Presentation on Business plan of Plastic cum JuteBag

Presented by:Puja AgrawalSuman RaniSwatiShruti SreedharanTez Narayan Sah

Objectives:

• For creating pollution free environment as jute is eco-friendly products.

• Making low cost carry bags and fashionable jute products.

• To make jute products as a part of our daily living.

• Creating awareness about jute products.• To earn profit.

Mission The eco-friendly paper bags manufacturing

industry is poised for a higher growth with a bright future

Core Values • Competitiveness • Quality & service • Commitment to natural fibres and eco products

Mission statement

Introduction:• Jute is a natural fiber popularly known as ‘The golden fiber’.

• One of the cheapest and the strongest of all natural fiber.

• Jute is a bio-degradable eco-friendly item.

• India, Bangladesh, China and Thailand are the leading producers of Jute.

• India is the largest producer of jute goods in the world, while Bangladesh is the largest cultivator of raw jute.

Our Product Range:

Jute Bags

Printed & Decorated Jute Shopping Bags

Designer Laptop Bags

Jute Folders

Men’s Handbags

Market and Demand Aspects: • Every responsible citizen considering the black future of ours next

generation shall stop using plastic carrier bags used for shopping as much as possible.

• Plastic bags in general take anywhere from 20 to 1000 years to breakdown in the environment. The natural alternative is jute bag.

• Decorated jute bags and shopping bags are very much in demand both for domestic and international market.

• The demands of the product remain consistent through out the year. So, it is presumed that there is a good scope for starting of such type of industry with a huge export potential.

Alternates and Substitutes:

• Paper Bags:- Manufacturing process of paper bags results in plenty of leftover waste.- Environmental Damage- They are meant for short term usage.

• Cotton Bags:- They are costly as compared to jute.- Scarce raw material

• Plastics or Polyethene Bags:

Value chain analysis QUALITY FOCUS : quality is checked at multi -

levels of the procurement chain by the ECO-ABD quality control team, duly supported by independent quality surveyors.

DIVERSE PROCUREMENT NETWORK : it is established widely across surplus producing states of India to ensure the right variety at the right cost.

CONTI… CONTROLLED SUPPLY CHAIN : spreads across

selected suppliers across the country totally quality led, timely deliveries at the most competitive prices through a widespread broker network and commission agents.

Business model canvas VALUE PROPOSITION : • working people, UK customers, poor people

and victims of human trafficking. CUSTOMER SEGMENT : • middle class people, upper class and

foreigner customers.

Conti… CHANNELS : • retailers, wholesalers, malls, website CUSTOMER RELATIONSHIPS : • product differentiation• standard quality at reasonable price• different varieties• environment concern

Conti… KEY ACTIVITIES : • online marketing• hoarding boards• advertisement in newspaper n TV KEY RESOURCES :• jute• small proportion of polythene• lignin • cellulose

Porter’s five forces

Key partners• Ebay.com • And all business partners (suman, shruti,

swati, Puja and Tej)

StrategiesDifferention strategies: our product is based

on differention strategies because we provide high quality of product the competitors

Financial Aspects:

Production Programme for a year

Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Jute Bags 75,000

35

2,625,000

2Printed & Decorated Jute Shopping Bags

30,000

65

1,950,000

3 Designer Laptop Bags 2,000

300

600,000

4 Jute Folders 7,500

30

225,000

5 Mens Handbags 3,000

260

780,000

  Total     6,180,000

Financial Aspects:

Fixed Capital:

1. Land & BuildingWorkspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-

Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Industrial Sewing Machines 31K 5

7,500

37,500

2 Screen of Diff. Designs 15

350

5,250

3 Rubber Wiper 10

125

1,250

4 Dye Paste Stirrer 4

3,600

14,400

5 Cottage Steamer 1

17,500

17,500

6 Water Drum 2

1,500

3,000

7Scissors, Measuring Tapes and other Equipments L.S  

3,800

  Total     82,700

2. Machinery / Equipment

Financial Aspects:Fixed Capital (Contd.)3. Furniture & FixturesSr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Cutting Table 1

1,700

1,700

2 Wooden Woking Table 2

2,000

4,000

3 Chair 5

500

2,500

4 Almirah 2

4,000

8,000

5 Reck 1

3,500

3,500

6 Electrical Fittings     4,500

7 Misc. Items (Stools) L.S   5,500

  Total     29,700

Total Fixed Capital Particulars Amount Land & Building Nil Machinery / Equipment 82,700 Furniture & Fixtures 29,700 Total 112,400

Total capital investmentParticulars Amount

Fixed Assets 112400

Working capital 400000

Total 512400

Means of finance Amount Promoters contribution (5*100000) 500000

Bank Loan 50000

Total 550000

CompetitiorsAjay Industrial Corporation Limited, Ghaziabad

Surajbhan Commodities Private Limited, Kolkata 

Cheviot Company Limited

SWOT ANALYSISStrengthEco-friendly in natureLower priceLess competitorsQuality of productUse of modern technologyCurrent fashion trend

Weakness Plant capacityNot useful in monsoon seasonLess advertising effort

OpportunitiesIncreasing awareness of hazards of plasticEverywhere bags are provided

There is something that never end packaging

Threats Government polices

Introduce new product similar to plastic bags

Increase raw material price

Marketing Strategies:

• Word of Mouth• Comprehensive Website• Social Marketing• Direct Marketing• Major Festivals• Online Shopping Sites• NGO Tie-ups• Local Tie-ups• Corporate Gifting• Conferences and Seminars

Future Scope:• We will be focusing on more on product segmentation like introducing new

products wallets, water resistance bags, designer’s ladies handbags etc.

• Expansion of our business by introducing new outlets at prime locations across the country which will result in creating more employment opportunities.

• To focus more on the Marketing:Promoting our eco-friendly products through newspapers, hoarding, Radio etc. Ad Campaign.Focusing more on tie-ups like Award ceremony’s, Standard Chartered Mumbai

Marathon, DNA Half Marathon other the major event happens in Mumbai.

Conclusion:• These reusable 100% natural bags are biodegradable, ethically sourced,

eco friendly, long lasting. They are a sustainable alternative to plastic and most other Green or Eco-friendly type bags available in the market.

• As well as their stylish looks jute bags carry a positive environmental message about your brand when printed with your logo.

• Go plastic bag free and make a difference to our planet.

• Jute is– Natural Fibre– Biodegradable– Sustainable– Stylish– Reusable

Thank You