business psychology brochure

7/31/2019 Business Psychology Brochure

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Information in this brochure

may be superseded by the

official pronouncements of

HWU, as detailed on their

website www.hw.ac.uk

B&B is the Approved Learn-

ing Partner providing tuition

support for the programmes

in the form of revision semi-

nars and tutorial sessions.

An Introduction to the HWU Business Psychology Programmes at BAn Introduction to the HWU Business Psychology Programmes at BAn Introduction to the HWU Business Psychology Programmes at BAn Introduction to the HWU Business Psychology Programmes at B&&&&BBBB

February 2011February 2011February 2011February 2011

Heriot-Watt UniversityBusiness Psychology Programmesat B&B University College Ltd

Why You Should Choose a

HWU Business Psychology

Option at B&B

Quality. HWUs psychology

programme was ranked #1

in the UK in the 2010 Na-

tional Student Survey assess-

ing student satisfaction with

their course. HWU has

received numerous awards

and research grants in recog-nition of the quality of the

work done by its team

Recognition and mar-

ketability. HWU is ranked

as the #3 university in Scot-

land, and is in the top 10%

of universities worldwide

Convenience and

flexibility. Register for

courses as your time and

budget allows. Take exami-

nations when you feel confi-

dent to pass them

Comprehensive learning

material (eg: study text,

lecture notes, slides, E-

library access, etc) included

in course fees

Relevance. Course materials

are devised with input from

an advisory board of busi-

ness leaders. Course has

strong coverage of how the

material applies in differing

global regions

Interim award structure

means you do not have to

wait until the course is fin-

ished to receive recognition

of your accomplishments

100% graduate employment

rate was achieved in 2009

Information ProspectusInformation ProspectusInformation ProspectusInformation Prospectus

About B&B 2

About HWU 3

Programmes 4

Class Schedule 10

Module Contents 12

Entry Reqremnts. 15

Student Support 16

Fees &Timetable 17

Inside

HWU at a GlanceHWU at a GlanceHWU at a GlanceHWU at a Glance

Heriot-Watt University is the

e ighth o ldest h igher

education institution in the

UK. The University origi-

nated as the School of Arts

of Edinburgh in 1821, and in

1966, Heriot-Watt became a

University by Royal Charter.

HWU is one of the UK's

leading research institutions

and is rated at the highest

level by the national review

body, the RAE. It delivers

research of international

standing, providing in-

novative and problem-

solving capacity for business,

industry and society.

Heriot-Watt has around

7,000 on-campus students in

Scotland, and approximately

10,000 students from 150

countries world-wide on

international programmes.

This information brochure is

designed to provide an intro-

duction to the Heriot-Watt

University (HWU) business

psychology programmes at

B&B University College Ltd

(B&B). In specific, it pro-

vides information on the

MSc in Business Psychol-ogy, and the related Post-graduate Certificates andDiplomas in BusinessPsychology;

BA in Management andPsychology

Continuing ProfessionalDevelopment courses inOrganisational Cultureand Forensic Psychology.

Day,Sundayandeveningclassesavaila

ble!


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Located near New Kingston

in the heart of Jamaicas

commercial centre, B&B

University College Ltd is a

pr iva te , t e r t i a ry- leve l

institution offering a range

of training courses and

seminars in management

disciplines.

In its 22 years of existence,B&B has carved a niche as apioneer in the introduction

of professional-level coursesto Jamaica, and has devel-oped a track-record whichencourages the continuedsuccess, growth anddevelopment of all who passthrough its doors.

B&B is registered as an

approved tertiary education

provider by The University

Council of Jamaica, and is a

member of The Joint

Committee for Tertiary

Education. B&B has beenevaluated and met the

standards of severa l

institutions, including:

The University of the

West Indies;

The Associat ion ofAccounting Technicians

The Association of Busi-ness Executives

Heriot-Watt University

The University of Lon-don

The Society for HumanResources Management

Programmes mainly take the

form of review sessions

preparing candidates for

qualifications offered by

other institutions.

About BAbout BAbout BAbout B&&&&B University College LtdB University College LtdB University College LtdB University College LtdQuality...

Heriot-Watt

University israted as the #3

University in

Scotland and is

in the top 10%

of universities

worldwide. Its

graduates are

known

throughout theworld and have

established track

-records in

several

disciplines

including bio-

chemistry,

information

technology andmanagement...

Our student satisfaction

survey was administered to

persons who sat the 2005

Certified Information

S y s t e m s A u d i t o r

Examination Review

Programme. The results

were as follows:

75% of candidates indi-cated that our Examina-tion Review Course wasuseful in helping them

prepare for the examina-tion.

62.5% of exam candi-dates indicated that themanner in which theCourse was delivered

was effective in theirlearning of the material.

87.5% of our exam can-didates indicated that

the course material pro-vided by the Institutionwas useful in theirpreparation for theexam.

AL L students re-sponded that they were

very satisfied with thecustomer service re-ceived.

Despite these encouraging

results, we are not sitting

on our laurels, but con-

stantly seeking to improve

our offering. Innovative

changes have been made

to enhance the learning

experience.

These include weekly tests,

tracking of student

performance on these

tests, as well as the incor-

poration of presentations

from qualified guest lec-

turers.

Students can also look

toward improved tuition

delivery from B&B Insti-

tute. Not only will our new

students be under thetutelage of our highly

qualified teaching staff;

they will also be exposed

to more comprehensive

material as well as in-

depth, focused class dis-

cussion sessions.

BBBB&&&&B Student Satisfaction Survey Results Are In!B Student Satisfaction Survey Results Are In!B Student Satisfaction Survey Results Are In!B Student Satisfaction Survey Results Are In!

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at BWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at BWatt Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at BWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B&&&&B University CollegeB University CollegeB University CollegeB University CollegePage 2Page 2Page 2Page 2


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Why Business Psychology?Why Business Psychology?Why Business Psychology?Why Business Psychology?

Psychology refers to thestudy and analysis of humanfunctions and behaviour so

as to predict and shape ac-tions. A large part of man-agement science is aboutguiding and shaping ourpeople assets to producethe desired behaviours, aswell as handling the interac-tion with customers thatoccurs through marketing,sales and customer serviceprocesses.

The marriage of the two

areas in a business psychol-ogy programme is then aperfect complement thatgives you knowledge of awide range of the issues that

The HWU Business Psy-chology Programmes aresupported open learningprogrammes at the under-

graduate and graduate level.There are six HWU BusinessPsychology programmesoffered at B&B. These are:

MSc in Business Psy-chology

PGDip in BusinessPsychology;

PGCert in BusinessPsychology.

BA in Management and

Psychology Continuing Professional

Development Certifi-cate in Forensic Psy-chology

Continuing ProfessionalDevelopment Certifi-cate in OrganisationalCulture

The MSc course is divided

into eight taught modulesplus an MSc project. Eachcourse is worth 15 creditsand lasts for one semester or

6 months. There are twosemesters per year and per-sons have the option of de-ciding on the total numberof courses they will takeeach semester. This meansthat the MSc programmemay be completed in as littleas 18 months (four subjectsper semester plus 6 monthsfor the project)

The Post-Graduate Diploma

requires the completion ofeight of these MSc courses,while the Post-graduate Cer-tificate requires the comple-tion of four courses. Thecompletion of a researchproject is not required forthese courses.

With this structure, persons

can start the post-graduateprogramme then maychoose to exit at the endof four subjects (6 months)

and receive a Post-graduateCertificate, or eight subjects(12 months) and receive aPost-graduate Diploma.

The BA in Management andPsychology is divided intothree stages. Each stagecontains eight modules witheach module attracting 15credits. To obtain a degreestudents are normally re-quired to achieve 120 credits

at each stage of the course.All students must be cred-ited with a minimum of 360credits in order to be eligibleto graduate.

The timetable for the pro-grammes on offer is pre-sented on page 5.

Structure of HWU Business Psychology ProgrammesStructure of HWU Business Psychology ProgrammesStructure of HWU Business Psychology ProgrammesStructure of HWU Business Psychology Programmes

affect a business and howyou can develop and imple-ment the right action plansfor success within that envi-ronment.

Business success can onlycome about through under-standing the actions of oth-ers and using that knowledge

to our advantagewhether itbe in marketing to custom-ers, managing staff, shaping

business and sales strategies,designing new products tomeet customer needs, han-dling internal and externalcommunications and re-searching competitior ac-tions.

In line with this, the primaryobjective of the BusinessPsychology programmes is toallow a better understandingof the business environment

and consumer behaviour, aswell as show how psychologyis used in managerial decision-making

Convenience

and flexibility.

Schedule your

course around

your life - not the

other way around.

Register only for

as many or as few

courses that you

can handle at any

one time as your

budget and/or

time-demands

dictate. Course

exemptions may be

granted at the

discretion of

HWU. This also

reduces the time

and cost of

completing a

degree...

Page 4Page 4Page 4Page 4 HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWat t Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iv ersi ty Coll eg eWatt Un iversi ty Busi ne ss Ps ycho lo gy Pr og ramm es at B& B Un iversi ty Coll eg eWat t Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iv ersi ty Coll eg e


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PagePagePagePage 5555HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWat t Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iv ersi ty Coll eg eWatt Un iversi ty Busi ne ss Ps ycho lo gy Pr og ramm es at B& B Un iversi ty Coll eg eWat t Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iv ersi ty Coll eg e

Psychology Modules (Ten 15-credit modules)

ManagementAccounts

Management Modules

Social Psychology

Human Development

Lifespan Attachment

Stage I

Stage II and Stage III

Intro to Psychol- Finance

Cognitive Psychology I

Psychobiology

Health Psychology

Human Resource Mngment

Marketing

Operations ManagementCognition & Personality

Strategic ManagementCognitive Psychology II

System Safety/DisastersCognition Across Lifespan

BA in Management and PsychologyBA in Management and PsychologyBA in Management and PsychologyBA in Management and Psychology

The post-graduate programmes arealso designed to develop personalabilities and attitudes that will al-low for lifelong learning and per-sonal development. The training

and hands on exposure to researchmethods equips students with theability to produce new knowledgefor themselves. This will be criti-cal as strategic management re-

quires an understanding of how toframe business problems, researchthe reasons behind these and usethis research to plan for futurebusiness growth.

MSc/PGDip/PGCert Business PsychologyMSc/PGDip/PGCert Business PsychologyMSc/PGDip/PGCert Business PsychologyMSc/PGDip/PGCert Business Psychology

January May (Year I)

Organizational CulturePsychology of Coaching

Leadership

Social &Organizational

Course Schedule

Consmr/Econ Psych.

Consumer Ergonomics Diversity

Research Project (Year II)

Research Methods

July November (Year I) January May (Year II)

Exemptionsgranted

forpriorstudies

reducestimeand

costimplications!

HWUPsychology

programmesrated#1inUKforstudent

satisfaction!

Forensic Psychology


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Continuing Professional Development Certificate ProgrammesContinuing Professional Development Certificate ProgrammesContinuing Professional Development Certificate ProgrammesContinuing Professional Development Certificate Programmes

The structure of the MScBusiness Psychology Pro-gramme is designed toallow students to study aspecific module as a pro-fessional developmentcertificate. This structureallows students the optionof studying a module ofinterest as a stand-alone.This will allow them toenhance their professionalskills in an area withouthaving to enrol in the fulltwo-year programme.

The Forensic Psychologycourse considers the rela-tionship between criminol-ogy, forensic psychologyand the law. It examinesseveral theories of crime,the relationship between themedia and crime, offenderprofiling, the strengths andweaknesses of eyewitnesstestimony, the developmentof investigative interviewing,jury decision making andthe factors which influenceit and treatment of offend-ers.

The programme will start byintroducing students to thefour criminological theoriesof crime (Strain theory, Chi-cago School, DifferentialTheory and Social ControlTheory).

Students will learn to incor-

porate psychological proc-

esses into criminological

theories, and the role of

theory integration in the

prediction of criminal be-

haviour.

Violent and sexual crime is

another aspect of the foren-

sic psychology that will be

emphasized. We will look at

the explanations of aggres-

sion and violent crime, and

of sexual aggression and

violence. There will also be

focus on the relationshipbetween violent media and

violent crime, and pornog-

raphy and sexual crime.

Offender profiling will bestudied with two ap-

proaches in particular; Crime

scene analysis is a top-down

approach developed in the

US and used by the FBI,

while investigative psychology is

a bottom-up approach de-

veloped in the UK and gen-

erally used by academics.

Eyewitness testimony will

also be reviewed. Attention

will be given to the recon-

structive nature of memory

and how this can impact the

accuracy of eyewitness testi-

mony. Ways of enhancingthe accuracy of eyewit-

nesses descriptive and iden-

tification evidence will fol-

low thereafter.

Interviews are critical to an

investigation, therefore a

element of the course will

be how to develop effective

investigative interviewing

skills to help reduce the risk

of false confessions.

The course will close with a

focus on the treatment of

offenders. Following this,

the what works debate and

the evaluation of treatment

programmes will be looked

at.

Forensic Psychology Continuing Professional Development CertificateForensic Psychology Continuing Professional Development CertificateForensic Psychology Continuing Professional Development CertificateForensic Psychology Continuing Professional Development Certificate

Successful completion ofthe module will enable thestudent to obtain a Con-tinuing Professional Devel-opment Certificate. Thecredits associated with themodule are also retained incase the participant decidesto complete the full MScprogramme at a later stage.

Below we highlight twosuch modules: ForensicPsychology and Organisa-tional Culture.

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iver si ty Coll eg eWatt Un iversi ty Busi ne ss Ps yc ho lo gy Pr og ramm es at B& B Un iversi ty Coll eg eWatt Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iver si ty Coll eg ePage 6Page 6Page 6Page 6

Personalised

support....

B&B puts anemphasis on

ensuring

personal care

and attention.

Registration for

the HWMP

gives you access

through the web

portal toinvaluable

learning

resources and a

global network of

alumni,

academics and

fellow students...


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PagePagePagePage 7777

This course considers how

the culture in which a busi-

ness operates can influence

all aspects of its commercial

practice. This ranges from

the markets and challenges

that it identifies as interesting

or important, to the means

by which it organizes itself in

order to address these; the

manner by which it defines

organizational roles; the

means by which it motivates

employees; the means by

which groups of employees

interact; the approach to

leadership taken by senior

managers; and the strategic

decisions that these managers

make.

This course was designed to

enhance your expertise by

showing you how theories

and research concerning the

organizational culture can be

applied to actual business

practice. The ability to apply

the findings to actual busi-

ness practice comprises part

of the assessment, such that

passing the course means

that the student has demon-

strated an ability to use the

material in the course to en-

hance the profitability of a

range of businesses.

At the end of the pro-

gramme, students should

have an understanding of

how culture:

Influences the design of

an organization, as wellas particular jobs in theorganization

Influences employeemotivation and attitudesto differing rewards forhigh performance

Influences group deci-sion making and theconduct of meetings;and conceptions of therole of the group in theworkplace

Is created by the leaderof a new organization;and of how the leader ofa mature organizationmust be able to recog-nize and mitigate theimpact of this culture

Influences strategic deci-sion making and the stra-tegic growth of the or-

ganisation

Graduates of the course will

be equipped to develop strate-

gies as an evolving response

to situations as they arise in

the organization based on the

understanding the organiza-tions culture. The knowledge

and skills gained from the

course allows the professional

to give the organization a

competitive advantage by es-

tablishing a competitive cul-

ture; and the role of stake-

holders in the process.

Organizational Culture Professional Development CertificateOrganizational Culture Professional Development CertificateOrganizational Culture Professional Development CertificateOrganizational Culture Professional Development Certificate

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iver si ty Busi ness Ps yc ho logy Prog ram me s at B& B Un iv ersi ty Co ll eg eWatt Un iversi ty Busi ne ss Ps ycho lo gy Prog ramm es at B& B Un iversi ty Coll eg eWatt Un iver si ty Busi ness Ps yc ho logy Prog ram me s at B& B Un iv ersi ty Co ll eg e

Experience in

the delivery

of tertiary

education

For over 20

years, B&B has

been seen as

the established

leader in theteaching of

tertiary-level

professional

certifications,

such as the

Certified Public

Accountant,

the Certified

ProfessionalSecretary and

the Professional

in Human

Resources...


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Students have the option ofpursuing the PostgraduateDegree at any level, that is,the MSc, PG Diploma, or

PG Certificate respectively.The choice as to which pro-gramme to register for de-pends on the interest of thestudent, as well as the pos-

Programme Selection in the PostProgramme Selection in the PostProgramme Selection in the PostProgramme Selection in the Post----Graduate ProgrammesGraduate ProgrammesGraduate ProgrammesGraduate Programmes

session of the requisite entryqualifications.As previously mentioned,students taking the MSc take

all eight taught modules plusthe MSc project. Studentstaking the PG Diploma takethe eight taught modules, butdo not take the project. Stu-

dents taking the PG Certifi-cate take four of the eighttaught modules of their own

choosing (any may select anyfour) and do not take theproject.

Class Structure and ScheduleClass Structure and ScheduleClass Structure and ScheduleClass Structure and Schedule

Postgraduate Programmes

The post-graduate BusinessPsychology programmesprovides a complete set of

core courses in Organiza-tional structure and Psychol-ogy. The courses providesubject-specific knowledge,skills in critical analysis, andother transferable skills. Inaddition to this, the courseprepares students for entryto careers in business andoccupations that do not re-quire a legally-defined psy-

chology qualification.Each course runs for onesemester, or five months.The full MSc programme is

completed over a two-yearperiod; 1 1/2 years for thetaught portion and sixmonths for the dissertation.Classes in will be held onSundays between the hoursof 9:00 AM and 4:00 PM.,and each module will be heldonce every three weeks.The lectures will focus on thereview, discussion and practi-cal application as per the

schedules below:

January - May July - November

Time Year I Year III Year II

Wk I Social and Organisa-tional Change

Organisational Culture Leadership

Wk II Psychology of Coaching Consumer and EconomicPsychology

Diversity

Wk III Research Methods Consumer Ergonomics Forensic Psychology

C o n v e n i e n t

timing..

Classes will be

devoted to a par-

ticular course

within a pro-

g r a m m e .

Course will be

rotated in three-

week cycles. Ac-

cordingly, each

subject will only

be addressed

once every three

weeks...

Time Format of Classes

8:30 am - 11:30 Discussion of Core Concepts:Discussion workshops, tutorial sessions, etc

11:30 -12:30 LUNCH BREAK

12:30 - 2:30 Practice Analysis: Review of multiple choice questions, past examquestions, assigned essays, etc

2:30 - 3:30 AFTERNOON BREAK

3:30 -5:30 pm Group work: Review and discussion of assigned presentations and casestudies

Page 8Page 8Page 8Page 8 HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iv ersi ty Bu si ness Ps yc ho lo gy Pr og ramm es at B& B Un iv ersi ty Coll eg eWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B&B Un iv ersi ty Co ll eg eWatt Un iv ersi ty Bu si ness Ps yc ho lo gy Pr og ramm es at B& B Un iv ersi ty Coll eg e


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Class Structure and Schedule ContdClass Structure and Schedule ContdClass Structure and Schedule ContdClass Structure and Schedule Contd

Personalised

support....

B&B places

emphasis on

ensuring

personal careand attention.

Registration for

the HWMP

gives you access

through the

web portal to

invaluable

learning

resources and aglobal network

of alumni,

academics and

fellow

students...

Stage I Stage II Stage III

Day January July January July January July

Mon Intro toPsychology1

CognitivePsychology 1

Marketing OperationsManagement

Health Psy-chology

Tues Intro toPsychology2

Finance CognitivePsychology 2

Psychobiology AttachmentAcross theLifespan

Wed Hum Re-source Man-

agement

Social Psy-chology

Strategic Man-agement

Thur Accounts Manage-ment

Human De-velopment &Intel

Social Cogni-tive

CognitionAcross theLifespan

System Safetyand Disasters

Time Format of Classes

5:30 pm 7:15 pm

Discussion of Core Concepts: Introduction to

area via discussion and tutorial sessions; Explanation

and assignment of homework covering material introduced

7:157:30 COFFEE BREAK

7:30 pm -

8:30 pm

Practice Analysis: Review and discussion of multi-

ple choice questions, past exam questions, assigned essaysand case studies covering material learned in previous

BA Programme

The BA Programme pro-vides two options for classes.

Students can attend classesfrom 5:30 PM to 8:30 PM onMondays to Thursdays or onSundays from 9:00AM to4:00PM.

The lectures will be similar tothat of the MSc programme,where focus will be on re-view, discussion and practicalapplication of the module.

This learning style is de-signed to deepen the knowl-edge of an area by encourag-

ing a critical-thinking ap-proach revolving around anunderstanding of the mate-rial, rather than a detailed

rote-learning regurgitationof the syllabus. The lectureswould be followed by a tuto-rial at the start of each

month. This will be focusedon solving problems relatedto the issues covered in thelectures for the preceding

month. A breakdown of theallocated times is shown be-low:

The courses are arranged around the examination diets of June and December, and the pro-

gramme is structured so that students will only handle between two and three subjects at any

one time (barring re-sits). The total delivery period will span 36 months, and students may

enter the programme twice per year (July and January). The relevant class schedule fol-

lows:

Day,Sundayandeveningclasses

available!



10/16

Composition of 30Composition of 30Composition of 30Composition of 30----credit Module Sets in Undergraduate Programmecredit Module Sets in Undergraduate Programmecredit Module Sets in Undergraduate Programmecredit Module Sets in Undergraduate Programme

Module Subject Component TopicsStage I

Accounting Introduction toAccounting IIntroduction to

Accounting II

The Need for Accounting, Keeping the Books & Stating the Facts, The Key Statements, FixedAssets, Final Adjustments, Introduction, Elements of Cost, Classification of Cost, Budgeting, Mar-ginal Costing, Standard Costing, Capital Budgeting, New Developments. Published Financial State-ments, Auditing, Long-Term Liabilities & Provisions, Ownership Interest, Producing Pub-lished A/C.

Management Introduction toManagement IIntroduction toManagement II

The Seven Relationships of Management , The Nature of Management, Environmental Scanning,Organisational Goals and Goal Setting, Building the Team, Leadership and Motivation, Organisa-tional Structure, Pre-Twentieth Century Ideas, Theories of Participation, The Nature of Enterprise,

Where Do Business Ideas Come From, Building the Team, Just Who Are the Entrepreneurs?,Stages in Growing the Business, Drawing up the Business Plan, Marketing Plans , Project Manage-ment, Effective Communication

Finance Introduction toFinancePrinciples ofBanking andFinancial Ser-

vices

Basic Financial Concepts, Sources of Business Finance, The Value of Money Over Time, ValuingFixed Interest Securities, Valuation of Shares, Stock Market & Investment Indicators Develop-ment of Money Systems, Financial Wealth & Intermediation , UK Retail Banks, Financial Services,Other Deposit-Takers, Central Banking, Financial Markets, Bank Customers, Account Operations,Cheques, Securities for Advances, Investment Services, International Services of Banks, Marketing& Delivery of Bank Services

Stage II

Human Re-source Man-agement

OrganisationalBehaviourHuman Re-source Manage-ment

Introduction to Organisational Behaviour, Individual Differences, Learning & Reinforcement;,Power, Politics & Influence, Leadership as an Influence Process, Group & Conflict Management,Organisational Culture, Stress at Work, The Origins and Nature of Human Resource Management,Strategic Human Resource Management , Planning and ResourcingSelection, Performance Appraisal and Training, Careers and Career management,

Marketing Marketing IMarketing II

Consumer Buying Behaviour, Marketing Research, Segmentation , Pricing, Consumer Society,Exchange, Needs and Value, Consuming Body, Brand Identity, Marketing: Development andScope, Business to Business buying behaviour; Marketing Research, Segmentation, Targeting andPositioning, Pricing for Marketing Decisions; Channels of Distribution

Stage III

StrategicManagement

Strategic Man-agementInternationalStrategic Man-agement

Mission and Objectives, Analysing the macro environment, Market Environment, Resources andStrategic Capability, Culture, Strategic Options a d Strategic Choice Industry and Market Defini-tion, Management of Innovation, Industry Evolution, Competitive Advantage, Survival in theDecline Stage Firms and International Business, Global Regulatory Institutions, Political Risk,Protectionism, International Firms, Socio-cultural co text

OperationsManagement

OperationsManagement 1Operations

Management II

Introduction to Operations Management, Operating Systems, Performance Objectives & Opera-tions Strategy, Product and Service Design, Facilities Location, Demand Forecasting and CapacityManagement, Process Types, Facilities Layout and Flow, Process Design and Process Technology,

Performance Improvement Job Design and Work Organisations, Planning and Control, InventoryManagement, Supply Chain Management, Materials Requirement Planning/Manufacturing Re-source Planning, Just-in-Time Management, Project Planning, Failure Prevention, Maintenance andSafety, Quality

Page 10Page 10Page 10Page 10 HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iversi ty Busi ne ss Ps ycho lo gy Prog ramm es at B& B Un iver si ty Coll eg eWatt Un iversi ty Busi ne ss Ps yc ho lo gy Pr og ramm es at B& B Un iversi ty Coll eg eWatt Un iversi ty Busi ne ss Ps ycho lo gy Prog ramm es at B& B Un iver si ty Coll eg e


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Composition of 15 Credit Module Sets in Undergraduate ProgrammeComposition of 15 Credit Module Sets in Undergraduate ProgrammeComposition of 15 Credit Module Sets in Undergraduate ProgrammeComposition of 15 Credit Module Sets in Undergraduate Programme

Module Component TopicsStage I

Introduction to Psychol-ogy 1

What is Psychology?, Adolescence & Celebrity Interests, Adolescence and Society, Cognitive Psychology,Occupational Psychology, The Social Psychology of Relationships, Forensic Psychology, DevelopmentPsychology, Sports Psychology,

Introduction to Psychol-ogy 2

What is Abnormal Psychology?, Abnormality as Illness: Medical Model, Anxiety Disorders, Depression,Attention Deficit Hyperactive Disorder, Eating Disorder, Nervous Systems Receptor, Light & the Eye,Retina & Adaptation, Sensory Impairment,

Cognitive Psychology 1 Introduction to Memory, The Modal Module of Memory, Working Memory, Improving Memory, Eyewit-ness Photographic or Flashbulb Memory, Learning, Introduction to Human Factors, Applied Anthropom-etry, Applied Sensory Processes, Controls and Displays, User Trials

Cognitive Psychology 2 Vision, Processing in the Visual Pathway, Visual Process after VI, Depth Perception, Monocular Cues toDepth Person, Shading and Shadows, Face Recognition, Problems with Face Recognition, Attention and

Visual Perception, Covet Visual Attention, Visual Service Experiment, Vision, Action and Consequences,Two Visual Pathways, Visual Control of Movement , Introduction to Language, Human Languages, Writ-ten Word Recognition, Spoken Word Recognition, Dyslexia, Speech Production, Models of Speech Pro-duction, Aphasia, Syntactic Processing, Semantic Org

Human Developmentand Intelligence

Social Cognitive Infant, Vygotsky/Language Development, Childrens Drawing/Theory of Mind, Piaget,Identity, Numerical Development, Introduction to Intelligence, Theories of Intelligence, Intelligence Na-ture & Nurture, School & Changing IQ,

Social Psychology What is Social Psychology, Human Aggression and Social influence, How to write a good essay, Prejudice& Out-group perception, How to Persuade Influence and Attribute, Attraction Relationship and Love,Media & ideals: Sexuality & Gender,

Stage III

Psychobiology Structure & Function of the Brain, Hormones & Behaviour, Methods of Brian Behaviour Research, Local-ization of Function, Infant Brain Development, The Physiological Process of Sleep, Darwinian Evolution-ary Theory, Evolution of Animal Sex Behaviour, Evolution of Animal Parental Care & Co-operation, Evo-lutionary Psychology, Evolutionary Psychology,

Applied Psychology:Health Psychology andProfessional Practice

Introduction to Health Psychology, Stress & Health, Music & Well-Being, Individual differences andHealth, Doctor/Patient Communication, Teenagers their friends and their Health, Pathological Aging,Health Behaviors and Behavior Change,

Social Cognition andPersonality

Introduction to Personality, Psychodynamic & Phenomenological Approached to Personality, Personalityas a Predictor of Behaviour, Personality Across the Lifespan, Biological Basis of Personality, Social Cogni-tion, Concepts and Categories, Heuristics & Biases, Hot Cognition,

Attachment Across the

Lifespan

History of Attachment Theory, NormativeDevelopment, Attachment In Infancy and Childhood, Attach-

ment In Adolescence and Adulthood , Evolutionary & Biological Perspectives, Attachment and Well-Beingacross the Lifespan I ,Attachment and Well-Being across the Lifespan I, Attachment and Well-Being acrossthe Lifespan II, Interventions, Therapies, and the Future

System Safety and Disas-ters

Introduction to Systems, Safety & Disaster, The Christinaki Disaster, The Channel Tunnel Disaster, TheChallenger Disaster, ValueJet Disaster, Piper Alpha,

Cognition Across theLifespan

Cognitive Development During the School Year, The Development of Scientific Thinking , WorkingMemory II, Reasoning & Deduction I, Reasoning & Deduction II, Attention, Time-Sharing & Workload,Complex Systems, Risk, Errors & Accidents, Introduction to Ageing in the 21st Century, Research Meth-odology in the Study of Ageing, Stability & Growth with Older Age, Physical Decline with Older Age,Cognitive Decline with Older Age, The Neuropsychology of Ageing

Stage II

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B& B Un iv ersi ty Co ll eg eWat t Un iver si ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iv ersi ty Co ll eg eWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B& B Un iv ersi ty Co ll eg e


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Composition of 15 Credit Module in PostComposition of 15 Credit Module in PostComposition of 15 Credit Module in PostComposition of 15 Credit Module in Post----Graduate ProgrammesGraduate ProgrammesGraduate ProgrammesGraduate Programmes

Module Component TopicsSocial and Organiza-tional Changes

An introduction to Social & Organization Change, Individual Changes, Team Change, OrganizationalChange, Managing Change, Change Through Innovation, Positive Psychology & Change, Change Ex-

pectations & Justice: Merging Theory & Practice,

Psychology of Coaching(Professional Develop-ment Module)

The Purpose of Coaching in Organization, Counsel, Mentoring and Coaching,, Managing Talent Coach-ing and organization, Goal Setting, , Positive Psychology & Coaching,, Cognitive Behaviour Approach-ing to Coaching, Psychodynamics and the Limits of Coaching, The Organizational Role of Coaching &Coaches,

Research Methods The Research Methods, Literature Reviewing, Quality Research Methods, Quality Survey Methods,Experimental Survey Methods, Analysing Interpreting & Reporting Surveying, Results, Analysing Inter-preting & Reporting Experimental Results, Writing Research Reports,

Organizational Culture(Professional Develop-ment Module)

Defining Culture, Organizational Culture & Control, Culture & Organizational Design, OrganizationalCulture & Job Design, Culture & Motivation, Group Behaviour, Leadership & Management, StrategicDecision Making,

Consumer & Economic

Psychology

Perception Attention Learning, Decision Making Bias Persuasion Advertising, Motivation Personality,

Opinion Leadership Conformity Fashion, Market Segmentation and Psychographics, Impact of Retail &Leisure Environment, Cross Cultural Consumer Behaviour, Consumer Psychology: Contemporary Top-ics

Consumer Ergonomics Introduction to Ergonomics, Human Error, Systems, Anthropometry: How do we fit in our world, In-put & Output for Humans, User Trails, Human Computer Interactions, Attention Vigilance and Per-formance,

Leadership Introduction to central theories of leadership in organizational settings, key social psychological ap-proaches to leadership, present a set of practical considerations concerning leadership, etc

Diversity Psychology & Management of Diversity, The Influence of National Culture on Diversity in Jamaica,Diversity Management, Positive & Negative Stereotyping, Valuing Diversity & Sexual Orientation, Valu-ing Age Race & Gender Diversity, International Perspective on the Management of Diversity, Self-Knowledge & Recognition,

Forensic Psychology(Professional Develop-ment Module)

Theories of Crime I & II, Violence & Sexual Crime I & II, Offender Profiling 1 & II, Eyewitness Testi-mony, Investigative Interviewing, Jury Decision Making, Offender Treatment,

Will my Degree berecognized locally andinternationally?

The time spent answeringthese questions will be wellspent!

The most important factorin your choice is that youfind a subject that youenjoy. Everything else issecondary!

Choosing a subject to studyat the tertiary level is one ofthe most important deci-sions you will make in yourlife. It sets a foundation forthe rest of your professionallife and to quite an extent

your personal life too. It isimportant to choose acourse of study that suitsyour requirements andneeds. Thinking about yourstudies in advance is crucialto making the right deci-sion. Before com-mitting to a course of study,

Choosing A CourseChoosing A CourseChoosing A CourseChoosing A Course

we suggest that you askyourself the followingquestions: Why you have chosen a

particular course ofstudy? Am I really doingthis for me?;

Will this Degree im-prove my chances offollowing my chosencareer?

What are the Courseoptions within the sub-ject? Do they interestme?

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iver si ty Coll eg eWatt Un iversi ty Busi ne ss Ps yc ho lo gy Pr og ramm es at B& B Un iversi ty Coll eg eWatt Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iver si ty Coll eg ePage 12Page 12Page 12Page 12


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Experience in

the delivery of

tertiary

education

For over 20

years, B&B has

been seen as the

established leader

in the teaching of

tertiary-level

professional

certifications,

such as the

Certified Public

Accountant, the

Certified

Professional

Secretary and the

Professional in

Human

Resources...

Postgraduate Programme:

Normal entry into the MSc

programme requires a first

degree in a management

disciple and or psychology.

Mature entry is possible if

the candidate has the nec-

essary years work experi-

ence at a supervisory or

management level.

Mature applicants are re-

quired to summit theirresumes which highlights

their years of experience,

and a letter from their em-

ployer to confirm the ex-

perience. The minimum

number of years for mature

entry is 10 years, and ac-

ceptance is dependent on

your responsibilities or

duties.

BSc Programme:

T h e n o r m a l e n t r y

requirements are twoCAPE/English A-level sub-jects at grades D or above.Persons who possess a rec-ognised Diploma, AssociateDegree or professionalqualification from a recog-nised institution are wel-come. You may obtain upto six exemptions depend-ing on the type of qualifica-tions you possess.

Mature applicants who donot have the minimumqualifications but have theappropriate work experienceor other non-standard quali-fications may also beaccepted on merit. Thesepersons would not receiveany exemptions.

Applicants must submit areference on their suitability

for the degree.

Entry RequirementsEntry RequirementsEntry RequirementsEntry Requirements Assessment MethodsAssessment MethodsAssessment MethodsAssessment Methods

The assessment for psy-chology modules in theBSc is via a mixture ofexamination and course-work. Assessment formanagement modules isthrough a formal examina-tion only (i.e. there is noassessed coursework ele-ment).

Synoptically-linked mod-ules, (i.e. 30 credit modulessuch as Introduction toM a n a g e m e n t 1 /Introduction to Manage-ment 2) have a three-hourexamination to cover bothmodules.

Stand-alone modules (i.e.15 Credit modules such asEmployment Law) have atwo-hour examination. Allexaminations are donetwice per year, that is, inJune or December.

The exam paper is dividedinto four sections, withSection A comprising 20multiple-choice questionsworth 40% of total marks.Sections B-D are eachworth 20% of the finalgrade and comprise essayand short-answer ques-tions.

For the MSc and the Pro-fessional DevelopmentProgramme, students areusually required to provide

essay-format answers.

All examinations are sub-ject to rigorous scrutiny byb o t h H e r i o t - W a t tUniversity examiners andby external examiners fromother leading UK universi-ties.

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B& B Un iv ersi ty Co ll eg eWat t Un iver si ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iv ersi ty Co ll eg eWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B& B Un iv ersi ty Co ll eg e


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Multiple exit-

routes

Certificates and

diplomas are

awarded for the

completion of

prescribed

courses.

Students may

thus obtain a

qualification

without having

to complete the

entire BA degree

before their

achievements are

recognised...

Specially designed interac-tive and text based course

materials have been devel-oped for the HWMP. Thetextbook course materialsprovide information on:

Expected learning out-comes;

Subjects to be studied;

Self-test questions, prac-tice and tutorial questionswith solutions.

The course texts contain allof the required content to-

gether with self-assessmentexercises. The course textshave been designed to pro-vide a progressive learningexperience through sequen-tial modules which buildupon the information andknowledge learnt in previ-ous modules of the course.The materials assume a zero-base knowledge of the sub-ject. There is no formal re-quirement for additional

reading; however, some ofthe courses do contain a

reading list, which may beuseful to students wishingto deepen their understand-ing of the subject. Thecourse texts form the coreresource for students andthe teaching programme isbuilt around the course con-tent as provided in the texts.

Student Support: Course MaterialsStudent Support: Course MaterialsStudent Support: Course MaterialsStudent Support: Course Materials

Students have access to theHeriot-Watts website whichprovides online learningresources for registered stu-dents. These include past

examination papers andsolutions, exam tips, studentguides, discussion forums,interactive questions andemail exchanges. Of signifi-cance, HWU has an exten-sive on-line psychology li-brary with over 500 journalsproviding up-to-date infor-mation on topical issue

The Web support is pro-

vided via VISION, the Uni-

versitys virtual learning

environment. Students

who register and pay for

courses are provided with a

username and password for

use with the Universitys

computing services, includ-

ing VISION, email, and

other resources.

Student Support: HWU WebsiteStudent Support: HWU WebsiteStudent Support: HWU WebsiteStudent Support: HWU Website

While students on the Busi-ness Psychology pro-grammes are matriculatedstudents of Heriot-WattUniversity, they are alsoregistered with B&B to re-ceive classroom tuition.The tutors at B&B are ap-proved by HWU to offerthe programme and theUniversity ensures that qual-ity and standards are com-parable to those on campus

within the UK.

Student Support: Guided TuitionStudent Support: Guided TuitionStudent Support: Guided TuitionStudent Support: Guided Tuition

Page 14Page 14Page 14Page 14 HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B& B Un iv ersi ty Co ll eg eWatt Un iversi ty Busi ne ss Ps ycho logy Prog ramm es at B& B Un iver si ty Coll eg eWatt Un iv ersi ty Bu si ness Ps yc ho logy Prog ramm es at B& B Un iv ersi ty Co ll eg e


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Guided

discussion

sessions.

Students

concerned about

their discipline

in maintaining a

study schedule

will benefit fromthe structure of

regular class

sessions and

assignments to

keep them on

track, as well as

peer interactions

that deepen their

understanding ofa topic by seeing

how key issues

are treated in

other work

environments...

Timetable of Important DatesTimetable of Important DatesTimetable of Important DatesTimetable of Important Dates

Second week in January:

Classes begin for new term

January

March 15: Deadline for final

installment of feesMarch 30: Deadline forreceipt of new registrations

March

April 25: Deadline for receiptof exam deferral forms

April

September 15: Deadline for

final fee installmentSep 30: Deadline for receipt ofnew registrations

September

First full week in Decmbr:ExaminationsDec 15: Deadline for 1st install-ment of fees

DecemberNovember

Aug 15: Deadline for 2nd install-

ment of feesAug 27: Deadline for receipt ofapplications for Dec exams

August

Second week in July: Classes

begin for new term

July

October 25: Deadline for re-ceipt of exam deferrals forms atB&B

October

May

Feb 15: Deadline for 2nd install-

ment of feesFeb 27: Deadline for receipt of

June exam applications form (for

February

First full week in June: Exami-nationsDec 15: Deadline for 1st install-ment of fees

June

As at September 15 2011,the cost per module in theB S c p r o g r a m m e i s$75,000.00 for the evening/Sunday programme and$65,000 per module for theday programme.

For the MSc programme,the tuition per module is$120,000.

The total amount paid peryear would vary accordingto the number of modulestaken. There is also a one-

time registration charge of50.00 for new entrants.

The module cost is subjectto change and covers:

Attendance at tuition

FeesFeesFeesFees

total due is payable at leasttwo weeks before classesbegin, 25% of the total dueis payable one month afterclasses begin and the final25% is due two months

after classes begin. Alldrafts should be madepayable to B&B Institute.

Students should note thatthey will not receive thecourse material or be en-tered as examination candi-dates if they fail to pay the

required fees by the stipu-lated deadlines. Exam re-sits attract a charge of 65.

Financing support for theHWU programmes is avail-able from the Students Loan

Bureau.

classes and relevant classmaterial from B&B

Course material, access tothe HWU website andother student servicesprovided by HWU

HWU Examination fees

This fee is payable in threeinstalments: 50% of the


CallNOWforgroup

discounts!


16/16

HeriotHeriotHeriotHeriot----Watt University Business Psychology Programmes at B&B University CollegeWa tt Univ er si ty Bu si ne ss Ps yc ho lo gy Pr og ra mm es at B& B Univ er si ty Co ll eg eWa tt Un iv er si ty Bu si ne ss Ps yc ho lo gy Pr og ra mm es at B& B Un iv er si ty Co ll eg eWa tt Univ er si ty Bu si ne ss Ps yc ho lo gy Pr og ra mm es at B& B Univ er si ty Co ll eg e

For further informationFor further informationFor further informationFor further information

visit us on the web atvisit us on the web atvisit us on the web atvisit us on the web at

www.bbucjm.com orwww.bbucjm.com orwww.bbucjm.com orwww.bbucjm.com or

www.hw.ac.ukwww.hw.ac.ukwww.hw.ac.ukwww.hw.ac.uk

HeriotHeriotHeriotHeriot----Watt University Student TestimonialsWatt University Student TestimonialsWatt University Student TestimonialsWatt University Student TestimonialsLeanne Matthews

Associate Cost

Manager

Heriot-Watt pre-

pares you very

well for a successful career in

the construction profession as

there is a strong emphasis on

management, as well as the tech-

nical aspects that you will need

for the job. Even after eight years

I still find links with what I did

on my course and what Im doing

today. I am currently responsible

for the co-ordination and manage-

ment of a range of construction

projects, my role focuses on costs

and ensuring that budgets are

managed efficiently. I work on a

diverse range of projects in termsof size and the skills required,

from school building programmes

in the Borders to a new visitor

centre in the Royal Botanic Gar-

dens in Edinburgh.

Natalie Jones,

Barbados

I chose the Heriot

Watt University pro-

gramme based on three

criteria: flexibility, popularity and

range of programmes available. I

liked that this programme did not

require me to submit periodic

assignments, only self-study and

examinations as frequently as my

work schedule would permit.

Good programme, great flexibil-

ity, with online and electronic

study resources to help me along

the way

.

Alfred Okot Okidi,

Uganda

I have found the

Heriot Watt pro-

gramme to be unique,

practical, relevant and so enrich-

ing. The programme was quite

taxing, as I had to blend my read-

ing with a demanding work sched-

ule. The beauty of the pro-gramme to me was in the flexibil-

ity of the course and concise

course materials presented in

stimulating language. I treasure

the programme more than all my

earlier qualifications and courses.

Jason Julien,

Trinidad & Tobago

The HWU experience

far exceeded my expec-

tations. The quality of the teach-

ing materials was first-class, as

they were well written and effec-

tively communicated the complex

concepts. In addition to present-

ing theory and practice, the au-

thors fostered critical thinking

with their narrative. I highly

recommend HWU for anyone

seeking to equip themselves for

the challenges of todays competi-

tive world.

Willem Baartman,

Namibia

Being from Africa it

was important for me that the

institution offered an internation-

ally accepted degree that would

broaden my future career oppor-

tunities. Now after I have com-pleted the process and gained a

MBA from HWU I can look back

at my choice with a sense of pride

and forward with optimism.

The HWU MBA opened doors

for me even while studying as it

demonstrated my commitment to

various contacts within my net-

work and the quality of the pro-

gram made it possible for me to

immediately utilize what I had

learned. I use the knowledge

gained from HWU everyday

15 Carlton Crescent

Kingston 10

920-5198 . 929-7662

www.bbucjm.com

[email protected]

Page 16Page 16Page 16Page 16

business psychology brochure

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