business team kitchen team natalie coughlin – general manager inge de bruijn– chief business...
TRANSCRIPT
Business TeamBusiness Team Kitchen TeamKitchen Team
Natalie Coughlin – General Manager
Inge de Bruijn– Chief Business Planner
Dara Torres– AnalystSteve Lundquist– AnalystGary Hall, Jr.– Location Manager
Jenny Thompson – Executive Chef
Brendan Hanssen – Sous ChefIan Thorpe – WaiterKrisztina Egerszegi – WaitressMichael Phelps – Busboy
Restaurant Name
Restaurant Name
Tagline/statement that is reflective of your restaurant theme/market position, like ‘When you’re here, you’re family.’”
Our Core Theme and Identity
Description of cuisineMarket positionValue proposition from customer’s
perspectiveEtc.
Our Target Market
Description of target market, in terms of customer types, location, segment within a given cuisine (e.g., fast Italian), service dimension (French service, build-your-
own pizza, walk-up window, etc.) Other relevant descriptors
Core Strategy
Description of value proposition from investor’s perspective
Generic strategy typeCritical success factorsYour capabilitiesetc.
Starters, Soups, SaladsStarters, Soups, Salads EntreesEntrees
Escargot Coquille St. Jacques‘ Buffalo Chicken Wings
Baby Spinach and Seared Ahi Tuna with Wasabi Vinaigrette
Blue Wedge
Grilled Scallops Broiled Lobster Tails Carolina Low Country
Halibut* Angus Porterhouse Country Ham Pad Thai
Menu
Featured Ingredients
• Halibut• Leeks• Grits• Pernod• Cream sauce• Broccoli Rabe
Carolina Low Country Halibut Seared filet of fresh Halibut served over
griddled Southern-style grits cakes and wilted leeks, finished with a light Pernod cream sauce
Garlic and sea salt-roasted broccoli rabe Home made Caesar salad Wine pairing – Cakebread Chardonnay,
Anderson Valley, 2005
Statement re: Why this dish is representative of restaurant strategy, theme, market position?
Menu Price = $ 29.95 + $9.50 (wine)
Budget
Wholesale Food/Bev. Prices = Retail Prices x .5
Budget
Wholesale Food/Bev. Prices = Retail Prices x .5
Dudley’sDudley’s MetropolMetropol
Cuisine Brief description Customers
Cuisine Brief description Customers
Principal Competitors
Merrick InnMerrick Inn PortofinoPortofino
Cuisine Brief description Customers
Cuisine Brief description Customers
Principal Competitors
North Broadway at West Short StreetLexington
General characteristics of your leased property…
Size
Neighborhood
Near other locations of interest?
Other stuff…
Go visit the place….take a few pictures and add to your presentation and business plan.
General Address or Neighborhood
Other locational descriptors, like Next to Lexington Opera House
Us
Merrick Inn
Dudley’s
There are three different maps…pick/edit the best one for you:• Fayette Co.• Lexington inside New Circle Rd• Zoom in on downtown Lex and UK area
Metropol
General Address or Neighborhood
Other locational descriptors, like Next to Lexington Opera House
Us
Metropol
Dudley’s
Merrick Inn
General Address or Neighborhood
Other locational descriptors, like Next to Lexington Opera House
Us
Dudley’s
Metropol
Physical Characteristics
Seating Indoor, patio, etc. Capacity
Bar, otherTables
Type Size Shape Settings (white linen, brown paper,
etc).
DécorOther – lighting, music,
Layout
Bar
Total Sq. Ft.No. SeatsNo. Tables
Use PPoint shapes, another program (CAD) or whatever to provide a general layout of your restaurant.
Front of the HouseFront of the House Back of the HouseBack of the House
General manager1 Maître d‘4 Wait Staff1 Bartender1 Sommelier 1 Bus Boys2 Valet parking
attendants
Executive chef2 Line Cooks1 Dishwasher
Staffing Plan
Budget
Budget
High Hope SteeplechaseHigh Hope Steeplechase WUKY SponsorWUKY Sponsor
Hospitality booth near finish line
Full-page color ad in race day program
10-second radio spots NPR “Morning Edition” NPR “All Things Considered” WUKY “Curtains at Eight”
Marketing Plan
Magazine AdsMagazine Ads Sponsorship for LEXArt’s “Gallery Hop”Sponsorship for LEXArt’s “Gallery Hop”
The Lane Report Smiley Pete Publications
Business Lexington Skirt The Chevy Chaser Southsider
Keeneland Keeneland Magazine Racing programs
Support for (and ad appearing
in) official “Gallery Hop Guide”
Marketing Plan
Budget
Marketing Where to advertize,
promote How often Monthly expenses
Commercial Real Estate Get real $/sq. ft. data Calculate monthly real
estate expenses
Budget…Items to Ignore
Start-up Costs Leasehold
improvements Tables, chairs, bar, AV
equipment, etc. Bar inventory Kitchen equipment Other
Operating Costs Employee benefits Utilities Depreciation of assets
Annual Gross ProfitBefore Taxes
$178,952.00
Budget Item Amount
Revenue per Day $ 2158.00
Food Cost per Day 967.00
Labor Cost per Day 1337.00
Operations Cost per Day
552.00
Total Costs per Day $ 1658.00
Gross Profit per Day $ 500.00
Food % of Revenue 45%
Labor % of Revenue 62%
Restaurant Name here
Concluding comments Why will your business plan work?
Because of strategy? Unique insights/perspective? Implementation and execution?