business of graphic design
DESCRIPTION
An introduction to Graphic Design.TRANSCRIPT
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Graphic Graphic DesignDesign
Business of Graphic Design
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What is Graphic DesignWhat is Graphic Design
Process of solving a problem visually.
Design is goal driven. Keep target audience in mind to decide outcome.
Combination of creativity, artistic ability, and technical skill.
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Evaluate Design CriteriaEvaluate Design Criteria
Is the idea an appropriate treatment for the intended media?
• Does the idea resolve a specific problem or meet a goal?
• Is the idea creative and original?
• Will the idea work within the budget?• Is the idea appropriate for both the
client and the target audience?• Is the idea appropriate for the
intended message?• Is your client satisfied with the idea?
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Design TeamDesign TeamArt DirectorHead Graphic
DesignerProduction
DesignerLayout ArtistImaging
SpecialistIllustrator
Digital Prepress Specialist
Web Programmer
CopywritersEditorsProofreadersResearch and
development
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Research and Research and DevelopmentDevelopment
• Design always begins with a clear idea of the problem.
• Develop good ideas.• BRAINSTORM ideas (first step)
• Brainstorming with Words• Visual Brainstorming
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BrainstormBrainstormWords and/or phrases
◦Use synonyms, antonyms, rhyming words, analogies
◦Words or phrases you would not use (reverse think)
◦NOTHING is wrong
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Visual BrainstormingVisual BrainstormingDraw thumbnail sketches
◦Quick◦NOT perfect or size accurate◦Keep in book, binder for future
reference
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Dealing With Creative BLockDealing With Creative BLock
RationalizationProcrastinationBurn OutOver WorkNot a creative person
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Inspiration FilesInspiration FilesContainWordsPhrasesThumbnailsCartoon stripsDoodlesPhotographsLetterheadsBusiness cardsetc
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Target MarketTarget MarketDemographics determine design
◦Research groups can help determine
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Propaganda & Motivational Propaganda & Motivational PsychologyPsychologyIT WORKS!Symbolism – gives ideas or helps
manipulate
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Working With ClientsWorking With ClientsFind out
◦Client’s ideas◦Target market
Include client in design processShow direction of design(s)Never “spring” design on clientMay need to “stir” the client in
the right direction.
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TidbitsTidbitsAges 25 – 50 have more money
to spendAppeal to childhood memoriesKeep up with current standardsKeep up with current trendsKeep up with events in the world
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Researching the InternetResearching the InternetKeywordsBoolean Searches
◦and, not, or (narrows search)