business objects intelligent search and text analysis 26126335
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COPYRIGHT © 2007, BUSINESS OBJECTS S.A.
TURNT TEXT
INTO INSIGHT• The first and only solution integrating Text
Analysis and Search with End-to-End BI
• Two new products- BusinessObjects Text Analysis
- BusinessObjects Intelligent Search
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SLIDE 2 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
AGENDA
1. Why you should care2. Background
3. Text Analysis
4. Intelligent Search
5. Demo and Sales Resources6. Sample Applications
7. More Information
8. Appendix - Inxight Background
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SLIDE 3 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
BIG CHANGE IS COMING
Survey Question
“Which types of data and
source systems feed your datawarehouse?”
Select all that apply for bothtoday and in 3 years.
Survey Responses
Users anticipate a giganticincrease in unstructured andsemi-structured data as
sources for data warehouses.Text Analysis addressesthis
0% 20% 40% 60% 80% 100%
Text from voice recognition
Wikis
Content mgt systems
RSS feedsInstant messaging
Multimedia files
Taxonomies, ontologies
Document mgt systems
Don't know
Word processing files
Web pages
Web logs
XML documents
Multidimensional DBMSs
EDI documents
Other
Hierarchical DBMSs
Spreadsheets
Mainframe DBMSs
Flat files in record format
Legacy DBMSs
Relational DBMSs
Today In 3 Years Source: TDWI Internet-based survey in late 2006, 370 respondents.
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SLIDE 4 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
BI – TRADITIONAL AND WITH TEXT
Traditional BIQuantitative
Based on processes,operations, transactions
Operational systems, data
warehouses
Text based BIQualitative
Based on people – likes,dislikes, emotions, intentions
Communications and writings –
notes, emails, web, anddocuments
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SLIDE 5 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
Structured Unstructured
Unify and trust all organizational dataDiscover insights from facts, ideas, andopinions
Make fully informed decisions with
quantitative and qualitative information
Copyright © 2007 Business Objects S.A. All rights reserved.
FULL SPECTRUM BI
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SLIDE 6 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.Recent Ventana Survey
HIGH VALUE FROM ONE VENDOR
Percentage of respondents who ratedunstructured and semi-structured data typesas important
Percentage of CIOs and IT management whosaid it was important to have a single vendortext analysis and BI
Percentage of CIOs and IT management whosaid it was important to have a single vendorfor search and BI
March 2007 Ventana Research “BI and Search” Report
87%
90%
91%
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AGENDA
1. Why you should care2. Background
3. Text Analysis
4. Intelligent Search
5. Demo and Sales Resources6. Sample Applications
7. More Information
8. Appendix - Inxight Background
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BUSINESSOBJECTS TEXT ANALYSIS
Integration with your BusinessObjects deployments
BI on all your text sources, and from any language
Powerful extraction, categorization, and summarization
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BUSINESSOBJECTS TEXT ANALYSIS
Integration with yourBusinessObjectsdeployments
Direct integration with Data
IntegratorDirect ETL integration
Direct integration withBusinessObjects Enterprise
Auto-generate universes
Access and analyzeunstructured text with yoursame reports and metrics
Crystal Reports, WebIntelligence, all dashboards
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BUSINESSOBJECTS TEXT ANALYSIS
BI on all your text sources,and from any language
Discover wisdom found inpeople, and their
communicationsSources include emails,documents, notes fields, andweb content that is estimated tocomprise more than 80 percent
of all organizational dataNatural language processing ofover 30 major languages
Arabic, Catalan, Simplified Chinese, Traditional Chinese, Croatian, Czech, Danish, Dutch, English, Farsi, Finnish, French,German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Norwegian (Nynorsk), Polish,
Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish
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BUSINESSOBJECTS TEXT ANALYSIS
Powerful extraction, categorization, and summarization
Extract and understand concepts, people, organizations, places , andmore
Automatically categorize and classify documents
Automatically create a summary documents
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Who: People, Job Title, SocialSecurity Numbers
What: Companies, Organizations,Financial Indexes, Products
When: Dates, Days, Holidays, Months,Years, Times, Time Periods
Where: Addresses, Cities, States,Countries, Facilities, Internet
Addresses, Phone Numbers
How Much: Currencies, Measures
Concepts: Unstructured text, global
piracy...Relations & Events: Person-Org,Person-Person, Travel, M&A…
Categories: Business, Terrorism…
Customizable: Industry or Customer-Specific Applications
BUSINESSOBJECTS TEXT ANALYSIS
Extractable Entities
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CREATE CUSTOM ENTITIES ANDCLASSIFICATIONS
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AGENDA
1. Why you should care2. Background
3. Text Analysis
4. Intelligent Search
5. Demo and Sales Resources6. Sample Applications
7. More Information
8. Appendix - Inxight Background
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BUSINESSOBJECTS INTELLIGENT SEARCH
Federated Search - Easily find critical information from all internal andexternal sources
Intelligent Clustering - Quickly identify non-obvious relationships thatwould otherwise be overlooked
Alerting - Stay informed of risks and opportunities in real-time, as theyunfold
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BUSINESSOBJECTS INTELLIGENT SEARCH
Federated SearchSingle search query securelyaccesses a broad variety ofinformation sources
First and only BI integratedfederated search
Search and find BI reports andmetrics contextually with otherinformation sources
Search across multiple BI
repositories
Smart Search
Secure Search, Native Search,Relevant Search, "More Like This"Search, Advanced Sorting and
Filtering
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BUSINESSOBJECTS INTELLIGENT SEARCH
Intelligent Clustering Quickly identify non-obviousrelationships that wouldotherwise be overlooked
Automatically identifies the
most relevant people,places, organizations,companies, concepts andother information
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BUSINESSOBJECTS INTELLIGENT SEARCH
Alerting - Stay informed ofrisks and opportunities in real-time, as they unfold
Set up personalized email,mobile and landing page alerts
that will immediately make youaware of new informationrelevant to your search
Monitor changes to specificdocuments or web pages, orcontinually search the
environment for newly availableinformation of interest.
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BUSINESSOBJECTS INTELLIGENT SEARCH
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AGENDA
1. Why you should care2. Background
3. Text Analysis
4. Intelligent Search
5. Demo and Sales Resources6. Sample Applications
7. More Information
8. Appendix - Inxight Background
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THE CHALLENGE: TRANSFORMISOLATED COMMENTS INTO TRENDS
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LEVERAGE EXISTING INVESTMENTS
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IMAGE AREA
VISUALIZING TRENDS
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ANOTHER EXAMPLE: BUZZ ANALYSIS
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Target Markets for Text Analysis
Financial Profile
Ability to spend 400-800K
IT Profile
CIO/CTO with a track record of implementing advanced technology for acompetitive advantage
IT staff that is on the front of the technology adoption curve
Risk-taking culture in IT and operations
Optional: Strong knowledge/skill set in computational linguistics and/or
logical programming
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Target Markets for Text Analysis
Industry Profile
Existing Business Objects BOE or DI customers
Focus customers where Inxight had/has an overlapping lead
Strong partner network to guide buildout of a whole solution (eg, healthcare with
Accenture)
Customer Need Profile
Existing high-value structured data analysis, textual data would validate/shed light
CRM, SFA, Warranty Claims, Customer Sat Surveys…
Large volumes of unstructured text or highly time-sensitive unstructured text; can’tread it all or can’t read it in time – looking for trends/dashboards
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SLIDE 30 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
AGENDA
1. Why you should care2. Background
3. Text Analysis
4. Intelligent Search
5. Demo and Sales Resources6. Sample Applications
7. More Information
8. Appendix - Inxight Background
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SLIDE 31 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
MANY POSSIBLE APPLICATIONS
General
Voice of the customer (sentiment) analysis, voice of the employeeanalysis, competitive analysis
Publishing, Media & Entertainment
Buzz tracking, automated tagging
Financial Services
Regulatory Compliance, Fraud Detection, Insurance Claims Analysis
Manufacturing
Warranty Analysis, Contract Analysis, Six Sigma Compliance
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SLIDE 32 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
MANY POSSIBLE APPLICATIONS
HealthcareCommon Cause Diagnosis, Regional Diagnosis
Education
Application Analysis, Student Records Analysis, Administrative
Records
State and Local
Constituent Analysis, Claims/Bid Tracking and Analysis
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SLIDE 33 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
Before you can automate, you need toknow the model
Before you can automate text analysis, you need to know what youare trying to model for automation
Can the customer supply a set of text examples?
Can the customer highlight exactly what they are looking to extract?
If they are trying to correlate between text and structured fields, whatcorrelation are they looking for?
We need the answers before we can proceed
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SLIDE 34 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
CONCLUSION
Turn text into insight
Business Objects is the firstand only business intelligenceprovider to natively incorporateboth text analysis and searchin an end-to-end BI platform
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SLIDE 35 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
AGENDA
1. Why you should care2. Background
3. Text Analysis
4. Intelligent Search
5. Demo and Sales Resources6. Sample Applications
7. More Information
8. Appendix - Inxight Background
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SLIDE 36 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
BUSINESS OBJECTS AND INXIGHT
Acquisition closed July2007
First and only end-to-endBI platform withintegrated search andtext analytics
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SLIDE 37 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
Business ObjectsLeader in BI
Based on 15+ years ofinnovation
125 patents and numerousindustry firsts
Globally deployed in 80countries
Multi-channel and deployedin 80% of the Fortune 500
800+ OEMs
15+ years of quarterly
profitable growth
Inxight SoftwareLeader in text analytics
Based on 25+ years of research atXerox PARC
Patents in info retrieval, naturallanguage processing, info
visualizationSupport for 32 languages and 220+file formats
Wholly-owned subsidiary, InxightFederal Systems Group
300+ OEMs including SAP, SAS,
Oracle, Microsoft.Strong revenue and profitable
Copyright © 2007 Business Objects S.A. All rights reserved.
LEADERSHIP
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SLIDE 38 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
Publishing and Media
Financial Services
Manufacturing and Technology
OEMGovernment
Health Care and Life Sciences
EXISTING INXIGHT CUSTOMERS
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SLIDE 39 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
COMBINING CORE COMPETENCIES
Search Businessintelligence
InformationManagement
Unstructured Data
S e a r c h
C a t e g o r i z a t i o n
N a m e E x t r a c t i o n
C o n c e p t s
S e n t i m e n t s
R e l a t i o n s h i p s
R e p o r t i n g
A d - H o c / O L A P
D a s h b o a r d s
M e t r i c s
E T L
D a t a Q u a l i t y
M e t a - D a t a M g m t
&
P e r f o r m a n c e
M g m t
V i s u a l i z a t i o n
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SLIDE 40 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
StarTree: Hierarchies and Networks
Applications: Social Network Analysis, TaxonomyNavigation, Systems Monitoring
Live Demo at: http://www.inxight.com/products/sdks/st/
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SLIDE 41 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.
TableLens: Trends, Correlations, Outliers
Applications: Financial Services, Pharmaceutical
Live Demo at: http://www.inxight.com/products/sdks/tl/
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TimeWall: Time/Date Series
Applications: Event Timelines, Date-based Displays
Li D t htt // i i ht / d t / dk /t /