business & retail seminar · january business & retail seminar #befortlee 2020 bda programs...

January Business & Retail Seminar

#BeFortLeeENVELOPE [email protected] Facebook.com/FortLeeBDAINSTAGRAM @FortLeeBDA

#BeFortLeeJanuary Business & Retail Seminar

Schedule of Events

6:30pm - 7:00pmArrival and Check-in

7:00 - 7:20pmWelcome and Opening Remarks | Romina Starace, Board President

Be Fort Lee | Denis Glennon, Marketing Chairperson

Fort Lee BDA Upcoming Events & Programs, Paid Advertising | Stuart Koperweis, Executive Director

7:20 - 7:30pmGet Started in BDA Cross Promotions | Kurt Schwartz, MyTown Marketing

7:30 - 7:40pmEngage with the BDA on Social Media | Lori Donnelly, Direct Development

7:40 - 7:50pmWhat are Rising Rewards? | Stuart Koperweis, Executive Director

7:50 - 8:00pmComments/Discussion/Q&A

8:00 - 8:30pmNetworking

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2020 BDA Programs & Events SummaryBe Fort Lee JANUARY/FEBRUARYA rollout is planned for this new branding component to promote the Borough and Fort Lee’s Town Center beginning this winter and continuing throughout the year.

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p Website

p Advertising

p Social Media

p Signage/Banners

Chic Week APRIL/MAYPromoting specials from all businesses within Fort Lee’s Town Center, but especially the beauty and retail categories.

The BDA promotes trunk shows at individual locations occurring during the week.

Summer Happy Hours JUNE THROUGH AUGUSTPromoting Happy Hour specials from all businesses all summer long.

NEW! Car Show JULYA brand-new event showcasing luxury domestic and international cars on Main Street and Lemoine Avenue.

Restaurant Week SEPTEMBERThe iconic and annual staple of the calendar of events complete with specials and celebrity chef appearances.

$7,500 was raised in 2019 for Fort Lee Public Schools Meal Program.

Fall-o-Ween Spectacular OCTOBERA family-friendly afternoon of costumes, candy and entertainment.

Santa Saturday & 12 Days DECEMBERAn afternoon of photos with Santa and holiday cheer, along with a “12-Day” Instagram challenge.


Paid Media OverviewBillboard & Large Format

Newspapers & Magazines

Digital & Social Media


Cross Promotingwith the BDA

OVERVIEWOur events and programs throughout the year are advertised in several media outlets. Participation is always optional, but there are many benefits to participating.

PARTICIPATION BENEFITS1. Get listed on the BDA Website and Marketing Materials as a participant with your unique special/promotion

2. Could be selected to be featured in a video highlighting your business

3. Could be featured in a blog post, article, or interview in promotion of the event or program

4. Additional indirect exposure from BDA advertising

LISTINGS + ADVERTISING FOR ADDITIONAL EXPOSURE1. BDA Website

2. @FortLeeBDA Facebook Page

3. @FortLeeBDA Instagram Page

4. Press Releases

5. Email Blasts

6. Posters/Flyers throughout Town

7. Paid Advertising

The other part of our latest program hyper-focuses on Cross Promotion on Social Media.Cross Promoting on Social Media and Engaging with the BDA on social media are covered more in-depth in the next section.

Social Media Engagement

Does your store have a big sale or event approaching?

Is your business celebrating a big anniversary soon?

Do you have a delicious or new dish on the menu that residents just HAVE to try?

Let us help promote your business!

We want to begin the year by showcasing all the businesses that make Fort Lee Town Center a great place to dine, shop and play with our campaign #BeFortLee! Throughout the year we will be promoting businesses on our social media pages and we want to hear from you.

Send us the details of what you would like featured on our pages and we will promote your business across all of our channels! To be featured on the Fort Lee BDA social media, send us the information and photo to our email address, Facebook, or Instagram!

HOW CAN I SEND IT?ENVELOPE [email protected] Facebook.com/FortLeeBDAINSTAGRAM @FortLeeBDA

WHAT CAN I SEND?• Special Events

• Announcements

• Ongoing or New Promotions

• New or Featured Menu Items, Products, or Services


How to Engage With UsHelp improve our (and yours) organic engagement and visibility. Start simple, just like and comment on the posts you are tagged in.Share your news, specials and announcements with us and we’ll tag you in the new posts we create.

Like and comment on other posts with your fellow business owners and help them gainmore visibility too.

Help improve our (and yours) organic engagement and visibility.Share our posts on your Facebook page, send our posts to your Stories on Instagram.

Use our hashtags #BeFortLee and #FortLeeBDA. Tag us in the posts you would like us to help promote!


Rising RewardsOVERVIEWRising Rewards are paper certificates distributed by BDA in $10 increments and work similarly to non-store specific gift cards.

How are they earned?Rising Rewards are earned through the various promotional events and giveaways we host throughout the year.

How are they earned?Patrons can redeem Rising Rewards at participating locations like cash, however, they are not legal tender and cannot be exchanged for cash or cash given for unused balances. Businesses can turn in Rising Rewards to the BDA for cash.

For more information and a full list of participating businesses visit:CHEVRON-CIRCLE-RIGHT www.bdaftlee.com/risingrewards

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ARE YOU A “RISING REWARDS” BUSINESS? Participate in this free marketing program!

What are Rising Rewards?

Rising Rewards certificates work like gift cards…that can ONLY be redeemed at businesses within the Fort Lee Business District like yours. Each year thousands of dollars in Rising Rewards certificates are distributed by the Fort Lee Business District Alliance (BDA) through promotions, events, and special giveaways, all aimed at bringing more customers to you (remember… they HAVE to be redeemed at businesses within the District—like yours). You will be reimbursed 100% of the value of any and all Rising Rewards certificates you accept."

How does it work?

Step 1: You accept Rising Rewards certificates from customers - to be used like a gift card towards any of your goods or services.

Step 2: Drop o or mail in the Rising Rewards certificates you accept to: Business District Alliance, 208 Main Street, 3rd Floor, Fort Lee, NJ 07605 OR call to arrange a pick-up: 201-580-6099 and we’ll come to you! You will receive 100% of the Rising Rewards certificate value within 10 business days."

To register your business in the Rising Rewards Program: Please fill out the form below and drop it o , mail it or call for a pick-up at the above address or phone number. You may also email your information to o [email protected].

NAME OF BUSINESS: ________________________________________________________

OWNER/REPRESENTATIVE NAME: ______________________________________________

ADDRESS:_________________________________________________________________

PHONE NUMBER: ___________________________________________________________

EMAIL:____________________________________________________________________

208 Main Street 201-585-6099 3rd Floor o [email protected] Fort Lee, NJ 07068 www.bdaftlee.com

business & retail seminar · january business & retail seminar #befortlee 2020 bda programs...

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