business planning presentation
DESCRIPTION
A description and guidance to build a business plan and strategy for a new RealtorTRANSCRIPT
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Business Planning for Real Estate
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The Big 3
TrainingNiche
Marketing
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Training
Using down time to learn industry news, strategy and technique
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Training Resources
MIBORNAR
Real UniversityInternetBroker
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Niche
Identifying target market and area of expertise through specialization
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Niche Ideas
Price rangeAge group
Market areaEthnicity
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What is Your Niche?
1.
2.
3.
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Prospecting is…
Strategic networkingFarming
Asking for referralsEmail Campaign
Cold Calling
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Prospecting ain’t…
VolunteeringSocial media postsSocial Networking
Thinking about doing something
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Networking is your friend!
Best referral processBuild credibility
PersonalStrategic
Help-Get HelpedRegional/Industry Oriented
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The Power Circle
ME ME MESmall and Intimate
Help each other growReferral sources
Be the connectorBuild a rapport with other business owners
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The Day to Day
Have a planSchedule tasksFloating is a Sin
Study/Learn/Prospect/MoveFreedom is a very hard benefit to manage
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A Basic Business Day
6am – Study/Read7am – Networking
9am – Marketing(social media, emails)10 am – Follow up calls and emails
Noon – Lunch with client2pm - Showings
6pm – Follow up calls and emails9pm – Write(blog, update listings)
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A Basic Prospecting Day
6am – Study/Read7am – Networking Event
9am – Marketing(social media, emails)10 am – Follow up calls and emails
Noon – Networking Event2pm - Showings
6pm – Networking Event9pm – Follow up emails and messages
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Marketing
Creating Value in youPromoting your services
Differentiating yourself-nicheTargeted
MeasurableLeads to Sales
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Advertising
The platform to marketPromotionsPaid or Free
Strategic and PlannedWho do you want to reach
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Types of Advertising
Print(mags, news, flyers, mailers)Online
Product placement(Shopping Carts)Sponsorship(donate, newsletters, events)
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