUSTRIAL CONTEXT & CHALLENGES


NWC20

15

for de

legate

s pers

onal

use o

nly


• Companies face unprecedented pressures to improve Product Performance– Environmental Pressure for fuel economy and emissions– Regulatory Pressure for Safety, passenger and pedestrian– Competitive Pressure; Performance, Cost, Quality, Features

• Companies are turning to simulation-based development to achieve these improvements due to– Fidelity of simulation results, Speed & Cost per Iteration– Flexibility to investigate alternatives and combinations

• Companies need to increase Simulation Capacity– Empower analysts to achieve greater throughput– Democratise analysis to a wider population

• Companies need to globalise Simulation Capacity– Access distant/exterior resources– Exchange with OEMs, Partners, Suppliers


NWC20

15

for de

legate

s pers

onal

use o

nly


Core Challenges Terabytes of files per day, typically on file systems with limited access controls & version traceability •Methods & processes vary•Results are buried in large files•Reports & audit trails are manual•Seeking & providing data, collaboration & supervision are by f2f meeting•30-50% of time seeking or imparting data

Distance magnifies Challenges•Collaboration & supervision complicated by time-zones, languages, cultures•Work in progress is inaccessible•Only standard meshing can readily be distributed

Multi-Discipline magnifies Challenges•Exchange is time-consuming and error prone•Different “languages”•Rework due to wrong inputs is a major concern for Aero OEM’s

Partner Exchange magnifies Challenges•Transfer and traceability without full disclosure of Intellectual Property•High costs, ineffective methods, slow, f2f, manual, files and documents


NWC20

15

for de

legate

s pers

onal

use o

nly


0

40

80

120

160

200

2000 2002 2004 2006 2008 2010 2012

38

Sim

ulat

ion

Cap

acity

Simulation compute capacity:Moore’s Law

Expert Analyst Capacity: educate – PhD, train, develop expertise,…

Engineering throughput is now limited by Expert Analyst Capacity

Need CPU

Need Analyst Capacity


NWC20

15

for de

legate

s pers

onal

use o

nly


0

40

80

120

160

200

2000 2002 2004 2006 2008 2010 2012

• SPDM raises productivity through lean, effective processes, • Provides a global platform for remote working• Enables industrialisation through managed access to proven definitions

39

Sim

ulat

ion

C

apac

ity

Simulation Compute Capacity:Moore’s Law

Expert Analyst Capacity: Educate-PhD, Train, Develop Expertise,…

Indu

stria

lise

Raise

Produ

ctivity

Work Re

motely


NWC20

15

for de

legate

s pers

onal

use o

nly


Engineers spend their time searching for/ providing information & manipulating data

• Major productivity gains have been achieved for expert engineers in the simulation domain Key success factor is a focus on decreasing the information and data management overhead

Engineers spend time providing information that was not requested and receiving un-needed information

Opportunities to increase time spent on technical work and hence increase throughput

Time spent on communication of un-needed information can be reduced by storage of information in a structured way in SDM. Engineers only have to supply SDM with information once and can extract just the information they needInformation is also available in SDM independent of geographic location

Reference: Mark A Robinson An empirical analysis of engineers’ information behaviours© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly

2nd International SPDM Conference | 21-24 June 2015 | San Diego | California | USA© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


JUSTIFYING SDM


NWC20

15

for de

legate

s pers

onal

use o

nly


The Value Opportunity

A complex data management problem+That takes up much/most of the time of expensive, scare staff=Opportunity for Information Technology to deliver significant value


NWC20

15

for de

legate

s pers

onal

use o

nly


Justification is Different to PLM

• PLM is typically justified by downstream savings, focus on overall program– Engineers asked to spend more time storing

data in PLM to enable enterprise/program savings

– Manual data entry is economically justified• Analysts are busy and expensive staff

– Increasing the time analysts spend managing data is unacceptable

– Analysts interact with ~hundreds of information items per day, any overhead is x 100s


NWC20

15

for de

legate

s pers

onal

use o

nly


• Simulation data is:– the input to a process– the output from that process – the input to a subsequent process

• A vehicle simulation may contain 150+ new objects, relationships and results, hours of work to store manually

• The audit trail and most meta-data can be captured automatically

• Automated data capture saves time, hours per day, ensures data quality & provides traceability


NWC20

15

for de

legate

s pers

onal

use o

nly


SDM Value and Justification

• Management will demand credible projections of $ savings

• $ savings to justify the project may be different from the strategic objective of the project

• A Proof of Concept is a good route to provide tangible proof of potential savings – here SDM2.0 helps

• Different Industries and Organisations have widely different needs, requiring a specific Value Assessment


NWC20

15

for de

legate

s pers

onal

use o

nly


OPERATIONAL SAVINGS IN THE ANALYSIS ORGANISATION


NWC20

15

for de

legate

s pers

onal

use o

nly


The Simulation Challenge (BMW 2001)Expanding Capacity, Managing Process & Data

# of CAE Simulations Complexity of Simulations Data per Simulation

Nearshore/Offshore Development & Integration

Driving Demand for Analyst Productivity

Source: BMW


NWC20

15

for de

legate

s pers

onal

use o

nly


Solve Post-Process Report

SDM: Low added value, laborious tasks eliminated to free up Analysts’ time better engineering decisions

Traditional timeframes: Afternoon Night Morning

AssembleModel

Models

Meshes

Load Cases

Pre-ProcessingApplications

Input

Decks

ComputeApplications

Output

Decks

Solver

Plots

Cross sections

MoviesImages

ValuesIndividualFiles

Post-ProcessingApplications

Assemble reportCompare and annotatePost-processing results

Movie-merges


NWC20

15

for de

legate

s pers

onal

use o

nly


Audi reported a 35% productivity gain, initially from : – model documentation

– automation of results extraction, 10,000/day – report generation – documentation by creation of 200,000 objects/day

Curve comparison

Report


NWC20

15

for de

legate

s pers

onal

use o

nly


Audi Model Assembly

• Simulation Variant Configurator automates Model Assembly• Dramatically accelerates iterations • Enables remote, secure job submission

Data

Load

case

s

50% of users are-remote-not Audi employees


NWC20

15

for de

legate

s pers

onal

use o

nly


• Effective SDM processes directlyaddress operational challenges, save analysts’ time and reducebusiness risk

• Efficiency gains are made fromprocess automation, saving moreof analysts’ time

• Product and/or process innovations are enabled by this extra simulation capacity

Effectiveness

Innovation

Efficiency


NWC20

15

for de

legate

s pers

onal

use o

nly


Value of SDM - 1

• Reduced search time – Classification of data– Multi-criteria Search– Navigation of data-sets– Data is accessible even

when the analyst is not– Catalogue is local even if

data is remote

• Value– 30% to 50% of time

spent seeking or providing information

– Reduced time spent re-creating data

– Facilitates transfer of tasks between analysts

– Improved responsiveness to requests for information

64

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


First, populate the database

• The SDM solution must make it easy for analysts to store their data in the database– User friendliness is a must have

• The SDM can identify most metadata automatically – the key difference of SDM

• Tools to load data from legacy repositories also add value

Searchfor data

Populate Database


NWC20

15

for de

legate

s pers

onal

use o

nly


White Paper Presentation of ValueStorage and Retrieval of Data in SDM

Benefit Within a Process In another Process Sensitivity/Impact

Staff Time Reduced time storing key information Reduced time searching for data & information

Access to models and data enables & encourages reuse, “find, don’t re‐invent”

30% to 50% of time spent seeking/providing information, however not all information may be within SDM scope

Costs Data is stored once only, facilitating ILMData can be found easily so does not need to be recreated

Elimination of re‐work due to use of the wrong dataReduced training costs for new staff

Cost savings depend on % of rework, % of lost data.Rework is costly and can delay a program

Quality The right data is validated, accessible

Standard input data reduces uncertainty

Improved quality reducesneed for re‐runs

Innovation Data is immediately accessible even when the analyst is not (1)

Structured storage of input data for model setup (2)

1) Facilitates transfer of tasks between staff2) Enables large productivityimprovements


NWC20

15

for de

legate

s pers

onal

use o

nly


Value of SDM - 2

• Productivity aids accessible in SDM– Templates– Best-practices– Examples of past work– Previous data sets

available for re-use– Meshes of parts from

other disciplines

• Value– Increased productivity

through consistent application of best available practice

– Reduced time to train new, re-deployed or contract staff

– Increased re-use of data, reduced re-creation

67

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


Value of SDM - 3

• Fast access to data– Materials, load-sets, of

known quality• Automation of data

manipulation tasks– Input model

documentation– Model assembly and

input deck creation

• Value– Reduced re-work since

data is quality assured– Reduced time spent on

data file manipulation, model documentation, model assembly –productivity gains of 35% achieved in automotive

68

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


Value of SDM - 4

• Single UI for all job submission

• File sets automatically routed to server, HPC

• Optimises resources including licences

• Prioritises urgent jobs, avoids rushed submissions to obtain licences

• Value– Reduced training costs– Reduced time assembling

sets on files on remote servers

– Avoids resource-related job failures and resulting loss of analyst productivity

– Avoids wasted HPC and analyst time from low quality, hasty, submissions that don’t deliver quality results

69

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


Value of SDM - 5

• Enables automation of post processing– Executed overnight

• Automates data collection and creation tasks– Results documentation and

storage to SDM, 100’s of results items per run

• Automates population of report template

• Value– Results are available at start of

business day– Time savings for analysts for

repetitive data extraction and storage

– Productivity gains of 35% achieved in automotive

– More what-if studies can be performed

– Multiple types of report can be produced with minimum effort

70

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


Productivity gains from model set‐up & documentation, automation of results extraction & evaluation, report generation

FMVSS 2100 Seatbelt anchorage Process in VDSS© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


Value of SDM - 6

• Direct access to results facilitates engineering decisions-making

• Automated results/loads transfer to customer depts

• Trends & comparisons aid program management

• Global access enables – input from remote experts– transfer of work between teams – supervision of remote staff

• Value– Shorter program cycles– Better utilisation of scarce

resources– Reduced travel costs– Access to lower cost

resources

72

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


SDM supports multi-disciplinary working

• SDM provides a platform for inter-discipline communication

• SDM provides visibility of the pedigree of data, avoiding re-work due to wrong inputs

73

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps

Searchfor data

Submit & Solve

ExtractResults

Create ReportM

esh

Assemble Next Steps


NWC20

15

for de

legate

s pers

onal

use o

nly


• Early adopter organisations with:– Complex products (eg cars, planes,…)– Complex duty cycles (1000’s of load-cases)– Complex, multi-stage, multi-discipline simulations– Need for iteration to optimise performance– Regulatory requirements

reported an increases in analyst productivity of 35% or more from SDM, once fully deployed

• 35% productivity is worth ~ €45k per analyst per year depending on salaries, tax regimes etc

• Highly attractive, provided full cost per deployed seat is less than €20k


NWC20

15

for de

legate

s pers

onal

use o

nly


Operational savings can justify SDM

• Automotive OEM– 250 analysts x 35% productivity gain x 130,000€pa = €11M per

annum once fully deployed– Hard savings fully justify an SDM investment– Investment cost is reduced by increasing availability of

configurable functionality from vendors

• Organisation with 50 Analysts, iterative processes– Potential hard savings of ~€2M per annum once fully deployed– SDM is becoming an attractive investment for such companies

• Savings calculation is dependent on local salaries, employer taxes on staff, need for simulation capacity,…

• This works best where the company needs extra capacity to extend its product range, etc


NWC20

15

for de

legate

s pers

onal

use o

nly


ROI

• Return of a project also depends on:– Industry processes– Company situation and challenges– Solution Maturity

• Investment depends on:– Diversity of Processes– Solution Maturity– SDM Implementation Expertise Maturity (IT

does matter)


NWC20

15

for de

legate

s pers

onal

use o

nly


ENTERPRISE BUSINESS VALUE


NWC20

15

for de

legate

s pers

onal

use o

nly


Enterprise Business Value

• The total value of SPDM to an enterprise is potentially much larger than operational savings

• The value obtainable depends on the industry, the organisation and the current business challenges


NWC20

15

for de

legate

s pers

onal

use o

nly


Cost Avoidance 1• A further benefit of increasing analyst

productivity is the avoidance of– Recruitment & relocation costs– Training costs, both trainee and trainer

to achieve higher engineering throughput• SDM is easier to justify for new analysis

activities where neither processes nor trained staff are available– Airbus: simulation of high-lift test program– Ford: Roll-Over testing implementation & roll

out, claimed 50% reduction in training costs © 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


Virtual Testing at Airbus

• New application area for simulation and SDM

• High lift system must pass 2000 different tests, ~10 evaluations per test

• Virtual testing will contribute to certification so data integrity and audit-ability is vital


NWC20

15

for de

legate

s pers

onal

use o

nly


Cost Avoidance 2

• Effective remote working can avoid costs– Travel and accommodation costs– Extra costs of supervision of remote staff– Re-location costs– Redundancy, recruitment and training costs

as well as increasing staff utilisation• Effective remote working can also enable

offshoring to cope with demand peaks as well as ongoing analysis needs


NWC20

15

for de

legate

s pers

onal

use o

nly


Cost Reductions• The deployment of a global SDM solution

with centralised computing can lead to– IT hardware cost reductions thru consolidation – Software licence savings thru better utilisation– IT support cost reductions

• Increased simulation capacity, through productivity or democratisation, can reduce physical testing costs– Digital experimentation instead of physical

experimentation– Physical testing retained for regulatory compliance


NWC20

15

for de

legate

s pers

onal

use o

nly


SPDM at GKN Driveline

Minter,Steve Valine,Glenn Simulation Knowledge Management in GKN Driveline NAFEMS Seminar: „Simulation Data Management - Integration into the Product Development Process“ March 18 - 19, 2009 Wiesbaden, Germany

Cut proposal time from weeks to daysEmpower designers to simulate with proven proceduresCaptures knowledge: 11 global engineering centersAvailable 24x7, single global systemJustified by reducing physical testing


NWC20

15

for de

legate

s pers

onal

use o

nly


Program Delivery

• Increased simulation early in the development cycle:– Increases early maturity– Reduces Program cost and risk– Reduces the risk of iterations in hardware

Courtesy of CIMData


NWC20

15

for de

legate

s pers

onal

use o

nly


Rolls Royce Value Opportunities• Physical testing costs €millions• Continued development after product release

requires high cost engineering changes• Increased up-front simulation is the key

Development Budgets: ~€ 1 BillionG Harlin SPDM conference 2013, S Weeks CRESCENDO conference 2012


NWC20

15

for de

legate

s pers

onal

use o

nly


• 280 users running up to 2500 Simulations per day.• Users from 4 continents working with the same data sets. • Number of Engineers didn‘t grow over the last 4 years but the

number development projects has doubled.• The planned increase of car project can be managed without

increasing personnel resources

Skriptlibrary Skriptlibrary Report TemplatesHPC Interface

Configuration Assembly Solve Post process Reporting

~20000coresSpread over

Europe

M Hertlein 2013 © 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


Mapping Fields of Forming Results onto Crash Structures(Impossible by hand)

Pre-processorBatch mode

Variable Sheet thickness and tensions from forming process applied to crash

structure.

M Hertlein 2013 © 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


SDM for WIP

• SDM enables the IP of WIP to be retained as metadata & viewables

• Whilst deleting the bulk data

S Schmidt Simulia 2010© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


CONCLUSION


NWC20

15

for de

legate

s pers

onal

use o

nly


Searchfor data

Set‐up Model

Submit & Solve

Extract & Post‐Process

Create Report

Submit & Solve

Quality & Traceability

IP & Knowledge Base

SDM is a specific xDM data management technology that can be deployed to accelerate processes,

enable global simulation teams, ensure quality & traceability,

capture IP and build a Knowledge Base© 2015 theSDMconsultancy

NWC20

15

for de

legate

s pers

onal

use o

nly


SDM WG deployment workshops

• 7K Practical Deployment of Expert-Developed Simulation Processes to Non-Experts– Use of ‘simulation templates’ of prescribed scope,

developed and maintained by Expert Analysts for use by Non-Experts across the global organisation.

– GKN Driveline, Comet Solutions, Xogeny

• 8K From Industrial Requirements to Deployed SPDM Solutions and Beyond– Industrial Practitioners present their Project Experience– GKN, Airbus, Embraer, Procter & Gamble– Project Methodology, Governance, Lessons Learnt


NWC20

15

for de

legate

s pers

onal

use o

nly


• Financial benefits & investment costs are strongly influenced by:– Industry– Country, employee tax regimes– Products developed– Company situation and challenges– Simulation types and processes– Phase of product lifecycle for SDM– Maturity of specific solutions appropriate to

specific challenges


NWC20

15

for de

legate

s pers

onal

use o

nly


SPDM Value Assessment

• An SDM Value Assessment is the best route to identify and quantify opportunities for Business Value from SDM

• Extends the approach of the Business Value White Paper to the challenges of a specific organisation

• Captures strategic and tactical opportunities to improve engineering performance

• Engages with analysts and managers to understand operational challenges

• Identifies and quantifies specific value obtainable from SPDM and next steps


NWC20

15

for de

legate

s pers

onal

use o

nly


Q&A

Thank you for your [email protected]+44 7712 527512


NWC20

15

for de

legate

s pers

onal

use o

nly


NWC20

15

for de

legate

s pers

onal

use o

nly

business value from sdm- a decade of production … decade of production experience nafems white...

Documents