business profile −alten designs is a full-service graphic design firm that specializes in the...
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Business Profile
− Alten designs is a full-service graphic design firm that specializes in the design of print and web media
− We also provide marketing consultation services that help to raise public awareness about a client’s products and or services
− Alten Designs is a service provider organized as a Limited Liability Company
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Description of Services
− Ultimately, Alten Designs will provide businesses with custom designs and marketing solutions that help them to excel
− Alten Designs provides clients with low, flat rates that aren’t based on the number of design revisions
− All of our services are guaranteed to satisfy clients or their money back
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Personal Qualifications
− A passion and skill for designing
− No matter the time constraint, we can complete urgent tasks
− An understanding of the Principles of Economics
− The ability to cope under highly stressful conditions
− Knowledge from Marketing, Accounting, General Business, and Entrepreneurship classes
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Services
Print & Marketing Services
AdvertisementsBook Design & LayoutBrand DevelopmentBrochure DesignBusiness CardsCalendarsCatalogsCorporate Identity
Direct MailEnvelopesFlyer DesignGreeting CardsIllustrationInvitationsLetterhead Logos
MagazinesPackagingPhoto RestorationPostersSignsStationaryT -Shirts
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Services
Web Services
Content ManagementCopywritingE-Books
Email NewslettersFlash AnimationWeb Design
Website BannersWebsite MaintenanceWebsite Templates
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Market Analysis
− An estimated 8 billion dollars is spent on graphic design services annually
− About 16,000 graphic design firms exist in the US
− We’ve found that about 62% of Connecticut businesses lack professionally designed graphics
− Of the 22,659,000 businesses in the US, we found that 14,048,580 would need graphic design services
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Target Market
− Our target market consists of all profitable small businesses that lack the professional graphics and marketing necessary to reach wider audiences
− Because of staff limitations, we select only the clients that are accustomed to success
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Price Comparison of Competition
Company Quality General Pricing Weakness
Logo Design Guru Good
“Superior Package” - Logo, Stationary, Brochure, & Website$1499
Lack of customer centralization
Grantastic Designs Fair Logo - $399, Website - $85/hr,
Stationary and Brochure - $85/hrLow quality designs
ExcellentA typically priced Alten Designs package which includes a logo, brochure, website, and stationary costs only $600
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Competitive Advantage
• Our services are based on low, flat rates whereas other companies’ are based solely on hourly rates
• Our design and marketing solutions address ultimate client needs without charging additional fees
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Marketing Plan
Price: Pricing is dependent on the type and complexity of the job
Place: All designs will be distributed electronically
Product: Quality graphic design and marketing consultation services with full money back guarantees
Promotion: Continued on next slide
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Marketing Plan (con’t)
Promotion
Method Description Target Customers Cost
Online Google Adwords Small Businesses $400.00
Mail Direct Mail Residential Customers $100.00
Phone Book Yellow Book Residential Customers $100.00
Discounts Coupons Small Business $400.00
Total Monthly Advertisement Costs $1000.00
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Cost of Labor
Definition of One Unit: One Print or Web Design
Cost of Sale per UnitLabor Costs – 60% of sale Hours: VARIES Total Cost: VARIES
EXAMPLE JOB
Design of Simple Website $300.00 Kevin: 35%
Design of logo & stationary $200.00 Tim: 65%
TOTAL $500.00 $500.00 x.60 = $300
Kevin’s Share: 300 x .35 = $105.00 Tim’s Share: 300 x .65 = $195.00
TOTAL CONTRACTOR SHARE: $300 TOTAL RETAINED EARNINGS: $200.00
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Average Monthly Fixed Costs
Advertisement $1000.00
Dedicated Web Hosting (Aplus.net) $330.00
Phone (Skype) $10.00
Miscellaneous Expenses $200.00
Total Monthly Fixed Costs $1540.00
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Alten Design’s Projected Monthly Revenue
Product Price Units Sold Sales
Print Media VARIES 25 $2500.00
Marketing Media VARIES 9 $1400.00
Web Media VARIES 5 $1700.00
Marketing Consultations VARIES 3 $400.00
Website Hosting 20.00 11 $250.00
Total Monthly Revenue Projection $6250.00
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Monthly Design Sales Projections
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Projected Yearly Income Statement
Total Sales
Print Media $30,000.0060% Contractor Payments
$45,000.00
Marketing Media $16,800.00 Fixed Costs $18,480.00
Web Media $20,400.00 Unforeseen $2,000.00
Marketing Consultation $4,800.00Profit Before Taxes
$9,520.00
Web Hosting $3,000.00 Estimated Taxes $2,380.00
TOTAL SALES $75,000 2% Philanthropy $142.80
Net Profit $6,997.20
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Startup Investment
Business Registration $60.00
Company Trademark $275.00
Lawyer Fees $1,500.00
QuickBooks Software $159.95
Marketing Materials $200.00
Adobe Upgrade $1000.00
Total Start-up Investment $3194.95
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Financing Strategy
Personal Savings $1,200.00
Teresa Davis $1,200.00
Venture Capital $2,567.95
Total Start-up Investment $4967.95
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Return On Investment
Net Profit $6,997.20
Start-up Costs $4,967.95
Return on Investment 140%
For every $1 Invested $1.40 earned
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Return On Sales
Net Profit $6,997.20
Sales Revenue $75,000
Return on Sales 10%
For every $1 of sales0.10 earned
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Business & Educational Goals
Business:− Publish a series of graphic design books
− Obtain a facility and expand our creative design team to ten by May 2010
Educational:− Gain admissions into New York University
− Graduate with degrees in Finance & Law
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Time Management Plan
Alten Designs 20 Hours
Student’s Stance 5 Hours
School Hours 60 Hours
Free-Time Hours 15 Hours
100 Hours
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Philanthropy Plan
− Reduced rates for schools and nonprofit organizations
− 50 free design projects per year for nonprofit organizations and charities
− Contribution of 2% of yearly proceeds to the development of green technologies
− We will make all of our contributions public knowledge through online campaigning
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Mission Statement & Closing Remarks
Our mission is to provide small businesses with custom
designs and marketing solutions that help them to excel
in the competitive marketplace.
Thank you for your time!