business model generation worksession
DESCRIPTION
TRANSCRIPT
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Mas porque um modelo ao invés de um plano de negócios?
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“Nenhum plano sobrevive ao primeiro contato com o cliente.”- Steve Blank
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uma compilação de hipóteses não testadas; baseado em informações históricas (passado); redigido antes do negócio entrar em operação; redigido de forma sequencial; geralmente redigido por uma pessoa; mais focado em descrever as partes do negócio do que o negócio como um todo; estático.
Um plano de negócios é:
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uma ferramenta para testar hipóteses; baseado em informações atuais – “got off from the building” (presente); utilizado durante a operação do negócio; montado de forma iterativa; montado por uma equipe; descreve as partes do negócio sem perder o foco do negócio como um todo (sistêmico e holístico); dinâmico.
Um plano de negócios é:
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Eficiência Know-how Pensamento analítico
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Valor/criatividade Know-what Pensamento abdutivo
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O Quadro do Modelo de Negócios ou Canvas
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Infraestrutura Oferta Clientes
Viabilidade finaceira
As 4 Categorias do Quadro do modelo de Negócios (Canvas)
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Mãos à obra!