By:Atri Yuliansyah12312151

Indomie produced by PT. Indofood CBP Sukses

Makmur Tbk

Was launched into the market from September 9, 1970, and the first time comes with a sense

of Chicken and Shrimp

Indomie also quite widely marketed in foreign countries, among others, the

United States, Australian, Asian and African countries as

well as European countries

In Indonesia, the term "Indomie" is commonly used as a generic term referring to

the instant noodles

Won many awards such as Most Valuable

Product, Top Brand for Kids, Indonesia Best Brand Award, The Most Effective Ad, Indonesia Best Packaging Award,

Anugerah Asli Produk Indonesia, The Most

Powerful Distribution Performance, etc.

Marketing Mix

ProductIndomie product variation: ranging from fried noodles, noodle soup, noodles regional (flavored noodles according to traditional cuisine Indonesian areas), premium noodles, noodles and jumbo

Price

Indomie per pack can be purchased in addition, can also be purchased with a 5 pack or package 1 box of 30 or 40 indomie. Indomie prices are also very cheap and affordable for all people, in Indonesia, per pack indomie appreciated only about Rp. 1.200,00

Fried Indomie

Boiled Indomie

Indomie Curly Noodles

PlaceIndomie products can be obtained easily, ranging from shops to large supermarkets. Agent-Indofood Indomie to cooperate in providing such Gemboel stalls (stalls that provide rice + dishes and instant noodles / fried noodles as main menu)

Promotion

Tagline: “Indomie Seleraku “Advertisement: billboards, TV ads, sponsor of the event, the manufacture of Shop Sign (Banner Name Gemboel with Indomie theme) event: 1. Event makes "jingle noodle" for high school students, the event titled Indomie Jingle Dare. 2. Event your Indomie Story (Semua orang punya cerita Indomienya, apa ceritamu?)

Rivalry Among Existing

Firm

Sarimi

Supermi

Mie Sedaap

Selera Pedas

Segmenting,

Targeting, Positioning

Geographic (regions throughout Indonesia, there is a high density to

low)

Demographics (gender, religion, jobs, education, of race, etc.)

Psychographic (consumptive lifestyles, practical, frugal)

Behavior (high to low usage rate, Loyal, until the intended use)

SEGMENTINGTA R G E T I N

GIndomie has a target market of products for all ages except children under five (full market coverage)

P O S I T I O N I N GPositioning indomie is installed in the minds of consumers that Indomie instant noodle is the consumer that the Indonesian noodles, the taste of the Nusantara of the various regions, so in accordance with the tagline "Indomie Seleraku".

Product Developmen

t

Product Development: Indomie RainbowThe idea is, Indomie initiated with the concept of healthy living.

With identical products Indomie against stereotypes MSG, then we carry the product Indomie Rainbow, noodles with vegetable flavor (Fried Noodles Spinach with green noodles, instant fried noodles

carrots with orange, and so on). With this new product, Indomie is expected to 'wake up' from the

image of the product is not healthy, and working on a bigger market.

Marketing

Using the Brand Ambassador is identical with a healthy image (eg

Nadya Hutagalung or Denny Santoso)

Providing booth tester in large supermarkets to supply products to the

sales tester that provides information on customers in the booth

Conducting health activities such as Breakfast Healthy With Indomie

(with a mass morning walk)

Promotion through social media and virtual contests (photo creations with

Indomie, etc)

♥ THANK YOU ♥