business model patterns at lean startup machine
Post on 19-Oct-2014
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DESCRIPTION
The slides from the short presentation I gave on Business Model Patterns at Lean Startup Machine in London on 17th September 2011TRANSCRIPT
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YOUR BUSINESS MODEL IS THE PRODUCT
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EVENTUALLY YOU WILL WANT TO EXCHANGE CURRENCY INTO CASH
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SO WHO IS GOING TO PAY YOU?
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BUSINESS MODEL PATTERNS
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LOW MARGINHIGH VOLUME
HIGH MARGINLOW VOLUME
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LOW MARGIN HIGH VOLUME
NORMALLY B2CLOW TRANSACTION COST
LARGE CUSTOMER SEGMENT
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LOW MARGIN HIGH VOLUME
GROWTH HYPOTHESISSIZE OF MARKET
KEYVALIDATIONS
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HIGH MARGIN LOW VOLUME
NORMALLY B2BHIGH TRANSACTION COST
SMALL CUSTOMER SEGMENT
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HIGH MARGIN LOW VOLUME
PROBLEM HYPOTHESISPRICE SENSITIVITY
KEYVALIDATIONS
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SUBSCRIPTION
AUDIENCEAGGREGATION
CAPITAL
SERVICE SHAREDRESOURCE
RESALE
LOAN
AGENCY
INSURANCE OPTION
PRODUCT
LEASE
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MANUFACTURE TANGIBLE ITEMS WHICH YOU SELL FOR MORE THAN THEY COST
PRODUCT
CARSFMCGiPODS
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PROVIDE HELP TO OTHERS IN EXCHANGE FOR A FEE
SERVICE
HAIRDRESSERSAIRLINES
CONSULTANTS
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CHARGE FOR ACCESS TO AN ASSET WHICH CAN BE SHARED AMONGST MANY
PEOPLE
SHARED RESOURCE
GYMSTHEME PARKSiPHONE APPS
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PROVIDE VALUE ON AN ONGOING BASIS IN RETURN FOR A RECURRING FEE
SUBSCRIPTION
SATELLITE TVSOFTWARE AS A SERVICE
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SUBSCRIPTIONKEYVALIDATIONS
COST PER ACQUISITION < LIFETIME CUSTOMER VALUE
PROBLEM/SOLUTION HYPOTHESISWILL THEY PAY TO SOLVE THIS?
WILL THEY PAY YOU?
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SUBSCRIPTIONKEYVALIDATIONS
CPA FACTORS
MARKETING BASED ACQUISITION - PAIDREFERRAL - FREE
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SUBSCRIPTIONKEYVALIDATIONS
LTV FACTORS
SUBSCRIPTION PLAN COSTATTRITION
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BUY LOW SELL HIGH
RESALE
E-RETAIL
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CHANNEL HYPOTHESIS
RESALEKEYVALIDATIONS
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BROKER OR MARKETPLACE. MARKETING AND SELLING AN ASSET YOU DON’T OWN
AGENCY
E-BAYGROUPON
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VALIDATING BUYER AND SELLER HYPOTHESIS
PRICE SENSITIVITY
AGENCYKEYVALIDATIONS
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COLLECTING ATTENTION THEN SELLING ACCESS TO THAT AUDIENCE
AUDIENCEAGGREGATION
BROADCAST TVCONTENT SITES
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GROWTH HYPOTHESIS VALIDATING WITH MARKETERS
AUDIENCEAGGREGATION
KEYVALIDATIONS
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FREE
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THERE IS NO SUCH THING AS A FREE PRODUCT
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NON-PAYING CUSTOMER SEGMENTIS FUNDED BY A DIFFERENT PAYING
CUSTOMER SEGMENT
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FREEMIUM GENERALLY MEANS THE GIVING AWAY A BASIC PRODUCT AS
AN ACQUISITION STRATEGY
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AND SELLING THE ADVANCED PRODUCT
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TRIAL PERIODS ARE NOT FREEMIUM
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THE MARGINAL COST OF SERVICING FREE CUSTOMERS IS CLOSE TO ZERO
BUT PROVIDES OTHER VALUE(MARKETING, DATA)
KEYVALIDATIONS
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CONVERSION HYPOTHESIS
KEYVALIDATIONS