Prepared by Verified By

Mr. Sumeesh V.K Mr. Deepesh M

Consultant Asst. Manger-Consultant

Bramma Learning solutions Bramma Learning solutions

Approved By Submitted to,

Mr. Ranjith A R Mr. Muhammad Saleem

Head-Consulting New Majic Food Industries

Bramma Learning solutions Adoor, Pathanamthitta

Business Plan

New Majic Food Industries

BRAMMA

Business plan for New Majic Food Industries

1.0 Executive Summary

New Majic Food Industries is a Kerala based Snack and Chips manufacturing

company located at Adoor, Pathanamtitta district. Owned by Mrs. Ghirija kumary and

managed by Mr. Saleem C Muhammed. Majic Taste is aiming to hit the market with its

high quality chips and snacks. The quality of the products will be the highlighting feature

in marketing. A semi-automatic technology with latest machineries is used for production

of snacks. Majic Taste will be available in all the leading supermarkets and retail outlets

in Kerala.

Majic Taste is planning to develop its sales to all over Kerala. Initial marketing is

planned through supermarkets and retail outlets. The product range of Majic Taste starts

from Banana chips, Cassava chips, Kerala mixture and basic traditional snack items.

There are about 33 varieties of snacks and chips in the product range. They are also

planning to export the snacks to some gulf countries.

1.1 Vision and Mission

Vision:

We aspire to provide health guaranteed snacks and chips to people who

love to enjoy taste.

We stands for quality and believe in our motto “ better quality for better

taste”

We preserve our traditional Kerala taste with the use of technology and

expertise

Mission

Our mission is to help Keralites to enjoy their traditional taste that ensure

quality and trust with our service and coverage

Our mission is to spread the Majic of traditional taste to Keralites across

the globe by exporting to overseas

Our mission is to establish as a customer choice brand among snacks

category within next one year

Our mission is to help the people to have fried snacks at tea time with no

worry on health aspects

1.2 Objectives

The main objectives of Majic Taste is as follows,

To establish Majic Taste in Kerala as the leading brand in snack foods

To make the brand available in all retail outlets in Kerala

To make a good distribution network for the brand

To make Majic Taste a leading Brand in Middle east and other countries

Expansion of the business in next two years

To increase the export volume of the company

2.0 Company Summary

2.1 Company Ownership

New Majic Food Industries is a sole proprietary firm under the ownership of

Proprietor Mrs. Ghirija kumary and Managed by Mr. Muhammed Saleem. The

company is located at Adoor in Pathanamtitta district of Kerala. The company

owns the trademark of ‘Majic Taste’ for their entire products. ‘Yummifying you’

will be the slogan of the brand. New Majic Food Industries owns a website

www.majictaste.com.

2.2 Initial requirements of New Majic Industries

1. Company Logo & Product Tagline

2. Company Letter Head

3. Company Website

4. Packaging Design

5. Bar-coding Registration

6. SFA Registration

Company Logo & Product Tagline

Logo:

Brand Name: Majic Taste

Tagline : Yummifing You

Company Letter Head

New Majic Food Industries, KINFRA Food Processing Park, Elamannoor.P.O, Adoor, Pathanamthitta, Kerala Phone: 0 9387712177 Email: info@majictaste.com, Web: www.majictaste.com

Company Website

Website Name: www.majictaste.

Packaging Design

Packaging design is to be done with the help of a designer. Company logo and brand

story needs to be included. Different colours should be used for variant items (10 items).

Export packaging norms needs to be included in the packaging cover.

Bar-coding Registration

Bar coding Registration Company: GS1 India

GS1 Company Prefix Number : 8908002243

Valid till : 30th September 2012

Registration procedures for allocation of GS1 Company prefix number

The following documents are required to be submitted while applying for allocation of GS1

Company prefix number:

GS1 India registration form duly filled and signed along with the “product classification sheet” duly encircling / highlighting the product categories being manufactured / supplied. Please note all fields in the registration form are mandatory. If any field is not applicable, please write “N/A”.

Payment of fees by DD/pay order for the requisite amount in favor of “GS1 India”, payable at Delhi. or for details of electronic transfer of funds to GS1 India,

Vijaya Bank, Bhikaji Cama Place

Branch

Current Account No.–

602000301000218

In the name of GS1 India

NEFT Code: VIJB 0006020

MICR Code: 110029018

Request letter from Applicant Company on its letterhead for allocation of GS1 company prefix number.

PAN card copy of Proprietor - in case of Proprietorship firm and PAN card copy of the applicant company in other cases.

Corporation Bank, Bhikaji Cama Place

Branch

Current Account No.– CBCA01000783

In the name of GS1 India

NEFT Code: CORP 0000373

MICR Code: 110017008

Proof of status of Applicant Company (for Proprietorship firm – VAT Registration certificate; for Partnership firm – VAT Registration certificate / Partnership deed; for Pvt. Ltd / Public Ltd etc– ROC / ROS / MOA / VAT Registration certificate).

Snacks Food Association Registration

SFA Registration can be availed only through online request registration.

They will reply to the request and will send the application form for membership

Registration Fee : 875$

Contact person Christopher Clarke, Vice President, SFA

Contact Id: CClark@sfa.org

3.0 Products and services

All the varieties of Kerala traditional snacks and chips are there in the product list.

3.1 Product List

Banana Chips

Tapioca Chips

Tapioca Chips Hot

Sweet Mixture

Kerala Mixture Plain

Kerala Mixture Hot

Corn Flake Mixture

Bombay Mixture

Sweet Seva

Pakkavada

3.2 Competitive Edge

3T Majic from Majic Taste

3 T MAJIC

1. Tasty Majic

2. Traditional Majic

3. Trusty Majic

Tasty Majic - Taste of Tea Time Fried Snacks made from traditional recipe which

you tasted long back at home.

- Tasty chips made from top quality ingredients in a hygienic and state of

art facility

Traditional Majic - Magic of real taste by traditional Kerala style of preparation

- Semi automated production technology ensures human involvement who

- are expertised in traditional Kerala style snack preparation

Trusty Majic - People usually carry a doubt in their mind about the usage of used oil in

the preparation of snacks. But Majic Taste relies on quality, so WE NEVER

USE USED OIL in the preparation of snacks. We believe in our Motto

“better Quality for better Taste”

- Production plants meet all International hygienic standards

- All products are of Export Quality

3.3 Technology

A semi- automatised production technology is used for entire list of products. The

machineries used for the production are of latest technology.

Benefits of using semi-automatic technology of production

A standard quality of products can be maintained in terms of shape and size

The damages / wastage can be reduced

Large volume can be produced because of speedy process

Fuels can be made cost effective as continuous and large scale production

happens

Hygienic production of products

Maintenance of national and international markets

Shelf life can be extended because of less hand jobs involved

4.0 Market Analysis Summary

Majic Taste will be available at,

Leading supermarkets in Kerala

All retail outlets selling snacks and food items

Leading bakeries and food courts

The major market of the brand in Kerala is from the leading supermarkets

because of the availability of potential customers.

Majic Taste is targeting middle level income group and higher level income

group as the pricing pattern is bit higher than the local brands available.

4.1 Market Segmentation

During the initial phase Majic Taste is concentrating on five districts in South

Kerala, considering the operational feasibility and market knowledge. Later on

planning to expand the business all over Kerala through a distribution network.

Targeted Market:

Pattanamthitta

Alapuzha

Eranakulam

Kollam

Kottayam

Majic taste is planning to export to all GCC Countries which has a high

population of Keralites.

Targeted Market:

UAE

Oman

Saudi Arabia

Kuwait

Bahrain

Qatar

5.0 Marketing and Implementation Strategy

5.1 Marketing Strategy

Majic Taste is planning to give a best wholesale rate during the initial period to

the supermarkets and other retail outlets to encourage the products more.

Majic Taste is planning to do bill table display to have a visibility of the products.

Majic taste is also using the in-house promotional activities to attract customers

Promotional Plans during the introduction stage of brand

Customer campaigning to inform the introduction of the brand

Display of Danglers in a attractive design in all supermarkets and retail

outlets

Hoardings to be placed in major supermarkets, parks, buses, cinema halls

etc

Brochures or leaflets regarding details about products should be issued

through bill tables of major retail outlets

Utilize the premium shelves offered by the leading super markets

Make a small gift available with each pack or two packs. Gifts like pens

can be used.

Introduce a scratch & win offer for a limited time period which make

people aware of the brand. Place a scratch coupon inside packs and offer

small gifts to certain coupons like caps, one pack of Majic taste etc.

The vehicles used for sales can be painted with Majic Taste’s Promotion

Stress the health benefits of the brand in every promotional activities as

customers are very much conscious now a day

Product boards displayed on the trolleys can be used

Initial Promotion Campaign:

Three schemes can be introduced as initial promotional schemes.

1) BIG MAJIC Offer

About the offer:

In this particular offer, introduce a combo pack offer by wrapping two packs

together (of different snacks) and make a discount in price.

Mode of operation

The offer can be operated comparing the margin per pack with volume selling. If the

cost per pack is Rs 23, then the cost of combo pack will be of Rs. 40. Highlight the

price advantage in the cover pack (23+23=40) .Wrapping can be done by using

printed wrappers

2) MAJIC PACK Offer

About the offer:

It is a surprise gift offer to customers. In this particular offer there will be one

surprise number in the Majic pack and the number is awarded by a gift when the

customers present it with the pack cover.

Mode of operation:

Three set of surprise numbers (E.g. 111, 222, 333) are planned to include in the

Majic Packs. A Majic pack contains one among the three numbers. Specific gifts are

planned for each number for e.g. a cap (Majic Taste logo labeled) for 111; a pen for

number 222 and Buy 2 get one free offer for number 333. Numbers can be included

as a separate sticker in the packaging cover.

3) MAJIC WEEK Offer

About the offer:

This offer particularly aims at targeting customers who purchase in big quantity. In

this particular offer, if a customer purchases 5 packs of snacks, one pack will be

given free of cost. The scheme aims at building more sales volume.

Mode of Operation:

Offer information can be displayed near the counter in a flex or board. Retailers can

be provided with a minimum number of free packs.

5.2 Sales Strategy

Sales personnel’s are appointed to expand the brand throughout Kerala. The

main aim of Majic Taste is to create the brand loyalty of the products. Sales can

be done through distributors and by route sales. During the initial phase, the

company is planning to use distributors in Eranakulam, Kollam and Kottayam

districts. The route sales are planned for Pathanamtitta and Alapuzha districts.

Strategy to be used in route sales

Identify potential routes that can be controlled directly and fix the routes

in a cost effective manner

Average number of outlets should be fixed in each routes with the capacity

of our vans

Expected sales in each route must be identified

Each route should be followed up once in a week on a fixed day

The route salesman should ensure the availability of products to each

routes

To make a route sales fixture with regard to vans available and continue

the process

Daily report collection of each route from sale executives and drivers

Sales executives is advised to encourage the promotional activities done by

the company

Provide a good incentive plan for sales executives based on sales which will

help to get more orders

Follow ups from the management side to ensure the proper working of the

system

Identification of routes in Pathanamtitta and Alapuzha district

Majic taste will is planning to do route sales in Pathanamtitta and

Alapuzha districts. The plant is located at Adoor so the route sales will be

operated from Adoor.

The main routes identified are

Adoor – Pandhalam – Chenganoor – Thiruvalla -Changanasseri - 42 kms

Adoor – Pathanamtitta – Kaipatoor – Ranni – 33 kms

Adoor- Charumoodu- Mavelikara – 32 kms

Adoor – Kayamkulam – Cheppad - Takazhi – Cherthala – 95 kms

Adoor – Thuravoor - 106 kms

Adoor – Punalur – 36 kms

Sales using distribution network

Majic Taste is planning to identify distributors in districts other than that having

route sales. The distribution channel for the product may be

Features of a good distributor

Must have a good retail network

Equipped with high standard marketing personnel

Need good stocking / warehousing facilities

Have a credibility in payments

Must be engaged in business relating to food industry

Provides services for the promotion of our products

Has superior knowledge about the industry

Manufacturer

Distributor

Retailer

Consumer

List of Major Sales points identified for Majic Taste in Pattanamthitta

More Super Market Sarothara Complex, Aji Nagar, 691523 Adoor.

9961883445 ram.brijeesh83@gmail.com

Thriveni Super Market Revenue Tower, M.G Road, Adoor,691523 9495835284

P O Thomas Sons Adoor Tower, CentralAdoor, Adoor P.O,691523 9349610002

J J Margin Free Super Market Opp.ParthsarathiTemple, M.CRoad, Adoor,691523 9447409592

Dhanya Super Market NearKarikinethTextiles,Adoor.,691523 9446007823 dhanyasupermarket@gmail.com

M A R & Co Hyper Market Kottamukhal,Adoor.,691523 9645553373 hafiznishadmar@yahoo.com

Saleena Shopping Centre Kulangara Building, KSRTC Road, KSRTC Junction, Adoor, Kerala +91-4734-229869

Thomson Bakery's & Food Court

Mariyam Plaza,Parakode

Road,Adoor.,691554 9645520967

Best Bakers

Near Parthasarathy Temple,

Adoor, 691523

09947798856

Trissur Bakery

Adoor.,691523

9995197134

Elite Bakers

Opp Margin Free Super Market, Konni,

689691

9496947025

Star Bakery

M C Road, Pandalam, 689501

9447079183

Universal Supermarket, Pandalam, Kerala

Aswathy Bakery Pandalam Junction, Pandalam,

Pathanamthitta-689503 04682453538

List of major Sales points identified for Majic Taste in Alapuzha

Deepa Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312384

Kami Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2314230

Karukayil Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312746

Kerala Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2314238

M K Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312336

Meera Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312319

Pulickal Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2314522

Pushpa Department Stores Address: Mavelikkara, Alappuzha, Kerala, 680002 Phone number: 91-047-92302328

Sasidharan Address: Haripad, Alappuzha, Kerala Phone number: +91-477-2412036

Style Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312258

Sweda Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2314374

Unnithan Address: Haripad, Alappuzha, Kerala Phone number: +91-477-2412409

Vanitha Super Market Address: Haripad, Alappuzha, Kerala Phone number: +91-477-2413267

Crown Bakery

Alappuzha HO ,

Alappuzha,

Abdul Majeed V A Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312303

C M Stores Address: Mannar, Alappuzha, Kerala Phone number: +91-477-2312649

Exporting Network

Majic Taste is planning to export its products to GCC Countries. During the

initial stages the products will be made available in all the leading outlets in gulf

countries. Exporting will be done through a prominent exporter in Kerala.

Pricing Policy

As the products are marketed as a healthy snack so the company is liable to

maintain prices at par to the competitors due to superior quality. Company is

planning to give better promotional rates to the retailers. This is done as a part

of promotional activities for the brand. Certain points are to be taken into

consideration while framing a pricing policy

How much is the cost price of the product?

The cost price of the product will be depending on the purchase price of

the raw materials, cost of labor, cost of promotion activities and other

overhead expenses involved in production

What are the marketing techniques to be used?

Majic taste will need lot of promotion activities in the introduction stage.

More promotion has to be done in supermarkets itself. This will be more

effective and less expensive.

What is the price range of competitors?

The identified competitors of Majic Taste are Thalolam –Rs25 / pack

Dev Snacks –Rs 25/Pack, Groves – Rs 35, Fresh snacks-

Who all are the targeted customers?

Majic Taste mainly concentrates on middle and above middle level

people.

What will be the profit target of Majic Taste?

Initially the profit will be very low as the product is in introduction stage.

More promotional activities need to be done at this stage.

What will be the margins to the intermediaries?

Distributors and retailers will demand for more margins to place the

product. But once the product hits the market they will be willing to

decrease the margins.

6.0 Management Summary

Mrs. Ghirija Kumary is the proprietor of New Majic Food Industries. Mr. Saleem will be

the managing the day to day activities of the firm. He will be responsible for Purchase

and Production department. Mr. Saleem is having 20 years of experience in snacks and

chips industry. A Chief Operations Manager is to be appointed for controlling the

Marketing and Finance departments.

6.1 Personnel plan

Production & Operations Head

Marketing Manager

Accounts & Administration Executive

Production In charge

Production & Packing Staffs

Sales Executives

Drivers

6.2 Organization Structure

Properitor

Production & Operations

Head

Marketing Manager

Sales Executives

Drivers

Accounts & Administration

Officer

Production Incharge

Production & Packing Staffs

Recruitment Plan for New Majic Food Industries

The recruitment and selection is the major function of the human resource department and

recruitment process is the first step towards creating the competitive strength and the strategic

advantage for the organizations. Recruitment process involves a systematic procedure from

sourcing the candidates to arranging and conducting the interviews and requires many

resources and time. A recruitment plan establishes an understanding of the job so you can hire

the most qualified applicant. The plan lays out the major responsibilities of the job, identifies

what is needed to perform the job, and identifies the most effective selection procedures to

use. New Majic Food Industry is planning to recruit employees for its Production department,

Marketing department, Accounts and Administration department. The main procedures

involved in recruitment are

Identifying the Vacancy

This process involves the identification of vacancies in which the employees to be

recruited. New Majic industries must recruit employees for the following posts.

Marketing Manager (1)

Accounts & Administration Officer(1)

Production in charge(1)

Production Staff(9)

Sales Executives(3)

Drivers(3)

Prepare job description and person specification

The jobs of each of the employees that are going to recruit must be clearly been

identified and approved by the management. The job description of the staffs in New

Majic is to be clearly defined.

1. Marketing Manager

Marketing Manager is the key person in the company and hence he should be a

suitable person with required skills. He is the person who is supposed to coordinate

all the activities in the marketing department.

Required Qualification and experience:

Age : Around 30 years

Qualification : Graduation (MBA preferred)

Experience : 3+ years experience as manager in any industry

2. Accounts & Administration Officer

Accounts and Administration officer is the person who is responsible for all kind of

administrative works in the company. She/he will be the person who act as a

accountant and perform all kind of accounting jobs.

Age : Around 25 years

Qualification : B Com (MBA preferred)

Experience : 2+ years experience as accountant

3. Production in charge

Production in charge is the person who acts as a head of the production

department. He will be responsible for coordinating all the activities in the particular

department.

Age : Around 35 years

Experience : 2+ years experience in the same field

4. Production & Packing Staffs

Production & Packing staffs will be responsible for maintaining the quality of the

products. They must be experienced in production of snacks.

Age : Around 30 years

Experience : 2+ years experience in the same field

5. Sales Executives

Sales Executives are the field force of the company. They require some basic sales

traits and they need to be proactive and self motivated.

Age : Around 25 years

Qualification : Graduation and above

Experience : 1+ years experience in sales field

6. Drivers

Drivers are responsible for maintaining route sales along with sales executives. They

must have a good knowledge of each of the routes identified by the company.

Age : Around 30years

Requirement : Must have a valid driving license and having

experience in route sale

Advertising the vacancies

The recruitment advertisement should be placed in leading newspaper a one week

before the recruitment is going to take place. All the vacancies must be included and the

requirements should be clearly specified for each of the posts. The advertisement

should include the key recruiting person’s contact details. The details about salary

should not include in the advertisement. The venue for the interviews must be fixed at

the time of giving advertisement.

Planned date of advertisement : 19-10-2011

Medium : Malayala Manorama (Avasarangal)

Follow up the advertisement

After the advertisement the candidates will call or respond to the contact details

given in the advertisement. The calls must be clearly attended and the full details

regarding the candidate should be collected.

Follow up in charge: Sumeesh V K

Short listing of candidates

This process includes the selection of the candidates those having the essential

requirements to the posts we have and who are being interviewed. All the shortlisted

candidates should inform the date, day and venue of the interview. There must only be

10 or 15 candidates given appointment at a time. Inform the candidates about the

credentials they need to bring at the time of interview.

Short listing date : 24-10-2011

Intimating the candidates : 24-10-2011

Preparing for the interview

An interview analysis sheet should be made by the interviewer to evaluate all the

candidates. The marks can be given by the interviewer. This helps in assessing each

candidate and to take decisions. The key person of the company and the recruiting

person must be in the panel of interview.

Interview Panel

1. Mr. Saleem C Muhammad

2. Mr. Ranjith A R

3. Mr. Deepesh M

4. Mr. Sumeesh V K

Conducting interview and Decision making

Venue:

The recruitment process must starts from 10 am onwards. The details of each

candidate must be cross checked at the time of interview. Salary of the candidates

must only been decided after the interview but a predefined structure should be there

before conducting the interview.

Responsible Person – Mr Saleem

Offer Letter

After finalizing the candidate to a post an offer letter should be given to him/her.

An offer letter must contain the name of the post he is selected for. The salary the

details about leave and all the HR policies regarding the employee should be clearly

been defined in an offer letter. Offer letter must be prepared in two copy one for the

employee and the other for HR purpose.

Action Plan for New Majic Food Industries

Sl.

no Activity Description Start Date End date

Responsible

person

1 Project Plan

Preparation of

Project plan for

Majic Taste 27-09-2011 28-09-2011 Deepesh

2 Logo

Designing a logo

for Majic Taste

Coordinating with

designer

Finalizing the logo

26-09-2011

28-09-2011

Ranjith

26-09-2011 Deepesh

28-09-2011 Saleem

3 Website

Sourcing quotation

from company

Making the

payment

Registering the

website

28-09-2011

29-09-2011

Deepesh

29-09-2011 Saleem

29-09-2011 Software

Firm

4 Bar-coding

Applying for GS1

bar-coding for

Majic Taste

Making payments

and send DD

Coordinating with

GS1

Availing company

prefix number

22-09-2011

30-09-2011

Sumesh

22-09-2011 Saleem

29-09-2011 Deepesh

29-09-2011

5 Packaging

Finding cylinder

making parties

Sending quotation

request to parties

Finding packaging

designing parties

Placing orders

26-09-2011

30-09-2011

Deepesh

27-09-2011 Deepesh &

Saleem

26-09-2011 Saleem

08-10-2011 08-10-2011 Saleem

6 Collection of

packing pouches

Collect finished

packing pouches

from packaging

Saleem

company

7 Business Plan

Complete Business

Plan with initial

market study

Approving the plan

03-10-2011 08-10-2011 Sumeesh

Saleem

8 Preparation of

Advertisement

Recruitment

Advertisement

Format 10-10-2011 10-10-2011 Sumeesh

9 Giving

Advertisement

In Manorama

Newspaper 19-10-2011 19-10-2011 Saleem

10 Advt Follow Ups

Call coordination

Short listing of

candidates

Intimation to

candidates

19-10-2011 24-10-2011 Sumeesh

24-10-2011 24-10-2011 Sumeesh

24-10-2011 24-10-2011 Sumeesh

11 Venue

Arrangement

Arranging venue

for recruitment 19-10-2011 20-10-2011 Saleem

12 Recruitment

Recruitment to be

done at Adoor 27-10-2011 27-10-2011 Saleem,

Sumeesh

13 Finding

Distributors

Collecting the list

of distributors

Preparing brochure

for distributors

Fixing the margin

and terms of

conditions

Discussion with

distributors

Finalizing

distributors

14-10-2011 14-10-2011 Sumeesh

15-10-2011 18-10-2011 Sumeesh,

Saleem

17-10-2011 17-10-2011 Sumeesh

Saleem

19-10-2011 22-10-2011 Saleem

24-10-2011 24-10-2011 Saleem

14 Finding Exporters

Collecting the list

of Exporters

Preparing brochure

for Exporters

Fixing the margin

and terms of

14-10-2011 14-10-2011 Sumeesh

15-10-2011 18-10-2011 Sumeesh,

Saleem

17-10-2011 17-10-2011 Sumeesh

Saleem

conditions

Discussion with

Exporters

Finalizing Exporter

19-10-2011 22-10-2011 Saleem

24-10-2011 24-10-2011 Saleem

15

Defining job

responsibility of

employees and

preparing

reporting formats

Defining job

responsibility of

employees

Prepare reporting

formats for each

employee

12-10-2011 12-10-2011 Sumeesh

13-10-2011 13-10-2011 Sumeesh

16

Finding a good

Management

software

Discussion with

software

companies

Availing quotation

Conducting demo

presentation

Finalizing and

installing

25-10-2011 25-10-2011 Sumeesh

25-10-2011 27-10-2011 Sumeesh

01-11-2011 01-11-2011 Saleem

02-11-2011 03-11-2011 Saleem,

Sumeesh

17

Joining of

employee and job

induction

Welcoming the

newly joined

employees to the

organization

Providing job

detailing to

employees

04-11-2011 04-11-2011

Sumeesh

Deepesh,

Saleem

04-11-2011 04-11-2011

Sumeesh

Deepesh,

Saleem

18 Market study

Initial market study

by marketing team 05-11-2011 10-11-2011 Marketing

Manager

19

Raw material

purchase and

production start up

Purchase of

requires raw

materials and start

the production

process

Packing of finished

goods

07-11-2011 08-11-2011

Saleem,

Production

team

10-11-2011

Packing

Staffs,

Saleem

20 Commercialization

Move into the

proposed market

Sell the product

11-11-2011

Sales

Executives,

Drivers

11-11-2011 Sales

Executives

21 Evaluation study

Complete

evaluation study of

the project 18-11-2011 18-11-2011 Sumeesh