business plan basics · business plan basics by amy demchak. getting started •assign employees to...
TRANSCRIPT
![Page 1: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/1.jpg)
Business Plan Basics
By Amy Demchak
![Page 2: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/2.jpg)
![Page 3: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/3.jpg)
Getting Started
• Assign employees to work on business plan
– Executive Officers and possibly a few support staff
from the sales/financial departments
• CEO responsibilities
– Create a Google Doc
– Use the VE Written Business Plan Rubric to list all parts
of the business plan
– Assign an employee to each part
– Print Gotham Enterprises example,
available on Portal
![Page 4: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/4.jpg)
Deadlines
• Assign due date for rough drafts
– Allow yourself 1-2 days to read and make comments
– Grade rough drafts taking points off for late
submittals
• Assign due date for final draft that is 2-3 days
prior to VE submittal date
– Grade final drafts taking points off for late submittals
![Page 5: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/5.jpg)
Business Plan Components
• Cover Page
• Table of Contents
• Executive Summary
• Company Summary
• External Environment
• Marketing Plan
• Financial Plan
• Appendix – bank statement, contracts with non-virtual entities, loan amortization, works cited or notes
![Page 6: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/6.jpg)
Optional Additional Components – not required in rubric
• Technology Plan
– Web Plan Summary
– Website Description
– Innovation Research
• Corporate Social Responsibility
![Page 7: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/7.jpg)
Document Format
• 12 point font
• 1 ½ or double spaced
• 20 pages maximum
• Cover page, table of contents, executive summary, and appendix items with up to 5 additional pages of supporting documents will not count towards 20 page limit
• All required financial statements included in 20 page limit
![Page 8: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/8.jpg)
Cover Page
• Branding
• Visually appealing
• Business name and logo
• Optional – address, phone, website, email
![Page 9: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/9.jpg)
![Page 10: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/10.jpg)
![Page 11: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/11.jpg)
![Page 12: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/12.jpg)
![Page 13: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/13.jpg)
Executive Summary
• Overview of plan
– Mission
– Product/service offerings
– Growth goals
– Company strengths
– Financial highlights
• Creative & enticing – tell the story of your
company; engage the reader
![Page 14: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/14.jpg)
Example:
![Page 15: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/15.jpg)
Example:
![Page 16: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/16.jpg)
Company Summary
• Company Overview
– Business description, industry, legal description, location, history (existing company)
• Mission Statement
• Management Functions
– Planning
– Organizing
– Directing
– Controlling
• SWOT Analysis
![Page 17: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/17.jpg)
External Environment
• Economic conditions – employment levels, interest
rates, GDP, inflation/deflation, balance of trade,
exchange rates, etc.
• Industry analysis – real and virtual
– Number of competitors
– Projected profitability/demand
– Financial condition of prospective customers
• Competitive analysis – real and virtual
![Page 18: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/18.jpg)
Marketing Plan
• Target market & market segmentation
– Demographics, geography, psychographics, benefits,
etc.
• Marketing mix
– Product, price, placement, promotion, positioning
• Discussion of business risks
– Identify risks and develop strategies for dealing with
risks
![Page 19: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/19.jpg)
Example:
![Page 20: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/20.jpg)
Example:
![Page 21: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/21.jpg)
Financial Plan
• Break-even analysis
• Income statement
• Balance sheet
• Cash budget
• Financial summary
• Include footnotes explaining assumptions made
and/or methods used
![Page 22: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/22.jpg)
Sales Projections Example
![Page 23: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/23.jpg)
Financial Indicators Example (Helios: Solar Industry Firm)
![Page 24: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/24.jpg)
Feasibility – bonus points
• I would invest in this company (5 pts)
• I would consider investing but need more detail
or further development (2 pts)
• I would not invest in this company (0 pts)
![Page 25: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/25.jpg)
Visuals
• Color scheme – branding
• Borders
• Logo
• Charts/graphs
• Tables
• Maps
![Page 26: Business Plan Basics · Business Plan Basics By Amy Demchak. Getting Started •Assign employees to work on business plan ... •Branding •Visually appealing •Business name and](https://reader035.vdocuments.site/reader035/viewer/2022071215/6044e69dcabdab3d8b2f7352/html5/thumbnails/26.jpg)
Questions?