BUSINESS MODEL FOR

DISTRIBUTORS

Table of Contents

1. About Education Industry 2. Our Business 3. Our Products 4. Target Audience 5. Selling strategy 6. Frequently Asked Questions

About the Education Industry

Education Industry is the one of the fastest growing industry in India. With over 10 crores students and over 3 lacs schools and millions of coaching institutes across the country, there is huge growth potential to do business in education sector with such immense target audience. In-case the product offered is affordable with mass acceptation; there is huge money to be made. Looking at the current technology powered education industry; there are 2 main products in this sector.

1) Instructor led solution - This is for schools and coaching institutes, which is

installed directly into the classroom which is used by the teachers to teach the students. It usually involves a projector, interactive whiteboard, computer and digital educational content in schools and a 32” LCD, computer and digital educational content in coaching institutes.

2) Self study solution - This is for students, which is used directly by children to study in the comfort of their home. This solution helps the students to understand difficult educational concepts using animated content and practice their concepts using assessment modules.

SmartSchool ICT (Classroom license) is our Instructor led solution which is our classroom solution and is already being used in more than thousand classrooms across India in schools. SmartSchool CoachWell (Coaching Institute Classroom license) is our Instructor led solution which is our coaching institute solution and is being sold through the network of our CoachWell Area Franchisees.

SmartSchool Tutor and SmartSchool ExamGuru both are self study solutions, which are aimed at students, which form the largest consumer segment in this country.

Our Business Key features of our business model:

Highest possible return

Largest possible target segment to sell

Revenue on recurring basis.

Recession proof business.

Our Business

Highest

Return

Recurring

Revenue

Recession

Proof

Largest

Audience

Our Products SmartSchool ICT (Classroom license)

SmartSchool ICT is an education product for Schools.It contains curriculum mapped education content of classes ranging from Kindergarten to XII. It contains animations, key points, quizzes, interactive simulations and a built in assessment platform where students can get their relative ranks. The software is loaded on the hard disk and can run on any Windows based machine.

For more information about the product, you can refer the product document.

SmartSchool CoachWell (Coaching Institute Classroom license)

We are first company to have a very cost effective solution for coaching institutes. The company is very aggressive towards this segment. We not only license them our brand but we also provide them full content in audio visual format using which they can teach. It not only creates a USP (improves the general perception of the coaching institute) but also provides educational quality assurance.

For more information about the product, you can refer the product document. What is the need for SmartSchool ICT or SmartSchool CoachWell?

1) Books and teachers can only teach through text but they cannot let the students visualize the educational concepts. As a matter of fact when we see something in the form of a movie we can easily memorize it and retain it for a much longer duration.SmartSchool ICT and SmartSchool CoachWell provide best audio-video visualization of concepts; as a result student is able to remember concepts for longer duration.

2) It creates a USP i.e. it improves the general perception of School as well as of coaching institute.

3) It provides them the opportunity to increase fees thereby making profit by introduction this technology.

4) Some subjects are not taught in the coaching institutes. Using our solution subjects like social science, Hindi, English etc can also be taught.

SmartSchool Tutor

SmartSchool Tutor is an education product for the students, containing curriculum mapped education content for students from classes Kindergarten to XII. The software is loaded on a pen drive or SD card and can run on any Windows/Android based machine. Single license of the software enables the student to access only one class for one year duration.

For more information about the product, you can refer the product document. What is the need for SmartSchool Tutor?

1) Our solution has been designed and reviewed by the experts from IIT, IIM and NCERT and covers all the subjects of the class.Our solution is available at a fraction of the cost of having good tutors for all the subjects.

2) Books and teachers can only teach through text but they cannot let the

students visualize the educational concepts. As a matter of fact when we see something in the form of a movie we can easily memorize it and retain it for a much longer duration.SmartSchool Tutor provides best audio-video visualization of concepts; as a result student is able to remember concepts for longer duration.

3) Students learns maximum during self study. SmartSchool Tutor has been designed to encourage and help the students to do self study.

SmartSchool ExamGuru

SmartSchool ExamGuru is exam testing software for students containing huge collection of questions (more than 1 lac questions) to practice and revise. The question bank is curriculum mapped for students from classes I to XII. It also contains quick study material like Key points, revision notes, practice maps etc. The software is a must for quick revision and practice for securing maximum marks in the examination. Single license of the software enables the student to access all the classes, but for one year duration.

For more information about the product, you can refer the product document. What is the need for SmartSchool ExamGuru?

1) Our software has the INDIA’s Largest Question bank for students to practice.

2) With our software, parents can keep a track of their children’s day to day performance in studies.

3) Apart from questions, the software also has huge amount of subjective

questions, key points, and revision notes for students to practice and revise.

4) With huge repository of practice content, you no longer require to

purchase any costly help books. Hence a perfect affordable solution for any student.

5) Competitive examinations full length test series for AIEEE, IITJEE are part

of this package.

Target Audience The target audience for our product is huge. In-fact our products are more like essential products like food items, which have their customers every-where. And the best part, every parent wants the best education for their child, so if the product is good, you don’t have much resistance from the buyer’s side. However, below are some areas, where you can focus:-

1) Our solution has been designed based upon NCERT curriculum. Our

solution is ready from KG to 12th standard. It means you can target all the CBSE affiliated schools, coaching institutes and students studying from KG to 12th standard having computer in their house.

2) Since from KG-5th we have a library concept i.e. there are multiple publishers in the market so we have created a superset i.e. we have created modules from all these books which means we not only give content for their book but also for all the available books. Therefore you can target students from any board examination.We are mapped to all the boards from KG to 5th standard.

3) Also we are in the process of releasing our products for the other state

boards very soon from 6th to 10th standards also. So right now you can start with CBSE schools and later can also target state board schools.

4) Based upon the nature of our product we recommend targeting to private

schools, coaching institutes and students of households with comfortable income.

Selling Strategy Since we have the best product in the industry we are very confident about its acceptance by Schools, coaching institutes and students.

For SmartSchool ICT :-

It is sold directly to schools.

1) There are 2 components of classroom solution i.e. Hardware and Content.

2) Hardware includes projector, interactive whiteboard, PC or a laptop and speaker.

3) As a company we do not deal with hardware part of this solution. We only provide software and digital content. We can directly connect you with hardware companies in case you want to have some margin in hardware.

4) Or else you can simply order the products from www.flipkart.com and it

will be delivered at your doorstep. The selling process would include following steps:-

1) You can directly pitch our solution to the decision maker.

2) They might ask you to show presentation or give trial of the content.

3) You share commercial proposal with them and take the order.

For SmartSchool CoachWell :-

It is sold directly to the coaching institutes. School market is more contact driven market so if you are new to this industry you will get much better result from coaching institutes.

1) It will create USP of the coaching institute; the way Smart Class became the USP of a school it can also become USP of a coaching institute. Imagine teaching about heart and showing it visually as well.

2) With our audio visual content the quality of education can be assured.

3) It can be used for training teachers as well. The digital content can become a guiding manual while explaining the concepts.

4) Lot of assessment part is automated using our solution.

5) The coaching institute is able to do 10 times of Return on Investment.

6) Coaching institute can even increase their fees by some amount in lieu of

giving this extra service.

The selling process would include following steps:-

1) You can directly pitch our solution to the decision maker.

2) They might ask you to show presentation or give trial of the content.

3) You share commercial proposal with them and take the order.

For SmartSchool Tutor and ExamGuru :-

SmartSchool tutor and SmartSchool ExamGuru are differently priced. Where it is difficult to sell SmartSchool tutor because of the price, you can always pitch SmartSchool ExamGuru, which is much cheaper. Hence, our company gives you opportunity to sell products of different price ranges, depending upon the customer’s pocket. Since the product has huge target customers, there are many approaches through which we can sell it. Even the schools and the coaching institutes can easily sell our product through multiple ways.

A. Selling consumer products through schools:-

1) If school promotes this product among students the product will

automatically sell.

2) School can promote this product by :-

(i) Issuing circulars to the parentsvalidating the quality and requirement of the product.

(ii) Teachers recommending this product in Parent teacher meetings (PTM).

(iii) Provide us a slot to demonstrate our product where there is a gathering of parent.

3) You can share some margin to the school so they can are interested to do above activities for you.

B. Selling consumer products through retail model:- We have introduced 7 day pack of our product. We have kept the MRP of this pack at Rs 99.

How it is delivered:-

The 7 day pack comes in a scratch card. The executive of the distributor visits the house of the customer, pastes the content from his hard disk and insert the serial key from the scratch card. This scratch card can activate any 1 standard from KG to 12th standard for 7 days.

How much will this 7 day pack cost to the distributor:-

We will be pricing it at Rs 4 to the distributor.

How this 7 day pack is sold to the customer:-

1) The distributor can do advertisement through newspaper, pamphlets etc and generate leads.

2) The distributor can also do telecalling and generate leads.

3) The distributor can do tie up with book sellers, cyber cafe owners or any other shop owner. You can put our posters in these book shops and ask them to retail our 7 day pack from the counter. You can share some margin with the book shop and also give them some success margin (Margin when the product gets sold).

Why this model is good:-

1) You will get quality leads. Any person who has paid Rs 99 for using this solution for 7 days is an extremely good lead. You will get good conversion from these leads.

2) The expenses of the executive are recovered from the sold 7 day packs itself. 3) The conversion now is dependent more on the product rather than the quality

of the executive. 4) The executive can explain all the features of this solution after installation. So

that user can experience the full potential of this product. 5) The shop owners can eventually become silver distributors themselves. 6) You will be able to paste lot of creative of our product. It will create branding

and awareness.

C. Selling consumer products through coaching institutes:-

1) There are 2 types of coaching institutes i.e. Curriculum based coaching

institutes like 8th, 9th 10th kind of coaching institutes and non curriculum based coaching institutes like Abacus, Brain Gym etc type of coaching institutes.

2) Non curriculum based coaching institutes have access to parents and to the students they can promote this product in case a margin is shared with them.

3) We can sell our SmartSchool CoachWell product to curriculum based coaching institutes. As and when they enter into our ecosystem, we do up selling and ask them to promote it among students as well.

4) These institutes can also start Smart Packages along with regular packages,

where every student will be given 1 Tutor product for studying from their home and where the coaching class can happen once a week may be on Sundays where the doubts are addressed or important topics are explained or exams can be conducted.Every coaching institute does not cater to all the standards. With Smart packages they can target to lot of standards.

Frequently Asked Questions

Q.1 what is the validity of the SmartSchool products? Answer: SmartSchool ICT is available in both lifetime (with option of AMC from next year onwards) and one year pack models. SmartSchool CoachWell is available on annual subscription model. The consumer products (SmartSchool Tutor and SmartSchool ExamGuru) have validity of 1 year from the time they are activated at the customer’s end. Q.2 Do you require technical knowledge to run the products? Answer: No, you do not require any technical knowledge to run the products, the products are so designed that even person with basic computer skill can run them. Q.3. How many computers can use a single license of the product? Answer: Single license of the product can work on only ONE computer or tablet. The key after activation gets locked to the system, hence cannot be used on any other system. Q.4. Can your products run on tablets? Answer: Yes, our products are designed both for both Windows and Android.

Q.5. what is the kind of support the company provides, in-case of any issue at customer end. Answer: Since this business is a repeat business, we expect distributors to maintain a cordial relationship with the customers. Schools, Coaching institutes and Students using the content for one year will renew year after year. Most of the queries of the customers can be addressed over the phone itself. However as a distributor you may sometimes be required to visit customer for addressing some concerns. You must advise customers to take the backup of the contents of Pen drive/Hard disk/CD/DVD on their system before using the same. Company will do your proper training. It will assign a support manager and business manager for you. The company however will also provide following support:- Hardware Related Support

a. Pen Drive related: The pen drive comes with 1 year warranty; hence the customer can directly approach the pen drive company for any support. However we will provide the option of replacement pen drive at the cost of the pen drive itself.

b. Hard Drive related: The hard drive comes with 1 year warranty; hence the customer can directly approach the hard drive company for any support. However we will provide the option of replacement hard drive at the cost of the hard drive itself.

c. CD/DVD related: SmartSchool Education will not be responsible for any damages caused to the CD/DVDs at the customer’s end. However we will provide replacement CD/DVDs at minimal charges to the distributor which they can give to the customer.

Software related Support

a) We will provide a download link for customers to download a copy of the content and software in case pen drive/DVD/CD crashes.

b) In case customer migrates to a different PC the key will be reset upon proper identification of the customer.

For further queries contact us at info@smartschoolonline.in

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