business model of promising tech start ups and winning in india by yournest 260514
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7/18/2019 Business Model of Promising Tech Start Ups and Winning in India by YourNest 260514
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Business Models
of Promising Tech Start-ups
&
Winning in India
Sunil K Goyal, Founder & CEO
YourNest Angel Fund
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What to Expect
India in News
The Real India
Business Models of
Promising Tech Start-ups in India
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India in News
The newly appointed PrimeMinister of the largest
democracy of the world
bowing before the steps of
the Indian Parliament.
@narendramodi
#namo
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Bubble Size! Current Population
High GDP Growth, With a 1.25 billion & Growing
Population…
Source: The World Fact book and Economist Intelligence Unit.
…is Expected to Propel Consumption to
New Heights
156222
378
756
1556
0
200
400
600
800
1000
1200
1400
1600
1800
1985 1995 2005 2015F 2025F
A g g
r e g a t e C o n s u m p t i o n I n U S b i l l i o n
d o l l a r s
Source: McKinsey Global Institute Consumer Demand
Aggregate
Consumption
to Quadruple
The English speaking Indian middle class is expected to swell up to 267 million people by
2015. (Source: National Council for Applied Economic Research).
The number of millionaires in the country is expected to jump over 66% to 302 K by 2018.(Source: Credit Suisse Annual Global Wealth Report 2013)
Holding a 6.4 percent share of global GDP, India is the 3rd largest economy in PPP terms.(Source: World Bank International Comparison Programme 2014)
India - Largest & Growing Economy
China
India
ASEAN
USEU
(2.0)%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%
2 0 1 2 G D P
G r o w t h
Population Growth (2012–14)
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Fixed broadband market grew at an annualrate of around 25% in 2013.
(Source: InternetWorldStats)
The number of smartphone users in urbanIndia is expected to cross 104 million in 2014
compared with 51 million users in 2013.(Source: Deloitte TMT 2014)
Facebook has 100 million users, Twitter has
33 million users and WhatsApp has 40
million users in India. True caller has morethan 50% of its users from India.
FDI inflows to India grew 17 per cent in 2013to touch US$ 28 billion.
(Source: UNCTAD report January 2014)
(Source: Avendus_Report-India's_Mobile_Internet-2013)
India is expected to have about 243 million
internet users by June 2014, therebyovertaking the US as the world's second
largest internet base after China.(Source: IMAI & IMRB reports 2013)
India - Internet to Drive Economic Growth
431 million internet capablephone, (feature and smart)
143 million mobile internet
connections (2.5G and 3G)
86 million active users(2.5G and 3G)
D e v i c e s
C o n n e c t i v i t y
U s a g
e
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The Real India
Winning in India – Secrets of the World’s most Complex Market
(By: Samarjit Singh & Amit Burman)
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The Real India - Diversity with Homogeneity
• Extreme diversity – Language, Politics, Terrain, Culture.
•
Business landscape – incredible, complex, exciting, confounding,
energizing, frustrating.
•
It is a struggle to replicate international success in India.
• Obsession with Winning.
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The Real India - Appreciate our Frugality
• Conditioned to Conserve.
• Save…when One Can.
• Opportunity miss is a certain
No-No.
• Flamboyance is appreciated
but only if it is accompanied
by Utility.
Monthly Budgeting
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World fast food outlets had to altertheir menu and remove beef and
pork products in order to be
accepted by the Indian Consumer.
Respect Spirituality
•
A religious ceremony is practiced while moving into a new
space.
•
Divine Intervention is the key mantra for a majority of the
Indians.
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Channelize the “Jugaad”
A low cost, out of the box solution
•
Indians are great at sides stepping processes…. Sheercompulsion of living with shortages pushes for ingenious
solutions.
• Unconventional and circuitous routes to overcome obstacles.
•
Leveraging it and channelize it can manage the dynamism and
unpredictability of business environment in India.
• Empower teams to try work around.
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Make the best of the Worst
•
Every setback is an opportunity – Not just everything that can gowrong, will go wrong, even everything that cannot go wrong, is
likely to go wrong.
• Leverage the power of multi-tasking – It is hard to deeply focus on
just one area. Harness this unique ability.• Step-by-step execution is the key – Rollout dynamic business plan.
• Get it done – Neither carrots nor stick…. Unique form of intense
supervision. The mantra is simple – frequently inspect to ensure
you get what you expect.
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Unique Start-up Business Models
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The Online Mega Store
• S t a r t e d w i t h h a v i n g
inventory of its own, it hasmoved to become a platform
for buyers and sellers to
deal.
(Source: www.flipkart.com)
Offers Path-breaking Services
"
Cash on Delivery
" 30-day replacement policy
" EMI options
" Free shipping
"
Special discounted prices
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India’s No. 1 Local Search Engine (for free)
• To provide fast, free, reliable andcomprehensive information to
users and connect buyers to sellers.
• Service is available to users acrossmultiple platforms, such as over
the telephone (voice), the internet,
mobile Internet and text (SMS).
(Source: www.justdial.com)
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Experts in Mobile Marketing in Global Brands
• No. 8 position in FastCompany's list
of the World's 50 Most InnovativeCompanies.
• Marketing, Engagement & Analytics
for the Next 3 Billion Consumers.
(Source: www.zipdial.com)
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Unlocking the Power of Social Internet
• Global service provider of mobi le app that enable
ubiquitous and customized
access to the social internet.
• Millions of users, in six global
languages , across every continent in the World.
(Source: www.u2opiamobile.com)
Unlocking the power of the social internet
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Simple System for your Hotel
• Hospitality Management System
integrates all critical operations of
your hotel on one platform.
• Match the versati l i ty andd y n a m i s m o f t h e l a r g e r
hospitality business.
•
Making technology accessible.(Source: www.hotelogix.com)
Pricing Plans
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About Your Child, Around Your Home
• It is the largest discovery
platform for hyper-localkids services.
(Source: www.mycity4kids.com)
Business Solutions starting at US 50 per year
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Call Taxi
•
Connecting cabs without GPS & Smart phone.
• Offers convenience of online/
tele-booking of Black & Yellow
and Cool Cabs.
(Source: www.bookmycab.com)