business plan (2) (recovered).docx

7/28/2019 Business plan (2) (Recovered).docx

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GALAXY CAFE

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Table of Contents

Abstract ......................................................................................................................................................... 5

Chapter 1 ....................................................................................................................................................... 6

Introduction of Galaxy cafe ........................................................................................................................... 6

Mission Statement: ....................................................................................................................................... 7

Vision Statement: .......................................................................................................................................... 7

Value Statement ........................................................................................................................................... 7

Key Success Factors ....................................................................................................................................... 7

Conceive the "Winning" Concept.................................................................................................................. 7

Scoring........................................................................................................................................................... 7

Consistency ................................................................................................................................................... 8

Market Appeal .............................................................................................................................................. 8

Menu Pricing ................................................................................................................................................. 8

Expandability ................................................................................................................................................. 8

How to start a Cafe? ..................................................................................................................................... 9

Work in a Cafe ............................................................................................................................................... 9

Know your target business............................................................................................................................ 9

Develop a business plan ................................................................................................................................ 9

Make "the menu" and not "a menu" .......................................................................................................... 10

Getting the Appropriate Funding ................................................................................................................ 10

Procuring workers ....................................................................................................................................... 10

Chance method of reasoning ...................................................................................................................... 11

Recorded perspective ................................................................................................................................. 11

Demand for Fast food ................................................................................................................................. 12

Future potential, Profitability, Demand exist: ............................................................................................ 12

Expanding Market for Fast Food The Population Boom .......................................................................... 13

Insinuation or local business ....................................................................................................................... 13

Implementation Period ............................................................................................................................... 14

Benefit ......................................................................................................................................................... 14


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Chapter 2 ..................................................................................................................................................... 15

Industry Analysis ......................................................................................................................................... 15

Scope of business ........................................................................................................................................ 15

Current Size ................................................................................................................................................. 16

Quality Factors ............................................................................................................................................ 16

Good Services .............................................................................................................................................. 16

Quality and Freshness ................................................................................................................................. 16

Neat and clean Environment ...................................................................................................................... 16

Proper Management ................................................................................................................................... 17

Good Classification ...................................................................................................................................... 17

Packaging .................................................................................................................................................... 17

Competitors Analysis .................................................................................................................................. 17

Substitutes .................................................................................................................................................. 17

Competitive Advantage: ............................................................................................................................. 18

The five forces that shape Industry competition ........................................................................................ 18

Threat of New Entrants ............................................................................................................................... 19

Bargaining power of Buyers ........................................................................................................................ 19

Bargaining Power of Suppliers .................................................................................................................... 19

Rivalry among Competitors ........................................................................................................................ 19

Threat of Substitutes................................................................................................................................... 19

Target Market.............................................................................................................................................. 20

Demographic............................................................................................................................................... 20

Psychographics ........................................................................................................................................... 20

Special features ........................................................................................................................................... 20

Segmentation the Market in Terms of Buying Situation ............................................................................ 21

Usage .......................................................................................................................................................... 21

Awareness ................................................................................................................................................... 21

Business Portfolio ....................................................................................................................................... 21

BCG Matrix ................................................................................................................................................ 25

Star.............................................................................................................................................................. 26

Cash Cow: ................................................................................................................................................... 26


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Dog.............................................................................................................................................................. 26

Promotion and Advertisement .................................................................................................................... 27

Management Plan for Galaxy Caf ............................................................................................................. 27

Pricing Strategy:.......................................................................................................................................... 28

Package: ...................................................................................................................................................... 28

Estimation Plan ........................................................................................................................................... 28

Income Statement of Next Years ................................................................................................................ 38

Balance sheet of 10 Years ........................................................................................................................... 42

Cash flow Statement of 10 Years................................................................................................................ 49

4 Ps of Marketing ...................................................................................................................................... 52

Product ........................................................................................................................................................ 52

Place............................................................................................................................................................ 52

Price ............................................................................................................................................................ 53

Promotion:........................................................................................................................................... 53

Sales Promotion: ......................................................................................................................................... 53

Raw Material Availability: ......................................................................................................................... 53

SWOT analysis ........................................................................................................................................... 54

Strengths: .................................................................................................................................................... 54

Weakness .................................................................................................................................................... 54

Opportunities............................................................................................................................................... 55

Threats ........................................................................................................................................................ 55

PEST ANALYSIS ...................................................................................................................................... 57

Political Factors:- ........................................................................................................................................ 57

Economic Factors:- ..................................................................................................................................... 57

Social Factors:- ........................................................................................................................................... 58

Technological Factors:- .............................................................................................................................. 58

Project Organization: .................................................................................................................................. 58

External interfaces: ..................................................................................................................................... 58

Government................................................................................................................................................. 59

Competitors:................................................................................................................................................ 59

Customers ................................................................................................................................................... 59


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Suppliers ..................................................................................................................................................... 59

Media .......................................................................................................................................................... 60

ROLES AND RESPONSIBILITIES .......................................................................................................... 60

Marketing department:................................................................................................................................ 60

Accounting department: .............................................................................................................................. 60

Human resource department: ...................................................................................................................... 61

Quality control department: ........................................................................................................................ 61

Chapter 3..................................................................................................................................................... 62

Conclusion .................................................................................................................................................. 62

Recommendations:...................................................................................................................................... 63


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Abstract

The following project has been created for a business model. This model is of a Cafe. The

proposed name for this Cafe is Galaxy Cafe. The decided area for this cafe is M.M Alam

Road. The reason to choose this area is its location as well as it is one of the famous places in

Lahore. The focal point of this cafe is to provide quality food with reasonable prices in

comfortable environment. The considered competitors for this caf are Al-Nakhal, World

Fashion Cafe, and Masooms. The edge this cafe got from other cafes is that, the prices are very

economical and affordable for the customers, with friendly ambiance. Simply, our focus is not on

quantity but quality, which makes this cafe different from others. After complete market research

and analysis, the total investment required for the proposed project would be six million rupees.


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Chapter 1

Introduction of Galaxy cafe

Galaxy Cafe is a high class Cafe having its outlets at Mm Alam road. Our mission is to provide

the customers best food in reasonable price within less time. The reason of our entrance in this

field is the high profit margin. Our caf is competing with Al-Nakhal, Gun Smoke, World

Fashion Cafe. Our target market is families in middle and upper class.

Total Investment for this project is Six million. In our marketing environment major participants

are suppliers, customers and then competitors. We have tried our best for supply chain

management to have good relations with our suppliers and well as with customers. In our macro

environment a lot of factors like demographic, social, Cultural legal and political factors are

involved .We cannot go for globalization for the time being but in future. We will definitely try

if there is positive response from customers for our product. Then we will start our new branches

in other areas of Lahore.

As Far as the four Ps of marketing mix are concerned, our product specialization is fast food.

Our product is purely tangible product. Management has tried its best to ensure the quality food

to maintain the quick services and monitoring system and to satisfy the customers as well as

employees.

The management of the Cafe has tried its best to modify it according to the requirements of the

customers. The experts of finance and marketing hired. Proper advertising and sales campaign is

also included in our efforts of sales promotion.


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Mission Statement:

To Provide Quality Food Products at one Place in Affordable prices and be Market Leader in

Caf Industry.

Vision Statement:

Galaxy Caf Provides Wide Range and Collection of all fast food Items at One Point

Value Statement

Confidence Teamwork Trust

Key Success Factors

If you are opening an one-of-a-kind Cafe or attempting to develop your existing spot into a

multi-unit chain, there are scoring standards that can assist shape your spot and enhance its risks

of succeeding.

Conceive the "Winning" Concept

An overall demarcated idea stands a greatly improved risk of lifelong victory than some unclear

idea. To begin, it is savvy to initially situated particular objectives and settle on the ways you

will measure your Cafe victory.

Scoring

This might be portrayed as the specialty of having the capacity to administer victory as time goes

on while changing in accordance with meet the modifying requests and getting propensities of


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the client. To open a Cafe successfully and get beneficial is one thing, yet to support that victory

over a long time of time is "scoring."

Consistency

To not basically open a Cafe, yet to verifiably advance a scoring thought presupposes enabling

frameworks and methods to guarantee consistency of your operation.

Market Appeal

All restaurants want to be busy but winning concepts seem to have a broad appeal and well

developed points of difference that enable them to dominate their market niche. To be the first

place the customer thinks of going when choosing to dine out is the goal of the winning concept.

Menu Pricing

One of the most important factors in the strategic planning of a Cafe is in the development of the

menu. It involves designing an appealing selection of menu items that are competitively priced in

the marketplace. Menu pricing is a very tricky task because you need to price items so that you

can operate profitably and, just as important, offer your targeted guests a good price/value

relationship.

ExpandabilityConsistency of quality and service, and operating systems and management procedures

established in the first unit can result in more expandable opportunities where all systems are

already developed and waiting to be implemented.


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How to start a Cafe?

Work in a Cafe

One of the most ideal routes to diminish the danger of owning a fizzled Cafe is to have some

Cafe encounter before you begin. Numerous fruitful have said that the most ideal route to

arrange for owning a Cafe is by working in one, cheerfully in an eatery comparative to one you'd

such as to open. You'll study more than exactly how to serve sustenance with a grin; you can

study Cafe advertising, menu growth, payroll, and other critical segments of the Cafe planet.

Working in the Cafe business and studying the fundamentals is a significant first stage to turning

into a manager.

Know your target business

Who do you see consuming at your Cafe? It is safe to say that you are focusing on the family

swarm, youngsters or seniors? Knowing your target market before you begin arranging won't just

help you cement your menu; it will assist figure out your area, dcor and the for the most part

environment of your Cafe. A family-style Cafe, which coddles folks and their children, may not

engage seniors. Furthermore, an upscale, calm Cafe offering a two-hour eating background

wouldn't be engaging adolescents or families with little kids.

Develop a business plan

Like any other type of company, A Cafe will need a concise business plan. This plan should

include but is not limited to: the overall concept and goal of the Cafe; specific financial

information and projections; a description of the target market; the menu and pricing; equipment

and employee details; advertising and marketing plan; and a potential exit strategy.


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Make "the menu" and not "a menu"

The menu can represent the moment of truth a Cafe, and ought to be as per the generally

speaking notion of the Cafe. Return to the business want to determine the menu is engaging to

the target business sector, is moderate inside specified plan, and supplements the Cafe outline

notion. For instance, if the Cafe is family-accommodating, you will require a children menu. In

the event that it should be an upscale stronghold, a mess of thought will go into the sweet record.

Getting the Appropriate Funding

The business arrangement will help you distinguish what amount cash you will begin your Cafe.

Assuming that you are unsure about what amount cash you will require upfront, conversing with

other restaurant managers can help you venture your normal begin up expenses. There are

various ways bistro raise capital to begin their business, incorporating exploiting government

customizes that coddle upstart modest business managers; exchanging stakes or utilizing them as

guarantee for an advance; or supporting a family or companion to turn into the loan boss.

Procuring workers

One of the grandest tests Cafe front side is an absence of qualified work. So as to get and hold

qualified representatives, verify your pay scales identify plainly to the occupation's obligations

and obligations. Moreover, figure out what other Cafe are paying their representatives with the

goal that you might be focused in the employment market, without using excessively on payroll.

However attempt connecting your payroll with the end result and see what amount cash might be

crushed out for the representatives.


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Chance method of reasoning

The Cafe business sector is a developing industry in Pakistan depending intensely on the

modifying lifestyle designs, populace development of the target age bunch and the identified

build in job of ladies. With today's riotous lifestyles, time-sparing items are progressively sought

after the most clear being the quick sustenance. The rate of development in customer uses on

quick nourishment has advanced for the most part different fragments of the sustenance far from

home showcase for a significant part of the most recent one decade.

Interest for accommodation has driven uses where individuals need brisk and favorable dinners;

they would prefer not to invest a considerable measure of time arranging dinners, setting out to

grab suppers, or sitting tight for dishes in Cafe. Thus, shoppers depend on quick nourishment.

Knowing this, quick nourishment suppliers are thinking of better approaches to advertise their

items that spare time for purchasers. Buyers need to join together dish time with time occupied

with different exercises, for example shopping, function, or voyage, hence dispensing less time

for sustenance, subsequently the developing need for quick sustenance.

Recorded perspective

The quick nourishment Cafe industry is prominent in Pakistan, the wellspring of a large portion

of its advancement, and numerous major worldwide chains are based there. The vicinity of

multinational quick evolved ways of life like enormous names of joint World style Caf

Masoom's and so on have to some degree pandered to the heightened wages fragment in this way

advancing a corner as upscale bistro. Multinational companies for example these normally adjust

their menus to pander to nearby Pakistan tastes and best abroad outlets are possessed by local

franchisees to guarantee that social, ethnic, and neighborhood qualities are dealt with.


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Moreover, multinational quick natural pecking orders are not the main or even the essential

wellspring of quick nourishment in for the most part urban areas of Pakistan. Numerous

territorial and neighborhood chains have improved around the principle urban communities of

Pakistan (Gloria Jeans) to rival universal chains and give menu things that speak to the special

provincial tastes and propensities at nearly flat costs. In Pakistan, multinational chains are

significantly more unmanageable; they more often than not are frequented in light of the fact that

they are acknowledged chic and sort of breathtaking and since they for the most part are much

less dirty than nearby eateries. However a significant part of the center earnings portion (which

structures a major piece of quick sustenance goers) favors going by neighborhood outlets that

offer minimal effort quick sustenance, thus more continuous visits..

Demand for Fast food

The fast rate at which the quick sustenance industry presses on to include outlets is to the extent

that impression of buyer interest for accommodation as it is an impression of interest for quick

nourishment itself. Extending the amount of outlets expands receptiveness, subsequently making

it more helpful for buyers to buy quick nourishment. Particularly as of late, a great part of the

extension has been in the type of "satellite" outlets. These have a tendency to be more modest in

size, with practically zero seating limit, and are regularly in nontraditional areas, for example

office structures, bargain bazaars, landing strips, and gas stations; areas picked particularly to

boost accommodation and shopper approachability.

Future potential, Profitability, Demand exist:

The Pakistani economy is coming to be more and more administration situated, and in the course

of recent decades, the foodservice commercial ventures that offer the most elevated amounts of


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accommodation have been remunerated with solid bargains development. Despite climbing

populace, earnings and in an ever widening margin riotous work plans, an almost unquenchable

interest for accommodation will press on to drive quick nourishment deals. Quick Food Outlets

will strive to find courses to make their items considerably more receptive.

The quality of buyer time, and also the interest for dependable, high caliber nourishment items,

will press on to shape the quick sustenance industry. Quick nourishment, once acknowledged a

variety, has turned into an in an ever widening margin huge part of the adolescent era's eating

regimen. The part of comfort in this dietary movement can't be over-underlined, and time to

come development of whatever is left of the nourishment administration industry will be

determined in imposing part by its capability to find better approaches to recover customers'

chance.

Expanding Market for Fast Food The Population Boom

Pakistan, right now stacked up as 6th as far as sum populace, is described by a towering

populace development rate of 1.9% (Pakistan Economic Survey 2005) and is situated to take the

top three positions regarding sum populace with as of recently 153.4 Million individuals enlisted

in 2005. With this, the for every capita earnings has expanded to Us$ 736 while the profitable

age gather (15 to 64) years is said to take the major lump of populace (67% of sum populace) by

2020.

Insinuation or local business

Practically all around you look you'll see a well known mark symbolizing our quick nourishment

country. You find them on the corners of avenues, off the side of interstates, hangars, shopping

centers, schools, service stations, your nearby strip mall, and even in healing facilities. More


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cash is used on French fries than on higher training, particular machines, or new autos! Taking a

gander at how our social order has gotten quicker paced, it is no big surprise less time is used.

Today, consuming out likely is part of our quick paced lifestyle, not simply an extraordinary

treat as it was in years past. Quick nourishment is for the most part focused to youngsters. The

elevated bloated sustenances taste great to these youngsters, which in turn make them accept

that quick sustenance is brisk, straightforward, and fulfilling. Quick sustenance restaurants are

currently making "quality" dinners for kids that are expanded in bit sizes. Today, quick

nourishment has turned into a vogue, as clients are not just consuming, they are getting a charge

out of nature's turf not grown-ups, youngsters are likewise enamored with heading off to the

quick sustenance restaurants for partying about their noteworthy events like special days, comes

about and even get together gatherings.

Implementation Period

Implementation period for the proposed project is 6 months.

Benefit

The benefit of having this Caf is that the availability of fast food and other products at one

point. People would not have to find their fast food and chocolate made products at different

places this would surely save time and money. The other benefit would be variety of fast food

products and offered to people which nobody have ever offered this kind of taste and the packing

of the products for different events would be a value addition. This caf is best for those people

who are fast food and chocolate products lover. People who want to give gifts to their love ones

would have opportunity to buy their desired chocolate products at one place.


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Chapter 2

Industry Analysis

We have chosen Cafe Sub-Continent in general Pakistan people in specific area famous for their

love of food and the variety they carry in their cuisine is nearly unmatched throughout the globe.

That is one of the biggest reasons why Cafe has Sprang open all over the globe and have been

successfully conducted business from several years and are still growing. And have actually

become favor to many locals cafe Industry have been expanding heavily in Pakistan .In recent

years we have seen a growing number of caf being opened and had been a success even when

they were catering to some specific kind of food.

In recent years the food Industry has outperformed the national gross national profit 35-40%.

29% of the total reduction and 17% of total employment in the food Sector.

Usage of Fast food during the day

Breakfast 13% Morning Snacks 39% Lunch 43% After noon Snacks 32% Evening Snacks 15% Dinner 20%

Scope of business

To set up Cafe in area like Lahore has always been a good idea, where people are fond of eating

and outing. They love to spend their leisure time with their families and friends in Caf. Our


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main Focus is young students. Also in todays busy life. Every one seeks to give the best time to

family in restaurants. Also in todays busy life, everyone seeks to give the best time to family so

people look towards the well organized places where they can have nice environment. Other than

all other aspects if a quality food is provided at affordable prices, then it can be successful

business idea.

Current Size

The main area where we are going to start our business is on M.m Alam Road, Near Gun-smoke

Caf. During starting few years we will focus on our quality and our services and keep on

operating with a single branch. And once we get hold of our customers, then we will look

forward to open some more branches in different other areas of the city.

Quality Factors

Good Services

Our first quality factor on which we are going to compete is our services. We will provide our

customers with the best of our services to gain the loyalty of our customers.

Quality and Freshness

Our Next quality factor will be the quality and freshness of food. People obviously look to prefer

the food stuff which is available at affordable prices of good quality.

Neat and clean Environment

We will try to provide our customers with the environment which make them feel better than

their homes.


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Proper Management

There will be a proper management for functioning in the caf and will not be compromised and

kind of mismanagement. There will be trained people hired, who will show professionalism in

their job and having good past experiences. Other than staff interior of a Caf will be designed in

such a way the families and others.

Good Classification

Our products falls in the category of consumer products as the final consumers will buy our

product. Further Classified, Our products will be somewhat convenience and shopping.

Convenience for those who work in offices near our Caf and will be a shopping product for

families and other potential customers.

Packaging

Our customers can enjoy the DINE IN and TAKE AWAY. In case that if our customers

want to take away our products to eat on some other places we will provide them packaging in

disposable boxes. Disposable plates, glass and spoon will also be provided.

Competitors Analysis

Substitutes:

Al-Nakhal Cafe

Gun Smoke Cafe

World Fashion Cafe


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Masooms

Competitive Advantage:

Our basic goal is to provide all kinds of fast food products at one products at one place with a

quality difference .The difference that would make us leader in the business as we say that

Galaxy caf. We will be serving 7 days a week 24 Hours a day and we will provide at the

moderate range of price so that we can share the students Own budget and we also share a

cherished treat with the medium and upper class families of the Lahore so by the research that

we have made we can say that our competitive advantage is:

Our special offering of all kind of fast food products at one place. The 7days and 24Hour Service Our endless range of fast food and chocolates products Our price ranges Our location where no such caf is available and our special services that we and our

valued customers will be proud of.

Support personnel

The five forces that shape Industry competition

There are Five Factors that Effect galaxy Caf which is

Danger of new entrant Bargaining power of supplies competition among existing competitor bargain power of buyer


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Threat of substitutes products or services

Threat of New Entrants

Threat of new entrant is low in those Industries where the number of competitors is high.

Galaxy caf has a copy rights that no other company in the market is following and as we have

the patents rights of this business. No new entrant will be able to copy it. We wont be having

any direct competitors hence the threat of new entrant is low.

Bargaining power of Buyers

Bargaining power of the buyer is low because we are providing something no one else can. In

market that we are competing, customer prefer quality over price .So if a customer demands for a

highest quality and all desired products at one place they will option only us.

Bargaining Power of Suppliers

Bargaining power of supplier is low. There are many Cafs in the market which are providing

products so it wont have any significant impact on our business.

Rivalry among Competitors

There is an Intense Competition in the existing companies which are currently operating in the

market due to the Nature of our Business. They all are our Indirect Competitors. As we do not

have any direct Competitors so rivalry among direct competitors is low and competition among

the indirect competitors is high.

Threat of Substitutes

As there are many indirect Competitors in the form of Caf the Threat of Substitutes is high.

Market Segmentation


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Primary: Children from the age Bracket of 5-10 Years

Secondary: Parents or elder Accompanying their Children would be our secondary market as

they are the ones who make the purchase decisions and have the buying authority.

Target Market

Demographic

Our target market includes no age limits, it includes all type of people whether teenagers

employees or other households and it also includes the people of any income level because it is

the want of each and every person. But we will prefer the students and target them by making

them feel not what they need but emphasizing on what they want.

Geographic

We will include in our target market the city of Lahore. Its because the area that we are

targeting covers the middle and upper class families can easily approach us and can fulfill their

desires.

Psychographics

Social class: students, middle class upper middle and upper class families.

Life Cycle: fast, struggle always fulfilling their needs and never thinking about their wants.

Special features

Our Special offering is all kind of fast food Products and Choclate ,Coffee cakes andother Products.


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We will be Providing 7 days and 24 Hours services in our Outlet. And will offer differentflavors of chocolate and fast food products

Our price range will be affordable for our target market.We are offering complete rangeof fast food and chocolate items.

We are using latest Technology in our business .Quality of the fast food .we willintroduce more exciting Flavors and treat to our valued Customers. Providing WI-FI

facility in our Parlor Premises.

Segmentation the Market in Terms of Buying SituationDesired Benefits:Quality foods and Services

Usage: Potential user, First time user, Regular User.

Awareness: People are very well aware of the taste of fast food which will help us in attracting

people as they will not hesitate to eat.

Business Portfolio

Collection of Businesses and Products that make up the company is called business Portfolio.

Galaxy Caf Business Portfolio is:

Soups Sandwiches Burgers Bar-B-Que Rice


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Sheesha Salads Hot & Cold Corner Confectionery Biscuits and Breads Shakes

Soups Menu Single Bowl Full Bowl

1. Chicken Corn Soup 100.00 200.00

2. Hot & Sour Soup 90.00 180.00

3. Thai Soup 80.00 160.00

4. Vegetable Soup 70.00 140.00

5. special Soup 90.00 180.00

Sandwiches

6. Club Sandwich 145.00

7. Chicken Hot Sandwich 130.00

8. Chicken Cold Sandwich 130.00

9. Chicken Cheese Sandwich 160.00

(All Sandwiches are served with French fries )

Burgers

10. Special Burger 150.00

11. Chicken Cheese Burger 160.00

12. Chicken Burger 130.00


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13. Cheese Burger 100.00

(All Burgers are served with French fries)

Our Specialties Half Full

14. Chicken Karahi 215.00 400.00

15. Mutton Karahi 330.00 600.00

16. Chicken Shashlik 150.00 300.00

(Served with egg fried rice-buffet style)

17. Chicken Ginger Special 350.00

18. Chicken Handi (Boneless) 390.00

19. Mutton Handi (Boneless) 550.00

20. Mutton Achari Handi (Boneless) 560.00

21. Dall Mash Handi 150.00

22. Mixed Vegetable Handi 150.00

Bar-B-Q

23. Chicken Piece 110.00

24. Chicken Boti (10 Pieces) 225.00

25. Malai Boti (2 Seekhs) 260.00

26. Seekh Kabab (Beef) (4 pieces) 140.00

27. Chicken Kabab (4 pieces) 190.00

28. Mutton Seekh Kabab (4 pieces) 240.00

29. Mutton Takka (4 Seekhs) 390.00

30. Chicken Wings (10 pieces) 150.00


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Rice

31. Chicken Fried Rice 195.00

32. Chicken Masala Rice 195.00

33. Egg Fried Rice 190.00

34. Plain Rice 125.00

35. Vegetable Fried Rice 180.00

Salads

36. Chicken Pineapple Salad 140.00

37. Katchumer Salad 50.00

38. Fresh Salad 50.00

39. Russian Salad 110.00

40. Cole Slaw 75.00

41. Raita 50.00

Tandoor

42. Roghni Nan 20.00

43. Plain Nan 15.00

44. Achari Paratha 35.00

45. Tandoori Paratha 30.00

46. Roti 8.00

Hot & Cold Corner

47. Hot Coffee 70.00

48. Tea/Green Tea 30.00


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49. Mineral Water 55.00

50. Soft Drinks 30.00

51. Fresh Lime With Sprite 35.00

52. Diet Coke/Sprite Zero 35.00

53. Ice Cream 60.00

(All Prices are inclusive 16% Sales tax )

BCG Matrix

For Assessing our idea implementation and portfolio management we will use BCG portfolio

planning model. By using this model we will prioritize the funding and attention to various

aspects in our upcoming service. It will help us to classify the service and company business

based on combinations of market growth and market share relative to the largest Competitor.

Initially we expect our selves in stars area where we will have high growth rate and low market

share. As we are offering a service which is new to area that the customers have yet to discover.

According to marketing strategy for this kind of products or services is to get the markets to

adopt them. Due to the low market share, the question Marks have high demands and low returns

we need our services to increase its market share quickly and jump to stars or it will become a

dog. So we have decided to invest in the services to gain market share.

Once we will be in stars we will be the leaders in the business but still need a lot of support for

promotion and placement .From here we are aiming to convert our initial business unit to be a

cash cow.Now we are have a cash cow we want to achieve a high competitive advantage we are

aiming to gain high profit margins and generate a lot of cash flow and from here we have

strategy to prevent our product to be a dog.


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Star:

In star market share and industry growth are high. We can conclude that our burgers will be the

star product of the caf because burgers are available at reasonable price and people can have

them as appetizers.

Cash Cow:

In cash Cow Market share is high and industry growth is low. In this case demands are equal to

supply .The cuisine items which we are going to sell can be our cash cows because usually

families prefer to eat outside on weekends. So cuisine items can have low growth rate but can

have higher market share.

Dog:


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Pizzas which we are going to sell can fall in Dog category .This is so because there is a very well

known and developed brand named competitor is already working in the area .But anyhow we

will try to get our dog items into question mark category with our strategies.

Promotion and Advertisement

Proper Advertising for new offers though will be carried out throughout the city by the help of

ads in newspaper. New Offerings, according to the market demands and on seasonal and daily

basis will be initiated to attract new customers E.g. Mid night Deals, discount coupons and

different deals in normal hours. Along with special targeted marketing will be done to attract

children by providing toys.

We advertise for our caf on the local television channels. We also advertise in the magazine like

The news, Tribune, Dawn Etc. Further we placed bill board and neon sign on different places.

Management Plan for Galaxy Caf

The Main Purpose of Galaxy caf is "To furnish our neighborhood with the high caliber

sustenance at sensible cost and additionally to acquire satisfactory benefit needed to develop the

business and additionally to furnish the chance for our representatives to attain their sensible

particular goals. In the initial few years the main objectives which is to be achieved is to build

the good positive image of our Caf in the minds of our target customers. This is so because the

area where we are going to start our business already have well known cafes which are our

competitors also so, to beat the competitors and make new customers for the caf will be the

main objective of the business in the starting years


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As it is discussed earlier that we are going to provide our customer with the high quality of food

at reasonable price, our success criteria is quite clear, that we want to gain the loyalty of our

target customers by providing them with quality food stuff.

Pricing Strategy:

As our aim to gain maximum customers as possible we are using the Penetration Pricing Strategy

because as we are setting up a new business and new trend for maternal services so we need to

attract our targeted customers by giving them healthy service in nominal prices according to the

range of our customers we have further divided our pricing strategy into packages according to

their choices and their affordable ranges So our pricing strategies will be a mirror of what we

want to be in our firm of their choice. Also our price will be so reasonable that will act as barrier

for the new entrants. This will lower our risk level.

Package:

Attractive packages will be given on every special occasion and in accordance with the

consumers need.

Estimation Plan

The rough estimation to start the business is round about 5.5 million and our total investment is

of minimum 6 million. So if we take a brief review of estimation plan of different managerial

plans, we come to know that we have estimated enough capital to start our business. The rough

estimation is as follows:

Air Condition 8,00,000


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Land and Building 20,00,000

Cutlery 7,50,000

Furniture and Decoration 10,00,000

Machinery 10,00,000

Total 55,50,000

Above table shows the rough idea of the all the expenses needed to start the business. It is

estimated approximately 5.5 million, whereas the total investment is about 6 million. It means

we have 0.5 million still left to deal with other expenses which might be overlooked right now.

Income Statement of 10 Years

Galaxy Caf

Income Statement

For the year ended 31,dec 2013

Particulars RS. Rs.

Sales (Notes-1) 6,000,000

Less Cost Of Goods Sold(Notes-2) 4068737

Gross Profit 1931263

less Operating Expenses

Selling Expense (N-3) -18000

Admin Exp.(N-4) -417500


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Profit before Tax

Less: Tax Paid -827586

Net Profit during the Year 614177

Sales

Burger Rs

Special Burger 5600@Rs150 840000

Chicken Cheese Burger 1125@Rs160 180000

Chicken Burger 1800@Rs100 180000

1200000

Sandwich

Club Sandwich (2069@Rs145) 300000

Chicken Sandwich(938@Rs160) 180000

Chicken Cheese Sandwich(1800@Rs100) 180000

600000

Our Specialties

Chicken Karahi (1636kg@Rs550) 900000

Mutton Karahi (1125kg@Rs800) 900000

1800000

Bar Bq Chicken

Chicken Piece (2727@Rs110) 300000


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Mallai Boti (1154@Rs260) 300000

Kabab (1599@Rs190) 300000

Mutton Tikka (769@Rs390) 300000

120000

Chicken Birayni

(1833@Rs180) 330000

Tandoor

Roghni Nan (4000 nan@Rs20) 80000

Plain Nan(5333nan@Rs15) 80000

Roti(10000 Roti@Rs8) 80000

240000

Salad

Chicken pineapple salad(64plates@Rs140) 9000

Fresh salad (210@Rs50) 14500

Raita(210@Rs50) 10500

30000

Hot & Cold Corner

Mineral water(1818@Rs55) 100000

Ice Cream(1667@Rs60) 100000

Cold Drink(2857@Rs35) 100000


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300000

Soup

Hot & sour (1111@Rs180) 200000

Special Soup (556@Rs180) 100000

300000

6000000

3-Cost of goods Sold

Burger

Special Burger (5600@Rs60) 336000

Chicken Cheese Burger(1125@Rs64) 72000

Chicken Burger(1800@Rs52) 93600

501600

Sandwich

Club Sandwich(2069@Rs58) 120000

Chicken Sandwich(938@Rs64) 60000

Chicken cheese Sandwich(1154@Rs52) 60000

240000

Our Specialties

Chicken Karahi (1636kg@Rs275) 449900

Mutton Karahi (1125kg@Rs400) 450000

8999000


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Bar-BQ

Chicken Piece(2727@Rs44) 119988

Malai boti(1154@Rs104) 120016

Kabab(1599@Rs76) 121524

Mutton Tikka(769@Rs156) 119964

481492

Chicken Brayni

(1833plates@Rs72) 131976

Tandoor

Roghni Nan (4000@Rs10) 4000

Plain Nan(5333@Rs7) 57331

Roti(100000@Rs3) 300000

397331

Salad

Chicken Pineapple salad(64@Rs84) 3584

Fresh Salad (210@Rs30) 6300

Raita(210@Rs30) 6300

16184

Hot and Cold Corner

Mineral water(1818@Rs45) 81810


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Cold drink(1667@Rs40) 66680

Ice Cream (2857@Rs20) 51740

200230

Soups:

Hot & sour(1111@Rs72) 79992

Special(556@Rs72) 40032

120024

2988737

Add Labour Charges

Cook 2*30000*12 720000

Other Staff 125000

Add Other Expenses

Utility bills 125000

Depreciation on machinery 100000

Misc Expenses 10000

4068737


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Burger Bun Chicken Cheese Egg Fries Salad Total

Special Burger 15 30 - 5 5 5 60

Chicken Cheese Burger 15 30 4 5 5 5 64

Chicken Burger 15 22 - 5 5 5 52

Sandwich Bread Chicken cheese C.Spread Fries salad Total

Club sandwich 15 28 - 5 5 5 58

Chicken cheese Sandwich 15 28 6 5 5 5 64

Chicken sandwich 15 22 - 5 5 5 52

Our Specialties Chicken Mutton Oil others Total

Chicken Karahi 150 - 50 75 275

Mutton karahi - 275 50 75 400

Bar B-Q Chicken Mutton Others Total

Chicken piece 38 - 6 44

Malai Boti 54 - 50 104

Kabab 50 - 26 76

Mutton Tikka - 100 56 156

Chicken Biryani Chicken Rice Others Total

20 40 12 72


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Tandoor Total

Roghni Nan - - - 10

Plain Nan - - - 7

Roti - - - 4

Salad

Chicken pineapple - - - 56

Fresh Salad - - - 30

Raita - - - 30

Hot and Cold Corner

Mineral water - - - 45

Ice Cream - - - 40

Cold drink - - - 20

Soup

Hot & sour - - - 72

Special Soup - - - 72

3-Selling Expenses

RsAdvertisement 10000


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packing 8000

18000

4-Admin Expenses

Dep on Motor Vehicle 80000

Dep on Furniture 50000

Dep on Cultury 37500

Dep on Air Condition 40000

Dep on Building 200000

Intrest 100000

417500


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Income Statement of Next Years

2014 2015 2016

Sales 6600000 7260000 7986000

less : COS -4365611 -4802172 5282389

G.P 2234389 2457828 2703611

less O.E

S.E -19800 -21780 23958

A.E 517500 517500 517500

Net Profit 1697089 1918548 2628153

Less:Tax 910345 1001379 1101517

Profit After Tax 786744 917169 1526636

Cost of sales

purchases 3287611 36116372 3978009

Add:Labour Charges

Cook 792000 871200 958320

Other Staff 137500 151250 166375

Add Other charges

utility Exp. 137500 151250 166375

Dep on Machinery 100000 100000 100000

Misc. Exp 11000 12100 13310

4365611 4802172 5282389


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2017 2018 2019

Sales 8784600 9663060 10629366

less : COS 5810628 6391691 7030860

G.P 2973972 3271369 3598506

less O.E

S.E 26354 28989 31882

A.E 517500 517500 517500

Net Profit 2430118 2724880 3049118

Less:Tax 1211669 1332836 1466119

Profit After Tax 1218449 1392044 1582999

Cost of sales

purchases 4375810 4813391 5294730

Add:Labour Charges

Cook 1054152 1159567 1275524

Other Staff 183013 201314 221445

Add Other charges

utility Exp. 183013 201314 221445

Dep on Machinery 100000 100000 100000

Misc. Exp 14641 16105 17716

5810628 6391691 7030860


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2020 2021 2022

Sales 11692303 12861533 14147686

less : COS 7733946 8507340 9358074

G.P 3958357 4354193 4789612

less O.E

S.E 35077 38585 42443

A.E 517500 517500 517500

Net Profit 3405780 3798108 4229669

Less:Tax 1612731 1774005 1951405

Profit After Tax 1793049 2024103 2278264

Cost of sales

purchases 5824203 6406623 7047286

Add:Labour Charges

Cook 1403076 1543384 1697722

Other Staff 243590 267949 294743

Add Other charges

utility Exp. 243590 267949 294743

Dep on Machinery 100000 100000 100000

Misc. Exp 19487 21436 23579

7733946 8507340 9358074

Notes:

1) It is assumes that all sales and purchases are made on cash bases.

2) All assets are acquired on cash & we used Straight line method for charged deprecation.


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Assets Rate

Motor vehicle 10%

Furniture 5%

Cutlery 5%

Air condition 5%

Building 10%

Machinery 10%

3) All exp are paid on time

4) Sales tax paid at 16%

5) It is assume that due to inflation in

country.

6) Efficient provision of services or foods our sales increase by 10% every year.

7) Long term loan is taken from bank which is payable after 10year.

8) Investment free short Term loan taken from friend which is payable after one year .

9) Sale Value Rs 6 million is assumed which consist of :

Items: Rate

1) Burger 20%

2)Sandwich 10%

3)our specialties 30%

4)Bar B-Q 20%

5)Chicken Brainy 5%

6)Tandoor 4%

7)Salad 1.00%


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8)Hot & Cold Corner 5%

9) Soup 5%

100%

Balance sheet of 10 Years

Galaxy Caf

Balance Sheet

As on 31,dec 2013

Liabilities Rs. Assets Rs.

Owner equity and Liabilities Fixed Assets

Loan from Bank 1000000 Furniture 1000000

Capital

5000000 Less Dep. 50000 950000

Net profit 614177 Cutlery 750000

5142500 Less Dep. 37500 712500

drawing (535000) 5079177 Air Condition 800000

Less Dep. 40000 760000

Current Liabilities Building 2000000

Short term loan from Bank 200000 Less Dep. 200000 1800000

Interest on loan 10000 Motor Vehicle 800000

Less Dep. 80000 720000

Long Term liabilities Machinery 100000

Loan from Bank 10,00,000 Less: Dep 100000 900000


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Current Assets

Cash at Bank 446677

6289177 6289177

Fixed Assets 2014 2015 2016

Furniture 1000000 1000000 1000000

Less Dep. 100000 1500000 200000

9000000 850000 800000

Cutlery 750000 750000 7500000

Less Dep. 675000 112500 150000

800000 637500 600000

Air-condition 800000 800000 800000

Less Dep. 80000 120000 160000

720000 680000 640000

Building 2000000 2000000 2000000

Less Dep. 400000 600000 800000

1600000 1400000 1200000

Motor vehicle 800000 800000 800000

Less Dep. 160000 240000 320000

640000 560000 480000


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Machinery 1000000 1000000 1000000

Less Dep. 200000 300000 400000

800000 700000 600000

Current Assets

Cash & Bank 1530921 2555590 4389726

Total Assets 6865921 7383090 8709726

Liabilities

Owner Equity

Share Capital 5079177 5665921 638090

add Net profit 786744 917169 1526636

less Drawing 200000 2000000 2000000

5665921 6383090 7709726

Long Term Liabilities

loan from bank 1000000 1000000 1000000

Current Liabilities

short Term Loan 200000 -

Total owner Equity 6865921 7383090 8709726


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Fixed Assets 2017 2018 2019

Furniture 1000000 1000000 1000000

Less Dep. 250000 300000 350000

750000 700000 650000

Cutlery 7500000 750000 750000

Less Dep. 187500 225000 262500

562500 525000 487500

Air-condition 800000 800000 800000

Less Dep. 200000 240000 280000

600000 560000 520000

Building 2000000 2000000 2000000

Less Dep. 1000000 1200000 1400000

1000000 800000 600000

Motor vehicle 800000 800000 800000

Less Dep. 400000 480000 560000

400000 320000 240000

Machinery 1000000 1000000 1000000

Less Dep. 600000 600000 700000

Fixed

Assets 2020 2021 2022

Furniture 1000000 1000000 1000000

Less Dep. 400000 450000 500000 400000 400000 300000


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600000 550000 500000

Cutlery 750000 750000 750000

Less Dep. 300000 337500 375000

450000 412500 375000

Air-

condition 800000 800000 800000

Less Dep. 320000 36000 400000

480000 440000 400000

Building 2000000 2000000 2000000

Less Dep. 1600000 1800000 2000000

400000 200000 Nil

Motor

vehicle 800000 800000 800000

Less Dep. 640000 720000 8000000

160000 80000 Nil

Machinery 1000000 1000000 1000000

Less

Dep. 800000 900000 1000000

200000 100000 Nill


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Current

Assets

Cash &

Bank 11606267 13937870 16523634

Total

Assets 13896267 15720370 17798634

Liabilities

Owner

Equity

Share

Capital 11303218 12896267 14720370

add Net

profit 1793049 2024103 2278264

less

Drawing 200000 200000 200000

12896267 14720370 16798634

Long Term

Liabilities

loan from

bank 1000000 1000000 1000000


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Current

Liabilities

short

Term

Loan

Total

owner

Equity 13896267 1572032 17798634

Current Assets

Cash & Bank 5915675 7615219 9505718

Total Assets 9728175 9728175 1233218

Liabilities

Owner Equity

Share Capital 7709726 8728175 9920219

add Net profit 1218449 1392044 1582999

less Drawing 200000 200000 200000

8728175 9920219 11303218

Long Term Liabilities

loan from bank 1000000 1000000 1000000

Current Liabilities

short Term Loan -


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Cash flow Statement of 10 Years

Galaxy Caf

Cash Flow Statement

For the year ended 31-dec

Cash flow from operating Activities 2014 2015 2016

Cash received from customer 6600000 7260000 7986000

cash paid to supplier -3287611 -3616372 3978009

cash paid for exp. -1097800 -1207580 1328338

Cash generated from operation 2214589 2436048 2679653

less interest paid -10000 10000 -10000

less Tax paid -910345 1001379 1101517

Net out flow from operating activities 1294244 1424669 1568136

Cash Flow from investing Activities

Furniture purchase _

Air Condition purchase

motor vehicle purchase

Cutlery purchase

Total owner Equity 9728175 10920219 12303218


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Net out Flow investing activities

Cash Flow from financial activities

Drawing -200000 200000 200000

Short term 200000 -200000

Net out flow from financing activities Nil -400000 200000



cash paid to supplier -4375810 4813391 5294730

cash paid for exp. -1461173 1607289 1768018


less interest paid -10000 -10000 -10000

less Tax paid 1211669 1332836 1466119



Furniture sales 50000



Cutlery purchase 200000


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Drawing 200000 200000 200000

Short term

Net out flow from financing activities 200000 200000 200000



cash paid to supplier 5824203 6406623 7047286

cash paid for exp. 1944820 2139303 2353230


less interest paid -10000 -10000 -10000

less Tax paid 146619 1774005 1951400



Furniture purchase



Cutlery purchase


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Drawing 200000 200000 200000

Short term

Net out flow from financing activities 200000 200000 200000

4 Ps of MarketingProduct:

Our products will be of fine quality keeping in view the health of people specially those who are

health conscious. We are offering many items which can be used as fast foods or cuisine items.

Our item is for a few clients a comfort exceptional & for others it is a shopping great. Some

individuals consume it since it gives them fulfillment rationally as they feel present day and

propel sort of individuals. They feel that it will make an exceptional impact on others. They

additionally need something that could be cooked and served quick. They do it on normal

support. (Accommodation good)some individuals likewise consume it here and there just for a

change of taste (Shopping products).

Place:

The main area where we are going to open our Cafe is on MM Alam ROAD. Although we will

continue operating with a single branch during starting few years, after the success of a single

branch, we will plan two open other branches in different other areas of the city. We have


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arranged our retail outlets areas on such puts where we can target & serve our potential clients

and can acquire benefit. We have chosen focusing on just the clients of the quick sustenance

market of Lahore as they will be prepared to pay even premium for the item provided that it is

consistent with their taste.

Price:

We are offering competitive prices but as we are new to enter to this market, we will charge

comparatively low prices as compared to our competitors. We are promoting the culture of low

cost strategy with prices relatively lower than our major competitors. The prices of our main

competitor are discussed before.

Promotion:

In Lahore we advertize our products because we are at initial stages. So we have to let the people

know about us. We use billboards, pamphlets for advertizing of our products.

Sales Promotion:

For bargains announcement we presented diverse systems for example Ramadan Package,

Birthday Package, Midnight Package and numerous others. Additionally we have presented

products like watches, keychain, cafe container, T-shirt to our clients.

Raw Material Availability:

Raw material is available in Lahore easily because in Lahore there are many suppliers of chicken

as we mentioned below our supplier who supply us the chicken


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SWOT analysis

Strengths:

Good Quality

The nature of our item meets the universal level of value benchmarks. We guarantee our clients

that we are giving high caliber items at relatively flat costs. We need to be the pioneer the extent

that cost adequacy is concerned.

Low Price:

The cost of our items is nearly lower than our competitors.

Management:

Our management team will be a great strength for us. As we are looking forward to hire a staff,

who are professionals in their fields.

Weakness:

Local Brand:

Being a local brand starting a new business we dont have a brand image with us that our

competitors have with them. People may not due to this reason give preference to us and like to

visit our competitors.

Goodwill:

Our competitors have developed strong goodwill in the market while we are new entrants in the

market and we have to build our goodwill in the market.


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Low parking area:

One of the main of our weaknesses is that we have low parking area. Everyone wants to make

sure that their vehicles should be safe from any harm, so for that reason, people look for better

parking areas which do not have.

Opportunities:

Expanding market:

Due to the increasing in the purchasing power of the consumer the market is still expanding. By

providing good quality fast food we can capitalize on this expanding market and get the best out

of it.

Expanding portfolio:

Burgh has the opportunity to increase/enhance its portfolio by venturing into other genre of meat

and capture more of that customer base as well.

Threats:

Health Consciousness:

Every day consumer is getting more and more health/diet conscious. Fast foods have may be the

highest calorie food intakes due to their high use of cheese, mayonnaise, and other ingredients.

So, health conscious people have already started shifting towards healthier foods thus decreasing

the overall sales to the fast food industry from the total food industry.

Political Instability:

If there is political instability the easiest targets of common mans anger are these restaurants.

So, we have to take extra security measures to avoid such instances.

Small Organizations:


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There has been a heavy mushroom growth of small fried chicken chains through out the country

that could pose a threat to us.

Quality Control and Audits :We will have a separate department for quality and control both internal and external. The

manager on duty will personally visit and check the quality of food. Other than quality control

manager, we will have expert in-house chefs, who will provide the quality food for our

customers. External audits, mystery shoppers and customer satisfaction will be outsources to

international quality assurance and research companies who will conduct their audit on daily

running basis.

Customer service outlay:We provide our customers with the best service as we can. The important steps which we

emphasize in serving the customers are:

a)

The server should greet diners within 3 minutes of their being seated.

b) The server should neat and clean.c) The server should not be too chatty or familiar.d) The server should know the menu and be able to answer questions.e) The server should bring drinks within 3 minutes of being ordered.f) The appetizer (if any) should be served within 5 minutes of ordering.g) Entrees should be served within 20 minutes of ordering.h) Water or beverage glasses should be refilled regularly.i) The server should silently survey the table and assess our needs without constantly


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Interrupting to ask, "Do you need anything else?" salutation and thank you for coming

etcanything elseremarks ..Feedback..

j) The bill should be brought promptly when requested, and change should beReturned promptly.

k) Plates should be removed at the proper time, and the table should be cleared ofBread and butter before dessert are served.

PEST ANALYSIS

Political Factors:-

Political variables are the way and to what degree a legislature intercedes in the economy.

Explicitly, political components incorporate territories for example assess approach, work law,

natural law, exchange limitations, tariffs, and political steadiness. Political variables might

likewise incorporate products and administrations which the legislature needs to give or be given

(benefit merchandise) and those that the administration would not like to be given (fault

merchandise or merit awful). In Pakistan, there is much political instability which can affect our

business.

Economic Factors:-

Higher interest rates may deter investment because it costs more to borrow. This could bea problem at the moment when we are trying to find people to invest in the project.

Inflation may provoke higher wage demands from employees and raise costs. Increasing costs of material, storage or service used in the elaboration of the final product

or service may make it more expensive.


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Economic factors affect the purchasing power of potential customers and company isaffected in this way.

Social Factors:-

Social patterns are one of the crux variables influencing a business. Purchaser acquiring

examples are dead set by patterns. In the same way that the interest for some prominent attire are

dead set by style, interest for nourishment items is resolved by consuming examples. Consuming

propensities are continually adapting as individuals are adapting their patterns and are coming to

be all the more socially cognizant.

Technological Factors:-

Technology factors are the scientific advances, which influence the competitive position of the

enterprise. Maintaining awareness of new technologies decreases the probability of becoming

obsolete and promotes innovation. Advancements in technology can impact the transformation

plan in many ways. So, we have to move with the technology to keep ourselves in the pace as

there is lot of technology advancement.

Project Organization:

External interfaces:

The external interfaces include all the entities, outside the business which have some type of

dealing with the business. As we are going to plan a food restaurant, our main external business

entities will be as follows:


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Government:

The government can be included as a part of our external interface because we have to take

fulfill certain requirements of government in order to run our restaurant successfully.

Competitors:

Competitors are another external interface. They are so because; in order to remain in the

competition with them we have to keep an eye on each and every move by them so that we keep

ourselves up-to-date with respect to our competitors.

Customers:

Customers are the main and most important external interface on which we have to work much

harder than any other. Because they are the customers, who can make our business successful or

failure. So, in order to thrive in the environment of tough competition, we have to focus on our

customers.

Suppliers:

Suppliers are also the important external interface because, in order to run a business with

consistency, one has to maintain the suppliers who can provide us with on-time supplies.

Especially in case of a restaurant, where we are about to follow JIT technique, we have to make

sure that our suppliers can be trusted upon.


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Media:

Media can another external interface with which we have to operate. Although, we are not going

to advertise on television channels yet we will take help from cable operators. We will be using

some outdoor advertising in shape of brochures and banners.

ROLES AND RESPONSIBILITIES

As we are five partners in this venture, each will act as a manager of different departments. We

will have the following departments:

Marketing department. Accounting department. Human resource department. Quality control department.

We are five partners, four of them will handle each department mentioned above and the fifth

one will control and supervise the overall operations of the entire Caf.

Marketing department:

Marketing department will take care of all the activities which are necessary to promote the

restaurant. They will develop strategies by which more and more people will come to our

restaurant.

Accounting department:

Functions of a bookkeeping division incorporate receipt of cash, paying bills, payroll, recording

and following assets and stock, and financial reporting.


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Human resource department:

The part of Human Resources Branch is to guarantee the essential administrations, courses of

action and strategies are set up to empower representatives to perform at the very most, be

protected and fulfilled with their work and be suitably advanced. Human Resources have various

areas of focus including.

Employee Relations Employee Wellbeing Executive Services Planning and Performance Systems Development and Support

Quality control department:

Our quality certification branch and quality control office, guarantee to meet all the details of our

clients. Our quality control branch is working freely under the supervision of decently qualified

and encountered staff, which can stop the handling at any stage or at whatever time assuming

that it is considered that the transforming is not consistent with the needed standard.


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Chapter 3

Conclusion

In order to remain competitive in the market it is necessary to revise the strategies and policies

after a certain time period. The competitive edge that this caf have is that the standard set for it

are high by having the capable and competent staff. The income statement shows that the profits

are generated and then some portion is invested again in the business after a year. In the next ten

years the expected profit ratio is high. From the profits of first three years we will first recover

our initial investment, and in the next four years the business is expected to grow gradually. The

next years of the business are the years of development and flourisment. The cash flow statement

states that our caf has a sufficient cash available in able to meet the initial expenses.


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Recommendations:

The restaurant should provide quality food to its customers in order to increase thecustomer loyalty. For this purpose they have to control their quality control department.

The quality control system must establish some standards that every staff member has to

follow.

The human resource department must be well-organized so they can manage all the otherareas efficiently and effectively. And this department should be capable in hiring right

person for the correct job. The recruiting team must hire the staffs that are competent for

the particular task.

The caf should hire competent staff and the staff members should be educated by thetrainings so that they can satisfy their customer and could perform their duties and

responsibilities with full motivation and enthusiasm.

The supplier of the caf must be competent and should deliver the commodities on time.The staff must establish their registers in which the daily entries of stock are written in an

appropriate manner. This exercise will reduce the chances of frauds in the caf.

The price of the meals should be kept in such level that it is affordable by the specifiedtarget market. The menu of caf must provide varieties so that it maintains the customer

level and this habit of caf will provide temptation to its customers to visit the caf again

and again.

The caf should set some standard of hygienes and they should hire a team that keepsdaily check and balance on the overall ambience of the caf. The house keeping staff

should be given some kind of rewards so that their motivation level does not remain

stagnant.


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GALAXY CAFE The administration must keep an eye on the strategies of its competitors. In this advance

era in order to prosperous and compete with the economy it is necessary to study its

competitors deeply.

The rules and regulation of the caf must be followed strictly by everyone so that thismanner will create a good ambience of our cafe.

business plan (2) (recovered).docx

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