Cherry  TV  “Juicy Talk for Women”

Helping women feel more comfortable, confident and fulfilled in bed.

50%  of  women  struggle  with  sexual  issues.    

Women are embarrassed, confused and blame themselves.

Only  20%  ever    seek  help.  

Problem  

Videos  featuring  every  day  women  talking    openly  and  honestly  about  sex.  

Users  learn  they  are  not  alone;    that  their  issues  are  normal  and  manageable.  

Solu+on  

?   !  

Demo  

Compe++on  Lifestyle  sights  with  videos  featuring    expert  demos,    Q&A,  and  street  

interviews.  

Sexual  health  sites    targeGng  men  &  

women.  

Podcast  with    industry  personaliGes  

interviewing  experts  and  offering  Gps.  

Text  based  sites  &  blogs    offering  sex  advice  for  teens.  

…  and  are  exposed  to  64  videos  ads  monthly.    

52%  internet  users  watch    online  video  regularly  

US  Market  Analysis  

comScore,  2012  

Nielsen,  2012  

Online  video  ad  spending  to  increase  38%  in  next  2  years  

eMarketer,  2012  

182  million  watching  

7.2  billion  earmarked  for  internet  video  ads  

Cherry  TV  has  enjoys  over  200,000  video  views  daily.  

Proof  of  Concept  

$

Cherry  TV  is  the    80th  most  viewed    “How  To”  channel  on    YouTube  

Cherry  TV’s  CPM  on    YouTube  extends  to  $18  

$ $ $ $$$ $ $ $ $$$ $ $ $ $$

Elevated  Video  SEO  

Google+,  Facebook  &  Twi_er  

Distribute  Partner  Content  

YouTube  Cross  PromoGon  

Marke+ng  Plan  

Liner,  non-­‐linear    and  companion  cross  pla8orm  video  ads.  

Premium/pay-­‐per-­‐view  shows.  Na@ve  adver@sing    

(show  sponsorship).      

Revenue  Model  

Financial  Overview  Looking to raise

$25,000 – $50,000 Funding used for

Quality  branded  video  content.  Marke@ng  consultant.  

Tech  upgrades.  Insert  studio  build.  

Exit strategy Purchase  by  mainstream  media  organiza@on.    

Jill  Abrahams  Creator/CEO  

Andrew  Johnson  CTO  

Team