business plan of the bistro cafe & coffeehouse 1

Come For Tasty, Stay For Healthy

BUSINESS PLAN OF THE BISTRO CAFÉ & COFFEEHOUSE

Section I: Introduction

1.1 Background

The Bistro Cafe is a bistro and coffeehouse facility located in a renovated house

immediately adjacent to the Sherpa Mall. The “Bistro” Cafe took its name from

Atlantic word means eating place. The Bistro Cafe is a full-service Cafe/cafe located

in the Durbarmarg heart of Kathmandu district. The Cafe features a full menu of

moderately priced "comfort" food influenced by Indian, Chinese and European

cooking traditions, but based upon time honored recipes from around the valley. The

cafe section of The Bistro Cafe features a coffeehouse with a dessert bar, magazines,

and space for live performers.

This business plan offers financial institutions an opportunity to review our vision and

strategic focus. It also provides a step-by-step plan for the business start-up,

establishing favorable sales numbers, gross margin, and profitability.

This plan includes chapters on the company, products and services, market focus,

action plans and forecasts, management team, and financial plan.

1.2 Company Ownership

The Bistro Cafe which is owned and operated by Jiwan Magar, & Sapana Timilsina,

in partnership liability. The Bistro Cafe is a privately held limited liability corporation

partially owned by Jiwan Magar (50%) and Sapana Timilsina (50%).

The total budget to established Bistro café is Rs 7000,000

1.3 Company Locations and Facilities

The Bistro Cafe will be located in a newly renovated facility designed by the

architectural firm of Sherpa Mall, Durbarmarg KTM.

The facility will be divided equally between the cafe function and the

coffeehouse/entertainment function. The Cafe will feature dining room seating for

approximately 100 patrons and flexible indoor/outdoor patio/yard seating for an

additional 40 patrons. The cafe/coffeehouse will provide a full-service dine-in and

carry-out coffee-based beverages, as well as a dessert bar. The coffeehouse/cafe

portion of the business will also contain a full-service bar, a small entertainment

IMC BUSINESS PLAN OF BISTRO CAFÉ AND COFFEE HOUSE, BY SAPANA TIMILSINA AND JIWAN MAGAR MBA.


stage, and niche magazines and newspapers available for purchase. The coffeehouse

will maintain ample indoor/outdoor seating under a covered patio space shared with

the Cafe.

The facility's perimeter will feature free Wi-Fi garden and courts with fountain which

will provide comfortable waiting areas during the warm weather months.

Finally, This Bistro Cafe, constructed in 2011, features extraordinary cathedral-like

interior space. It is our hope that our construction plans will support dramatic lighting

of the tower after sundown, creating a rather visible nighttime landmark for

Durbarmarg.

1.4 Technology

The Bistro Cafe logo is protected by intellectual property right and trademark laws.

All of our menu creations will not necessarily have the same protections, however,

when possible, popular "trade-names" will be protected. The business of The Bistro

Cafe is not dependent upon process technology or patentable inventions.

This business plan is focus on Integrated Marketing Communication (IMC) café. Its

explain IMC mix i.e. Advertising, Personal selling, Sales Promotion, Public Relation/

Publicity and Direct Marketing of café rather than other business scope.



BUSINESS PLAN OF THE BISTRO CAFÉ & COFFEEHOUSE

Section II: Situation Analysis

2.1 Company Analysis

Objectives

1. Sales approaching and surpassing Rs.10 million by the end of the first year.

2. Targeting and maintaining a net profit of at least 14% by the second year.

3. To cultivate monthly sales to reach Rs 5, 00,000 by the end of the fourth month of

operation.

Mission

The Bistro Cafe concept is built upon the success stories of Nepalese many casual

dining and coffeehouse venues. Located in the Durbarmarg of Kathmandu district

adjacent to the Sherpa mall, The Bistro Cafe will provide accessible and affordable

high quality food, coffee-based products, and entertainment to the thousands of

residents and hotel visitors located within a five-mile radius. In time, The Bistro Cafe

will establish itself as a "destination" of choice to the many residents of the greater

Kathmandu metropolitan area, as well as numerous out-of-town visitors.

The establishment will provide a "complete, high-quality" evening experience for

those searching for something that is rapidly becoming popular among KTM diners.

Not only will patrons be able to dine on "comfort" food based upon time honored

recipes from the world over, they will do so in a facility containing ample yard space

for a favorite pastime of KTM's residents: alfresco/outdoor dining. Patrons will also

have the option of enjoying coffee, desserts, and live entertainment in The Bistro

Cafe’s coffeehouse or, a relaxed Nepali tradition show in the gardens located adjacent

to the patio space.

The cafe's aim is simple. It will provide a completely sophisticated, sensual, yet

casual dining and/or coffeehouse experience for the many Nepalese and visitors who

frequent the city's casual dining spots and entertainment venues. It will be an



affordable venture for patrons, one that will encourage them to return on many

occasions.

Finally, and quite significantly, The Bistro Cafe will provide a much needed

neighborhood-based retail food.

Value Proposition

We think our value proposition is quite clear and quite easily distinguished from most

others in the market. We offer affordable and accessible menu items and

entertainment as measured by their inherently natural value, at an affordable price that

will encourage regular visits.

Keys to Success

The keys to our success will be:

A superior-tasting product backed by a unique quality store

A relaxing, upscale interior design

Prime site selection with an upscale affluent population, year-round tourist

activity, heavy pedestrian traffic by the site, a dynamic student population

and a concentration of local businesses

A market that exposes The Bistro Café & coffeehouse to high-profile

"trend-setters" and "key influencers"

Ongoing, aggressive marketing

Highly trained and friendly staff

Multiple revenue streams including gift items, and coffee gift/frequency

cards in addition to coffee, pastry, chocolates, tea, juice, water and soft

drinks, wine, lunch etc.

2.2 Market and Consumer Analysis

The Bistro Cafe launches with an exciting new coffeehouse concept in a receptive and

steadily growing market segment—the specialty coffee retail business.

Despite economic downturns in recent years the specialty coffee business has been a

bright spot. While literally hundreds of businesses in many categories are facing poor

sales, negative balance sheets and even bankruptcy, coffee chains continue to show

strong growth.



Specialty coffee house has grown at a rate in excess of 20% per year in the last

decade. That sustained growth is expected into this decade.

Consumer

The Bistro Cafe’s strategy is based upon targeting and serving:

A typical KTM in town resident. This urban professional works long hours

and has relatively little time to cook at home. She/he has an active social life

and spends a substantial amount of disposable income maintaining it.

The many downtown businesses which regularly use Cafe dining as a function

of conducting business.

The tourist and convention populations centered in downtown venues.

The Bistro Café customer comprised of five target groups.

1. Affluent local residents

2. Tourists

3. Local business people

4. Students

5. Travelers passing through

These groups are all potentially strong customer segments. The benefit of this mix of

customers is that it helps maintain consistent business throughout the year. The other

customer segments (local residents, local business) provide a consistent foundation all

year long.

Also, by appealing to several market segments, The Bistro Café does not become

overly dependent on any single consumer group. For example, several local

coffeehouses with primarily student customers do poorly during the non-school

months. They must also market themselves anew each year to the incoming students.

The Bistro Café will avoid these peaks and valleys in business with a mix of

customers.

Market Needs

Our customer's dining and entertainment needs are critical to the success of The

Bistro Cafe. As a supplier of a full-service dining experience, The Bistro Cafe must

appeal to people who are interested in integrating our type of cuisine/cooking



regularly into their dining/food purchase experiences. Moreover, we must also appeal

to those customers who regularly take advantage of this coffeehouse and/or evening

entertainment scene.

Our customers are well educated and interested in partaking of new experiences.

Keeping the menu and the entertainment offerings "fresh" will remain a constant

challenge to the business. Segments of the target market tend to dine out, visit coffee

shops, and seek evening entertainment frequently. They tend to choose comfortable,

affordable venues, and repeat appearances at places that offer familiar scenery with

new twists.

Market Trends

Nepalese is experiencing a trend toward the creation of evening dining/entertainment

venues. They are popular and gaining more recognition. Evidence of this is found in

local news and magazine coverage. These venues are finding new homes in the areas

close to and/or adjacent to downtown.

The city's burgeoning music scene is growing and in need of more venues to

accommodate the mainstream jazz, acid jazz, Latin, and live dance music artists that

are choosing Nepalese as home for their production efforts.

The market opportunity for coffee shop establishments has never been better in this

area of KTM. The immediate area surrounding the business venue is undergoing a

building renaissance as many residents chose to move into or return to the inner city.

Market Growth

KTM is currently in the middle of a building and population explosion. Young singles

and couples are choosing to reject long commutes in favor of living closer to their

work and recreational venues. With the extra time that comes from being in a vibrant

growing city with an active nightlife, in town neighborhoods that were formerly

dotted with a limited number of night spots have seen their neighborhoods burgeon

with new venues.



The section of Midtown KTM along Durbarmarg road Avenue has experienced

remarkable growth in its nightlife scene.

Pricing Strategy

Our food, drinks, and entertainment options are priced to give us an attractive margin

while at the same time offering value to the consumer. We want repeat business. We

also want the experience to remain fresh. Therein lies why the food, beverages, and

musical/entertainment programming will be relatively flexible.

A sample menu is included in an appendix.

**Some supplemental materials are not available for this sample plan.

Sales Strategy

Our sales strategy includes:

Staff salaries that are 10% above the industry average in order to attract the

best people

Hiring for attitude so that we always have a friendly, enthusiastic staff to make

customers feel welcome and appreciated; constant staff training to assure the

best quality possible

State-of-the-art sales/inventory system to (A) reduce customer waiting time,

and (B) create efficient product ordering

Create a mobile kiosk to take The Bistro Café into the community at special

events, farmer's markets, art shows, etc.

Sell coffee, gift baskets and glass artwork on our website

Establish coffee service at local businesses

Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key

groups

Create an ongoing sampling program

Conduct a consistent, aggressive marketing program

Be an active member of the community; be visible at charitable functions

Solicit customer feedback to constantly improve and streamline our operation



2.3 Product Analysis

Products

The Bistro Cafe is a cafe/coffeehouse venue that sells moderately-priced food to an

upscale casual dining market. The venue features brewed coffee and espresso-based

beverages, ices, fruit smoothies and juices, and other beverages typically associated

with a coffee shop. A dessert bar will serve a range of freshly prepared desserts, as

well as baked goods associated with breakfast.

Lunch on offerings contain both carry-out and dine-in menu selections, while evening

hours will accommodate full-service dining and Nepali cultural show service, a full-

service bar and light, weekend, live entertainment.

Reflecting a target niche market, a limited selection of out-of-town newspapers, as

well as art, architecture, cinema, design and lifestyle magazines will be sold.

Additionally, the venue will feature art and products made by Studio flex artists,

providing a cross-selling opportunity.

The Bistro Café menu

The Bistro Café menu sets us apart from other coffeehouses, giving us a competitive

edge.

We offer six groups of drinks—coffee, tea, Italian sodas, smoothies, juice and

cocoa—with several choices within each group. This enables us to provide

more variety than our competitors while keeping the preparation of the drinks

easy to execute.

We are taking advantage of the immense popularity of flavored drinks and tea

by offering a product mix that includes items the other coffeehouses don't

carry as well as more familiar drinks.

We are the café & coffeehouse to have a wide range product.

The Bistro Café offers several smoothie drinks and Italian sodas.

We carry the highest quality fresh juices.

Prices have been determined after a thorough analysis of all food costs for every item

in each drink. In some cases, an average price has been calculated and applied to all

similar drinks in order to keep the menu from confusing the customer.




KIT SEC

REGULAR

ITEMS RATE

breakfast set

momo CH Rs 110

Mutton Rs 110

Veg Rs 110

Chowmein CH Rs 110

Mutton Rs 110

Veg Rs 110

Sadwich CH Rs 110

Cheese Rs 110

Veg Rs 110

Snacks Green Salad Rs 175

Chips chilly Rs 150

Sausages Rs 150

Smoked Chicken Rs 250

Salty Fish Rs 250

Chicken Chilly Rs 250

badel timur Rs 250

Wins Rs 250

Chicken fry Rs 250

Babycorn

mushroom Rs 200

Rice Ch Rs 250

Muton Rs 250

Veg Rs 200


Coffee

HOT COCA DRINKS

all hot coca drinks are Rs.250

Name Description

French Vanilla

CocoaHot cocoa with vanilla and whipped cream.

White Chocolate

CocoaHot cocoa with white chocolate and whipped cream.

Chocolate

Truffle CocoaRich dark hot cocoa with whipped cream topping.

Holiday Spice

Cocoa

Rich hot cocoa and holiday spices. Topped with whipped

cream.

Peppermint

Cocoa

Rich chocolate and refreshing peppermint. Topped with

whipped cream.

Oval tine Oval tine Chocolate Malt and milk.

Juices

Name Description Regular Large

Fresh squeezed

orange juice

Exclusively from Longhorn Orchards, Corpus

Cristi, TX Rs150 Rs 275

Old-fashioned

Lemonade Made fresh daily from Pleasant County lemons. Rs150 Rs 275

Genesis Juice Protein Boost, Green Machine, Mango and Guava. Rs295 Rs 325


Name COFFEE DRINKS Small Large

The

Banana

Coffee. Warm milk. Banana, macadamia

nut and vanilla syrups. Topped with

whipped cream.

Rs.275 Rs. 375

The Coffee

Milano

Coffee. Warm milk. Amaretto and

vanilla syrups topped with whipped

cream and almonds.

Rs. 275 Rs. 375


ICED TEAS HOT TEA

Pastries

Item Price

Pleasantville Cheese cake made just for us by

Pleasantville Cheesecake Company. Rs 100

Fresh scones, hot from the oven. Rs 175

Bagels Rs 100

Brownies Rs 200

Blueberry Muffins Rs 200

Croissants Rs 200

Black Forest chocolate-covered espresso beans Rs 275

Best Ever Bakery Fancy Cookies Rs. 175

Blackforest Rs 150

Brownie with hot chocolate Rs 200

Ice cream Rs 125

fruit cocktail Rs 125

Paun Platter Rs 125

Mohanbhog Rs 125

special birthday cake

2.4 Competitors Analysis


HOT TEA (REGULAR) RATE

Orthodox Tea (Nepali) Rs.150

English Breakfast Rs. 150

Peppermint Rs.150

Herb Tea Rs.150

Darjeeling Rs.150

Green Tea Rs.150

Golden Flowers Herbal Rs.150

Herbal Lemon Rs.150

Tropical Green Rs.150

Classic American Iced Tea

Small Rs.150

Medium Rs.175

Large Rs. 200


The Cafes and coffeehouses that make up the community of establishments in the area

surrounding The Bistro Cafe are quite diverse. Their concepts range from typical fast

food/chain venues to expensive fine dining establishments. However, the

predominating nature of the immediately surrounding Cafes and coffee shops is

casual/upscale.

Competitive Edge

Our competitive edge, compared to the other coffeehouses in the greater Pleasantville

area includes the following:

A significantly higher quality, better tasting coffee product.

Our current location can arguably be considered the best in the market—in

the heart of the Durbarmarg shopping, dining, entertainment.

An ambiance superior to all other coffeehouses in the area with upscale

"view" look. It features stained glass decorations, art glasswork, cultural

style furnishings and outdoor dining.

The only coffeehouse downtown to provide regular weekend evening

entertainment.

A wider variety of popular drinks than our competitors, including flavored

coffee drinks, tea, cocoa, juice and Italian sodas. We have several drink

options for people who don't drink coffee: tea, cocoa, juice and smoothies.

Our Internet website will include sales of whole coffee beans, tea,

chocolates, gift items and gift baskets.

Many of these patrons also seek entertainment venues on the weekends that are close

to their dining venues and homes. The market currently suggests that such a venue on

Auburn Avenue is not only desired by the populations frequenting Cafes and clubs, it

is suggested that it is needed. The parking and traffic have grown to notorious

proportions. Towners and residents in adjacent neighborhoods would much rather

patronize venues. The Bistro Cafe offers them an attractive

dining/entertainment/coffeehouse option.

Main Competitors

Lobsters Sea Food

Vintage Café & pub



Bourbon Room

Cloud 9

KFC & Pizza hut

Competitive Comparison

The Bistro Cafe’s closest competitors (relative to location) are Vintage, Lobsters Sea

Food and Bar, Bourbon Room.

None of these establishments features a traditional coffeehouse atmosphere or live or

recorded evening entertainment.

Relative to the location of these establishments, The Bistro Cafe is centrally

geographically located. Its location will easily allow for patrons from these other

establishments to finish an evening with dessert, coffee, drinks, and/or dancing.

2.5 Problems and strength:

Problems

High competition

Narrow market

Brand switching habits of customer

Threat of new entrants

Political issues

Strengths

Multi dimensional services

More customized service

Affordable price in all items

High speed free Wi-Fi zone

Service deliver within a five minute after customer order

Different cultural programs starts after 7pm

Section III: The Target Market Profile

3. Target Market Strategy

Local residents



Tourists

Travelers

Students

Local businesses executive

Section IV: Marketing Strategy

4 Marketing Strategy

The most important element of our marketing strategy is the delivery of a quality

product. Our food, beverage, newspaper/magazine, and entertainment products must

first sell themselves through word of mouth.

Next, the packaging of The Bistro Cafe’s concept and external messages has to fit our

positioning. We offer an upscale feel without a required "pinch" in your wallet. We

then communicate this through the free weekly media, radio advertising on particular

jazz, acid-jazz, Latin, and dance-oriented music shows, and traditional public radio

sponsorships.

Through establishing relationships with the concierges of the local hotels and with the

KTM Convention and Visitors, we will then attempt to create opportunities for

visitors to the city to look forward to experiencing The Bistro Cafe.

4.1 Marketing

There are several components of successful marketing. This isn’t an all inclusive list,

but some top strategic Cafe marketing issues include:

Cafe Marketing: Branding

A brand is a promise. It is what customers, employees (Internal Customers), vendors,

the media and all other key constituents come to expect in dealing with Cafe. Brand-

building is closing the gap between what we promise and what we deliver. A strong

brand is one that has alignment between the promise and execution. It is not

something that happens when we advertise, and it is not that people recognize logo or

recall the advertising.

Cafe Marketing: Positioning

Positioning is the place you hold in the customers or prospects mind relative to the

competition (the cheaper choice, the higher quality choice, etc.). Effective positioning



involves incorporation of Unique Selling Proposition (USP), it is a point of

differentiation that the competition either cannot or does not claim. An example is

KFC versus Nanglo.

Cafe Marketing: Diligence

Effective Cafe marketing must be built on a foundation of fact and knowledge about

the market, competition, customers, Internal Customers, financial history, marketing

history, the industry, and outside forces that will impact the overall business. Cafe

marketing has to factor these considerations into the overall strategy. Not even Coca-

Cola can afford to market to everyone all the time, so effective market research and

due diligence can help you be more effective in your Cafe marketing efforts.

Cafe Marketing: Menu Mix

Every six to twelve months, we all wants to conduct an analysis of menu. This will

include profitability analysis and a competitive Cafe menu analysis. To keep menu

fresh, relevant, and profitable, you all need to know specifically how each item on

your menu is performing and also how it stacks up next to top competition.

4.2 Communication:

We will promote our company name and label almost more than the product itself,

because to be successful we have to stand for brand-name integrity, excellent menu

offerings, and first class entertainment and fun. Therefore, our promotion strategy

includes focusing on events and messages that match:

Launch marketing will promote awareness, build immediate traffic and establish our

brand image via several methods:

Local print and broadcast media

Sales promotion

Public relations/publicity

Direct mail

Design and packaging

Sampling

Superior location

Desirable store ambiance



Public Relations

A strong public relations/publicity program uses as its primary "hook" these three

main points:

1. The Bistro Cafe’s is Pleasantville's first true gourmet coffeehouse

2. Our unique quality products

3. Our distinctive latte "art"

The goal of the PR/publicity is to achieve local market awareness and establish the

brand on a wider scale to set the stage for future expansion. Local market awareness is

vital because more than 50% of sales will come from people living within a 5-mile

radius of the store.

National awareness will help drive the expansion by generating opportunities created

by the media buzz and familiarizing people with our brand name. It will help set the

stage for future brand identification.

Sales promotion

Providing discount up to 25% who visits regularly.

Rebate

Providing gifts

Printed T-shirt and Cap distribute to special guests.

Local broadcast Media

Kantipur Radio, others

Local FM

Regional/National Print Media

Kantipur

The Himalyan Times

Nagarik

Food Court

Direct Mail

Ongoing direct mail generated from our website data

Visa or MasterCard local direct mail program



Website

Our website is fully e-commerce functional and could easily become a significant

revenue source.

4.3 Advertising

There are some advertising tools of Bistro Café as:

I. Direct mail postcards

Postcards are great for creating awareness as part of marketing plan for coffee shop.

For new start ups, you need to announce the opening of your new shop. Postcards can

also be used to announce new promotions for the month.

II. Website

Website is most crucial marketing tool for coffee house to have a presence in the

market. Yet, many business owners are finding it a challenge due to lack of technical

skills. The website gives instant presence to the online world. If prospect happens to

be looking for a coffee shop, our coffee shop stands out. It can also be used as a

communication tools with customers in market regarding the latest promotions and

eateries.

III. E-mail newsletters

E-mails are great marketing plan coffee shop to educate your customers about your

products. It may require some hard works in the beginning but after that it is almost

hands off.

IV. Advertising

There are many marketing plan coffee shop channels for advertising- radio, television

and billboards. Remember that radio and television costs a lot more than other type of

advertising. However, the exposure is very wide. Strategically placed billboards can

also bring you traffic from busy areas.

V. Signage



This marketing plan coffee shop caters more for the morning crowd who are rushing

for work. Big and attractive billboard must put either at the bus stop or crowded

places where they are visible.

VI. Unique logo

A logo is a marketing plan for coffee shop, where customers will remember after they

purchase. The trick is to make them want to come back again and again. Logo is a

great way to making an emotional connection to our business.

VII. T-shirts, Cap and Wearable

Distributing printed T-Shirts, Caps, Hand bag, Pens, Key rings with brand name and

logo create immense role in publicity and attracting potential customers as well as

enhance brand image.

VIII. Business Cards

Business cards are great for business networking and form an integral part of

marketing. When interacting with people, naturally they will be interested in what we

are doing. We can them casually pass them business cards. So, while joining a few

social clubs and get business cards out there.

IX. Brouchers

Brouchers are cost effective ways to inform customers of what we are offering. Most

of the time, customers do not have enough of information on where to find new

restaurants. We can help them by giving out brouchers at you coffee shop or

distributing them at the busy streets as part of our marketing plan.

X. Referral program

This is another great way to get new customers and keep old ones. More than 50% of

the revenue is generated by repeat customers. When you implemented a referral

program, it makes it easier for them to come to coffee shop as they can redeem their

points for gifts or discounts.

XI. Events



Depending on your coffee shop concept, we can turn our coffee shop into an elite

business club at a certain day of the month. The coffee shop is closed for special

functions. You may also want to organize birthdays or having holiday specials like

Valentines’ Day or Mother’s Day.



Section V: Marketing Communication Strategy

5.1 Advertising Strategy:

5.1.1 Objectives:

Create awareness for new products

Inform consumers

» Of product features and benefits

» Price changes

» Important for building primary demand

Persuasion

» Build brand preference or change buyer perceptions

» Especially, important for building demand in competitive markets.

Reminder advertising: maintain top-of-mind awareness

5.1.2 Creative Strategy

Strategies must detail the target audience, primary competition, reasons to

purchase, and a consumer promise. Media strategies must detail selection of

media vehicles and a schedule that reflects efforts to reach to the target audience.

Develop the USP “unique selling proposition” or the “Creative Hook”

Unique Selling Proposition

Translates “brand positioning” into a convincing message.

Objective is “Memorability”

E.g: Emotional = appeal to psychological, social or symbolic needs. “Pull

at the consumer’s heartstrings”

5.1.3 Tactics

Tactics are the exceptionable aspects of the campaign i.e., who’s going to do what,

when, how, etc.

Marketing team of Bistro Café and coffee house

o Creating Brand Awareness

Every first day and last day of week



Through Broadcast Media (T.V & Radio) and

Newspapers.

5.2 Media strategy:

5.2.1 Objectives

Seasonality Objective: Concentrate advertising in the months of Baishak, Bhadra, and

Mangsir-Margh the heaviest consumption months.

Media objectives state what you plan to accomplish, not how. The “how” Part,

including choosing media and vehicles, is reserved for the strategy section.

5.2.2 Vehicles:

• Broadcast TV

• FM radio

• E-mail

• Newspapers

• Magazines

5.2.3 Costs Estimation:

Size of advertisement

Preferred media

Dates of proposed advertising and/ days of week preferred

Press: section of the newspaper

Press: color or black and white

Radio: length of ad, time availability

TV: length of ad, time availability

5.2.4 Continuity Schedule:

• Advertising runs steadily and varies little.

• Fighting and pulsing with scheduling

Bistro café is planning for media schedule to continuing broadcast or telecast two

times in every month.



Personnel Plan

The personnel plan calls for hiring 5 full-time salaried employees at start-up. Part time

baristas/bartenders will have to be hired to manage approximately 135 hours of

operation per week, servers/waiters will have to be hired for approximately 203 hours

of operation per week, and dishwashers will have to be hired to handle approximately

62 hours of operation per week.

Any additional hires will be part time and devoted to the expansion of any catering

function, as well as increased capacity/operation of a private party function.

Employee salaries are as follows:

Position Salary

Owner/General Manager Rs.40,000

Chef Rs.30,000

Manager Rs.28,000

Sous-chef/Line Cook Rs.23,000

Assistant Mgr/Senior Server Rs.15,000+ Tips

Barristers/Bartenders Rs.15,000+Tips

Servers Rs.10,000 + Tips

Dishwashers/Bussers Rs.12000



Conclusion

The restaurant habit of the people is growing rapidly in the city area, whereas Bistro

café which is newly established café and coffee house located in the heart of Durbar

marg is becoming popular day by day. Due to its unique service features and quality

food the café is able to attract more customers. The ongoing aggressive marketing as

well as its customized service will help the café to achieve its goals and objectives

within a short period of time.

BIBLIOGRAPHY

www.google.com


http://www.google.com/

business plan of the bistro cafe & coffeehouse 1

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