business plan by help hospitality services
TRANSCRIPT
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Building a Business Plan
Create a Business Plan as the first step on your path to success
By Djeumo Eugene Cyrille
HHS Vision: To be the Highest Experience Leading Partner in Hospitality and Tourism Services.
2Hours
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Mission: To empower people to improve on customers service and know
how through trainings and Sensitization.
Module 1
Opening
Think of your best movieWhat could it take someone to make such video
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Time:
Meeting People
Task:
• In 2 minutes, try to meet as many people as you can by telling:
• Name
• Profession / Business Idea
• Something you do that helps others
Time: 2 minutes
0:300:200:100:050:001:002:001:30
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Introductions
Task:
One by one, stand up and introduce one of the persons you just met:
• The other person’s name
• The person’s profession / Business Idea
• Something the person does that can help others
The person introduced continues by introducing another person and so on…
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Introductions
• How many people did you meet?
• How many names and professions do you remember?
Some attend seminars for exchange and never make any meaningful contacts and informations!
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Introductions
• Who was more concerned with talking instead of listening?
• How can you get more information about the people you meet?
By listening and asking questions
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Planning our Business
• What do you think when you hear the word Business Plan?
• What is your experience with Business Planning?
• What kind of Business Plan do you have today?
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Power House
• Life is too short to work in an undesired environment.
• I rather prefer to be a slave to my customers than to my boss.
• At the end of my carrier. I don’t want to blame myself for failing to start my personal Business.
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Learning Objectives
At the end of this module, you will be able to:
• Identify the essential elements of a Business Plan.
• Identify how a good Business Plan can create an anchor for continued success.
• List additional resources that can help you develop an effective Business Plan.
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Certification
Register
Participate
Complete evaluation and pass the
knowledge test.
Course material can be
purchase at 500frs after test.
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Course Program
Module 1: Opening – Introduces the topic and explains course details
Module 2: Concept – What is and how does a Business Plan work
Module 3: Structure – How to establish and strengthen Business Plan
Break
Module 4: Exercise – How to add value and turn Plans into a Business
Module 5: Business in Cameroon– How to use your ideas to establish a business plan for the future
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Business Proposal
Let’s say you have a business and someone comes up with this proposal for partnership:
- Why would you accept such partnership?
• Wants to be a partner
• Will not bring in any money
• Will not work at the business
• Wants part of the profits
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Business Proposal
If the person brings in a Plan!
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Module 2
Concept
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Let us talk about Your Business Ideas
Task: What Business do you have:
Have you started Yes / No? __
Do you have a plan Yes / N0 ? __
Do you have a market Yes / N0 ? __
Do you love your family Yes / N0? __
Do you belong to an Association Yes /N0 ? __
Do you see yourself self-employed in 2yrs Yes /N0 ? __
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Time: 0:300:200:100:050:001:00
Share your Opinion
Task: What could be your advantage (1-5) and disadvantage(6-10) to be self employed before the next 2yrs
1. ______________
2. ______________
3. ______________
4. ______________
5. ______________
6. ______________
7. ______________
8. ______________
9. ______________
10. ______________
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Who Can Help you and Why?
• Who in your family can give you money to start your business?
• When and How will you pay back?
• Who will like to buy and consumed your product?
• Why will your relative work for you?
• Why Should partners Put their reputation at risk by referring you to a client?
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Who Can you Help and Why?
• Who in your family can benefit your money to start his business?
• When and How will he/she pay back?
• Why will you like to buy and consumed his/her product?
• Why should you work for your relative ?
• Why Should you Put your reputation at risk by referring them to a client?
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Business Plan is Not a Book, it is a Statement
Business Plan is a guide on generating income!
Business Plan is about attracting investors, keeping on track.
It is not about assuming or imitating related businesses.
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What then is a Business Plan?
• A Business Plan is a written document that defines the goals of your business and describes how you will attain those goals.
• It is worth your considerable investment of time, effort, and energy.
• It sets objectives, defines budgets, engages partners, and anticipates problems before they occur.
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10 Reasons Why You Need a Strong Business Plan
• To attract investors.
• To see if your business ideas will work.
• To outline each area of the business.
• To set up milestones.
• To learn about the market.
• To secure additional funding or loans.
• To determine your financial needs.
• To attract top-level people.
• To monitor your business.
• To devise contingency plans.
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How Detailed Should Your Plan Be?
• Business plans differ widely in their length, appearance, content, and the emphasis placed on different aspects of the business.
• Depending on your business and your intended use, you may need a very different type of Business Plan:
• Mini-plan:
• Working Plan:
• Presentation Plan:
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Module 3
Structure
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Assembling a Business Plan
Every Business Plan should include some essential components:
• Overview of the Business:
• The Marketing Plan:
• The Financial Management Plan:
• The Operations and Management Plan:
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Seven Common Parts of a Good Business Plan
• Business plans must help investors understand and gain confidence on how you will meet your customers’ needs.
• Seven common parts of a good Business Plan are:
1.Executive Summary
2.Business Concept
3.Market Analysis
4.Management Team
5.Marketing Plan
6.Financial Plan
7.Operations and Management Plan
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Part 1: Executive Summary
• The Executive Summary of a Business Plan is a 3-5 page introduction to your Business Plan.
• The Executive Summary is critical, because many individuals (including venture capitalists) only read the summary.
• The Executive Summary section includes: A first paragraph that introduces your business.
• Your business name and location.• A brief explanation of customer needs and your products or
services.• The ways that the product or service meets or exceeds the
customer needs.• An introduction of the team that will execute the Business Plan.
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Part 2: Business Concept
• The business concept shows evidence that a product or service is viable and capable of fulfilling an organization's particular needs.
• The Business Concept section: • Articulates the vision of the company, how you plan to
meet the unique needs of your customer, and how you plan to make money doing that.
• Discusses feasibility studies that you have conducted for your products.
• Discusses diagnostics sessions you had with prospective customers for your services.
• Captures and highlights the value proposition in your product or service offerings.
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Part 3: Market Analysis• A Market Analysis defines the target market so
that you can position your business to get its share of sales.
• A Market Analysis section:
• Defines your market.
• Segments your customers.
• Projects your market share.
• Positions your products and services.
• Discusses pricing and promotions.
• Identifies communication, sales, and distribution channels.
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Part 4: Management Team
The Management Team section outlines:
• Organizational Structure:
• Management Team:.
• Working Structure:
• Expertise:
• Skills Gap:
• Personnel Plan:
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Part 5: Marketing Plan
The Marketing Plan section details what you propose to accomplish, and is critical in obtaining funding to pursue new initiatives.
The Marketing Plan section:
• Explains (from an internal perspective) the impacts and results of past marketing decisions.
• Explains the external market in which the business is competing.
• Sets goals to direct future marketing efforts.
• Sets clear, realistic, and measurable targets.
• Includes deadlines for meeting those targets.
• Provides a budget for all marketing activities.
• Specifies accountability and measures for all activities.
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Part 6: Financial Plan (Slide 1 of 2)
• The Financial Plan translates your company's goals into specific financial targets.
• The Financial Plan section:
• Clearly defines what a successful outcome entails.
• Provides you with a vital feedback-and-control tool
• Anticipate problems.
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Part 6: Financial Plan (Slide 2 of 2)
• The Financial Plan is the most essential part of your Business Plan. It shows investors the timeframes you have scheduled to make profits.
• Some elements of the Financial Plan include:• Important Assumptions
• Key Financial Indicators
• Break-even Analysis
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios
• Long-term Plan
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Short-term Forecast: Projects either the
current year or a rolling 12-month period by
month. This type of forecast should be
updated at least monthly and become the
main planning and monitoring vehicle.
Budget: Translates goals into detailed
actions and interim targets. A budget should
provide details, such as specific staffing
plans and line-item expenditures.
Different Financial Planning Options (Slide 1 of 2)
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Strategic Forecast: Incorporates the strategic goals
of the company into the projections. For startup
companies, the initial Business Plan should include a
month-by-month projection for the first year, followed
by annual projections for a minimum of three years.
Cash Forecast: Breaks down the budget and 12-
month forecast into more detail. The focus of these
forecasts is on cash flow, rather than accounting profit,
and periods may be as short as a week in order to
capture fluctuations.
Different Financial Planning Options (Slide 2 of 2)
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Part 7: Operations and Management
• The Operations and Management section outlines how your company will operate.
• The Operations and Management section includes:
• Organizational structure of the company.
• Expense and capital requirements to support the organizational structure.
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Key Takeaways From This Module• Business Plans are critical for the success of a company.
• Different businesses will require different types of Business Plans.
• All Business Plans have some essential sections that explain the core aspects of the company.
• In order to help your company have a better chance of gaining interest and investors, a Business Plan should include seven essential sections:
1. Executive Summary
2. Business Concept
3. Market Analysis
4. Management Team
5. Marketing Plan
6. Financial Plan
7. Operations and Management Plan
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Module 4
Exercise How to add value and turn Plans into a Business
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Three steps to start a business
Three ingredients must be present to start a business:
+ Be creative (combine known things in a new way: an idea)
+ Be innovative (the found idea must be useful for customers)
+ Entrepreneurship (carry out the useful idea in real life, action!)
= Start of a new innovative business
A business plan helps you describe the new business
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Business plan- items you must know about:
Download business plan template: www.dynamicbusinessplan.com/downloads
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Personal resources
• Your family network
• Economy
• Education in the field
• Know-how about the product/the services
• My weak points in relation to the business
• My working tasks in the business
• Future prospects for business size
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Product or service
• Products/lines/service – 1 - 2- 3
• Differences compared to your competitors
• Purchase frequency/product life span
• Calculation of product/service
• Price of product
• Purchase price
• Name of contractors
• Kind of distribution of the product
• Other businesses in this trade
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Market – who will buy?
• The typical private customer
• The typical business customer
• Geographical limits
• Realistic number of customers
• Average consumption in cash per customer
• Important competitors
• Competitive parameters on the market
• Possibilities on the market for your business
• Threats that may destroy the possibilities
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Sales and Marketing
• Direct mail
• Internet
• Customer visit
• Telephone sale
• Advertising
• Publications
• Signposting
• Presentation material
• Trade Fair
• Public Relation (PR)
• Opening market activity
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Management and Organisation
• Name of business/address/phone no/
• Legal status of business
• Owners
• Bank
• Accountant
• Business policies
• Accountancy and administrative routines
• Write letters
• Telephone reception
• Insurance subscriptions
• Business partners /consultants
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Business Development
• Business appearance in three years?
• The product or service in three years?
• Customers in one and in three years?
• Financial forecast for year three?
• Other goals with your business?
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Budgets and Financing
• Establishing budget
• Operating budget
• Cash Flow budget
• Financing+ Necessary establishing capital
+ Necessary liquidity
= Total funding needs
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Annual accounts - profit & loss
Turnover/sale
- Used goods /variable costs
= Gross profit
- Fixed costs
- Interest
- Depreciation
= profit = your salary
• Personal tax is paid on the basis of the company´s profit
• Accounts and budgets are always without VAT/sales tax
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Profit & loss statement- Accounts for a small building company, 2014
Turnover/sale 442.000
- Use of goods 145.860
= Gross profit 296.140
- Fixed costs 97.116
- Interest 0
= Profit = Your salary 199.166
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www.DynamicBusinessPlan.com- core business plan knowledge
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First work task: Decide your business idea
Task:
• Decide which kind of business you will start ?
• Describe the business in four lines and hand it over to the
lecture at
the first meeting
Inputs:
• Build on your own experience - business as leisure
• Build on what you find interesting, fun or challenging
• You could assume you have specific education or contacts
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Presentation of business plan
The following must be included:
• What does the company sell?
• Which and how many customers?
• How to come in contact with the customers?
• Turn over year one?
• Profit year one?
Need for financing?
Go to:
• www.DynamicBusinessPlan.com
Here you will find:
• Template for a Business plan - word
• Establishing budget - excel
• Operating budget – excel
• Online business plan information
•
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How to use your ideas to establish a business plan for the future
Module 5:
Business Plan in Cameroon
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Case Study – Oxford Restaurant
OXFORD RESTAURANT
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Table of Content
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1.0 Executive Summary (1 by 2)
• What's Oxford? Oxford is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families.
• We are located in Ub junction, Molyko - Buea, a booming, and rapidly expanding, borough of Buea, University Junction.
• The menu will be inspired from different countries' specialties and appeal to a diverse clientele.
• The Oxford restaurant will be open seven days a week.
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• The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount.
• Oxford Restaurant's objective for the first three years of operation includes:
• Keeping food cost fewer than 35% revenue.
• Keeping employee labor cost between 24-29% of revenue.
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• Keys to Success: The restaurant will stand out from the other restaurants in the area because of the unique design and decor.
• Company Summary : Oxford’s & Restaurant will feature an outstanding New African menu with a touch of Asian influence in an upscale and cozy atmosphere.
• Company Ownership : The restaurant will start out as a Sarl, owned by its founders HRH P. TenengSikod. HRH P. Teneng Sikod will function as the CEO and Djeumo Eugene as managing partner.
Business Concept / Company Summary
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Start-up Summary : Comfort works in the kitchen and while
Cyrille manages personnel and focuses on the financial
issues. We have a restaurant space approximately 200 - 250
sq. ft. in Ub junction,Molyko- Buea. Oxford's is already
operation, not producing at it optimum capacity.
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• We will 'go all the way' to satisfy our guests. We will change our menu every 3-4 months, but we'll keep 'your favorite.' Portions will be modestly sized with an attractive presentation.
• 3.1 Pricing and Profitability : We anticipate our total sales allocation to be 85% restaurant sales and 15% catering sales. The combined cost of sales will be 33% producing a gross profit of 67% on total sales.
• Oxford's focuses on local and tourist restaurant seekers. People that have a desire for good food and a fascinating atmosphere.
3.0 Services / Market Analysis
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Oxford Restaurant will focus on attracting a wide and diverse clientele ages 25-60 with an annual income of at least 150,000.frs
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5.0 Management team• Djeumo Eugene will manage Oxford's Restaurant.
Comfort Nyaah will also function as head chef. Djeumo Eugene will take care of all financial issues including bookkeeping.
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6.0 Marketing Plan• Oxford's Lounge & Restaurant and 'Leave it to help
Catering' will have a combined website.
• It will be the virtual business card and portfolio for the company, simple, classy and well designed. Our site will offer our menus, prices, reviews and happenings at Help's.
• We will also have a monthly newsletter about what did happen at Help's to get new customers interested in our restaurant.
• You will also be able to send us an E-mail when you want to make reservations at our restaurant or to book 'Leave it to oxford Catering.' Fast, easy and convenient!
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6.0 Financial Plan• 1,000,000 of funding is needed over the next
year for renovations, furniture, kitchen equipment, liquor license, food & restaurant supplies, legal fees, working capital, marketing and personnel.
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• Break-even Analysis : For our Break-Even Analysis, we assume running costs include our full payroll, rent, and utilities, and an estimation of other running costs.
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7.0 Operation and Management
• Competitive Edge , PEST ANALYSIS
• Main Competitors
• Marketing Strategy
• Marketing Program , word of mouth, exhibition etc
• Sales Strategies, forcast, Minestones etc
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Sources and Citations
• Small Business Administration, Business Planning, How To Prepare a Business Plan : Gary Cadenhead, No Longer Moot
• Shirleen Glasin, ProSidian Consulting, Building a Business Plan
• Entrepreneur.com, Small Business Encyclopedia, Business Plans
• AllBusiness, A D&B Company, 10 Reasons Why You Need a Strong Business Plan
• Business Owners Toolkit, Total Know-How for Small Businesses
Building a Business Plan 67
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Exit Plan
• No one attempts a business anticipating failure, however sometimes ventures do not fulfill their promise.
• We at Help's are committed to our concept and its viability. In the event that our venture cannot achieve profitability and retire the encumbrances; we will first attempt to sell the operation and use the proceeds to clear all outstanding balances.
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Menu
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Thank You!
Let’s plan our Business!
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IF WE CANNOT FORCE THE POLITICIAN
TO CHANGE, WE MUST INSPIRE THE
CITIZENS TO BE BOLD. Pst. Eva Mawarire
Contact: +237 [email protected]