business plan for toys business
TRANSCRIPT
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…… … TOYS
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Introduction
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……Toys is an exciting start-up company and is initially offering two type of toys:-Fun toys:- With whom children can play which are made up of soft materials.Educational toys:- Which help children’s to develop their mental skills.
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Empowering Your Beginning
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Our mission is to deliver high quality, safe, innovative and educational toys to children.
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To enhance our leadership in retail and wholesale market within and outside boundaries.
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51% Own capital :- Rs. 25,50,000 49% Borrowed Capital:- Rs. 24,50,000
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Cost to bring the product…
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CalculationPurchase Price convertedTo Rs.
25,00,000
Freight to Indonesian harbour
5,00,000
Sub Total 30,00,000
10% duty 3,00,000
Sub Total 33,00,000
19% Import VAT 6,27,000
Total 39,27,000
(Cost Per 10,000 pieces)
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Balance Sheet
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ASSETSCurrent assets:-CashAccounts receivablesInventoriesOther current assetsFixed Assets:-Land and BuildingFurniture Total
2000001500001700000150000
5000000300000
2200000
5300000
7500000
LIABILITIESCurrent liability:-Account payablesSecured loanFixed liability:-Borrowed capitalOwn capital Total
10000001500000 24500002550000
2500000
5000000
7500000
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Source of finance
Magma finance Mudra finance. IFC Owner’s capital
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Major product segmentation
Soft Toys
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ON THE BASIS OF AGE
0-1 YEAR1-3 YEAR3-5 YEAR5-10 YEAR10 AND SO ON..
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ON THE BASIS OF GENDERBOYSGIRLSUNISEX
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Present scenario
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Due to patriotic behavior of public we are gaining attraction because of a trustable Indian brand.Inspite of importing from China, our products are imported from Indonesia.
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Boost in the demand of our products.Increase in the market share of our product.Enhancement of goodwill.Maximization of welfare of Indian society.
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Management
Centralised.Authority and Responsibility.
Learning Organisation.
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CENTRALISEDAs our company is new in the
market so the power is centralised for instance in the
limited hands only.
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Authority and responsibility
All the partners are having equal authority and
responsibility regarding taking any decisions in the
stake of the company.
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Learning Organisation
As our company is new in market so we will learn from our competitors
while doing the business in dynamic environment.
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Long term strategies
StrategiesShort term strategies
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Short-term strategies
Develop and supply creative, educational, engaging toys.Provide the toys at cheapest rate.
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Provide customers the toys according to their taste and preferences.Study the competitors and marketers before setting up business.
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Long-term strategiesTo cover up the whole
market.Motivate other to invest in
Indian toy market and manufacture toys in India.
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To be at the top in Indian toy market and globally.
Export the made in Indian toys to other countries.
Increase the market share.To achieve and maintain
break-even point of the company.
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Sales & OperationsOnline sales is
available.On Retail outlets.
Wholesale.
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OperationsAll the Company related Operations are done from the head office situated at Delhi.
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Marketing
LongTerm
ShortTerm
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Short-term:-To make the people familiar with our product in the short
time span.
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Long-term:-To establish our business globally and enhance the goodwill of our company
and product internationally.
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Top market playersChiccoKidzeeLiliputFundoozChota bheemBarbieFunskul
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Corporate Social Responsibility
(CSR)Charity 1% of total profit.Child Education 2% (after
Charity).Import of Eco-Friendly
Products.Selling Pocket Friendly
Products.Ecofriendly packing.
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CharityTo the slum area
children's.To the orphanage
children's.