business strategy for pas: how you contribute to success
DESCRIPTION
Whatever your role, in whatever type of organisation – big or small – this seminar is designed to challenge you to think about business strategy in a new way. It will enable you to make even more effective contributions to your organisation, develop your talents and help you realise your full potential.TRANSCRIPT
Business Strategy for PAs:
How you contribute to success
Colin WillsherColin Willsher
What is it?
Business Strategy
What is it?
• A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as long-term business planning.
Business Strategy
• Typically a business strategy will cover a period of about 3-5 years (sometimes even longer).
The Process
• Our Philosophy
• Our Values
• Our Vision
• Our Mission• Our Mission
• Our Goal(s)
• Our Strategies
• Our Targets
• Our Performance Indicators
• How does our organisation relate to the world?
• Dare we aspire to build organisations of truly great worth to the world?
Our Philosophy
• The stronger our philosophy the easier it is to build and run a great organisation
• Ethics
• Integrity
• Quality
• Care and Compassion
Our Values
• Care and Compassion
• Standards of behaviour
• Where are we going?
• What difference will we make?
• Is this vision relevant and desired by customers, staff and
Our Vision
desired by customers, staff and stakeholders?
• Have we involved our staff in defining our vision?
Our Mission
What is special about what we are and do compared to any other organisation?other organisation?
Our Targets
Who does what, where, when, how, for what cost and with what requiredand with what requiredeffort?
Our Strategies
What needs to happen in order to achieve the things we plan? we plan?
• How do we measure our performance?
• Has each target been agreed with the
people responsible for delivery?
Our Performance Indicators
people responsible for delivery?
How can you contribute to your organisation’s business strategy?
Let’s look at 2 case studies..
From 2007 to 2013 a major international organisation increased availability of its’ product from 25,000 stores in 13 countries to 60,000 stores in 45 countries. And who made a vital
Case Study 1
in 45 countries. And who made a vital contribution to this stunning success?
An entry-level PA in the marketing department.!
Her idea – at Cologne Airport
Here’s how!
• A US publishing company entered a new and hugely profitable market.
• How?
• Because a PA thought outside the box
Case Study 2
• Because a PA thought outside the box and proposed a strategy that no-one else in the organisation had considered.
• Result?
• $1million new revenue – and a seat on
the board for her.
Can you contribute to your organisation’s success?organisation’s success?
• If you try, you might
• If you don’t you won’t
Colin Willsher
reedlearning.com
0800 170 7777
Thank you and good luck!
Colin Willsher