business-plan beerstore english
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Business-plan Beerstore EnglishTRANSCRIPT
Laura Virág – 410444Lakatos Balázs – 410384 FY8 - Entrepreneurial Behavior 01.12.2014.
rewrite: 10.01.2015.
Business PlanThe Small Hungary Project - open a beer retail store in Enschede
Prepared by:
Laura Virág
student number: 410444
Balázs Lakatos
student number: 410384
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Table of Content1. Executive Summary............................................................................................................................3
Company Summary............................................................................................................................3
2. Opportunity........................................................................................................................................3
Environmental analysis of the opportunity........................................................................................3
Key differentiators..............................................................................................................................5
The main competitors of the company:.............................................................................................5
SWOT analysis in relation to competitors...........................................................................................5
3. Strategy..............................................................................................................................................6
Vision..................................................................................................................................................6
Mission...............................................................................................................................................6
Objectives...........................................................................................................................................6
4. Marketing plan...................................................................................................................................9
Marketing Mix:.................................................................................................................................11
Product.............................................................................................................................................11
Price..................................................................................................................................................12
Place.................................................................................................................................................12
Promotion........................................................................................................................................12
5. Operations plan................................................................................................................................13
Personnel Plan..................................................................................................................................17
6. People plan.......................................................................................................................................17
Management summary....................................................................................................................18
Company Ownership........................................................................................................................18
Management team...........................................................................................................................18
7. Financial plan....................................................................................................................................19
8. Future plan.......................................................................................................................................21
Conclusion........................................................................................................................................21
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1. Executive Summary
The Small Hungary B.V. is a retail store, which is selling, special, craft beers from Hungary. The store
is located in Enschede. The company realized an opportunity that one of the favorite drink of Dutch
people’s is beer. The company also aware of that in the market there is mainly the usual types of
beers can be founded, so the Small Hungary B.V.’s goal is to change it, and bring some freshness into
the market. The product range will be wide. The company would like to offer at least 300 different
types of beers. The Small Hungary B.V. will has an extensive supplier network in Hungary, which
consist of up to 44 breweries. It is a privately owned company. The founding members come from
Hungary.
Company Summary
This company will operate as a Dutch Private Limited Company (B.V.). It offers diverse range of
products for the consumers. The location is in the heart of the city, walking distance from the central
places and from the university.
2. Opportunity
Firstly the owners of the company started to think about which business idea would be viable in
Enschede, in this area of Netherlands. In this province, there is three big cities, Hengelo, Almelo and
Enschede. The reason why the company chose Enschede for the location of the business is because
the owners of the company have been living here, so they already have some experiences.
In this area there is a big tradition of brewing, so the owners of the company thought that it could be
a good base of a business. The Small Hungary B.V. would like to connect the Hungarian and the Dutch
beer making culture.
The Netherlands like Hungary also known as beer-loving nation. Both of them have a colorful culture
of beer making, but there is a difference as well. The economical situation of Netherlands is better,
predictable and more secure. These facts are clearly detected in case of the Dutch brewing industry
too. There are several big beer making company in Netherlands. These multinational companies –
like Heineken, Bavaria, Groslche produce and sell millions barrels of beer. They owned hundreds of
brands which are sold by retailers– like Albert Heijn, Jumbo, Aldi – café bars, nightclubs and other
shops. Therefore the market is competitive but challenging.
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Environmental analysis of the opportunity
Factors Advantages Disadvantages
Economic In Netherland the currency
(EUR) is stable.
The economy in Netherland is
stable, which means more
secure basic of a business than
in Hungary.
The taxation in Netherland is
better than in Hungary.
In Hungary, the currency is
HUF, which means a risk,
because of the exchange rate
fluctuations.
Business cultural differences.
Environmental In Hungary the resources are
cheaper.
The delivery is complicated
and expensive.
Political There is a stable political
background in Netherland.
Better support to
entrepreneurship.
The harmonization of laws and
standards could be difficult.
Social and cultural Better acceptability of
entrepreneurial activities.
Demographic trans are better
also. (younger society)
Different cultural aspects.
(fashion, lifestyle, media)
Technological The production is cheaper in
Hungary.
The Dutch and Hungarian
brew cultural meets.
In Netherland there is more
opportunity for innovation.
The future innovation
intention in Netherland is
more expensive.
The company knows that in this business idea there are some risks, because no one tried to offer this
kind of services and products here yet. The basis of the opportunity is the gap in the product range,
where there is no Hungarian beers. The company would like to develop and test this idea by step by
step.
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Key differentiators
Good store location: the area of the shop is busy, popular and easy approachable.
Reliable supplier network: good relation with the Hungarian breweries.
Uniqueness: only one in the market who sells Hungarian craft beers.
good quality
affordable price
The main competitors of the company:
- Wijn & Spijslokaal Cuvée- Paddy’s
- Fellini
- Molly Malone Irish Pub
- Café Het Bolwerk
- Aspen Valley
- etc.
SWOT analysis in relation to competitors
Strength:
good store location
reliable supplier network
uniqueness
good quality
affordable price
Weakness:
new business in this market
small company size
low budget
not enough knowledge
law experiences
Opportunity:
open new stores
product range expansion (beers)
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offer more service (e.g. catering)
open a web shop
offer Hungarian foods
Threats
Different regulation
Different culture
Competitive market
Economical changes
Political impacts
3. Strategy
Vision
The company wants to show people the beauty of the Hungarian brewing and through this,
introduce them a small slice from the culture of Hungary.
Mission
The company mission is to import and sell Hungarian homemade beers in The Netherlands.
Objectives
The Small Hungary short-term goal is to enter into the Dutch market successfully, gain reputation and
operate financially balanced.
The long term objective of the company is to become the number one retailer of the Hungarian craft
beers in The Netherlands. The company wants to open new shops, broaden the product range and
the supplier network. The Small Hungary wants to operate profitable in the future.
The company wants to focus those people who like to try new things, new tastes and new beers, who
appreciate quality and uniqueness with affordable prices. Above a certain age people have every day
habits, favorite brands, foods, drinks, tastes which are very difficult to change. That is why market
segment of the company based on age are those people who between 18 to 60 years old. The beer
basically popular among men, but because of the spreading of flavored beers, it is getting more and
more popular among women too and the Small Hungary want to exploit it. Enschede is a teeming city
with 2 big universities and with lots of college students, which mean another significant market
segment.
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Opportunity
planning
Opportunity:The Hungarian beers has no presence in the Dutch market
How to achieve:-providing financial background: everyone-supply the technical equipments: Balázs Lakatos-market analysis: Laura Virág-consulting with professionals to advices: everyone- get more knowledge: everyone
Available resources:- Financial capital given by the founders- Partial knowledge and experience
Tasks:-providing financial background-supply the technical equipments-market analysis-consulting with professionals to advices- get more knowledge
Resources:- Enough financial capital- More experience- Technical equipments-Information about the market- More knowledge
Team members:- Balázs Lakatos, studying marketing- Laura Virág studying business- Máté Károlyai, studying agriculture
Success:- to achieve all our goals.- our business will be monitorised by different type of programs like CRM system, ERP system, and SAP system.
Goals:The company’s goals are to achieve market potential, reach break-even point in 2 years, gain reputation, and build a basis for the future innovation and development, and good customer relationship.
Identity:The name of the company Small Hungary B.V., which is a beer retailer in Netherlands.
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4. Marketing plan
The company’s starting point was the fact that there are lots of excellent qualities, sophisticated and
new craft beers in Hungary. These beers are unknown for the rest of the World. The Small Hungary
wants to change this. The company wants to introduce these beers for everyone, for those who don’t
know about the Hungarian beers. The company wants to start its conquest from The Netherlands,
from the city of Enschede.
The company starting point was that they saw a lot of unused empty stores in the city. We started to
think about the reason why the situation is like that. We have 2 explanations for that:
The first one is that the market is too saturated; there are enough retail stores, service unit, shops
etc. in the town. The people do not demand new services.
The second option that people do not have the willingness to create new things. This is probably due
to economic or psychological reasons.
We are confident about that the people always want something new, something different. This is an
eternal truth. So the basis of our business to give something for the future customers which is stands
out from the rest. Which they can appreciate it, they can have an everyday conversation about it and
they can enjoy it together.
The Small Hungary will start its journey step-by-step. The business will preserve the uniqueness and
will stick to its Hungarian roots. The company will keep the charm of its novelty. It is a harder way to
step into a new market but the company wants to commit to its core values.
The company’s marketing strategy will emphasize and it will be in accordance with these important
values.
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“Main demographics of Twente
1980 1985 1990 1995 2000 2004
Number of inhabitants 553600 563848 573635 586720 596394 615303
%Inhabitants living in
cities
48% 49%
Between 15 and 65
years
68,7% 68,8% 66,7%
% men 50,1% 50,0% 50,0% 50,1% 50,1% 50,2%
% women 49,9% 50,0% 50,0% 49,9% 49,9% 49,8%
Average income per
household
€ 23,300 € 25,100
% participation in the
labour process
54.4% 61.0% 64.6%
Unemployment 7.6% 3,8% 6,6%
Number of emigrants 1992 2042 1842 2806
Number of
immigrants
2908 2942 3848 2650
% Living below the
poverty line
9,6%
Data have been used of the year mentioned or of a year just proceeding or following that particular
year.
Source: I&O Research, Enschede”1
Based on this table the company found some informations about the potential markets, but as the
company identified in the opportunity planning, there are some market analysis tasks, which must be
performed. In terms of target market and customer segment for example:
- Target Market:
o How many customers are in the target market?
o What is the anticipated lifetime of the market in years?
1 Self evolution report of Twente
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o What are the key factors which drive demand and price in the market?
o Who are the dominant sellers in the market?
o What are their market shares by per cent, their competitive strengths and
weaknesses?
- Customer segments:
o How can the market be segmented, for example by geography, industry sector
(business/institutional), socio-economic group, age range, occupation, interests
(consumers), average spend and media consumption?
o What are the customer segments?
o Which of these are most attractive in terms of under-met needs or aspirations,
growth in size/spend and affinity with product?
Marketing Mix:
Product
The company’s product is homemade craft beer.
Globalization is changing to the localization, everything is made in little pieces, the hand-made,
quality unique products are getting more and more popular nowadays than the mass production. The
localization is the contrary of the globalization, and this process is shown in the beer industry also.
The people evaluate the quality, and the uniqueness, and they like if there is some story behind the
product what they bought. This is why the company sees potential in these products, also in Hungary
the craft beers are more and more popular, on the product life cycle they are on the growth part.
The company offers would be different kind of beers:
- taste
- type
- alcohol content
- price.
Types of beers what the company wants to offer: : Pale lager, Witbier, Pilsener, Berliner Weisse,
Maibock, Blonde Ale, Weissbier, American Pale Ale, India Pale Ale, Weissbier, Saison, English
Bitter, ESB, Biere de Garde, Double IPA, Dark lager, Vienna lager, Marzen, Amber Ale, Brown
Ale, Bock, Dunkel, Dunkelweizen, Irish Dry Stout, Doppelbock, Porter, Stout, Foreign Stout, Baltic
Porter, Imperial Stout
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Because the product range is so varied, it meet the customer’s needs, everyone can find what they
are looking for.
The company want to put a big emphasis on the product appearance, the beers will be in different
style of bottles, on every bottle there will be the logo and the name of the manufacturer, and also
the company’s name and logo. The company wants to create an appearance for the product, which
give the feeling to the customer that he is a better person if he drink this beer, he bought something
rare, special good quality and unique product.
Price
Because the production will be in Hungary, the product would be cheaper, what shown in the price
of the product also, but the management don’t want the customers thought that it’s a cheap bad
quality product, this is why the company offers different kind of price categories, including cheaper
(but also good quality) and more expensive (with something special thing) beers.
At the beginning the management wants to use introductory price, to get more and more returning
customers. With the loss leader product the company can achieve intensive advertisement, even if
they are too cheap to cause profit.
With the discounts – based on quantity - the management wants to win loyalty customers. The
company also want to offer “customer cards”, if a customer bought more than xxx €, they will get a
customer card, which they can buy the “week of the beer” cheaper. The week of the beer will be
different kind of beers every week. A special offer also the multiple-unit pricing, when the customers
can buy different kind of beers in a pack for a better price.
Place
The style of the store will designed by the founders. They want a simple, clear, modern but still
comfortable atmosphere. The store will follow the current trends and fashion. The store appearance
will be referred to the Hungarian origin.
The external appearance of the shop must clearly define the character and the mission of the
business. The shop window has to be big and attractive.
The logo, name plate and outdoor advertisements have to identify with business image of the store.
Promotion
The company will use different advertising and promotional tools in order to encourage sales and to
win the trust of the customers. These tools will mainly come from the „Below the line” category.
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Nowadays the non-traditional advertising tools more and more popular. They increasingly come to
the fore. The company will be using a lot of them. Due to the small size of the business the marketing
budget is also limited. These kinds of tools meet the requirements of the company's criteria. They are
cheap but there are many different ways they can be used. With the help of these tools the company
can reach lots of people and promote the company message.
Company will use tools like:
Social media – Facebook, Twitter, Pinterest. On these pages the company can easily
communicate with the customers and organize campaigns.
Direct marketing – send flyers for the potential customers or with door-to-door activity.
Online advertising – The company will use banners on pages which related to the topic and
with the help of Google Adwords.
Different publications – which would be place in universities and other busy and popular
places.
Different sales promotion tools – like winning game, coupons, loyalty and other discounts.
The company will create different creative advertising campaigns – like teaser campaigns.
5. Operations plan
When a company starts a business in The Netherlands, it must observe various government rules2.
At first, the company has to check whether it fulfill the conditions for staying in the Netherlands. It
means that the company has to fulfill a number of conditions, and sometimes also a residence permit
required.
Second the company has to select a legal form for example one-man business, or private limited
company. This legal form of the company, define the issues like liability and tax obligations.
The third commitment is select a trade name (company name), because at the Trade Register you
will required about that. Than the company has to register with the Trade Register, at the Chamber
of Commerce which is belongs to the city of the business. It will pass also on the company’s details to
the Tax and Customs Administration. After this administration, the company doesn’t has to register
with the Tax and Customs Administration again.
2 http://www.answersforbusiness.nl/guide/starting-business
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Than a company need to register with a product or industry board. Some sectors require this
registration, but after 2014 the actual product and industry board doesn’t relevant again, it’s only
exist at 2014.
The company also has to check, if it’s required for certain professional qualifications. Some kind of
certain professions only allowed to practice, if the company meets with certain requirement, but
usually a company do not required for that to form a business in the Netherlands.
The company also has to pay attention about the environmental regulations. If the company
operation will have an influence on the environment, it has to present a notification of
environmental management to its local municipality. Sometimes it’s also needed to use an All-in-one
Permit for Physical Aspects (Omgevingsvergunning)
The company also has to think about the fire safety requirements. Measures must be taken by the
company about the secure fire safety. Sometimes also needed to apply for an All-in-one Permit for
Physical Aspects, just as at the last point.
The business has to create his own business bank account, because it often arise expenses, and a
bank account make its own work easier. In Netherland, a business has to maintain accounts for seven
years.
It’s also has to check, if it’s need an insurance. In Netherland everyone who live here and earn
income here, have to take health insurance, so the owner/owners of the company has to have this
insurance, and also has to pay Dutch national insurance contributions. Next to it there are several
ways to insurance the business. Both of the countries, The Netherlands and Hungary are the member
of the European Union. Thanks to the free trade between countries importing goods from Hungary to
Netherlands can be easy and cheap
A company needs faithful and reliable suppliers, to support uninterrupted operation. The company
suppliers are Hungarian companies, whom we can cooperate easily. The company has to find the
right brewery from Hungary with different kind of beers (different taste, different brewing process,
and different style of the beer). The company has to show them, that this foreign relation is good for
them also, because they can extend them business, develop new markets, find new customers. The
management also has to deal with them about the financial part of the shipping, has to find the right
quantity, and time for the transport. They have to be committed about this business opportunity,
and the company has to agree with them.
The company needs to do some efforts to find the right suppliers:
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Find different kind of brewery, with different kind of beers (quality, taste, style, price).
Has to find the right supplier, who can transport on the right time.
Has to find the right quantity of the transport.
The number of the beers what can be hold in the storage room
The number of beers, what can be hold in the store
and also the needs of the customers.
The company has to find the right route from the brewery to the store.
The company will rent a store in the center of Enschede. The store will be located in a side street,
which is still close to every important meeting points of the city. The company would choose an area
where is the customer traffic is still good but the renting prices are not to high. These are usually
small street which link more busier pedestrian routes. In this kind of street the shops size are smaller
what is fully in line with the company's expectations. The size of the store needs to be between 50 to
100 square meter because of the small business size but still adequate in order to run the business
properly.
The company has to find a place which has more room. The proper layout if the store would be
divided for 3 units. In the front there will be the front office. In the back side of the store, the storage
room and the office included a small kitchen and a restroom will be located. In the front room what
is the service area the equipment and the furniture will be simple and clear. The clarity of the shop
will focus on the beers. Along the walls from bottom to top there will be shelves with all the different
products on it. Thus the customer will have an opportunity to get in touch with the company full
product range. Furthermore is it necessary to establish a desk where the customer can place their
orders and pay for the products. The design of the desk has to meet with the whole appearance. It
has to be simple, comfortable – for both the customers and employees too - and functional. The
front office has to be equipped with all the needful apparels like cash machine, pos terminal - for the
possibility to pay by credit card – personal computer.
The size of the back office has to be sufficient for two employees. There will be 2 working desk which
occasionally will operate as a conference table if the company has to negotiate with partners and
clients. The atmosphere of the office at the same time need to reflect to customer-centric approach,
professionalism and the new kind of business vision. The kitchen part of the office could be separate
in a esthetic way. It will be equipped with all the stuff what a kitchen has to contain, for example
microwave oven, coffee machine, small size fridge for daily food, different furniture and kitchen
accessories.
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In the third room which will be the storage room, must have access to sufficient supplies for
continuous operation. The shop mechanical equipment – like boiler, electric meter, fuse box - will be
placed here.
That the business meets these criteria the company will cooperate with Hungarian entrepreneurs. On
the one hand the bid of the Hungarian contractors is more favorable in terms of price and the other
hand the communication process would be easier. The necessary modification and renovation – like
painting, electrical works and carpenter works – will be divided between the entrepreneurs and
owners in order to reduce costs. The company will be able to cover all the costs from the share
capital.
Classic six-phase project management model3
The company will be following this model for managing process.
3 http://libweb.surrey.ac.uk/library/skills/Starting%20a%20project%20OU/B713_2_section3.html
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2. Plan- Work breakdown- Team and authority- Effort and duration- Schedule- Researches- Budget- Risk analysis
5. Communications Notes Reports Presentaion
4. Control- Cost control-Schedule control-Progress meetings- Re-plan
3. Team leading, building and motivation
- How to build a team
- Leadership activities
- Qualities
- Motivation factors
6. Review and exit
Project reviews
1. Define
- Meeting notes
- Terms of
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Personnel Plan
Because of the consequence of the low budget, at the beginning the company won’t have any
employee, the three owner will work in the shop, and them payment will be given depending of the
profit only. It’s a new business in a new market, the business hasn't got any reputation, that’s why
The Small Hungary want to use every opportunity to meet with their future customers needs, so the
opening time of the shop will be longer than the usual eight hours opening time, it will open from 10
am to 10 pm. It gave to their customers flexibility to visit almost every time when they want. The
shop will be open from Monday to Saturday, but at Saturday only from 12 to 6.
During the day one of the owner will work in the back office, and two of the owners will working in
the front office of the store, to serve the customers, and perform daily tasks.
Front office tasks:
serve the customers
suggestions to the customers about beers
keep the store clean
sorting the supplement
manage the cash machine
Back office tasks:
administration, and financial tasks
keep contact with the suppliers
marketing and advertising tasks
6. People plan
The management of the company consists of 3 young but enthusiastic persons. They are in the
beginning of their career but they are full of hope and sense of purpose. All of them have a good
knowledge in their fields. Theirs background covers economic, administrative, marketing, commercial
and agricultural knowledge. They have experience in different areas of the life. All of them have a
positive attitude to life. They are creative and they posses good problem solving skills. They know
that they still have to learn but they are ready for that and they are determined for it. Together they
form a perfect whole by complementing each other's shortcomings. They believe in their business,
product and the future success.
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Management summary
The owners of the Small Hungary B.V. are Laura Virág, Balázs Lakatos, Máté Károlyi, and they will
provide the operational tasks. Because this is a small company, the structure of the organization is
simple and clear. Every member of the company will have the own duty in the everyday working life.
Company Ownership
The Small Hungary consists of 3 shareholders who owned 100% of the company. Each of the owners
has an equal, one-third share.
Virág Laura - share: 1/3
Balázs Lakatos - share: 1/3
Máté Károlyi - share: 1/3
Management team
Laura Virág was born in 31.12.1991. Kecskemét in Hungary, she started her studies at an economical
high school, in her hometown. After that period she went to an Economical University where she
studied as an economist in business and management, in the capital of Hungary, Budapest. The
Óbudai University gave her so much knowledge, and opportunity to improve her business approach.
During her studies, she participated in a Study Research program, where she worked for a whole
semester. She also has working experiences in business field; she worked as a WWF volunteer, and
also in a company as a sales manager.
Balázs Lakatos was born in 04.09.1990. Veszprém in Hungary, he started his studies at an economical
high school, in Veszprém. After he graduated in high school, he started to study in an art school, in
Budapest. His major was web and graphic designing, and he finished it successfully. Then he started
his education at the Óbudai University, in commerce and marketing faculty.
Máté Károlyi was born at 17.03.1990 in Veszprém, Hungary. He started his studies at an general high
school in Veszprém. He graduated in 2009. After that he started his university education in
agricultural field he has a master diploma in Environmental management in agricultural engineering.
He has a passion for nature and beers.
The company aware that the future of the business is mainly depends on the entrepreneurial and
management capabilities of the owners and the future employees. Because of that, the company
wants monitoring continuously and assess these kind of skills. The management team of the
company have to improve their knowledge in some fields:
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- manage stress and pressure
- seek creative and effective ways of solving problems and meeting needs
- grow and maintain networks
- negotiate and leading skills
- assess, evaluate at select the opportunities which offer greatest potential
- develop innovations
- develop and implement effective human research management
- develop systems to plan and monitor financial requirements
- maintain dialogue with community and media
7. Financial plan
In order to minimize costs, the management will try to cover the initial costs of its parts. For example
the marketing plan will be written, and the design will be design by the members of the company,
the advertisement will be mainly through the internet, and the furniture will bought from second
hand shops. All the equipment, employees workers will be from Hungary, will be Hungarians, to
reduce the costs with it also.
Start-up costsregistration fee 50 €
deposit 1800 €renovation, modification cost 1500 €
back office1 computers 390 €
2 desks 50 €4 chairs 50 €
printer machine 65 €others 40 €kitchen
kitchen equipment 150 €fridge 200 €
microwave oven 60 €coffee machine 50 €
others 30 €storage room
shelves 40 €fridge 320 €fans 100 €
mechanical equipment 250 €
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safety equipment 400 €front office
shelves 60 €cash machine 350 €
pay desk 50 €2 chairs 25 €
computer 390 €POS terminal 350 €decoration 50 €
marketing costs 100 €All costs 6920 €
costs (for 1 year) € / yearrenting cost 7200 €
overheads (including electricity, gas, water, internet) 4000 €
shipping costs (+ additional costs) 4800 €
stock 30000 €All costs for 1 year 46000 €
All costs for 1 month 3833 €
All the starting costs together
Start-up costs 6920 €
costs/month (46000/12) 3833 €
Start-up costs 10753 €
All costs for 1 year 52920 €
The company needs 10753 € for start the business.
Break-even analysis
All costs for 1 year 52920 €
1 bottle of beer (approximately) 3 €
necessary sales volume 1470 bottle/month
necessary sales volume 17640 bottle/year
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Laura Virág – 410444Lakatos Balázs – 410384 FY8 - Entrepreneurial Behavior 01.12.2014.
rewrite: 10.01.2015.
The company has to sell at least 1470 bottle of beer/month, and 17640 bottles of beer/ year to cover
the one year costs.
8. Future plan
The management of the company has lots of idea about how to develop the company in the future.
Some of this ideas are must have to do at the close future; some of them are long term goals, but still
good to focus on the long term goals too. These ideas are:
- apply Dutch worker/student workers whose can help in the store with the customers
- sell Hungarian “Pálinka” also, not just beer (it’s made from fruits, kind of a liqueur, up to 55%
of alcohol content)
- offer the opportunity to the customers to drink the beers at the stores with tables chairs,
comfortable sofas in the store
- brewing the beers in Netherland (for that idea also have to find a place to do it, and has to
obtaining proper permits)
- organization event, where the guests can taste different kind of beers for a predetermined
amount
- open a web shop, where the customers can find all the kind of beers what the company
offers, and they can buy a large quantity of beers.
- offer a delivery service.
Conclusion
The members of the company are dedicated about the visibility of this opportunity. The Small
Hungary B.V. believes in its vision and if it is following this business plan the goals can be achieved
and the business can be successful.
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