business plan of plist mumbai final

7/29/2019 Business Plan of Plist Mumbai Final

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BUSINESS PLAN OF PLISTMUMBAI


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Business Partners

Rajesh Modak :1214AMS056

Farhan Mirza :l1214AMS008

Ganesh More :1214AMS057 Faisal Farooqui :1214AMS21

Bakzarin Khan :1214AMS


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OBJECTIVE

Entrepreneurial venture generating employment to

others

To earn volume profits

To provide best quality of cctv security solutions in

reasonable price

To Meet & Exceed Customer's Expectations so asto ensure a sustainable business relationship.

To place our self as a benchmark in the society for

youngsters


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BUSINESS PLAN OF

PLIST MUMBAI

Specialize in providing its customers an innovative and qualityalternative to the security, power & Corporate gifts with the

convenience of end to end service.

A brand that deals in to a wide range of products and services

"PLIST's objective is to establish itself as the pre-eminent globalmanufacturer and marketer of Security systems, power equipments andcorporate gift items, and technology based fastening systems."


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INDUSTRY ANALYSIS

Future Outlook & Trends: The growing incidences of terrorist attacks and other criminal activities

have significantly changed the perception of the Indian consumers, whonow look for better and advanced safety and security solutions.

Competitors: POSITRON

SUN TELECOM SYSTEM

UNITECH SOLUTION

BJ AUTOMATION INDIAN SECURITY SYSTEM

SPS INDIA

ZICOM


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MARKET RESEARCH

2700

2800

2900

3000

3100

3200

3300

3400

3500

3600

3700

Plist ZICOM UNITECH SOLUTION PRICE

IR BULLET CAMERA A: 420 TVL & 1/3 SONYCCD


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IR BULLET CAMERAD: 600 TVL & 1/3 SONY CCD

0

1000

2000

3000

4000

5000

6000

Plist Price SUN TELECOM SYSTEM PRICE BJ AUTOMATION PRICE


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0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Plist POSITRON SUN TELECOM SYSTEM UNITECH SOLUTION ZICOM

DVR: 4ch video 1ch output


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PLIST MUMBAI (TRADING PLAN)

PLIST MUMBAI

Near Mahindra and Mahindra

Park,

Old Agra Road, Ghatkopar

(W),

CENTRALHARBOUR

WESTERN


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PEST ANALYSIS

Political :

New gov. policy for regulating security serveliance at market levelfor shops and establishment to be made mandatory

Economic: IT advancement paying way for cheap hardware and software

Social:

Security needs from Maslow hierarchy theory

Technological: A huge rang of cameras for security and wireless technology


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Requirements

Business license: - it includes complete legaldocumentation and certificate.

Promotional items: - it includes complete office stat-up accessories.

Training: - training technicians and delivery boyzbased

Material: - as per the product list negotiated & called

upon. Customers leads: - due to promotional activities.

Branding: - plist will do branding according to theperformance (sales and advertisement )


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MARKETING PLANMission-

we will build a unique platform for our employees and facilitatethem with superior products and services, striving to surpass ourcompetitors in quality, innovation and value, and elevating ourimage to be come the most innovative brand in security. TheChoice for buying security we will become the destination forIndians, offering the convenience of multiple choice and channels,

and providing a high touch service experience that helps createlifelong customer relationships. We will expand our presence indirect selling and lead the reinvention of the channel, offering anentrepreneurial opportunity that delivers superior earnings,recognition, service and support, making it easy and rewarding to

be affiliated with some global brands and elevating the image of

our industry.

Sales Plan- B2B,B2C


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MARKETING MIX

Place PLIST Mumbai, Ghatkopar (w)

Price-variety of product.so variety of price

The price rang is 1000 to 3000

product-Huge list for variety of security system

Promotion-Advertisement through ..


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Management Summary

With a good team of young executives and a small team of casualworkers.

As the company grows, staff will be taken on to fill positions as

deemed necessary.

Most of our employees will be on the performance basis.

This will hold our payroll burden lesser. And will contribute to theminimum overheads.

But, our employees will be paid more the average sale ofemployees at most other companies, thereby making them morecontent workers, which should lead to a more satisfied customerbase.


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FINANCIAL PLAN


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Budget

Business license and registration:135000

Office rent: 15000per month (150000) fixed

deposit Initial Promotion and advertisement cost : 50000

Budgeted Electricity bill :42000 p.a

Material (product) : as per the order of thecustomer

Miscellaneous exp : 36000 p.a


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SWOT ANALYSIS STREANTH-

Variety of product

Strong, consistent managementStrong support from organizations that benefit from CCTV

services

WEAKNESS-

Limited awareness of CCTV and its value among the general

public

limited customer centric market

OPPORTUNINY-

More effective marketing of CCTV features and benefitsUpgrade technologies

New technologies the company could adopt

THREATS-Shift from broadband to wireless technology

Perception of the people cctv


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APPENDICES

Plist mumbai analysis of the price list

List of product


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business plan of plist mumbai final

Documents