business plan nazri
TRANSCRIPT
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BUSINESS PLAN ZAARA ENTERPRISE
RANCANGAN PERNIAGAAN ZAARA ENTERPRISE
KANDUNGAN
RINGKASAN EKSEKUTIF
KANDUNGAN
1. PENGENALAN
2. TUJUAN KERTAS KERJA
3. PROFAIL PERNIAGAAN
4. PROFAIL PEMILIK
5. SKOP PERNIAGAAN
6. RANCANGAN PENGURUSAN
7. RANCANGAN TEKNIKAL dan PENGELUARAN
. PEMASARAN
!. ASPEK KE"ANGAN
1#. JUSTIFIKASI dan PENUTUP LAMPIRAN
1.0 PENGENALAN
1.1 Ind$%&'( )a*anan %+,$* -+*$ /'0+n /00d% dan *0n/+*%(0n+'( 0n/+&(0n+' )+'$a*an -(dan an %+)a*(n
-+'*+)-an d( Maa%(a. P'0d$* )a*anan an -+'a%a%*an *0n/+*%(0n+'( %++'&( -a*+'( dan a%&'( 0n&08na '0&(9*+*9 (a dan -(%*$& -a*a' dan %+,$* -+*$ 0n&08na *a'(a9 %and:(9 0(a dan %a)0%a (n( %+)a*(n )+n,ad(
((8an :a'a Maa%(a %+a'a% d+nan aa 8(d$ an )+)+'$*an )a*anan an '(n*a% ,$a -+'*8a%(a&.
1.2 ;+')$a d+nan )(na& an )+ndaa) &+'8ada +)-$a&an )a*anan -+'-+n&$* *0n/+*%(0n+'( %++'&( -a*+'(
dan a%&'( *+)$d(an $a d(%$%$( d+nan 8a%(an )a*anan %+,$*
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)+)-$a& *+$&$%an $n&$* )+n0'a* an*a8 %+a'a %+'($% dan %+&+'$%na -+'adan )+n$-$8*an %a'(*a&
D=Za/'an En&+''(%+ %+'&a a*an )+nda/&a'*an %a'(*a& (n( %+a'a 'a%)( ada Jan$a'( 2##7.
1.3 P'+)(% +'n(aaan an d(&(n,a$ -+'0&+n%( &+'+&a* d( 0& *+da( *a:a%an +'$)a8an d( Ta)an S+'( G0)-a*.
P+$an (n( )+)-0+8*an *a)( )+na)-a8*an a( $%a8a -a( )+n+d(a*an +-aa( ,+n(% )a*anan *0n/+*%(0n+'(
dan %+,$* dan *an&(n *a:a%an %+*(&a'na.
1.4 S+a'a '(n*a%na +)((* &+a8 )+n+'&a( *$'%$% a%a% +)-$a&an a%&'( %++'&( *a'(a9 '0&(9 (a dan *+* d(
;AGUS ;a*(n C+n&+'9 S8a8 Aa) dan a:ananna d( Ta)an M+a:a&(9 an )+n+n&$8 &+*n(* dan *a+da8 an
-+&$ daa) (nd$%&'( *0n/+*%(0n+'( 0n/+&(0n+' )+($&( *+*9 a%&'(9 '0&(9 0*a& dan 8(a%an -$a8
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7. F'+++' 59###.##
. T'a 5##.##
!. Ind$&(0n %&0+ 19###.##
1#. ;a8an )+n&a8 a%a% 19###.##
J$)a8 3#9###.##
2.4 P+n('aan +)-aa'an dan n(a( an%$'an 0*0* -$anan an d('anan adaa8 %+-ana* RM5##.## R&
LIMA RATUS %+-$an %+a)a 5 LIMA &a8$n d+nan /a+da8 %+-ana* 5 LIMA PERATUS. ;$&('
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3.12 Aa)a& ;an* @ Ta)an S+'( G0)-a* adanan
3.13 N0 A*a$n ;an* @ adanan
3.14 Na)a P+)((* @
4.0 PROFAIL PEMILIK
4.1 Na)a P+)((*
4.2 Ja:a&an
4.3 Aa)a&
4.4 T++/0n
4.5 E
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5.2.1 K+da( D=Za/'an En&+''(%+ (n( )+na:a'*an '0d$* %++'&( -+'(*$&@
a P+)-$a&an *a'(a.
- P+)-$a&an %a)0%a.
P+)-$a&an (a +-aa( +'a%a.
d P+)-$a&an a%&'( -(%*$& dan *+*.
5.2.2 Mana*aa +'*8(d)a&an adaa8 %++'&(@
a M+n+'()a &+)a8an $n&$* )a,(% *+'a(an %++'&( )a,(% 8a'( ,ad( dan &+)a8an *$(8 8a'( 'aa.
- M+n+d(a*an +'*8(d)a&an +%anan dan +n8an&a'an '0d$* *+ada +anan.
M+n+'()a &+)a8an 8a)+' da'( %a'(*a& dan (nd((d$.
d M+n+'()a &+)a8an dan +%anan da'(ada +,a-a& a&a$ %a'(*a& $n&$* ,+n(% '0d$* a%&'( '(nan -a( ,a)$an
)+%$a'a&9 /0'$) *+(9 +',$)aan )(n$) +&an dan %+-aa(.
5.3 P0&+n%( P+'n(aaan
5.3.1 ;+'da%a'*an *+ada ana(%(% dan *a,(an a%a'an an d(-$a&9 +'n(aaan (n( )+)$na( 0&+n%( an $*$
-+%a' $n&$* d(*+)-an*an *8$%$%na d( %+*(&a' *a:a%an &a)an +'$)a8an Ta)an S+'( G0)-a*.
6.0 RANCANGAN PENGURUSAN
6.1 S&'$*&$' O'an(%a%(
6.2 F$n%( dan Tan$n,a:a-
6.2.1 P+)((* P+n$'$%
a M+na:a%(9 )+na:a dan )+n$'$% +',aanan 0+'a%( dan *+:anan %a'(*a& da'( %+)$a a%+*.
- M+na:a +n+$a'an *+$a' )a%$* -a8an )+n&a8.
M+)a%&(*an '0%+% +)-$a&an '0d$* )+n(*$& '0%+d$' an &+a8 d(&+&a*an.
d ;+'&(nda* %+-aa( +n8an&a' -+*aan %+*('ana +'$.
6.2.2 ;a8a(an P+)a%a'an
a T+'d('( da'(ada +n$'$% dan +*+',a %+-aa( *$)$an +)a%a'an.
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- M+'an*a '0'a)
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6.5 S&'a&+( P+n$'$%an
6.5.1 P+n$'$%an +'n(aaan )+'$a*an %aa8 %a&$ /a*&0' an )+n$)-an *+ada *+,aaan %+%+-$a8
+'n(aaan. P+n$'$%an an %(%&+)a&(* dan d(na)(* daa& )+)a%&(*an %a'(*a& *a)( %+n&(a%a daa& )+n+*a*an
dan )+)+'-a(*( '+%&a%( *+ a'a8 an +-(8 -a(* dan )a,$. A)aan dan %&'a&+( +n$'$%an an d('a*&(**an d(
%(n( )+($&(@
a M+na)a*an -$daa -+*+',a daa) -+'*$)$an a&a$ -+'a%$*an &+a):0'* d( *aanan a'a
+*+',a.
- M+)-+'( +$an a&(8an an -+'&+'$%an *+ada %+&(a +*+',a )+($&( a%+* a&(8an +)-$a&an
dan +n+$a'an '0d$* d( %a)(n a&(8an +n$'$%an dan +)a%a'an.
M+)a%&(*an )a*$) -aa% da'(ada +anan dan +*+',a &$'$& d(-+'( +'8a&(an d+nan
)+nada*an %+%( *8a% daa) )+%$a'a& -$anan d( )ana +'-(nanan an&a'a (8a* +n$'$%an dan +*+',a
d(ada*an -a( )+na&a%( dan )+)+'-a(*( %+aa *++)a8an.
d M+)-$a& ana(%(% '+%&a%( %a'(*a& ada %+&(a a*8(' &a8$n dan -+'$%a8a $n&$* )+ndaa&*an &a'a/
+n%(,(an ISO dan %+-aa(na.
7.0 RANCANGAN TEKNIKAL & PENGELUARAN
7.1 K+)$da8an A%a%
7.1.1 P'+)(% +'n(aaan (n( &+'+&a* d( *a:a%an +'$)a8an an -+'*+ada&an %+d+'8ana &(n(. K+)$da8an
(n/'a%&'$*&$' an %+d(a ada )+($&( &++*0)$n(*a%(9 -+*aan ++*&'(* dan a(' &+a8 a)a +n*a. Ka:a%an (n(
d(*a&a*an %&'a&+(* &+'+&a* &(da* ,a$8 da'( $%a& -anda'aa an )ana d( %+*(&a'na &+'daa& -+-+'aa $%a&
+na,(an &(n(9 *0+,
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)a*a D=Za/'an En&+''(%+ &+a8$n )+)((*( -+-+'aa +'aa&an a%a% an d(-+( %+a'a -+'+'(n*a&
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7.4 S&0* ;+*aan ;a8an M+n&a8
7.4.1 S&0* -+*aan -a8an
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7.6 S$%$n A&$' P'+)(% N(aa
7.6.1 ;$&('an %$%$n a&$' '+)(% n(aa %++'&( d( La)('an 1.
7.7 Ca'&a A('an P'0%+% K+',a ;a*+'(
7.7.1 P'0%+% +)-$a&an )+n8a%(*an )a*anan *0n/+*%(0n+'( -a*+'( d(aa'*an %++'&( d( La)('an 2.
7. Ana'an ;+(an Un&$* T(a Ta8$n
7..1 Ana'an an d(%+d(a*an d( -a:a8 ana'an -+(an -a8an )+n&a8 an )+($&( -a8an )+n&a8 an
-(a%a d($na*an daa) +)-$a&an )a*anan %+,$*
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7.! S&'a&+( P+n+$a'an
7.!.1 D( an&a'a %&'a&+( +'*8(d)a&an an d(a&$'*an 0+8 (8a* %a'(*a& adaa8 %++'&(@
a P+n+d(a*an +'*8(d)a&an )+n+'()a &+)a8an dan )+)-$a& +n8an&a'an &+'$% *+ada
+anan.
- M+n$'$%*an )a,(% *+'a(an 8a'(,ad( $n&$* 5# 0'an.
M+n+d(a*an +'*8(d)a&an )+)-$a& 8a)+' *+ada (nd((d$ dan %a'(*a&.
d M+n+d(a*an +'*8(d)a&an +n8an&a'an $n&$* +,a-a& +'n(aaan $n&$* )(n$) +&an9 /0'$)
dan %+-aa(na.+ M+:$,$d*an +'*8(d)a&an &+)a8an )+a$( (n&+'n+&.
/ M+)-+'(*an +'*8(d)a&an an +*a9 an&a% dan +/(%+n dan %+n&(a%a )+)+'&(n*a&*an a(
)+'$,$* *+ada )a*$) -aa% +anan.
7.1# Ana'an K0% P+n+$a'an dan K+$n&$nan Ka%a'
7.1#.1 ;$&('an ana'an *0% +n+$a'an dan *+$n&$nan *a%a' %++'&( d( -a:a8@
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8.0 PEMASARAN
.1 P+'*8(d)a&an Dan ?a'a an D(&a:a'*an
.1.1 Sa'(*a& )+n+d(a*an +-aa( ,+n(% '0d$* )a*anan %+,$*
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.4.1 D( *a:a%an +'$)a8an Ta)an S+'( G0)-a* (n( %+nd('( &+a8 &+'daa& -+-+'aa +n$%a8a *+(
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.7 S+' Pa%a'an
.7.1 ;+'da%a'*an *+ada ana(%(% +%a(n '$,$* .49 d(daa&( +'a&$%na adaa8 '+nda8 $n&$* (n*$nan
*a:a%an %a%a'an a%a'an (n(. Na)$n /a*&0' a(n +'$ d(a)-( *('a %++'&( 0*a%( +'n(aaan an ,$a )+)$na(
(n*$nan *+ada&an dan ,$a +%a(n 0+8 +n$%a8a da'(ada $a' *a:a%an )a8$$n +n$%a8a *+(
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/ M+n+d(a*an $n(/0') an %+'aa) dan *+)a% *+aada a'a +*+',a %+-aa( )+n(&a ()+,
*0'0'a& ada '+)(% aa' )+n,ad( &anda n(aa an -a(* *+ada +anan.
.!.2 L0*a%(
L0*a%( '+)(% &+'+&a* d( *a:a%an an )$da8 d((8a& (a(&$ -+'8adaan ,aan -+%a' Ta)an S+'( G0)-a*9 -+'d+*a&an
d+nan a%a'aa9 -an*9 %+*0a89 +,a-a& %:a%&a dan %+-aa(na. A*&((&( +'n(aaan an a(n an &+'daa& d(
%+*(&a'na )+n,ad(*an *a:a%an (n( %+-aa( &$)$an +anan dan )+n,ad(*anna 0*a%( an %&'a&+(*.
.!.3 ?a'a
P+n+&aan 8a'a an d(+&a**an *+ a&a% '0d$* dan +'*8(d)a&an an d(&a:a'*an adaa8 -+'a&$&an9 *0)+&(&(/
dan (a -+'*0n%+*an '(+
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S$)-+' *+:anan an d(+'$*an a*an d(+'0+8( da'(ada +)-(aaan %+nd('( adaa8 %+-ana* RM5#9###.##9
)ana*aa -a*(na (a(&$ +)-(aaan RM3#9###.## a( a*an d(+'0+8( da'( (8a* MARA.
!.2 Ana'an A('an "an T$na( dan P+na&a K+:anan
!.2.1 P+na&a A('an T$na( S+-+$) P+)-(aaan
;$&(' &'an%a*%( a() an d(a*%ana %+-+$) +)-(aaan +'n(aaan &+'*and$n d( daa) P+na&a A('an T$na(
-+'a*8(' 31122##7 d()a*%$d*an %++'&( d( La)('an 3.
!.2.2 P+na&a A('an T$na( S++a% P+)-(aaan
Mana*aa %++a% +)-(aaan +'n(aaan9 &'an%a*%( a() %++a% +)-(aaan &+'*and$n d( P+na&a A('an T$na(
-+'a*8(' 31122##7 d()a*%$d*an %++'&( d( La)('an 4.
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!.2.3 P+na&a K0% P+n+$a'an
S++'&( d(a)a*an 0+8 )ana