Lee Perlitz Training Consultancy

Lee Perlitz Training Consultancy

Business Planning The Shape of things to come

Analysis of past performanceCurrent situationFuture GoalsLooking at what you have done over the past few years to get to where you are now ..Looking at the environment in which you are NOW operatingDetermining where you want to be in 12 months

Analysis of Past PerformanceWas revenue up or down on last year?Why? Why not?Did you run any promotions last year?Did they work? Why? Why not?Did you do anything differently last year?What was it? Did it work? Why? Why not?Did you introduce new products or services?Did they sell? Why? Why not?

.these are just some of the questions you should be able to answer.

Current SituationThis refers to the business environment in which you are currently operating. SWOT AnalysisPLESCT Analysis

SWOT AnalysisSTRENGTHSWhat are the things you do well and what are your strong points?WEAKNESSESWhat areas can you improve on, where are your weak point?OPPORTUNITIESWhat is going on around you that you can take advantage of?THREATSWhat things can stop you from reaching your goals?

PLESCT AnalysisPolitical what is the current political climate like and how will it affect your business?Legislative are there any new or changed regulations that you have to comply with?Economic what is the current economic climate and how will it affect your business?Social what are the current social trends and how will they affect your business?Competitors what are your competitors doing and how will this affect your business?Technology how will current technological trends aid / or inhibit your plans?

OBJECTIVEBased on your analysis of your PAST PERFORMANCE and yourSWOT and PLEST Analysisyou should be able to draw conclusions and determine your objective for the next 12 months

OBJECTIVE:

Increase revenue by 15% on last yearObjectives should be SMART:SpecificMeasurableAchievableRealisticTimed

KEY STRATEGIESEvery objective will have a number of key strategies; the steps you need to take to get to your goal

OBJECTIVE: Increase Revenue by 15% over last yearKey Strategy 1: Introduce online shopping facility by end of financial year

Key Strategy 2: Reduce expenses by 8%

Key Strategy 3: Increase customer database by 20%

TacticsEvery Key Strategy will have a set of tactics that will help achieve that step

Key Strategy 1:Introduce online shopping facility by end of financial yearTactic 1: Research online website developersMust offer end to end serviceSet up service agreementTactic 2: Select product range to be sold onlineDetermine quantity to be held in stockDetermine shipping methods Tactic 3: Setup electronic payment system . and so on.

TimingEach strategy and tactic must have a time frame and schedule to ensure that each step is accomplished on time an to the required standard

Timeframes & SchedulesTacticAction requiredBy whomTiming1. Research online website developersDevelop brief for online shopping website content and imageJosh05 JuneChoose 3 best website developers found and set up meetingsWendy15 JuneMeet with developers to discuss options, pricing and contractJosh and Wendy20 JuneChoose best option and set up contracts and schedules for developmentJosh and Wendy25 June

Action PlanYour key strategies, tactics and time frames should result in an action plan that, if followed, will ensure that your objective is achieved

Lee Perlitz Consultancywww.lptraining.com.au For assistance and advice on business planning