business marketing study

8/3/2019 Business Marketing Study

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Business Marketing Study


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- Introduction- SWOT analyses- Brand elements- Recommendations- Attachment

- Thanks

Agenda


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Introduction

Dear sir

First of all I have the pleasure to thank

you for this opportunity and your interestto meet us ,So I strongly believe we willget our goals with your leadership

Best regardsMedhat A El Whab

(Abbassya Manager (previously)


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SWOT Analyses

Sternness- OE as a brand

- Very Good locations


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Weaknesses- No clear corporate strategy and policies (transparency)

EX - What`s our mission and vision ?- What`s our positioning ?- Which segments we targeted ?- What`s our brand equity ?- What`s our policy towards old employees ?

- What`s our hiring and firing policy- Miscommunication between the departments- Low level of employees loyalty and competency- Internal culture

SWOT Analyses


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Opportunities- Corporate Sales

- Installment Sale- High Public density with

deferent classifications and

culture

SWOT Analyses


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Threats- International financial crisis

- Bad Press- High level of competitionFlexibleDistinctive

ProfessionalAttractive

SWOT Analyses


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BRAND ELEMENTS

Rational Emotional

Positive Negative Positive Negative

Quality High pricing Confidant Corruption

High availabilityof substitute

Not fashionable Respectable Low employeescompetency

Integratedmerchandizing

Traditionalistic Traditionalistic

Regarding to Previous audit we can get someimportant findings as following

-Brand elements are the following


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1-LEARNS

2-TREANING

3-RESPONSIBILITIES DELEGATION

4-CLEAR EVALUATION POLICY

5-CONCENTRATE ON TEAM WORK CULTURE

6-REDESTRBUTE MANPOWER ACCORDING TO CLIENT

TRAFFIC AND DEPT .CAPACITY

7-TOW WAY COMMUNICATION

8- REGULAR DATA ANALYSES

RECOMMENDATIONS


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RECOMMENDATIONS

9- Positioning the brand depends on our distinctive Differentiation

- Quality - Confidant

- High availability of substitute - Respectable

- Integrated merchandizing - Personals

( Differentiate or die)10- Build up the brand identity based on our position .

11-We Should have a slogan to explain and focus our positioning Isuggest to be the Quality you deserved (less is more)

12-Start up aggressive communication campaign As soon As possibleadvertising ,PR .est. focusing on our positioning


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13- Hire professional and competent employees (branded)

14- Change the branch decoration concentrated on our color cod to bemore stylish ,relevant to our personality and supplying it with airconditioning system to kill some competitors Differentiation

15- We must be keen to increase our best commutative advanced(Integrated merchandizing and high Availability of substitute)

16 - Because in the client perception ;any Chinese goods meanslow quality , so we should avoid any announce relevant to Chinesegoods

17- Redesign the supply chain to be more dynamic and adaptable

RECOMMENDATIONS


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18- More consideration with children and Young people

Age structure: 0-14 years:33%

15-64 years: 62.6%

65 years and over:4.4%

19- Clothes should be relevant to aria culture

20- It is very essential to start ASAP because we lose part of ourbrand image day after day

21 Concentrate on public relation activities

As example- Invite the opinion larders in seminar

- Sponsorship for some events or organizations

(Hospitals , schools , clubs ,,,,,)

- Sponsorship creative and inelegant students

RECOMMENDATIONS


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Attachment

Branding study

Section Check

Evaluation sheet TRANING program

Old presentations on Shoubra store

Job Discretion Traffic accounting and analyses Program

Section Check Sheet


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Thanks

Dear Sir

Finally thanks a lot for your time andI`m sorry if I presented something different,Because its not the fist time present thiseffort , but I think it`s my duty

Best regards

Medhat A El whab

business marketing study

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