Business Opportunities Ovi Store

17 June 2010

It’s all about the apps in the store, for people.Not platforms. Not runtimes. Not technologies.

Nokia simplifies the offering.

Web apps

Native appsNokia radically focuses its development offering,

greatly simplifying life for developers and increasing investment in strategic technology.

Java apps

Java apps

Marketing the full experienceDevice + Tools + Apps + Channel.

Not individual parts like device platforms, APIs or runtimes.

Radically simpler offeringOnly apps. Native apps, Web apps and Java apps.

Not S60 apps, Maemo apps, S60 widgets, W3C widgets, web apps, Ovi Apps, homescreen widgets. etc

Quality over quantityNokia engages and promotes a certain % of apps that are locally most relevant and offer best UX.

The new Nokia approach

Phones(Series 40)

Basic devices for the masses.

Devices, clarified.

Smartphones(Symbian)

Democratizing the smartphone.

Computers(Maemo + MeeGo)

Leading the evolution of mobile computing

Develop Java apps Develop Native Apps (Qt)

Develop Web Apps (WRT+Ovi)Develop Web Apps (WRT+Ovi)

Develop Native Apps (Qt)

Where You Discover What’s New

Ovi Store Overview

• Easiest way for consumers to discover the latest applications, games & more on Nokia devices

• Personal and highly relevant local content readily available

• Global audience for content providers to effectively monetize their assets

Ovi Store is Truly Global

Ovi Store has active users in 180+ countries

As of May 24, 2010

Consumer Response & Key Metrics

• 1.7 million downloads per day with more than 75% of downloads being apps

• More partners reaching the 1 Million Download Per App/Game milestone• Latest include Polarbit, Nimbuzz, and Shazam

• 90% of visitors use their local language• 30 language variations are supported

• Top performing devices are touchdevices

• Over 60% of daily visitors are repeat visitors

• Average download activity is increasing• Currently 12 content items per person

Apps, Games & More

Ovi Store Success stories

Shazam“Since Shazam launched its Symbian app on the Ovi Store in August 2009, it has been downloaded by more than 1 million users in over 200 countries across 40 different devices.”- Randal Pinto , Shazam

Offscreen“Nine months ago, almost nobody knew about us, but now we have about 25 million downloads.”- Harri Myllynen, Offscreen

Technologies

Digital Chocolate“Digital Chocolate games have been downloaded 4 million times from Ovi Store.”- Trip Hawkins, Digital

Chocolate

Nimbuzz“Nimbuzz has surpassed 1 million downloads on Nokia’s Ovi Store.”- Nimbuzz

Case study - Absolute Radio app

Nokia app

launche

d Q1 2010

Source: http://onegoldensquare.com/stats/

* Desktop experience is browse only and does not support side loading

Wide Range of Devices Supported

Experience

S60

Desktop*

Series 40

PC

Exampledevices

Web browser

All S60 3.2Some S60 3.1 N96

S60 5.0 and later Nokia 5800, N97

Web Runtime widget / Flash

Web Runtime widget with touch support

Various

Nokia 5220Nokia 6300Java client

Mobile Web browser

SupporteddevicesPlatform

Mobile web browser All S60 3.0+ products with XHTML-MP browser

Various

Maemo 5 Nokia N900Mobile Web browserMaemo

All Series 40 QVGA products with XHTML-MP

browser

S40 6.2, 7.x, 8.1 and 9.1 with QVGA and

HVGA

Ovi Store for Qt Apps

• Today publishers can distribute free and paid apps via Ovi Store for Nokia N900 and Nokia N8, because Qt is pre-installed to the device

• Qt Smart Installer• Developers must bundle Smart Installer SIS with their SIS file• Smart Installer checks if Qt is present in the device, and which version.

If updates are required, Smart Installer fetches the proper libraries. • Will support Symbian 5.0, 3.2 and 3.1 devices• In future, smart installer will be needed for N8 (when Qt4.7 comes out)

Publish to OVI

Publishers obtain

70%* of

net revenue, trackable

via daily reports.* Disclaimer: 70% of net revenue after

payment-method costs (operator or

credit card), deductions for returns,

bad debt, and any applicable taxes.

Ovi Store Overview Of Content Metadata• Descriptive text or graphics are

included in a content item or file. A content item contains one set of metadata, which can be used by several files

• Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content

• Content descriptions can have translations for multiple markets (optional)

• We recommend content partners fill-in optional metadata especially targeted to promote content in “Spotlight”

We have created some tools to help you sell your content online for free.

Learn more here: http://promotions.ovi.com/pac/

Let us help you

Example of MKT promo

Thank you

Backup Slides

19 © 2009 Nokia

Ovi Store Content Provider Overview• Revenue opportunities

• Market-by-market distribution to hundreds of millions of devices worldwide

• Publisher revenue share is 70%* of customer price• Publishers choose price category

• Mobile billing options will vary by location• Credit card• Premium SMS • Integrated with Operator

• Global Marketing Options• Relevant placement with global and regional

marketing of content• Possibility for special promotions and

merchandising• Co-promotion with partners and launch

activity participation

• Ovi Store offers self-service content publishing• Simple registration and easy-to-use tool

*For credit card: Less applicable taxes.*For mobile billing: Less applicable taxes and fixed billing charges

Ovi Store Publishing: Getting Started• To publish content on Ovi Store,

register at http://publish.ovi.com. Registration validation normally takes 48 hours or less

• Once a company and authorized users are registered, the publishing process can start immediately

• Ovi Store offers a self-service content intake portal

• All content is reviewed by QA

• Published content is available for download and consumption on Nokia devices worldwide

Benefits of Publishing to Ovi Store

• Access to hundreds of millions of Nokia users worldwide

• Monetize apps and content with Nokia-provided billing

• Speed to market using the self-serve publishing tool

• Easy for publishers to get content in market with swift content validations and quality assurance procedures

• Daily reporting of sales & usage