business plan for non-profitable organizations

8/7/2019 business plan for non-profitable organizations

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Business Plan ForNon Profit

Organizations

Business Plan ForNon Profit

OrganizationsPresented by

Sushil Goyal(5699)Presented by

Sushil Goyal(5699)


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What is a Business PlanWhat is a Business Plan

Document used to raise money, obtaincredit, perhaps recruit management ordirectors

Explains the opportunity in the market,product or service, and potential profitsfor investors

Document for public consumption butclaims to be private and internal

Real internal business plan different, notfor circulation

Document used to raise money, obtaincredit, perhaps recruit management ordirectors

Explains the opportunity in the market,product or service, and potential profitsfor investors

Document for public consumption butclaims to be private and internal

Real internal business plan different, notfor circulation


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Key Elements of a Business PlanKey Elements of a Business Plan

1. Disclaimer*2. Executive Summary3. The Company4. Market Analysis5. Competitive Analysis6. Marketing Plan7. Management Team8. Financial Projections9. Other Appendices

1. Disclaimer*2. Executive Summary3. The Company4. Market Analysis5. Competitive Analysis6. Marketing Plan7. Management Team8. Financial Projections9. Other Appendices


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1.Disclaimer1.Disclaimer

Financial projections and investorreturns are not guaranteed

Financial projections and investorreturns are not guaranteed


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2.Executive Summary2.Executive Summary

From 3-5 pages long including a financialsummary

Should clearly detail the company,investment proposition, marketopportunity, product, management

qualifications By end of page 1 reader should be able to

say what company is about

From 3-5 pages long including a financialsummary

Should clearly detail the company,investment proposition, marketopportunity, product, management

qualifications By end of page 1 reader should be able to

say what company is about


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3.Company and Operations3.Company and Operations

Describes the Company, pastaccomplishments, and the generalbusiness opportunity: How many years in operation,

shareholding structure, form ofincorporation, place of business.

Past accomplishments Business opportunity

Describes the Company, pastaccomplishments, and the generalbusiness opportunity: How many years in operation,

shareholding structure, form ofincorporation, place of business.

Past accomplishments Business opportunity


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4.Market Analysis4.Market Analysis

Market sizing and identifying keymarket segments and customers iscrucial to business plan: Identifies size of opportunity and sets

boundaries for business

Market sizing and identifying keymarket segments and customers iscrucial to business plan: Identifies size of opportunity and sets

boundaries for business


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5.Competitive Analysis5.Competitive Analysis

Need not be overly detailed Be able to explain how each approaches the

market, talk about their products, theirrelative strengths and weaknesses, andtheir market share

Dont discuss competition in scornful ordisrespectful manner be objective as tohow they stack up to you

Need not be overly detailed Be able to explain how each approaches the

market, talk about their products, theirrelative strengths and weaknesses, andtheir market share

Dont discuss competition in scornful ordisrespectful manner be objective as tohow they stack up to you


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6.Marketing Plan6.Marketing Plan

Explain how the Company will roll outtheir products and services Remember the 4 Ps of marketing Be able to detail how your plan will work

and why - advantages in price, quality,features, etc.

Explain how the Company will roll outtheir products and services Remember the 4 Ps of marketing Be able to detail how your plan will work

and why - advantages in price, quality,features, etc.


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7.Management Team7.Management Team

Include detail of all key managers anddirectors of the company Point out highlights of career

Include detail of all key managers anddirectors of the company Point out highlights of career


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8.Financial Projections8.Financial Projections

Begin with sources and uses of cash,

financial summaries and metrics, then moveonto projected Income Statement,Balances and Cash Flows.

Sources and uses of cash amount of debtand equity capital raised, assets beingadded, start-up losses, and other costs forwhich additional capital is needed (R&Detc.).

Financial summaries

Begin with sources and uses of cash,

financial summaries and metrics, then moveonto projected Income Statement,Balances and Cash Flows.

Sources and uses of cash amount of debtand equity capital raised, assets beingadded, start-up losses, and other costs forwhich additional capital is needed (R&Detc.).

Financial summaries


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9.Other Appendices9.Other Appendices

News articles about the industry orespecially your company

More technical discussion of anyproprietary technology you have

Letters from key partners or customers More detailed discussion of competition

News articles about the industry orespecially your company

More technical discussion of anyproprietary technology you have

Letters from key partners or customers More detailed discussion of competition


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ConclusionsConclusions

Remember, terse is best Executive summary is critical Beginning of long investment process

Remember, terse is best Executive summary is critical Beginning of long investment process


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Questions????Questions????

business plan for non-profitable organizations

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