business of sustainability
DESCRIPTION
How will sustainability effect business. What are the risks and opportunities.How can the meetings industry adapt and thrive.TRANSCRIPT
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Guy BigwoodMCI Group Sustainability Director
Oct 11
The Business of SustainabilityRisks, Opportunities, Innovation
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The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
I’m past-president
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Our mission is to transformthe global meetings industry through
sustainability
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World is changingSustainability is one of the defining issues of our time
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the world is going
green
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Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18% growth in 4 years)
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Paradigm
SHIFTin how people select, buy and organise meetings and events
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the Paradigm Shift is and will effect everyone
VENUES
HOTELS
CITIES
CORPORATES
SUPPLY CHAIN
GOVERNMENTS
INSTITUTIONS
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Smart businesses and destinations are
SEIZINGthis opportunity
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So how do you convert and position
a destination to become a
“green leader”
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VISION
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“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
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The question is:
will there be enough leadersin time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
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Forget
GREENThink
SUSTAINABILITY
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HOLISTIC SUSTAINABILITY
IntegratedBalancedStrategicApproach
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Holistic sustainability
PEOPLE
PLANET
PROFIT
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Environment
AntiCorruption
Poverty
LabourRights
HumanRights
Growth
HealthSafety
WINNING SUSTAINABILITY
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Sustainability is a business strategy that creates long-term value by
Embracing the opportunitiesand managing the risk
with economic, environmental and social developments
Source: PWC – SAM yearbook
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24-oct.-11 19
INNOVATION!
RISKS!
OPPORTUNITY
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RISKS! Physical
Regulatory
Reputation
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What happens when supply drops and demand increases?
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287chemical
substancesin a new born babies blood
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2050100005 000 bef. JC10 000 bef. JC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
7 billion in 2011
2 billion in 1930
9 billion in 2050
The world
populationis increasing
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ASustainable
Future
Current Reality
Living beyond the limits of earth´s system
Source:The Natural Step
Sustainable Supply
Sustainable Demand
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SO WHY DO WE PERMIT THIS?
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RISKS
!
Physical
Regulatory
Reputation
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Hard and Soft Regulation
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31
Taiwan Achievements
Waste recycling rate
Per capita garbage collection volume R
ecyc
ling
rate
(%
)
per
capi
ta g
arba
ge c
olle
ctio
n (k
g)
Year1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Hard Regulation
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Carbon Disclosure Project (CDP)evaluates performance of businesses on behalf of 551 institutional investors representing over
$71 Trillion in investment capital
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RISKS
!
Physical
Regulatory
Reputation
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73% of buyers
would reject a destination with a poor environmental record
IMEX Annual Survey of Buyers
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Generation Y81%
Employees want to join a company that makes a difference
Attracting New Staff
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24-oct.-11 37
INNOVATION!
MINIMIZE RISKS!
What are theOPPORTUNITIES
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These buyers and many more are organising
Sustainable Meetings
Saved 600.000€through sustainabilityprogram
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Saved €637.000 through sustainabilityprogram
These buyers and many more are
organising Sustainable Meetings
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These buyers and many more are organising
Sustainable Meetings
Savings2007 - $152,6502008 - $320,7022009 - $858,6382010 - $16,204
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Marriot New York Marquis New Energy Management System
saves 18% of energy $800.000 a year
2.3Year ROI
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Beyond the business case?GMIC Award Winner: DoubleTree Portland
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Source: US GBC
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5-15%Price Premium for Certified green property sales and rentalsLocum Destination Review and Green Business Review
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Exploit NewOpportunities
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Sustainability is here to stay..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18% growth in 4 years)
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Developing Opportunities
47
Building the niche: Over 60 Events organised since 2007
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Do your clients ask for sustainability ?
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80% of buyers
have taken environmental results into account when organising an event
IMEX Annual Survey of Buyers
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Changing habits ..
76% of EMEA meeting planners report that CSR will be a focus
for their organizations (63% in U.S) FutureWatch 2010
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But we have not
seenanything yet
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But we have not seen anything yet: all these companies are creating
sustainable products
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They will be increasingly “sustaining” their
events
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Comparing and analysing vendors
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MCI Case Study
All events, venues and destinations will be assessedfor sustainability and safety risks
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Many smart destinations have already seized the sustainability
opportunity
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WHAT ARE SMART DESTINATIONS DOING
TO BE SUSTAINABLE?
STRATEGICPLANNING
FRAMEWORK
TOOLS
EDUCATION
MARKETING
MEASUREMENT
STAKEHOLDER ENGAGEMENT
CERTIFICATION
Learning from others, cutting, pasting, adapting
MCI Sustainable Destination Management Framework
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Using theOlympics to brand
London as a sustainablemeetings
destinations
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Comprehensive planner toolkit
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Melbourne: Citywide measurement project
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CopenhagenCapital of Sustainable Meetings
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UNIDOS POR UN COMPROMISO
Eventos más sostenibles... unidos por un compromiso Climbing the mountain of sustainability needs
teamworkSUSTAINABILITY
EVALUATION
EDUCATION
COLLABORATION
COMMUNICATION
LEADERSHIP
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THE ENDalmost
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Minimize
RISK!
MAXIMIZEOPPORTUNITY!
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www.esnep2008.com
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Sustainability is now about betterperformance. Smarter Business
Trendy, sexy, cool, efficient, healthier, safer
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Sustainable Destinations
Are healthy placesWith healthy peopleThat create healthy businessesThat thive…..
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