BUSINESS RESEARCH PROJECT ONDLF(Delhi Land & Finance)

PRESENTED BY – NAVNEET SINGH

PGDM 1ST YEAR SUNSTONE EDUVERSITY

ABOUT DLF• Industry Real state ltd

• FOUNDED 1946

• FOUNDER Chaudhary Raghvendra Singh

• Headquarters New Delhi, India

• Key people Kushal Pal Singh (Chairman)

• Products OfficesApartmentsShopping MallsHotelsGolf coursesinfrastructure

• REVENUE 526 crores (2014)

• EMPLOYEES 7,542

Topic covered

• Business Environment

• Vision, mission, and values

• Competitor Analysis

• SWOT Analysis

• Gallery

BUSINESS ENVIRONMENT

• As of doing business DLF is ranked at 116 out 500 by economic times.

• It is the largest commercial real estate developers in India.

• In1946 it is the first developed residential colonies in Delhi such as

Shivaji Park, Rajouri Garden etc.

• In the mid-1970s, the company started developing their DLF City

project at Gurgaon.

• Its plans include hotels, infrastructure and special economic zones-

related development projects.

• The development business of DLF includes Homes and Commercial

Complexes

• The Homes business dividing into 3 segments of the residential market -

Super Luxury, Luxury and Mid-Income.

DLF‘s in INDIA

The following map

shows the

locations of DLF’s

developments,

projects and lands

across India, as on

30th June 2014:

Vision, Mission & Values

DLF Vision

To contribute significantly to building the new India and become the world’s most

valuable real estate company.

DLF Mission

To build world-class real-estate concepts across six business lines with the highest

standards of professionalism, ethics, quality and customer service.

DLF Values

Sustained efforts to enhance customer value and quality

Ethical and professional service

Compliance and respect for all community, environmental and legal requirements.

Competitor Analysis

DLF competitor are:-

1. Oberoi Realty

2. Godrej Properties Limited

3. DB Realty Limited

4. Sobha

Financial Comparison with CompetitorsOF Year 2014

Name Last share Price Market Cap.

(Rs. cr.)

Sales turnover Net Profit Total Assets

DLF 152.15 27,112.02 2,385.94 526.84 26,306.66

Prestige Estate 245.50 9,206.25 2,005.19 340.02 4,754.47

Oberoi Realty 255.55 8,388.00 622.56 295.12 2,734.12

Godrej Prop 254.50 5,073.42 664.00 97.65 3,310.55

Sobha 476.15 4,669.31 2,112.90 206.50 3,351.17

DLF

34%

PRESTIGE ESTATE

12%

OBEROI REALITY

11%

GODREJ

PROPERTY

7%

SOBHA

6%

OTHERS

30%

MARKET SIZE OF REAL ESTATE COMPANIES IN INDIA

DLF PRESTIGE ESTATE OBEROI REALITY GODREJ PROPERTY SOBHA OTHERS

Market capital and profit of real state in India of year 2014

CompaniesCapital (rs in cr.) Sales turn over(rs in

cr.)Net profit(rs in cr.)

DLF 26,500 3,825 526.84

PRESTIGE ESTATE 9,400 664

340.02

OBEROI REALITY 8,590 2,005

295.12

GODREJ PROPERTY 5,000 622

97.65

SOBHA 4,710 2,112 206.50

OTHERS 22,700 6,386 944

TOTAL 76,900 14,177 2410

BCG MATRIX

?

OTHER

COMPANIES

F

SOBHA AND

GODREJ

PROPERTY

DLFOBEROI

PROPERTY

AND PRESTIGE

ESTATE

SWOT AnalysisSTRENGTH

1. Largest real estate company in India.

2. DLF has a very good market share of about 34%.

3. Brand value.

4. A well established and firm base in India.

5. Experience of over many decades in Indian retail sector with an

expertise in the field.

6. Strong management team.

WEAKNESS

1. Majorly present only in India and limited global exposure.

2. Affected due to lack of regulations and effective policies.

OPPORTUNITY

1. Shortage of houses in urban areas.

2. Investment in raw material – Backward Vertical Integration.

3. It can invest more in Power generation projects like Hydroelectric or Wind power.

THREATS

1. Competitors may try to get more market

share through improved techniques

2. Economic downturn.

3. Volatility in financial markets.

GalleryDLF CONSTRUCTIONS

Gurgaon , Haryana

DLF Gateway Tower

Gurgaon

SkyLine

Gurgaon

SkyLine

New Delhi

Thank You