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Hashtag: #EAEinnovationAs a business strategy.innovationKinesis Group, LLC

Who is Alberto Peralta?On behalf of Steve Bank and myself we are forever indebted to you, as are the entrepreneurs and managers of Spain and Latinamerical. Your work and efforts will help them build succesfull startups the lean way everywhere. Bob Dorf, March 2013.

Intereconoma TV. Espaa

9/10startups failproducts

#1 reasonwhy products fail is because we build the wrong product

01

StrategyThe what

Uncertaintyforces to choose a hypothesis-based strategy.

How we develop a strategy.

PlanPrepareExecute

AssessAssessAssess

Traditional strategy forming.

Product visionStart Ways (ends)Build whole product(means)Search for customers

Launching date is set in the business plan.Sales force is recruited as soon as possible.

Some learning

Very little learning

Most learning happens here

Strategy forming while innovating.

Product visionStart Ways (ends)Experiments and MVPsIterations and pivots

Minimal info.Launching according to customer developmentSales force recruited when scaling.

Operational variables.

Value proposalCustomer segmentsDistribution and sales channelsSales cyclesRevenue sourcesCost structureKey activitiesKey resourcesPartnerships

01Documentar el Plan A.Meta-principIOS02Identificar las partes ms difciles del plan.03Confirmar sistemticamente el plan.

Metaprinciples

Separate strategies from tactics.

01Document plan A.Meta-principleS02Identify the riskiest parts of your plan.03Systematically test your plan.

Business model against business planA document investors make you write that they dont read

A single diagram of your business

Business model against business plan

Problem

Top 3 problemsSolution

Top 3 featuresUnique Value Proposition

Single, clear, compelling message that states why you are different and worth paying attentionUnfair Advantage

Cant be easily copied or boughtCustomer Segments

Target customers Key Metrics

Key activities you measureChannels

Path to customersCost Structure

Customer Acquisition CostsDistribution CostsHostingPeople, etc.Revenue Streams

Revenue ModelLife Time ValueRevenue Gross Margin

Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.PRODUCTMARKET

A succesful product is about minimizing risksIdentify the riskiest parts of your plan.

01

TacticsThe how

Tactic #1:Definition of the business model

ProblemSolutionUnique Value PropositionUnfair AdvantageCustomer Segments

Key MetricsChannelsCost StructureRevenue Streams

?????????Your business model is the product

ProblemSolutionUnique Value PropositionUnfair AdvantageCustomer Segments

Key MetricsChannelsCost StructureRevenue Streams

???????

Systematically de-risk your vision

ProblemSolutionUnique Value PropositionUnfair AdvantageCustomer Segments

Key MetricsChannelsCost StructureRevenue Streams

Systematically de-risk your vision

Through a series of conversations

advisors

customers

investors

competitorsentrepreneur

team

Tactic #2:Phases of a business model

Tactic #2.* Customer development process is created by Steve Blank

3 stages of a product.

Tactic #4:Minimum viable products and experiments

Do I have a problem worth solving?

3 stages of a product.

An MVP is the smallest solution that delivers customer value.(BONUS: And captures customer value)

My definition of MVP is that it is the smallest solution you can build that also delivers customer value.

Have I built something people want?

You dont need lots of users.Just a few good customers.

My definition of MVP is that it is the smallest solution you can build that also delivers customer value.

Cmo acelerar el crecimiento?vEncaje producto / mercadoEncaje problema / solucinCrecimiento

What is an Experiment?

Speed

SpeedCustomerLearning

SpeedCustomerLearningFocus

Tactical variables

Chasing your tail

Se intenta avanzar con la idea inicial cueste lo que cueste

Chasing your tailRun out of resources

Al no haber rapidez de acuerdo a los recursos lo ms normal es que se terminen agotando

Chasing your tailRun out of resourcesPremature Optimization

Se aprende rpidamente pero cada novedad motiva una nueva estrategia, o cambio de rumbo, sin perseguir algo en concreto.

Chasing your tailRun out of resourcesPremature OptimizationThe optimal learning loop

Alberto PeraltaCEO RoundtableKinesis Group, LLCalberto@kinesisconnect.com+34 675 956 477

Se pueden conseguir ms contenidos como estos en:

URL: http://bit.ly/1LcKmbSThanks!

I hope this was helpful. Now its your turn. You can download Lean Stack from the link above and Id love to hear how you are using it.

Thanks!