About the Company

“Provides state of the art Educational Tablets to Secondary School Students; creating a tool to

aid with the learning experience”.

“The product which we call eWorm, will replace physical books, and cheaper eBooks will be

downloaded onto the tablet”.

- Tree House Productions Team

• Private Limited Company

• 10 owners

About the Company

Short Term Aims

Long Term Aims

SWOT Analysis

Market Analysis

Secondary Research

Ireland

United Kingdom

Australia• Australian Bureau of

Statistics

• Decreasing Schools, Increasing Students

• “Summer Holidays” in Dec and Jan

Primary Research

Customer Profile:Clodagh Donnelly

Product School Bag

Schoolbooksireland.ie and Easons

Language in Focus 3 20.20Blás 34.50Text and Tests 14.90Business Today 33.95Mosaique 31.95Music WB 22.95History x 4 books 81.80Poems for Higher 19.95Hamlet 7.95Hardbacks x 15 30.00Novels (English) x 2 13.00Play 7.95Play (Irish) 7.95Exam Papers x 7 62.65Less Stress x 6 59.94Subtotal 441.69

Customer Profile: Folen’s eBooksRory Dignam

Folens and Eason's where Unavailable

Complete English 25.00Active Maths 3 Book 1 14.95Active Maths 3 Book 2 14.95Blás 34.50Chemistry LIVE! Book 1 34.95Chemistry LIVE! Book 2 6.70Deutsch Fur Die Mundliche Prufung 15.00Sprachschatz 17.45Guide to King Lear 7.95Horizons (Geography) B1 35.95Horizons Book 2 23.00Accounting 35.25Poems for Higher 18.95Making it Happen LCVP 19.50Music Workbook 22.95Novels (English) x 2 Unavailable (13.00)Play Unavailable (7.95)Play (Irish) Unavailable (7.95)Exam Papers x 8 32.00Rapid Revision x 8 79.60Subtotal 467.55

Folens and Eason’s where Unavailable

Complete English 25.00Active Maths 3 Book 1 14.95Active Maths 3 Book 2 14.95Blás 34.50Chemistry LIVE! Book 1 34.95Chemistry LIVE! Book 2 6.70Deutsch Fur Die Mundliche Prufung 15.00Sprachschatz 17.45Guide to King Lear 7.95Horizons (Geography) B1 35.95Horizons Book 2 23.00Accounting 35.25Poems for Higher 18.95Making it Happen LCVP 19.50Music Workbook 22.95Novels (English) x 2 Unavailable (13.00)Play Unavailable (7.95)Play (Irish) Unavailable (7.95)Exam Papers x 8 32.00Rapid Revision x 8 79.60Subtotal 467.55

Schoolbooksireland.ie and Eason’s

Language in Focus 3 20.20Blás 34.50Text and Tests 14.90Business Today 33.95Mosaique 31.95Music WB 22.95History x 4 books 81.80Poems for Higher 19.95Hamlet 7.95Hardbacks x 15 30.00Novels (English) x 2 13.00Play 7.95Play (Irish) 7.95Exam Papers x 7 62.65Less Stress x 6 59.94Subtotal 441.69

Secondary Research

Benefits to Clients

Product Anatomy

Core Product

Tangible Product

Augmented Product

Potential Product

Components and Pricing

Marketing Strategy

• The company will target the secondary school market as the main users of our product eWorm.

• Contracts will be signed by schools.• Y1: Schools as our distributors as opposed to supplying

the students directly.• We will be implementing a pilot scheme for students

and teachers to test the ability and quality of THP products.

• Training and demonstrations will be done by in-house members of the marketing and sales teams to guarantee quality presentations.

Secondary Research

Market Trends

• Every industry is being impacted by the growth of digitisation in recent years and it will continue to accelerate.

• It has become highly important to introduce high-tech digitalized products to younger generations as it will inevitably be a huge part of the future lifestyle.

• With the introduction of touch boards and other technical tools and aids, the class room is quickly becoming a technological learning hub.

• The next step in technological educational tools are eBooks.

From this…

To this…

Secondary Research

Research and Development

Technology Roadmap

Research

Research

Intellectual PropertyThe company name

Tree House Productions

To be registered with the Irish Patents Office

Along with the company logo

Company name Product name and logo

to be registered with the Irish Patents Office

Intellectual Property

Staffing and Operations

10 Shareholders

Finance Director

Dean Kenny

Research and Development

Stephen Murray

Quality Control

Conor Cribben

Marketing Director

Caroline Boyne

Customer Service Manager

Luke Bolger

Sales Director

Aideen Leacy

Purchasing Director

Joe Kennedy

HRM

Shane Byrne

Strategy Director

David Lynch

Managing Director

Dennis Grigorenko

Staffing and Operations

10 Shareholders

Finance Director

Dean Kenny

Research and Development

Stephen Murray

Quality Control

Conor Cribben

Marketing Director

Caroline Boyne

Customer Service Manager

Luke Bolger

Sales Director

Aideen Leacy

Purchasing Director

Joe Kennedy

HRM

Shane Byrne

Strategy Director

David Lynch

Managing Director

Dennis Grigorenko

Year 1: Staffing and Operations

10 Shareholders

Finance Director

Dean Kenny

Research and Development

Stephen Murray

Quality Control

Conor Cribben

Marketing Director

Caroline Boyne

Customer Service Manager

Luke Bolger

Sales Director

Aideen Leacy

Purchasing Director

Joe Kennedy

HRM

Shane Byrne

Strategy Director

David Lynch

Managing Director

Dennis Grigorenko

Year 2: Functional Graph

Year 3: Geographical Structure

Sales Director

Aideen Leacy

Ireland UK Australia

Sales Operations Manager

Sales Operations Manager

Sales Operations Manager

Finance

Pricing

PricingMargin:

(1 – (cost price/selling price)) x 100(1 – (133.90/449.99)) x 100(1 – 0.3) x 100(0.7) x 10070%

Mark-Up:100 x ((selling Price – Cost Price)/Cost Price)100 x (449.99 – 133.90) /133.90)100 x 2.36236%

Pricing

Taken into account:• Price of component to build• Margin and Mark up• Survey Monkey• Focus group of parents

Final Price: €449.99

Pricing

Pricing

Break Even Analysis Year 1

Year 1Selling Price: 449.99Fixed Costs: 286,859

Variable Costs: 148,809

Contribution = Selling Price – (Variable Cost per Unit)= 449.99 – (148,809/20,000)= 449.99 – 7.44= €433 Price per Unit (rounded to the nearest decimal)

Break Even Point = Fixed Cost/Contribution= 286,859/443= 648 units (rounded to the nearest decimal)

Margin of Safety = Target Output – B.E.P.= 20,000 – 648= 19,352 units

Sales Pipeline

Sales Apportionment

Sales Apportionment

Thank you