business mastery international - sunny grosso - delivering happiness
DESCRIPTION
September 15, 2014 in Maui, Hawaii Business Mastery International - Sunny Grosso KeynoteTRANSCRIPT
K2 ELITE MASTER MIND!
MAUI, SEPTEMBER 2014!!!!
SUNNY GROSSO!COACHING AND CULTURE CHIEF!
TAKE A MOMENT TO THINK…
WHAT ARE YOUR GOALS
IN LIFE ?
TAKE A MOMENT TO THINK…
WHEN I GET ________ I WILL BE HAPPY!
OUR BRAINS ARE HARDWIRED TO SEEK HAPPINESS. YET WE’RE SUPERBAD AT PREDICTING WHAT CAN SUSTAIN IT.
LOTTERY WINNERS TERMINALLY INJURED
HAPPINESS HASN’T CHANGED IN 50 YEARS
TEST ME! IF MONEY BUYS HAPPINESS… HAPPINESS SHOULD INCREASE WITH INCOME
HAPPINESS IS DYNAMIC
HAPPINESS WORK
1/3 OF OUR LIVES AT WORK 90,000 HOURS
PART OF THE FORMULA
87% WORLD WORKFORCE UNHAPPY
* Gallup State of the Global Workplace 2013
71% US WORKFORCE UNHAPPY
* Gallup State of the Global Workplace 2013
18% ACTIVELY
Gallop 20XX
Gallup 2012
$500B IN
LOSSES :(
HOW DOES THAT WORK GALLUP META ANALYSIS I 263 STUDIES I 192 CO’S I 49 INDUSTRIES I 34
COUNTRIES
KPI
’S A
CR
OSS
TO
P A
ND
BO
TTO
M
CO
MPA
NIE
S
WHAT IS THE COST HALOGEN SOFTWARE ANALYSIS I 500 PERSON COMPANY I $3M
Gallop 20XX
Gallup 2012
AVERAGE LOSS PER EMP
$2,246 100 PERSON
COMPANY $225,000
WHAT IS IT COSTING YOU?
20-50% of your employees will leave this year
It costs 50-150%
of their salary to replace them
Imagine he was only going to close the door to new applicants?
THE SYMPTOMS ARE SHOWING
THE SYMPTOMS ARE SHOWING
IMAGINE
16% be8er performance (HBR)
19% higher accuracy on tasks (Shawn Achor)
32% more commitment to the org (HBR 2012)
50% increase in produc8vity (Gallup)
33% higher profitability (Gallup)
37% more sales (Shawn Achor)
44% higher reten8on (Gallup 2007)
46% more sa8sfied with their jobs (HBR)
66% less sick leave (Forbes, Jessica Pryce)
56% higher customer loyalty (HBR)
300% more innova8on (HBR)
IMAGINE PASSIONATE EMPLOYEES 76% WILL CHANGE
WITH INTERVENTION
STORY OF
THE SOLUTION
HOW TO APPLY IT
WHAT WE LEARNED SCIENCE & SECRETS
WHEN WE SAW WHAT WE DID ABOUT IT
TIPS, STEPS AND WARNING!
WHO’S SUNNY FROM DELIVERING HAPPINESS?
HOW DID I GET HERE ?
HOW DID I GET HERE
…
x
?
…
xHOW DID I
GET HERE ?
24 MILLION CUSTOMERS
$3B YR COMPANY
OH
@#$%
$265M
DOT COM
SF 1999 DOT-COM
35 EMP GROWING
“A WOMAN’S DREAM CLOSET”
…AND GROWING! ZAPPOS WAREHOUSE
“PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM
FEEL.” — MAYA ANGELOU
FREE SHIPPING I 800# EVERY PAGE I 24HR CALL CENTER I 365 DAY RETURNS
CUSTOMER SERVICE #1 PRIORITY
75% REPEAT CUSTOMERS
HOW DO YOU SUSTAIN GREAT CUSTOMER SERVICE?
HAPPY CUSTOMERS
= =
SUCCESSFUL
COMPANY
HAPPY EMPLOYEES
CULTURE
#1 PRIORITY
HOW IS CULTURE NO.1 PRIORITY?
HIRE, MEASURE, FIRE
5 WEEKS OF TRAINING
$4000 TO QUIT. REALLY!
CULTURE BOOK
1. Deliver WOW Through Service!2. Embrace and Drive Change!
3. Create Fun and a Little Weirdness!4. Be Adventurous, Creative, and Open-Minded!
5. Pursue Growth and Learning!6. Build Open and Honest Relationships With Communication!
7. Build a Positive Team and Family Spirit!8. Do More with Less!
9. Be Passionate and Determined!10. Be Humble!
ZAPPOS 10 CORE VALUES
GUIDELINES I LIVED I CO-‐OWNED I #1 WOW EVERYDAY WORD I MEARURED
CORE VALUES DEFINE CULTURE
NOV ‘09 AMAZON ACQUIRES ZAPPOS FOR $1.2B
$0 to $2 BILLION IN 10 YRS*
ZAPPOS GROWTH
$3B
FULL PRICE RETAILER I CULTURE #1 PRIORITY
!500,000+ COPIES SOLD! 20+ LANGUAGES!!!
!#1 BESTSELLER: !!NYTIMES!
!WSJ!!AMAZON!!BARNES & NOBLE!!BORDERS!
!!!!
!!
WHOA.!
2010
!2010 DELIVERING HAPPINESS BUS TOUR!
WE HEARD FROM AROUND THE WORLD NO MATTER WHAT !
BACKGROUND!BELIEFS!CULTURE!!
HAPPINESS
100K PEOPLE 100 COUNTRIES
GLOBAL MOVEMENT
GLOBAL MOVEMENT
100K PEOPLE 100 COUNTRIES
ONE PCC AT A TIME
Book Tour 60K PEOPLE
250 COMPANIES 20 COUNTRIES
Shop@
@school (BETA)
@Work
COMPANIES USE HAPPINESS AS A BUSINESS MODEL
2010
THAT’S GREAT, BUT IT’LL NEVER WORK FOR MY COMPANY!
STORY OF
THE SOLUTION
HOW TO APPLY IT
WHAT WE LEARNED SCIENCE & SECRETS
WHAT WE SAW WHAT WE DID ABOUT IT
TIPS, STEPS AND WARNING!
THINK ABOUT YOU FOR A SECOND…
SUCCESS HAPPINESS
HAPPINESS SUCCESS
1. I WISH I HAD THE COURAGE TO LIVE A LIFE TRUE TO MYSELF, NOT THE LIFE OTHERS EXPECTED OF ME
2. I WISH I HADN’T WORKED SO HARD
3. I WISH I’D HAD THE COURAGE TO EXPRESS MY FEELINGS
4. I WISH I HAD STAYED IN TOUCH WITH MY FRIENDS
5. I WISH I HAD LET MYSELF BE HAPPIER
* Bronnie Ware, Pallia[ve Care Nurse caring for pa[ents in last 12 weeks of life
* Bronnie Ware, Pallia[ve Care Nurse for pa[ents in last 12 weeks of life
THE EXPERTS > FAST FORWARD TOP 5 REGRETS IN LIFE
WHAT WILL YOUR ULOGY BE?
FAST FORWARD
* Bronnie Ware, Pallia[ve Care Nurse caring for pa[ents in last 12 weeks of life
* Bronnie Ware, Pallia[ve Care Nurse for pa[ents in last 12 weeks of life
…BUT ONLY 10%
HAPPINESS IS PREDETERMINED
*Shawn Achor, The Happiness Advantage
CHANGE YOUR MINDSET, CHANGE YOUR WORLD
SCIENCE OF HAPPINESS PREDETERMINED?
In our control In our control! 10%
Set Point 50%
Intentional Activity
40%
Circumstance
(Genetics?)
BRAINS PROCESS 40 BITS PER SECOND BUT WE RECEIVE 11 MILLION BITS
*informa[on transmission rate of all 5 senses per second
90% OF HAPPINESS IS HOW OUR BRAINS PROCESS THE WORLD
CHANGE YOUR MINDSET, CHANGE YOUR WORLD
OUR BRAINS CAN BE REWIRED FOR HAPPINESS.
WHY DO WE GET THIS WRONG?
PSYCHOLOGY
1998
A POSITIVE INTERACTION AT WORKHAS AN EFFECT 5X MORE PRODUCTIVE THAN A NEGATIVE ONE
15 YEARS OF RESERCH HUNDREDS OF STUDIES
HAPPINESS IS SERIOUS BUSINESS
3 TYPES OF HAPPINESS
MASLOWS HIERARCHY OF HUMAN NEEDS
1 “GET THE
CULTURE RIGHT THEN EVERYTHING
ELSE WILL FALL INTO
PLACE”
1 CULTURE
VEHICLE
ATMOSPHERE
How to make customers & emp’s happy?
ASK
STUDY
Study and analyze the science
Sustainable culture of happiness
SOLUTION
Apply science & evolve
ACT
HOW DID TONY DO IT?
HAPPY EMPLOYEES
HAPPY CUSTOMERS
= =
SUCCESSFUL
COMPANY
THE FORMULA
CULTURE IS THE SECRET SAUCE
BUT… THE SOFT STUFF
IS THE HARD STUFF
Eff
ects
of h
appi
ness
on
busi
ness
FOCUS ON THE SOFT STUFF
FOCUS ON THE SOFT STUFF
FOCUS ON THE SOFT STUFF
STORY OF
THE SOLUTION
HOW TO APPLY IT
WHAT WE LEARNED SCIENCE & SECRETS
WHAT WE SAW WHAT WE DID ABOUT IT
TIPS, STEPS AND WARNING!
CULTURE
IS NOT ABOUT WHAT YOUR VALUES ARE IT’S ALL ABOUT ALIGNMENT
GROWTH
… COMPLEXITY
FREEDOM & AUTONOMY
% HIGH PERFORMING EMPLOYEES
CULTURE IS ABOUT SUSTAINABLY SCALING
GROWTH
… COMPLEXITY
FREEDOM & AU
TONOMY
% HIGH PER
FORMING EM
PLOYEES & H
APPINESS!
CULTURE IS ABOUT SUSTAINABLY SCALING
Thoughts Words Behaviors Values
Learning
*Simon Dolan – Coaching by Values, 2012
CULTURE IS A JOURNEY
BE INTENTIONAL!
WE ARE ALWAYS EITHER AFFECTING OR
INFECTING
CULTURE IS CONTAGIOUS
INTEGRITY
COMMUNICATION
RESPECT
EXCELLENCE
CAUTION!
STORIES SHOW YOUR REAL CULTURE!
WHAT ARE YOUR CULTURE STORIES?
CULTURE TIP
PERSONAL EMOTIONAL CONNECTION
CELEBRATE
BIG TIP
CONNECTEDNESS IS PERSONAL
ENCOURAGE DEPTH & NUMBER OF CONNECTIONS
1 MAIN ENTRANCE…
CONNECTEDNESS TIP
CONNECTEDNESS TIP
COLABORATIVE ENVIRONMENT
APPLY THE SCIENCE 4min “lunch Line”
LET’S TRY!
“Happiness does not come so much from within than it does from between”
Tony Hsieh
SENSE of PROGRESS TIP LET EMPLOYEES FEEL PROGRESS BY SETTING, MEASURING & CELEBRATING GOALS DIFFERENTLY!
PROMOTION
18 Months
PROMOTION
PROMOTION
6 Months
6 Months
6 Months
SENSE of PROGRESS TIP
FEEDBACK & COACHING
LET EMPLOYEES FEEL PROGRESS BY SETTING, MEASURING & CELEBRATING GOALS DIFFERENTLY!
SENSE of CONTROL TIP START SMALL! THE STRONGER THE CULTURE, MORE THE AUTONOMY.
SENSE of CONTROL TIP START SMALL! THE STRONGER THE CULTURE, MORE THE AUTONOMY.
SENSE of CONTROL TIP START SMALL! STRONGER THE CULTURE, MORE THE AUTONOMY.
IF YOU WANT TO BUILD A SHIP,
DON’T DIVIDE THE WORK AND GIVE ORDERS. INSTEAD TEACH THEM TO YEARN FOR THE VAST AND ENDLESS SEA.
PURPOSE IS ESSENTIAL
~SAINT EXUPERY
PURPOSE TIP HELP PEOPLE FIND MEANING AT WORK!
PURPOSE TIP HELP PEOPLE CONNECT TO A HIGHER PURPOSE
COSTCO CONTAINER STORE GOOGLE JET BLUE JOHNSON & JOHNSON HONDA LL BEAN METHOD PATAGONIA REI SOUTHWEST TOM’S
TOYOTA TRADER JOE’S NEW BALANCE STARBUCKS AMAZON BMW CATEPILLAR EBAY IDEO IKEA WHOLE FOODS ZAPPOS
PURPOSE DRIVEN CO’S
IS HAPPINESS AT WORK NICE TO HAVE
OR NEED TO HAVE?
MASS PRODUCTION MODEL OF 1950’s SQUEEZE THEM FOR EVERY DROP
YOU’RE LUCKY TO HAVE A JOB
NICE OR NEED TOP DOWN IS DYING
WORK LIFE INTEGRATION
QUALITY OF LIFE OVER MONEY
NICE OR NEED MILLENIALS RISING
PSST, YOUR CULTURE IS SHOWING
NICE OR NEED TRANSPARENCY IS A TSUNAMI
POOR -‐> OK Performance 60-‐80% ROI
GOOD Performance 100% ROI
WOW Performance 120% ROI
COMMUNICATION
GET JOB DONE
ENGAGED WITH PROJECTS/TASKS
RELIABILITY
SHORT TERM MOTIVATION
ENOUGH TO RETAIN?
ENGAGED WITH: -‐ PEOPLE -‐ PROJECTS -‐ PURPOSE
LOYAL EMPLOYEE
(WORD/MOUTH)
LONG TERM MOTIVATION
TALENT RETENTION
MEANINFUL
CONNECTIONS Disengaged
Engaged
Happy
NICE OR NEED THE NEW ENGAGEMENT
WHERE DO I BEGIN? 3 TOOLS & 3 STEPS
NIC MARKS, TED SPEAKER HOUSE OF PARLIAMENT 2012
FREE : ) TOOLS FOR YOU 1. HAPPINESS AT WORK SURVEY
DELIVERINGHAPPINESS.COM
TOOLS FOR YOU 2. HAPPINESS ROI CALCULATOR
FREE : )
DELIVERINGHAPPINESS.COM
TOOLS FOR YOU 3. CULTURE BOOK
FREE : )
FEEL GOOD WHILE YOU DO GOOD
DELIVERINGHAPPINESS.COM
TOOLS FOR YOU 3. SHOP@DH
1. ASK WHAT DOES YOUR CULTURE LOOK LIKE?
TIP FOCUS ON MANAGERS
SAYING HELLO TO A NEW EMPLOYEE INCREASES PRODUCTIVITY 15% FOR 9 MONTHS
2. INVESTIGATE HOW DO YOUR EMPLOYEES FEEL? CUSTOMERS?
IT’S HARD. START EARLY.
WHAT ARE YOUR - PERSONAL - COMPANY’S DO THEY ALIGN?
3. DEFINE YOUR VALUES
* Bronnie Ware, Pallia[ve Care Nurse caring for pa[ents in last 12 weeks of life
* Bronnie Ware, Pallia[ve Care Nurse for pa[ents in last 12 weeks of life
ASK YOURSELF..
WHAT WILL YOUR ULOGY BE?
HOW WILL YOU CHANGE I WISH TO I LIVED?
DELIVERINGHAPPINESS.COM
IMAGINE…
THANK YOU!
THEN DO.
HOW CAN WE HELP?
CULTURE BOOK
COPY OF PRESENTATION [email protected]
JOIN THE MOVEMENT
DELIVERINGHAPPINESS.COM FACEBOOK.COM/DELIVERINGHAPPINESS
TWITTER | @DHMOVEMENT
WILL CHANGE WITH INTERVENTION
GOOD NEWS
76% OF EMPLOYEES
SO…CAN YOU QUANTIFY THAT?
CORE VALUES DEFINE CULTURE