Czech university of life sciences, PragueStrategic management

team assignment № 1

Makarenko VeronikaSilina Uliana

03/03/10

Czech university of life sciences, PragueStrategic management

team assignment № 1

Makarenko VeronikaSilina Uliana

03/03/10

business in the cloud

business in the cloud

“Amazon redefines the way books are bought and sold; Google redefines the way

we learn... “

Thomas Koulopoulos, “Living in the cloud”.

“Amazon redefines the way books are bought and sold; Google redefines the way

we learn... “

Thomas Koulopoulos, “Living in the cloud”.

21 century probably has the biggest amount of different clichés

and names; as for the business management we personally think

that this century is the century of reinvent.

Whether you have a bakery, news agency, accountancy practice

or law firms you still should be able to drive traffic to it.

To be successful, your business should use special tools.

The source of innovation is the Cloud.

So what business opportunities can be suggested?

21 century probably has the biggest amount of different clichés

and names; as for the business management we personally think

that this century is the century of reinvent.

Whether you have a bakery, news agency, accountancy practice

or law firms you still should be able to drive traffic to it.

To be successful, your business should use special tools.

The source of innovation is the Cloud.

So what business opportunities can be suggested?

Business opportunity №1 Freelancing:Business opportunity №1 Freelancing:

“Work has become weightless, moving without

friction to wherever a need exists,”- said Thomas

Koulopoulos in his book “Living in the cloud”.

Internet has opened up many freelance

opportunities in the areas of writing, editing,

indexing, software development, website design,

advertising, open innovations, information

technology, and business process outsourcing.

“Work has become weightless, moving without

friction to wherever a need exists,”- said Thomas

Koulopoulos in his book “Living in the cloud”.

Internet has opened up many freelance

opportunities in the areas of writing, editing,

indexing, software development, website design,

advertising, open innovations, information

technology, and business process outsourcing.

Journalist’s talent agencyJournalist’s talent agency

Possible benefits and risksPossible benefits and risks

BENEFITS:Benefits for entrepreneur:

No need to keep a permanent staff;Less expenditure;Ability to get speedy information from all over the world.

Benefits for freelancer:

Extra-money - combination of permanent job and freelancing;More freedom to choose work schedule; Broaden portfolio of work and the establishment of a network of clients;

Creation of closed specialized database, available only for members.

RISKS:

In-confidence in professionalism of this or that freelancer;

Lack of company benefits such as a pension, health insurance, paid holidays and bonuses;

Requires discipline and self-motivation.

BENEFITS:Benefits for entrepreneur:

No need to keep a permanent staff;Less expenditure;Ability to get speedy information from all over the world.

Benefits for freelancer:

Extra-money - combination of permanent job and freelancing;More freedom to choose work schedule; Broaden portfolio of work and the establishment of a network of clients;

Creation of closed specialized database, available only for members.

RISKS:

In-confidence in professionalism of this or that freelancer;

Lack of company benefits such as a pension, health insurance, paid holidays and bonuses;

Requires discipline and self-motivation.

Business opportunity №2 Social Networks

Business opportunity №2 Social Networks

“Power of your message is determined by the scope of your influencers'

networks,” - pointed Thomas Koulopoulos in his book “Living in the cloud”.

Blogs, forums, portals give people a platform through which they can

contribute their ideas and comment on issues that shape the firm’s

business, no matter where they are located. We believe that building a

social-networking environment is more than an information technology

project; it’s an advanced method of using the information you already

have.

“Power of your message is determined by the scope of your influencers'

networks,” - pointed Thomas Koulopoulos in his book “Living in the cloud”.

Blogs, forums, portals give people a platform through which they can

contribute their ideas and comment on issues that shape the firm’s

business, no matter where they are located. We believe that building a

social-networking environment is more than an information technology

project; it’s an advanced method of using the information you already

have.

Tested by the blog usersTested by the blog users

Possible benefits and risksPossible benefits and risks

BENEFITS:

Encourage employees to brainstorm ideas;

More easily find necessary resources;

Advertisement;

Critics (in a positive aspect as a tool to feel peoples satisfaction and quickly react on it)

RISKS:

Critics (in a negative way as spreading of black PR, not truthful information which may harm the image of the company and

decreasing of popularity of that or this item or service)

Missing demographic groups;

Low feedback - if the main target group of the company does not use blogs as an information resource;

BENEFITS:

Encourage employees to brainstorm ideas;

More easily find necessary resources;

Advertisement;

Critics (in a positive aspect as a tool to feel peoples satisfaction and quickly react on it)

RISKS:

Critics (in a negative way as spreading of black PR, not truthful information which may harm the image of the company and

decreasing of popularity of that or this item or service)

Missing demographic groups;

Low feedback - if the main target group of the company does not use blogs as an information resource;

Business Opportunity № 3Joint Advertisement

The luxury brand Dolce and Gabbana decided to cooperate with Apple corporation for the special broadcasting of the new collection F/W 2010-2011. Exclusive fashion show will be available for all IPhone users all over the world on-air.

Business Opportunity № 3Joint Advertisement

The luxury brand Dolce and Gabbana decided to cooperate with Apple corporation for the special broadcasting of the new collection F/W 2010-2011. Exclusive fashion show will be available for all IPhone users all over the world on-air.

Possible benefits and risksPossible benefits and risks

BENEFITS:

Available for all IPhone users all over the world;Attraction of new target groups;Advertisement; Option for speedy purchase of any item;Simplification of getting specific information by phone;

RISKS:

Prepossession of customers toward one of the brands;Difficulty in running the video due to technical aspects;

BENEFITS:

Available for all IPhone users all over the world;Attraction of new target groups;Advertisement; Option for speedy purchase of any item;Simplification of getting specific information by phone;

RISKS:

Prepossession of customers toward one of the brands;Difficulty in running the video due to technical aspects;

THANK YOU FOR YOUR ATTENTION!

THANK YOU FOR YOUR ATTENTION!