business plan green world project conaseg ltda

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    CONASEG LTDA.PROJECT VERDE WORLDPROJECT VERDE WORLD

    PLAN OF BUSINESSESPLAN OF BUSINESSESWE OFFERED TO COMFORT AND SECURITY IN HARMONY ENVIRONMENT

    Santa Rosa de Caa!" A#$#st o% &''(CONTENTCONTENT

    Introduction.Introduction.Key factors of Success.Description of the Business.The company.Commercial plantation of 4,000 Hectares of guadua.The C! mar"et #D$.

    Industriali%ation.#ission.#ission.&ision.'nterprise o()ecti*es.'conomic performance of Colom(ia.By +hat (uying and in*esting in Colom(ia.orest industry and of +ood.'nterprise function.rgani%acional plan.

    Commercial society.-artners.rgani%acional structure.rgani%acionales , la(or competitions, profile of the position and processes.Integral control panel BSC.Strategic approach producti*e chain of guadua.-lan of trade.Situation of the industry of floors of paruet.Definition of the client.

    Type of client company.Type of client person.Definition of the competitor.Definition of the mar"et.#ar"et that +ill ta"e care of +ith the product or ser*ice, nature and gro+th.$ocation and geographic location.Description of the o()ecti*e mar"et.Considered si%e of the mar"et num(er of people +ho demand the product.Si%e considered of the mar"et in monetary units of the product or ser*ice.-roduct or ser*ice of the competitor.Type of mar"et.

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    Strategies of trade.Strategies of differentiation and leadership in the mar"et.Differentiation of the product emphasis.Strategies of distri(ution/commerciali%ation.

    Strategies of promotion and pu(licity.Strengths of the competitor.ea"nesses of the competitor.-rice of the product of the competitor.-roduct definition or ser*ice, characteristics, dimensions, uses.1orms and structural tests of the product.Criteria of purchase.1ecessities of the client.Support to the client.-rice (y unit.#argin of utility.2+aited percentage of participation.aited for time of participation in the international mar"et.Strategies of price.-lan of production and operations.Suppliers.-roducti*e forest nuclei for guadua.()ecti*es.2ctors.

    #ethodologic process conformation producti*e forest nucleus of guadua.3elation (et+een actors conformation and operation 1-.-olicy of uality.3esources, insumos, ra+ material, prices, tools, machinery and euipment.Cost esta(lishment and maintenance (y hectare of guadua.-lan of operations.#ap of processes.lo+ of the producti*e process.-lan of (eginning.

    -lan of contingency and eit.-lan of technological monitoring.'porting strategic plan.D2.'nterprising euipment. -arameters plan of (usinesses.inancial scheme.Cronogram of eecution.

    INTRODUCTIONINTRODUCTIONThe present plan of (usinesses must li"e intention o(tain resources (y *alue of

    USD ) *'.'''.''' , necessary for the phase of opening of a ne+ (usiness in *ia ofconstitution, 5 C12S'6 $TD2. / -37'CT &'3D' 3$D 5, that +ill operate in

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    sustaina(le the industrial and forest sector 8commercial -lantation of guadua 4,000Has, C! capture, preindustriali%ation and industriali%ation9 +,od#-ton and sa!eo% ste/s t,ee t,#n0s for the agricultural sector 8Conser*atories, tutor cultures:,musical, mo*a(le cattle dealer, construction, house, crafts, Instruments;

    +,od#-ton and sa!e o% ste/s %o, t1e nd#st,23  loors, paruet, panels,ply+ood, ta(les, plan"s, agglomerate, laminates, prefa(ricated constructions,moldings, you plate, doors, closets, integral furniture, ta(les, "itchens, turnings:.Besides to present

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     6uadua gro+s etremely fast, a plant reaches its maturity in fi*e years. To

    the fi*e years, of a guadual the houses could (e constructed that itsetension allo+s.

    6uadua also acts as an ecellent pipe of +ater/drainage that can replace the

    -&C pipe.It is possi(le to (e used in irrigation systems to co*er distances +ith hundreds

    of "ilometers.It is a rene+a(le fuel (ase .

    6uadua produces =!,000 liters of alcohol fuel (y planted hectare.

    To culti*ate a house, sounds to fantasy, (ut it is a fa(le that +e can ma"e

    reality.It is the ideal su(stitute of the as(estos fi(er, then ingeni>monos the formulas

    to use them to depth in the fi(rocemento industry.6uadua is a sustaina(le alternati*e of multiple industrial ser*ices and

    construction, that +ill (enefit the economy from the country and thede*elopment of its communities.

    DESCRIPTION OF THE BUSINESSTHE COMPANY

    CONASEG LTDA PROYECTO MUNDO VERDE SA she is one ne+ initiati*e that +ill impel in the City of Santa 3osa de Ca(al and &irginia Department of 3isaraldaColom(ia, as of the month of 7ulio of !00?. The acti*ities consist of the commercial-lantation of guadua, C! capture, I@D@I, Biocomercio, preindustriali%ation and

    industriali%ation, production and 1ational commerciali%ation and the laminatedproduct International, floors, paruet, panels and prefa(ricated constructionsela(orated of guadua.The (usiness is distur(ed in9

    Co//e,-a! +!antaton o% 5''' He-ta,es o% $#ad#a3The guaduales are generating of protecti*e effects on grounds, the (iodi*ersityand the +aters of any ri*er (asin, (esides to generate I oygenate and toa(sor( car(on dioide. The forests of guadua ha*e a purifying effect and form alandscape +orthy to contemplate.

    6uadua is an important source of ra+ material for the industry and theagricultural sector.

    T1e Ma,0et CO& Me-1ans/ o% Desa,,o!!o L/+o 6MDL73The characteristics of en*ironment of the country they allo+ to reduce and toa(sor( the C emissions! esta(lished (y the Con*ention of Climatic Change andthe -rotocol of Kyoto, therefore the industriali%ed countries can fulfill theircommitments of gas reduction (y means of the certificate purchase from reductionto other countries.

    The potential sector for the reduction and a(sorption of emissions in Colom(ia isforest. The o()ecti*es of the forest pro)ects consist of the reco*ery of forests +ith

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    strategic importance for the production of en*ironmental goods and ser*ices, andthe reforestation and reha(ilitation of degraded tropical %ones (y means of thecreation of agroforestales systems and forestry.

     The de*elopment of the pro)ects could represent a reduction and potentiala(sorption of emissions of =0 million tons of C!, A0 million of +hich theyrepresent sales of credits (y reduction of emissions during the periods of theaccreditation of the pro)ects 8(et+een se*en and *eintin years:. Starting off of thepresent price of the mar"et of S A,E for S = (y ton, these credits could get togenerate around S F0E to S !F0 million in that period of time.

    In rodales of guadua it is possi(le to (e found in a*erage approimately EG0 tons of

    C! in the first E0 cm of depth of the ground. The car(on content in the ground

    tends to increase +hen the ecological conditions of altitude and precipitation are

    greater. In addition, the ad*antage of the guaduales does not affect of negati*e

    form the edfico car(on content; on the contrary an suita(le handling of the

    guaduales could (ring socioeconomic (enefits as as much en*ironmental.

    2 year after esta(lished a plantation an approimated increase of 4 tons of C

    appears! (y hectare in the first E0 cm of depth of the ground. The aerial and

    superficial part of Guadua angustifolia  it can fi E4.A tons of C! (y hectare in a

    period of G years. If it is assumed that the increase of edfico car(on continues +ith

    a rate li"e the found one for the first year of esta(lished the plantation, in G years a

    car(on storage +ould (e had in the ground of !4 tons of C !; +ith +hich a

    plantation of guadua can fi =?.A tons of C!  in a period of G years from its

    esta(lishment. Therefore, guadua is an important species for the reforestation, as

    much for the restoration of areas degraded li"e for the (enefit of en*ironmental

    ser*ices.

    Ind#st,a!8aton3 

    The company +ill de*elop the producti*e process for the si%ing,lateado, cepillado, preser*ed, dried, machim(rado and the ela(oration oflaminates, floors, paruet, panels of guadua for the sector of the construction,furniture and crafts 8To see producti*e process:.

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    MISSIONTo offer to our am(ient clients of pleasant, healthful, modern and safe +or" andestada, +ith laminated fine, of no*el design, ela(orated products +ith guadua ofecellent uality; that they contri(ute +ith the +ell/(eing of the community, the

    sustaina(le de*elopment of the natural resources and the impro*ement of theclimatic change.VISION

    In &'*& MUNDO VERDE SA  it +ill (e the company leader in the mar"et of thefloors, laminates and panels in guadua for prefa(ricated , mo*a(le constructionsmodular and crafts. Their solutions +ill (e to the *anguard of the technologicalad*ances of support to the producti*e and administrati*e management. It +ill use anautomatic technology of )oint that +ill allo+ the opportune attention of the orders. It +ill (e a company recogni%ed national and internationally (y the respect ofen*ironment, the participation in the reduction of the 6'I, the uality, design,fulfillment and ser*ice to the client.

    OBJECTIVES OF THE COMPANY To consolidate the company li"e CI and its corporati*e image in the national

    and international mar"et in the !00J. To certify itself in system of management of uality, system of en*ironmental

    management, F?00F SH2S and 'coetiuetado in the !00J. To o(tain annual sales of SD F0 #illion.

     To impro*e margin 'BITD2 e*ery year.

     To de*elop technology and Kno+ Ho+. To create *alue for the proprietors.

     To de*elop 'nterprise Social 3esponsi(ility.

    ECONOMIC PERFORMANCE OF COLOMBIASo t1at to #2 and to n9est n Co!o/a:St,ate$- $eo$,a+1- !o-aton3 easy access to 1orth 2merican, 'uropean, 2sianand $atin 2merican the mar"et.Ma-,oe-ono/- sta!t23 economic gro+th o*er the a*erage$atin 2merican.

    H#/an ,eso#,-e3  a*aila(ility of descri(ed, competiti*e manual la(or and )eopardi%es.S8e o% /a,0et34!,F million inha(itants 8Census 1acional !00E, D2#26'S:.Third greater population of $atin 2merica.P!at%o,/ o% e;+o,t3 access pri*ileged to more than F.000 million consumers.A$,ee/ents o% F,ee Co//e,-e3T$C +ith the .S.2. in process of appro*al on the part of (oth congresses.2ndean community of 1ations, D6 8Colom(ia, Boli*ia, 'cuador and -eru:.6roup of the Three, 6/A 8Colom(ia and #eico:.D6 / #'3CS3.

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    Colom(ia / Chile.Colom(ia / C23IC#.Ta,%% +,e%e,en-es3ith the nited States, 2T-D'2.

    ith the 'uropean nion, 2ndean S6-.Special regimes of foreign trade 9F0 ran" ones.E Special 'conomic ones of 'port.Incenti*es for users highly eporter.Special systems of Import / 'port.E;+o,ta!e s#++!23 2mple portafolio of products and ser*ices of high added *alueand uality in the sectors of ser*ices, trains and mining.The economic results of Colom(ia confirm the consolidation of the country li"eone of the most sta(le and attracti*e destinies for the foreign in*estment inregion. The num(ers of gro+th come as much accompanied from a rise in theconfidence le*els of the consumers as of the industralists, to +hich they ha*econtri(uted the impro*ements in the conditions of security in the national territory inthe last four years.The foreign in*estment and the eports continue sho+ing resultspositi*es, first +ith an amount (y S!.44? million 8m: during the first onesemester of !00G, +hereas to 7une of the present year goods +ere eported (ya total of SFF.EA= m. This represents an increase of FA.!L +ith respect tosame period of !00E.

      International #onetary und 8the I#: ga*e (y finali%ed a period of se*en years inagreements of stand by  +ith the Colom(ian go*ernment. The (alance of thisprocess is positi*e and, in agreement +ith the o+n analyses of the I#, itcontri(uted to fortify the Colom(ian economy and as opposed to to impro*e itscapacity of ans+er possi(le ad*erse shoc"s at international le*el.The good economic situation of the country, supported (y the fiscal sta(ility andmonetary, it is reflected in the foreign in*estment and the industrial production, +hichit has fortified the penetration capa(ility in the international mar"ets,

    resulting in an increase in the eports of the country.T1e $,o

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    storage and communications 8F0.AL:, and manufacturing industry 8G.=L:.rom the point of *ie+ of the final demand, the accumulated (eha*ior to 7uneof !00G it presented

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    nucleus of forest plantations in se*en regions. 2dditionally, the national centers ofin*estigation ha*e de*eloped impro*ed seeds that produce more high returns thanthose that are used at the moment in the reforestation. Bet+een the eamples ofthese research programs they are counted9 the -rogram In*estigation in Semillas

    orestales 1ati*as 8I1S'3: and the Strategic -lan for the 6enetic Impro*ementof the 1ational Corporation of In*estigations and omento orestal 8C1I:.

    In addition, !000 ne+ the 1ational forest legislation and -lan of orestDe*elopment stipulate clear lines of action and promote the forest acti*ities throughdifferent mechanisms, including the follo+ing incenti*es of in*estment9

    M 2 deduction of F0L in the ta of rent for the de*elopment of ne+ forestplantations.

    M 'emptions to the ta of rent for those acti*ities that underta"e forest plantations,including guadua, and for in*estments in ne+ sa+mills.

    M 'emptions to the ta to the sales on products li"e +ood in mass 8in rolls orround:, +ood in (loc"s and seeds of trees.

    M The Certificate of Incenti*o orestal 8CI: rem(olsa a percentage of the costsassociated to the plantation and handling of forestry acti*ities, during the first fi*eyears of the pro)ect.

    The 1ational 6o*ernment promulgated the forest la+, +ith the intention of

    esta(lishing clear attachment lines for the in*estment in the sector.

    T+o important producti*e chains ha*e (een de*eloped around the forest acti*ities9

    Wood

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    Colom(ia is a net eporter of +ood, furniture and manufactures of +ood. In !004,the trade (alance of the sector +as positi*e9 the *alue of the eports +as of S =?million and the one of the imports of S GA million.

    Nat#,a! Made,a +,od#-tsColom(ia has an enormous potential in the commercial use of the +ood. Inagreement +ith the 1ational Department of -lanning, in !00! the area reforestedtotal in the country +as of E00,000 hectares; 40L of these +ere areas of industrialand commercial reforestation. The +ood consumption in Colom(ia is approimatelyof !0 million cu(ic meters to the year; of these, !0L are destined to the industrialsector.

    The main species of trees that are used for the commercial reforestation inColom(ia are9 pine, guadua, cedar, +alnut, cypress, +all/plate, eucalyptus, cei(a,

    ri*et and theca.

    ENTERPRISE FUNCTIONCONASEG LTDA. PROJECT VERDE WORLD it produces and it commerciali%eslaminated products special floors, flat s"ies, ta(les, panels and constructionsprefa(ricated ela(orated in guadua that are indi*iduali%ed to a competiti*e price ofmar"et and +ith a greater comfort through the manufacture against order and thedirect sales to the client.The company prohangs (y the constant in*estigation around forest engineering and

    identification of the necessities of the society in the de*elopment of ne+ productsthat are friendly +ith en*ironment .The company +ill participate in the +orld/+ide car(on mar"et through the C!capture in order to sell to the industriali%ed countries Certificates of reduction ofemissions.

    PLAN ORGANI=ACIONALLEGAL MARCOThe company fulfills all and each one of the reuirements esta(lished (y the normsand la+s of the 3epu(lic of Colom(ia.

    COMMERCIAL SOCIETYCOMERCIALI=ADORA INTERNACIONAL CONASEG SAIt allo+s to ma"e all type of operations in the pu(lic mar"et of *alues.

    It +ill not (e a(le to (e constituted nor to +or" +ith an inferior num(er to fi*e

    partners.It gi*es to flei(ility for the entrance or eit of ris" in*estors +ho pro*ide the

    necessary resources of capital for the initial phase li"e for the one ofepansion from the company to national and international mar"ets.

    The capital is di*ided in indi*isi(le actions of eual *alue, represented in

    negotia(le titles.

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    The administration is to position of a Board of directors, chosen (y the

    general assem(ly of shareholders, that chooses a legal representati*e as +ell, llmese president or manager at any time, for determined periods,reeligi(le and remo*i(le.

    The responsi(ility is limited the amount of the contri(utions of theshareholders.

    It allo+s +ithin the agreement of shareholders to create a Code of 6ood

    Corporati*e 6o*ernment for the decision ma"ing and the protection of therights of the minority stoc"holders.

    PARTNERSNAME PARTNERS VALORAPORTECAPITAL VALORAPORTEINDUSTRIAL7orge $uis 'scuderoHenao

    E.000.000 F44.!J4.440

    scar Daro &illada$ope%

    !.E00.000 F00.000.000

    7uan 3amire% de&erger

    !.E00.000 !00.000.000

    7orge 'duardo3amire%

    A0.000.000 0

    Carlos 2l(erto $ope%1o*oa

    A0.000.000 0

    NOTE3 To see financial plan

    CONDITIONS AND RULES FOR THE PARTNERSIn the constitution +riting one +ill define the conditions and policies for the entranceof ne+ partners, distri(ution of utilities, di*idends, rein*estment of utilities,conformation of reser*es for in*estigation and de*elopment, election of dignitaries.

    STRUCTURE ORGANI=ACIONAL

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    COMPETITIONS ORGANI=ACIONALES" LABOR" PROFILE OF THE POSITIONAND PROCESSES

    Communication.

    2pproach in the Client.

    Direction to the profit.Decision ma"ing .

    or" in 'uipment.

    1T'9 To see #anual Integral #anagement of the Human Talent. 

    CONASEG LTDA. PROJECT VERDE WORLD

    INTEGRAL CONTROL PANEL BSC

    PERSPECTIVEFINANCIER

    1. Growth of income andmixtures

     * Margins

    2. Reduction of costs andimprovement of productivity

    * Rotations

    3. Use of assets and structureof investments

    * Yied

    !. "dm#n. $f the ris%&operative and financia'

    * (reation of vaue

    PERSPECTIVE OFTHE CLIENTS

    PERSPECTIVE OFTHE INTERNALPROCESSES

    1. )articipation in the mar%et 1. )rocesses of innovation to identify mar%ets product creation andservices +nvironmenta "spects

    2. "ttainment of cients 2 )rocesses of $perations. )roduction, goods and

    services -eivery of goods andservices

    3. Retention of cients 3. )rocesses of posventa ervice to the cient

    !. atisfaction of cients

    /. Yied of the cients

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     Consolidation of the uality system.

     7oint +ith the strategic components of the chain.

     #onitoreo, pursuit and e*aluation.

     Standardi%ation and certification.

    COMMERCIALI=ATION AND TRADE Intelligence of mar"ets.

     Identification and structuring of commerciali%ation channels.

     -resentation of the product.

     -u(licity and strategic positioning.

     In*estigation of mar"ets.

     ortification of strategic and commercial alliances.

    ENVIRONMENTAL SUSTAINABILITY 

    3egulation of great *olume hydric. C! capture.

     Control of erosion.

     $andscape and Biodi*ersity.

     6reen/'coetiuetas clean/Seal production.

     Support and impro*ement of the agroforestal resource.

    TRADE PLANSt#aton o% t1e nd#st,2 o% %!oo,s o% +a,#et o%

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    construction and the decoration for ne+ facilities, remodeling or maintenance of thesame ones.TYPE OF CLIENT PERSON The design of the floors, flat s"ies, panels, prefa(ricated, mo*a(le constructions

    modular residential and commercial and the crafts in guadua are for consumers(et+een the FG and EE years of age, (oth sees, +ith spending po+er, people +hom it li"es atmospheres of pleasant +or" and rest in harmony +ith en*ironment, +ith good le*el of schooling.DEFINITION OF THE COMPETITORColguadua9 It ma"es latillas in guadua.Its production is *ery artisan and the production is for o+n consumption, is amicrocompany.DEFINITION OF MERCADOThe mar"et of the .S.2. and the ' counts on a tariff of 21D'21 0L S6-.Commercial (arriers are not had, is due to fulfill the practical standardses andfitosanitarias already "no+n li"e the standards of security esta(lished (y Consumerproduct safety commission, 1athional #anufactured Home Construction andlamma(les a(rics 2ct.2 deficit of 4 million suare meters of floors of paruet in the ' eists.The mar"et of the .S.2. for prefa(ricated constructions ne+ is of F.E?J.000 unitsin a*erage to the year.MAR4ET THAT WILL TA4E CARE OF WITH THE PRODUCT OR SERVICE"NATURE AND GROWTH OF THE MAR4ET.1T'9 To see inancial -lan.LOCATION AND GEOGRAPHIC LOCATION.The commerciali%ation of products +ill (e made at national and international le*el.The mar"et is concentrated in the main cities of the country9 Bogota, #edelln, Cali,Barranuilla, -ereira, #ani%ales, Cartagena, Bucaramanga; it is in them in +here isthe greater population +ith spending po+er and in +here more reacti*ation has hadthe construction.The eternal mar"et of the construction is conformed (y the follo+ing su(sectors9ne+ residential construction, ne+ nonresidential construction, reha(ilitation and

    maintenance of construction, ci*il 'ngineering, architecture and decorators.The countries are the .S.2., Canada, 7apan, 6ermany, Spain, Italy, nitedKingdom, rance, Holland, S+it%erland, 1or+ay, 3ussia, Bra%il, Costa 3ica and-anama.DESCRIPTION OF THE OBJECTIVE MAR4ET.The selected countries e*en to commerciali%e products and ser*ices are importantcommercial partners of Colom(ia, as they offer a great opportunity of (usinessesfor the sector of the construction and the decoration. In addition to the locationstrategic of our country to arri*e at the destiny +ith a strong competiti*e ad*antage

    in the -hysical Distri(ution the International.

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    CONSIDERED SI=E OF MERCADO NUMBER OF PEOPLE WHO DEMAND THEPRODUCT OR SERVICE.1T'9 To see inancial -lan.SI=E CONSIDERED OF MERCADO IN MONETARY UNITS OF THE PRODUCT

    OR SERVICE.  1T'9 To seeinancial -lan.PRODUCT OR SERVICE OF THE COMPETITOR.It does not ha*e the characteristics, ad*antages and uses for +hich are designedour products, in addition the technological capacity and to plant of C12S'6 $tda.is *ery superior.The 6uadua 2ngustifolia Kunth has more dimensional resistance than the (am(ooof 2sia -acific.TYPE DE MERCADO The mar"et has many ready clients has to acuire products and ser*ices offered (ythe company. It is counted on letters of intent of companies of the .S.2.It is not a #onopolistic mar"et, eist fe+ offerers.TRADE STRATEGIES.St,ate$es o% D%%e,entaton and Leade,s1+ n t1e /a,0et.

    •  OPERATIONAL ECELLENCE3 CONASEG LTDA. it +ill pro*ide to theclients relia(le, safe products and ser*ices to competiti*e prices and of easya*aila(ility.

    •  PROIMITY WITH THE CLIENT3 CONASEG LTDA. it +ill "no+ the clientsclose (y to respond to its specific and special necessities.

    •  PRODUCT LEADERSHIP3 CONASEG LTDA. it +ill offer to the clientinno*ating, more useful products and ser*ices and than surpass theser*ices offered (y the competitors.

    The supply of  CONASEG LTDA., it loo"s for to surpass in performance to thecompetition. D%%e,entaton P,od#-n$ E/+1ass

    High le*el on +atch and attention to the client.

    3eduction in the time of the shipments.

    2ttention immediate to the reuirements and the restlessness or reclamations

    of the clients.#ar"ed la(el and +ith information of the ra+ materials of manufacture.

    Information to the consumer +ith respect to the utility, construction,

    composition, dura(ility, design, style, uality, amount or num(er of elements,model, origin, manufactures, price or any other type of information referringto the good.

    Description and identity of the +ood 8protected orest, the species is not in

    *ia of etinction:.rigin and style of products.

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    DISTRIBUTION STRATEGIES > COMMERCIALI=ATION.

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    CHAINS D.I.Y 6UE7 GERMANY3

    Too/.O Ba#>Und.P,a0t0e,.Ha$ea#/a,0t. UNITED 4INGDOM3

    D.. Coo+e,.Vee,/ans. HOLLAND3

    Ga//a.It 1ad.W-0e,s.Ho#t!and.

    The ad*antages to choose channel DIN are the (est and closest contact +ith thefinal consumer, the handling of an ample product range , the periodic pu(lication of

    ad*ertising material for the promotion of products.

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    In the last years one has come amassing and populari%ing the use from e/commerce, through the Internet 8BtoB, BtoC, Bto6:. This channel has facilitated thecommerce and the contact +ith the clients, suppliers, distri(utors, agents, etc.Some of those sites are 9 ord floors online, to tim(er e(, to in(ar and

    europages.STRATEGIES OF PROMOTION AND PUBLICITY. Catalogue, Brochure presentation company,

    engineering specifications and commercial of the product. Samples +ithout commercial *alue.

     -age e(, email, Contact Center.

     Telemercadeo, Direct trade, 6eomar"eting, C3#.

     Sho+rooms.

     2d*ertising campaign, speciali%ed #aga%ines, Directory of manufacturers

    and eporter, 1e+spapers of regional and 1ational circulation. #ass media9 3adio, Tele*ision, Ca(le.

     2d*ertising fences.

      &ideos, CD 3#.

     'nterprise (usiness cards .

      Trips of (usinesses, sectorial heel of (usinesses, fairs and missions

    commercial.STRENGTHS OF THE COMPETITOR. 'perience in the sector.

    WEA4NESSES OF THE COMPETITOR. 2rtisan company.

     -roducts of regulating uality.

    PRICES OF THE PRODUCT OF THE COMPETITOR.Pso ) *.'''/&DEFINITION OF THE PRODUCT OR SERVICEThe products to produce and to commerciali%e are prefa(ricated, mo*a(le loors,cielorrasos, panels, laminates and constructions modular and crafts in guadua.The product comes *oluntarily from certified forests, that fulfill the reuirements of

    the Independent Corporation of 3isaralda C23D'3.6uadua used has ecellent en*ironmental ser*ices, (eautiful appearance,discharge resistance, the maintenance of the floor is easy, economic and the pricesof mar"et are competiti*e.#arca, the commercial motto and the logo sym(ol of the company +ill (e registeredand patented in the Super*ision of industry and commerce of Colom(ia and (eforethe I-.ne has a protocol for the immuni%ed one, drying and increase of the dynamicresistance of guadua that +as de*eloped (y our company +hich +ill (e patented

    (efore the pertinent organisms.62D2 C$2SSIC

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    T-MOLDING

    (oors56atura, (offee

    tyes57ori8onta

    :inishes5 Matte, Gossy, Unfinished

    -imensions5 !/mm x 21221?31221?31221?3

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    EJ-N&B0. 1/#0""1#mm Natural ()ndertone*+uscous,

    Availabl Color!AMVER 

    Lig"# Mdiu$ Dar%

    Na#ural

    Lig"# Mdiu$ Dar%

    S#ruur!

    Hori'on#al Vr#i&al

    C"arari(#i& R)uir$n# o* +rEN,--./ A&-R)uir$n# o* GB

    ,0,1.2.111T"i&%n(( o* l$n#3 # taera2e304#mm5 on noun estimates tma6-tmin304#mm 78e same

    Lng#" o* #" (ur*a& #o la4r3 lNominal +or t8e estimate 2ien5 measured does not estimate

    s8all e6ceed9 l3#00mm9 l304#mm9 l: 1#00mm9l304.mm*m

    l3140mm5l340mm

    5id#" o* #" (ur*a& #o la4r3 6;aera2e3041mm5 on nominal estimates ;ma6-

    ;min304mm78e same

    S)uard o* #" l$n#3 )l5 ;aera2e3041mm5 on nominal estimates l5 ;ma6 l5

    ;min304mmNot re

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    Bau#i*ul A++aran& Hig" 5ar2r(i(#an#

    Abundan# ;a##rn( I$+ar(i(#an#

    E9&lln# Valu S&ra#&"2r(i(#an#

    Environ$n#al ;ro#ion Ea(4 #o Clan

    Cigar## Bu##(2r(i(#an#Fir$ A++aran& and A&&ura#

    In(#alla#ion

    Fad2r(i(#an# Rliabl :uali#4

    Guadua ;anling!

    7o meet our clientsF needs5 >e carry to full line of panelin2 for interior desi2n and furniture4EerJade aailale Bamoo panelin2 is in all desi2n confi2urations and colors5 It is ideal for

    cainetry5 furniture5 moldin2s5 or any inner uildin2 uses4 Standard sies=78icness= . to #0mm

    ;idt8= !10mm5 10mm5 10mmen2t8= 00mm or 0mm

    Construction= &ertical 8oriontal or Color= Natural or Caronied unfinis8ed only

    Ot8er sies and dimensions plo>s aailale on to special to order asis4

    D(&ri+#ion O* Good( I#$ No Nor$al S+&i*i&a#ion( Colour

    Natural Horiontal EJ-KNH-. 06106.mm (1 to layer, Natural

    Natural &ertical EJ-KN&-. 06106.mm (1 to layer, Natural

    Horiontal Caronied EJ-KCH-. 06106.mm (1 to layer, $%&E'

    &ertical Caronied EJ-KC&-. 06106.mm (to 1layer, $%&E'

    Natural Horiontal EJ-KNH-# 06106#mm (1 to layer, Natural

    Natural &ertical EJ-KN&-# 06106#mm (1 to layer, Natural

    Horiontal Caronied EJ-KCH-# 06106#mm (1 to layer, $%&E'

    &ertical Caronied EJ-KC&-# 06106#mm ( to layer, $%&E'

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    Natural Horiontal EJ-KNH-10 0610610mm ( to layer, Natural

    Natural &ertical EJ-KN&-10 0610610mm (1 to layer, Natural

    Horiontal Caronied EJ-KCH-10 0610610mm ( to layer, $%&E'

    &ertical Caronied EJ-KC&-10 0610610mm (to 1layer, $%&E'

    Natural Horiontal EJ-KNH-0 061060mm (. layers, Natural

    Natural &ertical EJ-KN&-0 061060mm (. layers, Natural

    Horiontal Caronied EJ-KCH-0 061060mm (. layers, $%&E'

    &ertical Caronied EJ-KC&-0 061060mm (. layers, $%&E'

    Natural Horiontal EJ-KNH-.0 06106.0mm (# layers, Natural

    Natural &ertical EJ-KN&-.0 06106.0mm (# layers, Natural

    Horiontal Caronied EJ-KCH-.0 06106.0mm (# layers, $%&E'

    &ertical Caronied EJ-KC&-.0 06106.0mm (# layers, $%&E'

    Natural Horiontal EJ-KNH-0 061060mm (# layers, Natural

    Natural &ertical EJ-KN&-0 061060mm (# layers, Natural

    Horiontal Caronied EJ-KCH-0 061060mm (# layers, $%&E'

    &ertical Caronied EJ-KC&-0 061060mm (# layers, $%&E'

    Ha#ing S4(#$ Guadua Flooring!

    Detailed Kroduct Description=1, +or 78is style is >8at >e specially desi2ned t8e orean and nort8 European maret

    , +or )sed to t8eir in-8ouse 8eatin2 system

    D(&ri+#ion O* Good( I#$ No Nor$al S+&i*i&a#ion( Colour

    Horiontal

    EJ-HHSB-10661mm ( layers,

    Natural*$%&E'!06!61mm ( layers,

    EJ-HHSB-1#0661#mm (. layers,

    Natural*$%&E'!06!61#mm (. layers,

    !06L#610mm (. layers,

    &ertical

    EJ-&HSB-10661mm

    Natural*$%&E'!06!61mm

    EJ-&HSB-1#

    0661#mm

    Natural*$%&E'!06!61#mm

    !06L#610mm

    Horiontal )nfinis8ed

    EJ-)HHSB-10661mm ( layers,

    Natural*$%&E'!06!61mm ( layers,

    EJ-)HHSB-1#0661#mm (. layers,

    Natural*$%&E'!06!61#mm (. layers,

    !06L#610mm (. layers,

    &ertical )nfinis8ed

    EJ-)&HSB-10661mm

    Natural*$%&E'!06!61mm

    EJ-)&HSB-1#

    0661#mm

    Natural*$%&E'!06!61#mm

    !06L#610mm

    Sound ;roo* Guadua Flooring!

    D(&ri+#ion O* Good( I#$ No Nor$al S+&i*i&a#ion( Colour

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    Horiontal EJ-HSK-1

    0661mm ( layers,

    Natural*$%&E'

    !06!61mm ( layers,

    !061!061mm ( layers,

    1/#0661mm ( layers,

    1/#06!61mm ( layers,

    1006!61mm ( layers,

    &ertical EJ-&SK-1

    0661mm

    Natural*$%&E'

    !06!61mm

    !061!061mm

    1/#0661mm

    1/#06!61mm

    1006!61mm

    Horiontal EJ-HSK-1#

    0661#mm (. layers,

    Natural*$%&E'

    !06!61#mm (. layers,

    1/#0661#mm (. layers,

    !061!061#mm (. layers,

    1/#06!61#mm (. layers,

    1006!61#mm (. layers,

    &ertical EJ-&SK-1#

    0661#mm

    Natural*$%&E'

    !06!61#mm

    1/#0661#mm

    !061!061#mm

    1/#06!61#mm

    1006!61#mm

    S#ruur!

    Horiontal &ertical

    ;iur(!

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    Hand2(&ra+d Guadua Flooring

    D(&ri+#ion O* Good( I#$ NoNor$al

    S+&i*i&a#ion(Colour

    Dar 8andcraft Guadua floorin2 EJ-HS01!0"!"1#mm

    Dar $%&E'100"1!0"1#mm

    i28t 8andcraft Guadua floorin2 EJ-HS0!0"!"1#mm

    i28t $%&E'100"1!0"1#mm

    8andcraft Guadua floorin2 EJ-HS0.!0"!"1#mm

    Blac100"1!0"1#mm

    Solid Guadua Flooring ;a&%aging!

    S#andard ;a&%ag :uan#i#4

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    !0"!"1#mm (;it8pallets,

    M 10 100 !00 10 1.!04/

    !0"!"1#mm (;it8outpallets,

    M M 1/0 L!0 M 1!/1

    Sie of paca2e

    14Sie of cardoard= 0.1010mm4Sie of pallet= 10mmL0mm100mm+orlift 8ole altitude= /0mm

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    0""1#mm (;it8pallets,

    M 11 1#/0 !!0 11 1.L

    0""1#mm (;it8outpallets,

    M M 11# L/ M 1!140#

    Sie of paca2e

    14Sie of cardoard= 0.0010mm4Sie of pallet= 11L!mm.0mm100mm+orlift 8ole altitude= /0mm

    Normal SpecificationsKieces *Ctn

    Ctns*KalletKallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    1/#0""1#mm (;it8

    pallets,1 M # .0L #! # #.

    1/#0""1#mm

    (;it8out pallets,1 M M L1 M 1!1#4#./

    Sie of paca2e14Sie of cardoard= 1//0.0L/mm

    4Sie of pallet= 1/L0mm10mm100mm

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    +orlift 8ole altitude= /0mm

    Enginrd Guadua Flooring ;a&%aging!

    S#andard ;a&%ag :uan#i#4

    Normal SpecificationsKieces

     *Ctn Ctns*Kallet

    Kallets

     *10+C

    Kieces

    total Ctns totalKallets

    total % total

    100101#mm (;it8

    pallets,10 M ! .!0 .! ! 1.1

    100101#mm (;it8out

    pallets,10 M M 0 M 1#/4!

    Sie of paca2e

    14Sie of cardoard= 11#001!mm4Sie of pallet= 100!0100mm

    +orlift 8ole altitude= /0mm

    Normal Specifications Kieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns total Kalletstotal

    % total

    00101#mm (;it8pallets,

    10 M ! .!0 .! ! 1#1

    00101#mm (;it8out

    pallets,10 M M .!0 .! M 1#1

    Sie of paca2e

    14Sie of cardoard= 1#001!mm4Sie of pallet= 00!0100 mm

    +orlift 8ole altitude= /0mm

    To rgula# La$ina#d Flooring ;a&%aging!

    S#andard ;a&%ag :uan#i#4

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    11061.6Lmm (;it8pallets,

    10 !# 0 1.000 1.00 0 .0.#4/

    11061.6Lmm (;it8outpallets,

    10 M M 1.!!0 1.!! M .1040

    Sie of paca2e14Sie of cardoard= 10 00#mm

    4Sie of pallet= 1/L0mm10mm100mm

    +orlift 8ole altitude= 0mm

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    11061.6/4.mm (;it8pallets,

    / L0 0 1100 100 0 !1#4#.!

    11061.6/4.mm (;it8outpallets,

    / M M 1.!00 1L00 M .1L!

    Sie of paca2e14Sie of cardoard= 1000.#mm

    4Sie of pallet= 1/L0mm10mm100mm

    +orlift 8ole altitude= 0mm

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    Normal SpecificationsKieces *Ctn

    Ctns*KalletKallets

     *1

    0+C

    Kiecestotal

    Ctnstotal

    Kalletstotal

    % total

    1106#6/4.mm (;it8

    pallets,! # 0 !/0 10/0 0 .1.40.!

    1106#6/4.mm

    (;it8out pallets, ! M M L/00 1.00 M L/41

    Sie of paca2e

    14Sie of cardoard= 10.10##mm4Sie of pallet= 1/L0mm10mm100mm+orlift 8ole altitude= 0mm

    Mould ;r((d V2groov La$ina#d Flooring ;a&%aging!

    S#andard ;a&%ag :uan#i#4

    Normal SpecificationsKieces *Ctn

    Ctns*KalletKallets

     *1

    0+C

    Kiecestotal

    Ctnstotal

    Kalletstotal

    % total

    1106#614.mm (;it8

    pallets, # # 0 #00 00 0 1!0!4L#

    1106#614.mm (;it8out

    pallets,# M M #!0 11./ M 0.140#

    Sie of paca2e14Sie of cardoard= 10.10!#mm

    4Sie of pallet= 1/L0mm10mm100mm+orlift 8ole altitude= 0mm

    Normal SpecificationsKieces

     *CtnCtns*Kallet

    Kallets

     *10+C

    Kieces

    total

    Ctns

    total

    Kallets

    total% total

    11061.614.mm (;it8pallets,

    ! !0 0 L00 100 0 1!/141!

    11061.614.mm(;it8out pallets,

    ! M M 000 1#00 M 1014LL

    Sie of paca2e14Sie of cardoard= 1000./mm

    4Sie of pallet= 1/L0mm10mm100mm+orlift 8ole altitude= 0mm

    Normal SpecificationsKieces *Ctn

    Ctns*KalletKallets

     *10+C

    Kiecestotal

    Ctnstotal

    Kalletstotal

    % total

    1161614.mm (;it8pallets,

    1 # 1! / /. 1! 1L1/4/!

    1161614.mm(;it8out pallets,

    1 M M 1.!0 10.0 M 1L41

    Sie of paca2e14Sie of cardoard= 10#L#mm

    4Sie of pallet= 1/L0mm10mm100mm+orlift 8ole altitude= 0mm

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctnstotal

    Kalletstotal

    % total

    /0.61614.mm (;it8pallets,

    0 # 1/ 1/L0 .! 1/ 1/!.4//

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    /0.61614.mm (;it8outpallets,

    0 M M 0/00 100 M 0L1410

    Sie of paca2e14Sie of cardoard= /10##1.0mm

    4Sie of pallet= 1/L0mm10mm100mm

    +orlift 8ole altitude= 0mm

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    /0#61#614.mm (;it8pallets,

    0 / / 1#!/0 L/ / 1#LL4/0

    /0#61#614.mm (;it8outpallets,

    0 M M 000 100 M 0#4L#

    Sie of paca2e

    14Sie of cardoard= /10 !01.0mm4Sie of pallet= 1/L0mm10mm100mm

    +orlift 8ole altitude= 0mm

    Normal SpecificationsKieces

     *CtnCtns*Kallet

    Kallets *1

    0+C

    Kieces

    totalCtns total

    Kallets

    total% total

    11#61#614.mm (;it8

    pallets,1 # 1! / /. 1! 1#1!4.

    11#61#614.mm

    (;it8out pallets,1 M M 1./00 11#0 M 0#4//

    Sie of paca2e14Sie of cardoard= 10 !0L!mm

    4Sie of pallet= 1/L0mm10mm100mm+orlift 8ole altitude= 0mm

    Sound Ab(or+#ion La$ina#d Flooring ;a&%aging!

    S#andard ;a&%ag :uan#i#4

    Normal SpecificationsKieces

     *CtnCtns*Kallet

    Kallets *1

    0+C

    Kieces

    totalCtns total

    Kallets

    total% total

    110616/4.mmmm

    (;it8 pallets,1 # 0 1!0 10/0 0 !4L/L

    110616/4.mmmm

    (;it8out pallets,1 M M 100 11L0 M 14.#

    Sie of paca2e

    14Sie of cardoard= 10.00!#mm

    4Sie of pallet= 1/L0mm10mm100mm+orlift 8ole altitude= 0mm

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    /0#606/4.mm.mm(;it8 pallets,

    .# / .#0 /0 / 1L040

    /0#606/4.mm.mm(;it8out pallets,

    M M //00 100 M 0/!4#!

    Sie of paca2e

    14Sie of cardoard= /10 101#mm4Sie of pallet= 1/L0mm10mm100mm

    +orlift 8ole altitude= 0mm

    S#rand 5ovn Guadua Flooring ;a&%aging!

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    S#andard ;a&%ag :uan#i#4

    Normal SpecificationsKieces *Ctn

    Ctns*KalletKallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    1/.0!1#mm (;it8

    pallets,1 M 1 L. !1! 1 1/4!.

    1/.0!1#mm (;it8out

    pallets,1 M M 000 L#0 M 1#/141

    Sie of paca2e14Sie of cardoard= 1/#00100mm

    4Sie of pallet= 100!0100%%+orlift 8ole altitude= /0mm

    Normal SpecificationsKieces

     *CtnCtns*Kallet

    Kallets

     *10+C

    Kieces

    totalCtns total

    Kallets

    total% total

    1#!10mm (;it8pallets,

    M 1 1!0/0 !L0 1 114L

    1#!10mm (;it8outpallets,

    M M 1/1 L!0 M 1!00

    Sie of paca2e14Sie of cardoard= .0001.%%

    4Sie of pallet= 10!0100+orlift 8ole altitude= /0mm

    Normal SpecificationsKieces *Ctn

    Ctns*Kallet

    Kallets

     *10+C

    Kiecestotal

    Ctns totalKalletstotal

    % total

    100101#mm (;it8

    pallets,

    / M 1 #!0 #L0 1 1!!41!

    100101#mm (;it8outpallets,

    / M M L0 #0 M 1L0.4

    Sie of paca2e14Sie of cardoard= 110001.0%%

    4Sie of pallet= 100!0100+orlift 8ole altitude= /0mm

    Living Roo$ Living Roo$ Living Roo$

    S#ud4 Roo$ S#ud4 Roo$ Ho#l

    Living Roo$ Living Roo$ S#air

    http://js_callpage%28%27/Applications/LivingRoom03.htm');http://js_callpage%28%27/Applications/LivingRoom01.htm');http://js_callpage%28%27/Applications/LivingRoom05.htm');http://js_callpage%28%27/Applications/studyRoom02.htm');http://js_callpage%28%27/Applications/studyRoom01.htm');http://js_callpage%28%27/Applications/hotel.htm');http://js_callpage%28%27/Applications/LivingRoom02.htm');http://js_callpage%28%27/Applications/LivingRoom04.htm');http://js_callpage%28%27/Applications/stair.htm');http://js_callpage%28%27/Applications/stair.htm');http://js_callpage%28%27/Applications/LivingRoom04.htm');http://js_callpage%28%27/Applications/LivingRoom02.htm');http://js_callpage%28%27/Applications/LivingRoom03.htm');http://js_callpage%28%27/Applications/LivingRoom01.htm');http://js_callpage%28%27/Applications/LivingRoom05.htm');http://js_callpage%28%27/Applications/studyRoom02.htm');http://js_callpage%28%27/Applications/studyRoom01.htm');http://js_callpage%28%27/Applications/hotel.htm');http://js_callpage%28%27/Applications/LivingRoom02.htm');http://js_callpage%28%27/Applications/LivingRoom04.htm');http://js_callpage%28%27/Applications/stair.htm');

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     "M -23=!?3&1==3'

    +( 1?22

    7"R-6+&M+7$- $:M+"UR6G7"R-6+

     "(($R-6G $7+

    6-+6"$6("U+- CY $:"446G C"44'

    2; 7$U"6-

    (.D. GU"-U" :4$$R6G7$B+- +A(+44+6

    7"R-6+ B7+6 $ 2,<6(7 -"M++R +44 C"44

    B+G76G 1,1? 4C "6--R$))+- :R$M $ 7+G7

    $: @ :++ ("U+- "66-+6"$6 $: $64Y 2;

    7$U"6-.

    -+(R)$6 "6-"R- R+U4

    )+(:( GR"9Y Ba>9a .(M

    M$-U4U $: +4"(Y 12!?2<

    M)"( "C$R)$6 +6+RGY DG:>. (m 1

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     2rea +here producti*e acti*ities around the forest are concentrated, such as

    the production of *egetal material, reforestation, forest practices ofsil*icultural handling , ad*antages and transformation of ra+ materials.

      one of homogenous characteristics, in +hich are forests, +ithout

    considering its etension and that ha*e the possi(ility of counting on routesthat facilitate the acti*ities of mo(ili%ation of products to o(tain.

    OBJECTIVES  To guarantee the pro*ision to long term of madera(les products for the

    different processes from secondary transformation, that allo+ to ad*ance inindustriali%ation, conuers and maintenance of mar"ets.

     To manage to incorporate to the production rodales of guadua that ne*er has

    (een handled, or that +as handled and left and the guaduales su(missi*eperiodic handling 8Bet+een e*ery F? and !4 months:. 6uaduales planted

     +hich they are net to the phase of first ad*antages and to program theentrance of the youngest plantations.

      It +ill ha*e to allo+ the integration of small proprietors of guaduales, to

    increase the generation of use and to fortify the processes of social andenterprise organi%ation that eist in the region.

     To o(tain the forest arrangement of the rodales, (eing guaranteed the access

    to the en*ironmental ser*ices, the organi%ation of the proprietors, thecreation and fortification of groups that pro*ide ra+ material, theconsolidation of organi%ations +ho (ecome industriali%ed guadua, the

    fortification of enterprise associations of craftsmen and the )oint +ithconstructi*e processes.ACTORS  D,e-t3  Technical proprietors, Industralists and companies, In*estors,

    pportunists 86uadueros:, particular 2ssistants, C23s, Centers of primaryprocessing.

      Ind,e-t3 C23s, ni*ersities, Centers of Technological De*elopment, theS'I1'.

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    @UALITY POLICY

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    CONASEG LTDA. it loo"s for the satisfaction, moti*ation and integral managementof the human (y means of right remunerations, agreed talent +ith the indi*idualcapacities and responsi(ilities, +or" in euipment, automatic control andproducti*ity.

    2n irre*oca(le commitment +ith the uality in the process eists modularproduction of loors, -anels, $aminates, furniture, crafts and constructionsprefa(ricated in guadua, offering competiti*e prices of mar"et, guarantee in all ourlines of products and ser*ice opportune and pertinent postsale for the final clients,to the time +ho +e o(tained the satisfaction of its necessities and +e insisted onthe permanent search of the impro*ement of the organi%ation. 2lso, +e assumed acommitment +ith en*ironment, the impro*ement of the climatic change and thesociety through forestaciOn pro)ects and permanent reforestation.The generation of *alue for the shareholders +ith enterprise social responsi(ility +ill(e guaranteed.Reso#,-es" Ins#/os" Ra< /ate,a!" P,-es" Too!s" Ma-1ne,2 and E#+/ent1T'9 To see inancial -lan

    COST ESTABLISHMENT AND MAINTENANCE BY HECTARE OF GUADUA

    Dista!" #$ s#%i& '(( )*) +s P,atasH"!ta"

    DESCRIPTION ACTIVITY UNIT AMOUNT UNITARY VALUE TO

    ESTABLISHMENT

    Ma/a, ,a0# 

    errain preparation Bages 1< 2

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    MAINTENANCE YEAR 4

    (eaning and :ertii8ation &3 per year' Bages 1? 2

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    FLOW OF THE PRODUCTIVE PROCESS

    PROCCESING GUADUA

    7ow Guadua is processed5 from Guadua :orest to foor Guadua

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    PLAN OF BEGINNING1T'9 To see Cronogram of eecution.

    3'6I12$ I1D'-'1D'1T C3-32TI1 3IS232$D2 C23D'3 92ttendance and ualification +ith the pro)ect forests $'BT of the 'uropean nion.#I1IST3N I1T'632T'D 332$ D'&'$-#'1T9 Certificate of orestIncenti*e for guadua.-3'P-3T9 Commercial intelligence of mar"ets and opportunities.#I1IST3N -3-'3TN 21D -B$IC C3'DIT9 Tri(utary and customsincenti*es.PLAN OF CONTINGENCY AND EIT inancial ris" (y the type of change, the impact is moderate (ut co*er instruments

    are due to implement.

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    In the future immediate an eercise of *aluation of the company is due to do,(esides to fortify the sales in the 1ational and international mar"et.The company +ill destine a percentage of the FF,EL of the utilities to in*estigation,de*elopment and inno*ation of insumos, ra+ material, machinery, euipment,

    products and ser*ices.The company +ill not distri(ute di*idends in the first years of operation, these +ill(e rein*ertidos in he himself social o()ect.In case of (eing necessary a liuidation, the company +ill name t+o people incharge of this process in order +ho fulfill themsel*es the o(ligations acuired +iththird.2ll the mar"s, rights of author, patents and models of utility +ill (e registered toname of the company.ne +ill define in the statutes and (y pu(lic +riting the num(er of actions and thenominal *alue of these to guarantee the in*estments of the partners.PLAN OF TECHNOLOGICAL MONITORINGThe company participates acti*ely in each one of the scenes related to forestry,processing, transformation, design of machines and tools for guadua.The enterprising euipment continuously ma"es prototypes and tests of elementsnecessary to (e to the *anguard in the technological process.-ermanent contact +ith companies and people is had designers of processesrelated to the su()ect.EPORTING STRATEGIC PLAN

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    ne has the guides of (usinesses and in*estment for each one of the countries ofthe o()ecti*e mar"et.

    It is had identified the matri of optimal international physical distri(ution to arri*eopportunely at each destiny, (eing conser*ed the uality of products offered (y thecompany.

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    DOFA

    St,en$t1s

     'conomies of scale.

     'na(led Human resources good, eperience.

     Total uality.

     Sufficient ra+ material of ecellent conteture.

     Company en*ironmentally cleans, C! Capture.

     Inno*ation in Technology.

     lat and flei(le organi%acional structure.

     2ffluent mission and defined ()ecti*es.

    Wea0nesses

     2ccess to the financing.

     In*estment high plantation and producti*e process.

    O++o,t#ntes

     1e+ national and international #ar"ets.

     Technological de*elopment.

     #ar"et in gro+th.

     2greements of economic and commercial integration.

     Incenti*es to the eports.

     Tri(utary incenti*es, Certificates of forest incenti*es.

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     Demand of products and ser*ices for the construction.

     International physical distri(ution.

    T1,eats 'ntrance of ne+ competitors to the sector.

     -roducts su(stitutes.

     Concerned product entrance.

    St,ate$es FO

     Consolidation of a competiti*e company internationally.

     Technological inno*ation.

    St,ate$es DO

     Capture of ne+ mar"ets.

     'porting culture.

     inancial le*erage partner in*estor, ris" capital.

    St,ate$es FA

      #echanisms of promotion and incenti*es national and

    international depri*ed pu(lic and.

    St,ate$es GIVE

     -ositioning of the corporati*e image.

     

    ENTERPRISING E@UIPMENT

    The *enturesome group is for compound people +ith the follo+ing procases

    out9 #echanical to engineer +ith masters in automatisms.

     #anager +ith specialty in the design and construction of you scheme

    tools and molds.

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     $egal $a+yer administrati*e specialist.

     'lectrical to engineer, specialist in uality, international (usiness and

    masters in financial and economic administration. 'lectronic to engineer.

     2dministrator in mar"eting, salts and pu(licity. -u(lic accountant.

     orest to engineer.

     Industrialist to engineer.