business plan,group -b1

8/7/2019 Business Plan,Group -B1.

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Xavier Institute of Social Service, Ranchi

Bro.Kuldeep Ekka S.M



Vision statement

Establishment of Rural Right Concept of Marketing(RRCM)



Mission statement

Profit maximization through eradication of

middle men and by sharing the profit at the

ratio of (75%/25%) basis.



Busi ss g als a bj ctiv s.Make people aware of what is happening in the

market. Who profits maximum, owner cultivator or

the middlemen?

Reach out the concept of RRCM to all the ruralpeople within 6 months.

Get maximum number of villagers registered withinsix months.



Bri f ist ry f t busi ss.

The main purpose of RRCM is to get rid

of middle men in the market. In reality the

owner cultivators cultivate by shedding

their sweat but, in fact, they don¶t get theamount of profit that they are supposed

to get. The profit that they suppose to get

goes to the middlemen.



Pri ci als f t C m a y.

Be polite and eager to listen

Be gentle in dealing

Be just and fair to the owner cultivators

Offer maximum profitpossible to the rural people



Defi iti f te arket

³Live and let others live´



The critical eeds f erceived r

existi g market

Market is full of middlemen, who enjoy the fruit of

the labor of the villagers. They work less but profit

more. Now the need has come to recognize their

effort and give them what is due to them so that

they will not leave agriculture.



Target of the Market

RRCM is targeting rural market, it is because in onehand, it wants to eliminate middlemen and, on the

other hand, it wants to encourage the agriculturist.



Description of the Products and

Services

Intially,the products that RRCM is going topurchase are,Lah,Rice,Dal,oil seeds, and

Mahua flower .



Services of RRCMMarketing facility: - RRCMwill

purchase the local products andgive the market value on the spotand later, once it sells the product

in the urban market ,it will sell itin higher price.



The r fit f the sell, it will agaishare with the w er cultivat r at the

rati f 75%/@25%.The s

h

are f the r fit, C willdeposit i the ba k

account, once the amount reaches

500/- or more.



The share of the profit is a hidden

asset f or the owner cultivators. It

will surely but slowly increase. The

amount of profit will depend on

owner cultivators transaction with C .



In this way, RRCMwill

maximize the profit for theowner cultivators and at thesame time , RRCMwill getenough profit for itself too.



RRCM

governmentStorage

Bank

Urban Market

The organization chart of RRCM.



Bank linkage:-All those who sell goods will have

to open a bank account, where the

share of the profit will be

deposited by C in their

account.



Government: -

The government will facilitate the market location and provide facility to

make C market successf ul. At the

same time, it will provide places, where C can sell the products, which it

will purchase from the rural market. At

the same time ,it will provide license to run C .



Urban market: -All the products purchased from

the rural market will be sold in the

urban market in the higher prices.



Storage:-Some of the purchased product

will be kept in the storage. Once

the price increases, they will be

sold.



The Governing Body of RRCM:-

Business

Manager

FieldCoordinator

Accountant

Assistantaccountant

Organization and Management



RRCM is well organized, directed by the business director andimplemented by the market fieldcoordinator. The account takes care of the financial transaction of RRCM andthe owner cultivators share of theprofit, and deposits it ,in the bank,and

reimbursement of the bank loan.Assistant accountant will take care of registration of the customers.



RRCM

Urban Market

Rural Market

Purchasing Strategy RRCM will purchase the products of thevillage from the village market and sell in theurban market.



Sales Strategy:-All the products purchased from the rural market will besold in the urban market .

Rural Market

RRCM

Urban Market

Channel of Sale:-



Financial Segregation

Total capital 16,42,500

Bank loan 5,00,000

Capital contribution( 5 memberseach)

1,21,500

Expense per market per year 10,52,500

Salary(working staff) per Year. 4,80,000Other expense 50,000

Reserve 5,000



Company Name: Apna Bazar(RRCM)

Address: XISS,Ranchi

Registered Office:XISS,Ranchi

Jharkhand,India

Phone Number:9798887005

Email:rrcm@org

Regional office:Basya,P.O-Lasya,

Dist-Gumla,Jharkhand

20



Right Concept of Marketing is going to change the concept of middlemenand hence the living standard of the rural population will change inpositive way.

They are ensured that they get right price for the products that they produce.

RRCM will indirectly ensure economic growth and development of downtrodden section of the society.



y

Thank You.

business plan,group -b1

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