Executive Summary

1. selling toy cars and car models 2. offer a family-friendly business 3. make their dreams come true (dream cars)

Target

Appear in every shopping mall in Malaysia.

Build long-term relationships with customers

Maintain growth rate of 30% per year for the first five years

Business Background

Car N Toy (CNT)

C - Chuah Wei Hong

N - Nigel Lim

T- William Tan & Tan Wei How

Reason To Start Business

Make everyone’s dreams come true.Location

LG1-23 Sunway Pyramid

Products and Services

Market Analysis

Market of toy is still expanding

Baby Toy Car

One of the main classes-Toy car

Radio Controlled Cars

Mini toy cars

Car Models

Lego Toy Cars

Customers

main customers

Customers

Market Needs

Since our target customers are

toy car collectors and children design quality

price choice To fulfill their needs

Competitive Environment

The BEST production technique

the HIGHEST quality products

The MOST detail and BEST designed toy cars

Main Competitors

Toys “R” Urs-Well-known-limited choice

 

Star City-Many choices-bad quality

 

Fantasy Toys-Good quality-Lack of customers

Marketing Strategies

Provides

Recalls

Selling rare and interesting toy car

Cheaper place to shop

Strategic place where it’s easy to find

Member card system

A high quality packaging

Family friendly products.

Sales Strategies

Obtaining Products Setting up a website for the ease of ordering and getting of our

products.

Having a free courier service all over the country.

Cheap shipping charges for overseas buyers.

Products Range Starting Price (RM)

Car Models (collection) High-end / Mid Negotiable

Radio Controlled Cars Fuel / Electric 250

Baby Toy Cars Starting from 3 months old 5

LEGO Toy Cars All ages 25

Mini Toy Cars All ages 15

Pricing

Advertising and Promotion

Located at a strategic place where advertisement is easy to be seen.

There will be a fair with local celebrities promoting the toys.

Promote all the products on a collectors website to bring more attention.

Having a prize giving contest to grab more attention of customers.

Management Strategies.

Differentiation

Non-Pricing Strategy.

Job scope President

Job ScopeFinance

Job scope Management

Job ScopeCorporate Secretary/Human Resource

Plan to hire

Forecast Sale